Core Viewpoint - NetEase's CEO Ding Lei acknowledged that the company's main products are facing competition, particularly from Giant Network's new hit game "Supernatural Action Group" [1][2] Company Performance - "Supernatural Action Group," launched in January 2025, has seen over 1 million concurrent users within six months and reached the top 4 in the iOS sales chart, indicating strong market performance [3][17] - The game’s Halloween version significantly boosted its rankings, moving from around 20 to the top 10 in both the iOS free and sales charts [10][11] Team and Development - The game was developed by a young team, primarily consisting of post-95 and post-00 members, who have prior experience with successful projects like "Ball Battle" and "Space Kill" [4][16] - The team’s deep understanding of young users and their preferences has been a key factor in the game's success, as evidenced by their active engagement on social media [5][10] Industry Trends - The success of "Supernatural Action Group" reflects a broader trend in the gaming industry where studios are increasingly led by younger teams who are more in tune with current user preferences [4][17] - The game has redefined the micro-horror genre by combining cultural familiarity with social connectivity, appealing to younger audiences [17][20] Company Strategy - Giant Network emphasizes a long-term approach to game development, focusing on nurturing young talent and allowing them autonomy in their projects [12][14] - The company has shifted away from chasing market trends to a strategy of deepening expertise in areas where they have established knowledge [13][20] Competitive Landscape - The emergence of "Supernatural Action Group" has created competitive pressure on existing titles like "Identity V," as indicated by the decline in its rankings following the new game's release [17][20] - The gaming industry is witnessing a shift where established players must adapt to the innovative strategies of newer competitors like Giant Network [20]

近日，网易CEO丁磊在财报会议中直言主力产品受到竞品冲击。来自多家专业游戏媒体的报道指出，冲击的来源正是巨人网络(002558.SZ)今年推出的爆款 《超自然行动组》。 "在暑假期间，我们的产品受到了一些竞品的影响，尤其是在二三线(lower-tier)城市的大众用户中。" 在网易2025年第三季度财报电话会议上，CEO丁磊在回应《第五人格》用户数据波动时，罕见地提及了来自竞品的冲击。尽管未直接点名，但多方证据指向 巨人网络旗下的新品《超自然行动组》。 数据显示，这款今年1月正式上线的游戏，在暑期展现出惊人爆发力——仅半年时间同时在线人数突破100万，持续占据iOS免费榜前列，最高跻身畅销榜第 4位，成为2025年度最抢眼的爆款产品之一。七麦数据则显示，其万圣节版本推出后在iOS免费榜、畅销榜排名从20名左右直线跃升至前十。这说明这款游 戏的热度仍在继续推高，团队拥有强大的长线运营能力。 这款由95后年轻团队打造的游戏，是如何让巨人网络这家厂商再度绽放、重回舞台C位? 团队基因：年轻团队更懂年轻人，有丰富大DAU实战经验 纵观整个行业，或许《超自然行动组》的爆发并非偶然。据游戏专业媒体报道，近两年游戏行业多次 ...

Summary of Key Points from Conference Call Records Industry Overview - **Industry Focus**: Media, Internet, and Education sectors are highlighted for 2026 strategies, with significant emphasis on AI-driven advancements and market dynamics [1][2]. Core Insights and Arguments Advertising Sector - **AI Impact**: AI has significantly improved advertising efficiency, with Tencent's advertising revenue growing by 20% year-over-year in Q2 and continuing to rise in Q3. Kuaishou has made notable progress in user profiling and targeted advertising, while Bilibili achieved over 20% growth through AI enhancements [6][4]. - **Competition**: Third-party programmatic advertising platforms like Huishuangzang Technology and Yidian Tianxia are gaining competitiveness, driving transformation in the advertising industry [1][5]. Gaming Industry - **Regulatory Environment**: The normalization of game license issuance ensures a steady supply of content, supported by a resilient consumer environment. Major companies like Century Huatong and Giant Network are expected to benefit from a concentrated release of new products [7][9]. - **Market Dynamics**: The gaming sector is projected to maintain a high level of activity, driven by product innovation and commercial efficiency. Key players include Tencent, Century Huatong, and Giant Network [14][9]. Instant Retail Market - **Market Growth**: The instant retail market is expected to reach 1.175 trillion yuan by 2026, with a year-on-year growth rate of 28%. Major players like Alibaba, Meituan, and JD.com are heavily investing in this space, although profitability is under pressure due to intense competition [11][8]. - **Consumer Trends**: The county-level market is emerging as a new growth point, supported by the increasing number of rural internet users and their consumption habits [11][10]. Autonomous Driving Sector - **Competitive Landscape**: The autonomous driving sector is entering a price competition phase, with companies like Xpeng and Li Auto differentiating themselves through chip technology and self-driving capabilities. This trend is expected to enhance user experience and drive further development in the electric vehicle industry [12][10]. Short Drama and AI Animation - **Market Expansion**: The short drama market is rapidly growing, with approximately 700 million users in China. The market share of Hongguo exceeds 50%, while companies like China Online and Kunlun Wanwei are performing well in overseas markets, particularly targeting the U.S. [18][1]. - **AI Animation Growth**: The supply of AI animation (dynamic comics) has surged, with a compound monthly growth rate of about 83% in the first half of the year, resulting in over 3,000 works produced and a revenue scale that has increased twelvefold [19][3]. Education Sector - **AI Integration**: AI is increasingly penetrating the education sector, with companies like Dou Shen Education expected to achieve full AI integration by 2026, with AI revenue accounting for 90% of total income. Fenbi Education's AI interview courses are projected to enhance profit margins significantly [20][21]. - **Valuation Appeal**: Dou Shen Education's valuation metrics, such as a PS ratio of around 7 and a PE ratio in the 30s, are considered attractive compared to other sectors, which often see PE ratios of 60-70 [21][20]. Additional Important Insights - **Consumer Resilience**: The macroeconomic environment is supporting consumer resilience, with trends like the "lipstick effect" maintaining consumption levels [9][8]. - **Content Supply Recovery**: The film and television sectors are experiencing a recovery in content supply, with stable growth in box office revenues and favorable policies aiding the industry [17][7]. This summary encapsulates the key points from the conference call records, providing a comprehensive overview of the current trends and future outlooks across various sectors.

Investment Rating - The report maintains a "Buy" rating for the media industry, particularly focusing on AI applications and cultural exports [6]. Core Insights - The media industry experienced a weekly decline of 1.36%, ranking 25th among industries. Notable performers included Zhidaimai and Mingchen Health, while Tencent Holdings showed a weekly increase of 1.10% [1][12][19]. - AI applications are gaining traction, with Deepseek leading domestic web traffic among AI products, achieving 356.44 million monthly visits in October, a 7.36% increase [2][23][25]. - In the gaming sector, Tencent's "Honor of Kings" saw a 32% month-over-month revenue increase due to the launch of its S41 season [3][28]. - The film industry reported a total box office of 381 million yuan for the week of November 8-14, with "Demon Slayer: Infinity Castle Chapter" leading at 136 million yuan [4][39]. Summary by Sections Market Performance - The media industry saw a decline of 1.36% from November 8 to November 14, with the gaming sector down 2.71% and the advertising sector up 0.73% [12][19]. Key Industry Data AI Applications - The top five AI products globally in October were ChatGPT, New Bing, Gemini, Deepseek, and GitHub Copilot. Deepseek led domestic traffic with 356.44 million visits [2][24][25]. Gaming Data - In the iOS gaming sales chart as of November 15, "Delta Force," "Honor of Kings," and "Three Kingdoms: Strategize" were the top three games. Tencent's "Honor of Kings" revenue increased significantly due to seasonal events [3][26][28]. Film Data - The total box office for the week was 381 million yuan, with "Demon Slayer" accounting for 35.6% of the total. Upcoming films include "Wild Times" and "Zootopia 2" [4][38][39]. Investment Recommendations - The report emphasizes a positive outlook on AI applications and cultural exports, recommending focus on sectors such as gaming, IP, short dramas, and publishing. Key companies to watch include Giant Network, Kying Network, and Bilibili [5][9].

Core Points - The company held its second extraordinary general meeting of shareholders in 2025 on November 17, 2025, with a total of 611 shareholders present, representing 1,023,280,293 shares, which is 54.1306% of the total voting shares [9][11]. Meeting Details - The meeting was conducted both in-person and via online voting, with specific time slots for each method [6][4]. - The location of the in-person meeting was at 655 Zhongchen Road, Songjiang District, Shanghai [5]. Voting Results - Proposal 1: Amendment to the Articles of Association was approved with 99.9911% in favor [12]. - Proposal 2: Amendment to the Rules of Procedure for Shareholders' Meetings was approved with 87.4303% in favor [15]. - Proposal 3: Amendment to the Rules of Procedure for Board Meetings was approved with 87.4292% in favor [17]. - Proposal 4: Amendment to the Independent Director Work System was approved with 87.4287% in favor [20]. - Proposal 5: Amendment to the Related Party Transaction Management System was approved with 87.4308% in favor [21]. - Proposal 6: Amendment to the Information Disclosure Management System was approved with 87.4309% in favor [22]. - Proposal 7: Amendment to the Fundraising Management System was approved with 87.4310% in favor [23]. - Proposal 8: Amendment to the Donation Management System was approved with 87.4306% in favor [24]. - Proposal 9: Establishment of the Compensation Management System for Directors and Senior Management was approved with 99.9921% in favor [26]. Legal Opinion - The legal opinion provided by Guohao Law Firm confirmed that the meeting was convened and conducted in accordance with relevant laws and regulations, and the voting results were deemed valid [25]. Documentation - The resolutions from the meeting and the legal opinion are available for review [27].

募集资金管理制度 第一条 为规范巨人网络集团股份有限公司（以下简称"公司"）募集资金的 存放、使用和管理，保证募集资金的安全，防范资金的使用风险，提高募集资金 的使用效率，保护投资者的利益，根据《中华人民共和国公司法》、《中华人民共 和国证券法》、《上市公司募集资金监管规则》、《深圳证券交易所上市公司自律监 管指引第 1 号——主板上市公司规范运作》等法律、法规及规范性文件，以及《巨 人网络集团股份有限公司章程》（以下简称"《公司章程》"）的规定和要求，制 定本制度。 募集资金管理制度 巨人网络集团股份有限公司 2025 年 11 月 1 募集资金管理制度 募集资金管理制度 (2025年11月) 第一章 总则 第二条 本制度所称募集资金是指公司通过发行股票或者其他具有股权性质 的证券，向投资者募集并用于特定用途的资金，不包括公司为实施股权激励计划 募集的资金。 第三条 公司应当审慎使用募集资金，保证募集资金的使用与发行申请文件 的承诺相一致，不得随意改变募集资金的投向。 公司应当真实、准确、完整地披露募集资金的实际使用情况。出现严重影响 募集资金投资计划正常进行的情形时，应当及时公告。 第四条 公司募集资金应 ...

独立董事工作制度 独立董事工作制度 巨人网络集团股份有限公司 2025 年 11 月 1 独立董事工作制度 (2025年11月) 第一章 总则 第一条 为进一步完善巨人网络集团股份有限公司（以下简称"公司"）的治理结构，规范 独立董事行为，充分发挥独立董事在公司治理中的作用，促进提高公司质量，根据《中华人民 共和国公司法》（以下简称"《公司法》"）、《中华人民共和国证券法》（以下简称"《证券 法》"）、《上市公司独立董事管理办法》、《深圳证券交易所股票上市规则》、《深圳证券 交易所上市公司自律监管指引第1号——主板上市公司规范运作》及《巨人网络集团股份有限 公司章程》（以下简称"《公司章程》"）的规定，制定本制度。 第二条 独立董事是指不在公司担任除董事外的其他职务，并与公司及其主要股东、实际 控制人不存在直接或者间接利害关系，或者其他可能影响其进行独立客观判断关系的董事。 独立董事应当独立履行职责，不受公司及其主要股东、实际控制人等单位或者个人的影响。 第三条 独立董事对公司及全体股东负有忠实与勤勉义务，应当按照法律、行政法规、规 范性文件和《公司章程》的规定，认真履行职责，在董事会中发挥参与决策、监督制衡 ...

董事、高级管理人员薪酬管理制度 董事、高级管理人员薪酬管理制度 巨人网络集团股份有限公司 2025 年 11 月 1 董事、高级管理人员薪酬管理制度 董事、高级管理人员薪酬管理制度 (2025年11月) 第一章 总则 第一条 为进一步完善巨人网络集团股份有限公司（以下简称"公司"）董事、 高级管理人员的薪酬管理，建立科学合理的激励和约束机制，提高公司的经营管 理水平，保障公司持续、稳定、健康的发展，根据《中华人民共和国公司法》《上 市公司治理准则》等法律、法规和规范性文件以及《巨人网络集团股份有限公司 章程》（以下简称"《公司章程》"）等规定，结合公司的实际情况，制定本制度。 第二条 本制度适用于公司全体董事及《公司章程》中规定的高级管理人员。 第三条 公司董事、高级管理人员的薪酬分配遵循如下原则： （一）公平原则，体现收入水平符合公司规模与业绩的原则，同时与外部薪 酬水平相符； （二）责、权、利统一原则，体现薪酬与岗位价值高低、履行责任义务大小 相符； （三）长远发展原则，体现薪酬与公司持续健康发展的目标相符； （四）激励约束并重原则，体现薪酬发放与考核、与奖惩挂钩、与激励机制 挂钩。 第二章 薪酬管理机构 ...

巨人网络集团股份有限公司 章程 2025 年 11 月 巨人网络集团股份有限公司 章程 第一章 总则 | | | | 第一章 | 总则 4 | | --- | --- | | 第二章 | 经营宗旨和范围 5 | | 第三章 | 股份 5 | | 第四章 | 股东和股东会 9 | | 第五章 | 董事会 24 | | 第六章 | 高级管理人员 37 | | 第七章 | 财务会计制度、利润分配和审计 39 | | 第八章 | 通知和公告 44 | | 第九章 | | | | 合并、分立、增资、减资、解散和清算 45 | | 第十章 | 修改章程 49 | | | | 第一条 为维护公司、股东、职工和债权人的合法权益，规范公司的组织和 行为，根据《中华人民共和国公司法》（以下简称《公司法》）、《中华人民共 和国证券法》（以下简称《证券法》）和其他有关规定，制订本章程。 第二条 巨人网络集团股份有限公司（原名：重庆新世纪游轮股份有限公司） 系依照《中华人民共和国公司法》和其他有关规定成立的股份有限公司（以下简 称"公司"）。 公司为发起设立的股份有限公司，由重庆新世纪游轮有限责任公司于二〇〇 六年十一月依法整体变更设 ...

股东会议事规则 股东会议事规则 巨人网络集团股份有限公司 2025 年 11 月 1 股东会议事规则 第二条 公司应当严格按照法律、行政法规、规范性文件、《公司章程》及本规则的相关规 定召开股东会，保证股东能够依法行使权利。 股东会议事规则 （2025年11月） 第一章 总 则 第一条 为明确巨人网络集团股份有限公司（以下简称"公司"）股东会的职责权限，规范 其组织、行为，保证股东会依法行使职权，提高股东会议事效率，保证股东会会议程序和决议 的有效、合法，维护全体股东的合法权益，公司根据《中华人民共和国公司法》（以下简称"《公 司法》"）、《中华人民共和国证券法》（以下简称"《证券法》"）、《上市公司股东会规则》等有 关法律、法规、规范性文件和《巨人网络集团股份有限公司章程》（以下简称"《公司章程》"）， 制定本议事规则。 公司董事会应当切实履行职责，认真、按时召集、组织股东会。公司全体董事应当勤勉尽 责，确保股东会正常召开和依法行使职权。 第三条 股东会应当在《公司法》和《公司章程》规定的范围内依法行使下列职权： （一）选举和更换董事，决定有关董事的报酬事项； （二）审议批准董事会的报告； （三）审议批准公 ...