转自：前瞻产业研究院 行业主要上市公司：安奈儿(002875)、森马服饰(002563)、朗姿股份(002612)、泰慕士(001234)等; 本文核心数据：全球女装行业市场规模 2024年全球女装行业市场规模约9400亿美元 女装是女士服装的简称，适合女士身形穿着的衣物统称为女装。女装是服装产业的重要组成部分，不同 时代的女装在颜色、样式、造型、风格上不同，女装服饰的变迁跟其他品类的服装一样，是特定时代发 展的缩影。2024年全球女装行业市场规模约9400亿美元，近五年行业复合增速2.74%。 细分产品市场 女装是服装行业中市场最活跃、需求最复杂、容量最大的子行业，涵盖了连衣裙、衬衫、外套、裤子、 裙装等多个细分领域。Statista数据显示，2024年女性睡衣、内衣市场和女式T恤市场是全球女装行业最 大的两个细分产品市场，占比分别达到25%和24%。 产业竞争 全球女装领先企业主要有Zara、Gucci、LVMH等，企业具体布局情况如下： | 企业名称 | 所属国家 | 布局情况 | | --- | --- | --- | | Zara41 | 西班牙( | Zara 是西班牙的快时尚品牌,以快速更新的款 ...

Core Viewpoint - The A-share clothing companies are facing multiple challenges such as intensified market competition, restructuring supply-demand relationships, and pressures on inventory and cash flow, leading to overall performance decline in the past year [1] Group 1: Performance of Men's Clothing Companies - Several leading men's clothing companies, including Hailan Home, Youngor, Semir, and Baoxiniao, have shown resilience despite facing growth challenges, with net profits around or above 500 million yuan [1] - Hailan Home reported a revenue of 20.957 billion yuan in 2024, a decrease of 2.65%, and a net profit of 2.159 billion yuan, down 26.88% [2] - Youngor achieved a revenue of 14.188 billion yuan, up 3.19%, but its net profit fell by 19.41% to 2.767 billion yuan [2] - Semir's revenue reached 4.004 billion yuan, a growth of 13.24%, while its net profit decreased by 14.28% to 781 million yuan [2] - Baoxiniao's revenue was 5.153 billion yuan, down 1.91%, with a net profit of 495 million yuan, a decline of 29.07% [2] Group 2: Expansion into Outdoor Sports - Leading men's clothing companies are expanding into outdoor sports categories, with Hailan Home investing 248 million yuan to acquire a 51% stake in Spobz, which will manage Adidas products in China [3] - Baoxiniao is acquiring the global intellectual property rights of the high-end outdoor brand Woolrich for approximately 384 million yuan [3] - Semir is also focusing on the outdoor apparel segment, aiming to create a "trendy outdoor" brand [4] Group 3: Performance of Women's Clothing Companies - The women's clothing sector is experiencing more severe impacts, with companies like Ge Li Si, Ri Bo Shi Shang, and An Zheng Shi Shang reporting significant losses [5][6] - Ge Li Si's revenue grew by 4.14% to 3.036 billion yuan, but it reported a net loss of 310 million yuan [6] - Ri Bo Shi Shang's revenue fell by 15.68% to 866 million yuan, resulting in a net loss of 159 million yuan [6] - An Zheng Shi Shang's revenue decreased by 6.23% to 2.034 billion yuan, with a net loss of 124 million yuan [7] Group 4: Growth in Children's Clothing - Semir is one of the few companies that maintained growth in both revenue and net profit in 2024, driven by its children's clothing segment [8] - Semir's revenue reached 14.626 billion yuan, up 7.06%, with a net profit of 1.137 billion yuan, a growth of 1.42% [8] - The children's clothing segment contributed 10.268 billion yuan, accounting for 70.21% of total revenue [8] - Other companies like Youngor and An Zheng Shi Shang are also entering the children's clothing market, with Youngor acquiring the luxury children's brand Bonpoint [10] and An Zheng Shi Shang partnering with the Korean brand ALLO&LUGH [11]

金融界5月12日消息，上证指数高开高走，中证纺织产业指数 (纺织产业，H11053)报1947.35点。 从中证纺织产业指数持仓样本的行业来看，服装占比29.44%、氨纶及其他化纤占比23.49%、锦纶与涤 纶占比17.75%、印染化学品占比14.92%、纺织品占比8.55%、鞋帽与配饰占比5.85%。 数据统计显示，中证纺织产业指数近一个月上涨4.18%，近三个月下跌4.84%，年至今下跌8.47%。 据了解，中证产业指数系列从钢铁产业、船舶产业、石化产业、纺织产业、轻工产业、装备产业和物流 产业等产业出发，编制相应产业指数，以反映沪深市场中各支柱产业上市公司证券的整体表现。该指数 以2008年12月31日为基日，以1000.0点为基点。 从指数持仓来看，中证纺织产业指数十大权重分别为：浙江龙盛（14.92%）、海澜之家（13.52%）、 桐昆股份（13.05%）、雅戈尔（12.54%）、光威复材（12.45%）、华峰化学（9.58%）、稳健医疗 （8.55%）、华利集团（5.85%）、新凤鸣（4.71%）、森马服饰（3.37%）。 从中证纺织产业指数持仓的市场板块来看，上海证券交易所占比60.20%、深圳 ...

Group 1 - The company held its annual general meeting on May 8, 2024, where the profit distribution plan for the fiscal year 2024 was approved [1] - The approved profit distribution plan includes a cash dividend of 3.50 RMB per 10 shares (tax included) for all shareholders, with no stock distribution or capital reserve conversion into shares for the fiscal year 2024 [1] - The total share capital of the company is 2,694,090,160 shares, and the distribution will be adjusted if there are changes in share capital due to share buybacks [1] Group 2 - The record date for the dividend distribution is set for May 16, 2025, and the ex-dividend date is May 19, 2025 [2] - The cash dividends will be directly credited to the shareholders' accounts through their securities companies or other custodians on the ex-dividend date [2] - Shareholders must ensure their shares are registered with the China Securities Depository and Clearing Corporation Limited, Shenzhen Branch, by the record date to receive the dividends [2]

证券代码：002563 证券简称：森马服饰 公告编号：2025-16 以公司未来利润分配实施时确定的股权登记日的股本总额为股本基数，以可 供股东分配的利润向全体股东每 10 股派发 3.50 元现金红利(含税)，2024 年度 公司不进行送股及资本公积金转增股本。 在本分配方案实施前，公司总股本由于股份回购等原因而发生变化的，分配 比例将保持不变。公司保证考虑未来股本变动后的预计分配总额不会超过财务报 表上可供分配的范围。 2、自分配方案披露至实施期间，公司股本总额未发生变化。 3、本次实施的分配方案与公司 2024 年度股东大会审议通过的分配方案一致。 4、本次实施分配方案距离股东大会审议通过的时间未超过两个月。 浙江森马服饰股份有限公司 2024 年年度分红派息实施公告 本公司及董事会全体成员保证信息披露的内容真实、准确和完整，没有虚假 记载、误导性陈述或重大遗漏。 一、 股东大会审议通过利润分配方案情况 1、浙江森马服饰股份有限公司（以下简称"公司"或"本公司"）于 2025 年 5 月 8 日召开 2024 年度股东大会，审议通过《公司 2024 年度利润分配预案》。 公司股东大会同意 2024 年度 ...

Core Viewpoint - The textile and apparel industry is experiencing high marketing expenditures, with several companies significantly increasing their sales expenses, which raises concerns about the balance between marketing and research and development investments [1][4]. Sales Expenses Overview - The top three companies in terms of sales expenses for 2024 are Haier Home (48.41 billion), Semir Apparel (37.51 billion), and Taiping Bird (26.39 billion) [1][2]. - Sales expenses for Haier Home and Semir Apparel have increased by 11.21% and 13.89% respectively compared to the previous year [1][2]. - Notable increases in sales expenses are observed in Jiuwang (13.88 billion, up 24.2%), Biyinlefen (16.13 billion, up 22.96%), and Semir Apparel (37.51 billion, up 13.89%) [1][2]. Sales Expense Ratios - In 2024, companies like Xinhe (54.36%), Jinhong Group (50.8%), Annail (50.42%), and Geli Si (50%) are allocating over 50% of their revenue to marketing expenses, indicating high marketing spending [2][3]. - Jiuwang's sales expense ratio is 43.64%, reflecting a significant increase from the previous year [3]. Marketing vs. R&D Investment - The industry shows a trend of high marketing expenses compared to low R&D investments, with Xinhe's sales expense ratio at 54.36% and R&D expense ratio at only 4.4% [4]. - This imbalance contributes to product homogeneity and insufficient innovation, leading to inventory issues and price wars among brands [4].

Core Insights - The apparel industry in China is experiencing a slowdown in growth, with retail sales of clothing reaching 1,071.62 billion yuan in 2024, reflecting a mere 0.1% increase year-on-year, a significant decline of 15.3% compared to 2023 [1] - Among 25 selected publicly listed companies in the apparel sector, only 7 reported increases in both revenue and net profit, while 10 companies experienced declines in both metrics [1][2] Revenue and Profit Overview - In 2024, 15 companies reported a decline in net profit, and 13 saw a decrease in revenue. Notably, 10 companies experienced declines in both revenue and net profit [2] - Companies with declining performance include: - Baoxini: Revenue of 5.153 billion yuan, down 1.91%; net profit of 495 million yuan, down 29.07% [2][3] - Hailan Home: Revenue of 20.957 billion yuan, down 2.65%; net profit of 2.159 billion yuan, down 26.88% [2][3] - Sanfu Outdoor: Revenue of 800 million yuan, down 5.45%; net profit loss of 21 million yuan, down 158.83% [2][3] - Anzheng Fashion: Revenue of 2.034 billion yuan, down 6.23%; net profit loss of 124 million yuan, down 365.03% [2][3] - Aimer: Revenue of 3.163 billion yuan, down 7.71%; net profit of 163 million yuan, down 46.56% [2][3] Losses and Underperformance - Six companies reported losses, including: - Ge Li Si: Loss of 310 million yuan [4][5] - Sanfu Outdoor: Loss of 21 million yuan [4][5] - Anzheng Fashion: Loss of 124 million yuan [4][5] - Xinhe Shares: Loss of 67 million yuan [4][5] - Meibang Clothing: Loss of 195 million yuan [4][5] - Annai: Loss of 115 million yuan [4][5] Performance Rankings - The top three companies in revenue growth are: - 361 Degrees: 19.6% growth [7] - Tanshan: 14.44% growth [7] - Anta Sports: 13.6% growth [7] - The bottom three in revenue growth are: - Meibang Clothing: -49.79% [7] - Annai: -20.7% [7] - Xinhe Shares: -20.1% [7] Net Profit Growth Rankings - The top three companies in net profit growth are: - Urban Beauty: 197% growth [9] - Anta Sports: 52.4% growth [9] - Tanshan: 48.5% growth [9] - The bottom three in net profit growth are: - Meibang Clothing: -715.45% [9] - Ge Li Si: -392.99% [9] - Anzheng Fashion: -365.03% [9]

证券代码：002563 证券简称：森马服饰 公告编号：2025-15 浙江森马服饰股份有限公司 2024 年度股东大会决议公告 本公司及董事会全体成员保证信息披露的内容真实、准确和完整，没有虚假 记载、误导性陈述或重大遗漏。 1、审议通过《公司 2024 年度董事会工作报告》。 本次股东大会无新议案提交表决，也无议案被修改或否决情况。出席会议的 股东及股东委托代理人以现场投票与网络投票相结合的方式，审议通过了以下提 案： 1 浙江森马服饰股份有限公司（以下简称"公司"）于 2025 年 5 月 8 日下午 2:00 在公司会议室召开公司 2024 年度股东大会。本次会议以现场会议和网络投 票结合的方式召开，会议通知已于 2025 年 4 月 1 日以公告形式发出。 一、会议召开和出席情况 出席本次股东大会的股东及股东代表共计 241 名，代表本公司有表决权股份 数 1,957,894,685 股，占公司有表决权股份总数的 72.6737%；其中现场参加本 次股东 大会 的股 东 及股东 代表 共 21 名，代 表本 公司 有 表决权 股份数 1,787,034,125 股，占公司有表决权股份总数的 66.33 ...

上海磐明律师事务所 中国上海市浦东新区世纪大道100号 上海环球金融中心15楼T61 邮政编码: 200120 Brightstone Lawyers Suite T61, 15/F, Shanghai World Financial Center No.100 Century Avenue, Pudong New District Shanghai 200120, China Tel 电话: +86 21 6881 5499 www.brightstonelawyers.com 致：浙江森马服饰股份有限公司 关于浙江森马服饰股份有限公司 2024 年度股东大会的法律意见书 浙江森马服饰股份有限公司（下称"公司"）2024 年度股东大会（下称"本次股东大会"） 的现场会议于 2024 年 5 月 8 日（星期四）下午 2:00 在上海市闵行区莲花南路 2689 号如期 召开，本次股东大会采取现场会议与网络投票结合的方式。上海磐明律师事务所（下称"本 所"）接受公司的委托，指派沙千里、杨露律师（下称"本所律师"）出席本次股东大会，根 据《中华人民共和国公司法》（下称《公司法》）、《中华人民共和国证券法》（下称《 ...

Group 1: Retail Performance and Growth Strategy - The company emphasizes retail growth and cost management, particularly with increased direct investment, aiming to enhance employee capabilities and optimize online conversion rates [6] - In Q1 2025, the retail sector is a key focus, with strategies to improve efficiency and streamline organizational structure [6] Group 2: Children's Clothing Market and Brand Strategy - The children's clothing market is becoming increasingly competitive, with brands expanding product lines and enhancing brand image to respond to challenges [6] - The company plans to increase advertising and innovate brand strategies to boost market share, focusing on product line extension and footwear development [6] Group 3: New Consumption Environment and Business Strategy - The company is exploring the new consumption sector, having initiated content e-commerce in 2024, and is gradually adapting its traditional business growth to this new area [6] - There is a focus on enhancing direct-to-consumer capabilities and strengthening overall membership operations in a competitive landscape [6] Group 4: International Business Development - Current overseas business is low in volume but growing rapidly, with strategic adjustments to deepen presence in Asia and explore European markets [7] - The company is increasing online investments in countries without physical store coverage, leveraging digital strategies for growth [7] Group 5: Sustainable Development and Corporate Responsibility - The company is committed to green and sustainable development, balancing investment and economic benefits while adhering to new disclosure standards for social responsibility [7] - Continuous efforts are made to disclose social responsibility reports and maintain a leading position in sustainability [7] Group 6: Long-term Investment vs. Short-term Profit - The company prioritizes balancing long-term investments with short-term profits, particularly in marketing expenditures, to enhance long-term competitiveness [8] - Monthly management meetings are held to monitor the health of target developments and ensure profitability while supporting customer needs [8] Group 7: Membership System Development - Each brand under the company has its own membership system, viewed as a significant asset, with ongoing efforts to enhance member experience and integrate resources across brands [8] Group 8: New Store Opening Strategy and Brand Upgrade - Detailed discussions on new store openings in 2025 focus on single-store models, locations, and customer demographics to enhance brand quality and consumer experience [8] - Emphasis is placed on differentiating from traditional stores and improving product management during the transition from wholesale to retail [8] Group 9: Offline Retail Transformation and Operational Strategy - The company aims to strengthen the integration of online and offline traffic, focusing on quality over quantity in store operations [9] - Strategies include promoting best-selling products and controlling discounts on slow-moving items to enhance profit margins [9]