证券代码：002646 证券简称：天佑德酒 公告编号：2025-026 青海互助天佑德青稞酒股份有限公司 关于向美国子公司增加注册资本暨对外投资的进展公告 本公司及董事会全体成员保证信息披露内容的真实、准确、完整，没有虚假记载、误导性 陈述或重大遗漏。 青海互助天佑德青稞酒股份有限公司（以下简称"公司"）于 2024 年 7 月 12 日召开第五 届董事会第十一次会议（临时），审议通过《关于向美国子公司增加注册资本暨对外投资的议 案》。为了满足美国全资子公司 Oranos Group,Inc.（以下简称"OG"）业务发展需要，决定向 OG 增加注册资本 400 万美元，本次增资事项分多次实施。 2024 年 8 月、12 月公司分别完成了向 OG 注资 200 万美元和 75 万美元。详见公司于 2024 年 8 月 30 日和 2024 年 12 月 28 日在巨潮资讯网（http://www.cninfo.com.cn）、《证券时 报》《中国证券报》《上海证券报》《证券日报》披露的《关于向美国子公司增加注册资本暨 对外投资的进展公告》（2024-039）、（2024-052）。 近日，公司向 OG 注资 ...

证券代码：002646 证券简称：天佑德酒 公告编号： 2025-025 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记载、误导性 陈述或重大遗漏。 青海互助天佑德青稞酒股份有限公司（以下简称"公司"）近日收到公司控股股东青海天 佑德科技投资管理集团有限公司（以下简称"天佑德集团"）通知，天佑德集团将持有的公司 部分股份办理了质押业务，本次股份质押业务不会导致公司的实际控制权发生变更，不会对生 产经营、公司治理等方面产生实质性影响，控股股东质押的股份不存在平仓风险。具体情况如 下： 一、股东股份质押基本情况 是否 为控 股股 是否为 股 东或 限售股 是否 占其所 占公司 质押 质押 东 第一 本次质押数量 （如 为补 质押 用 持股份 总股本 起始 到期 质权人 名 大股 （股） 是，注 充质 途 比例 比例 日 日 称 东及 明限售 押 其一 类型） 致行 动人 天 佑 2025 2027 中国银 年6 年6 河证券 自身生 德 是 14,500,000 7.27% 3.01% 否 否 月5 月4 股份有 产经营 集 日 日 限公司 团 合 -- 14,500,000 7.27% 3 ...

证券代码：002646 证券简称：天佑德酒 公告编号：2025-025 青海互助天佑德青稞酒股份有限公司 关于控股股东股份质押的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记载、误导性 陈述或重大遗漏。 1、本次股份质押基本情况 2、股东股份累计质押基本情况 截至公告披露日，控股股东天佑德集团所持质押股份情况如下： | | | | | | | | 已质押股份 | | 未质押股份 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | | | | | | | | 情况 | | 情况 | | | | | | | | | | 已质 | | | | | 股 | | | 本次质押前 | 本次质押后 | 占其所 | 占公司 | 押股 | | 未质 | | | 东 | 持股数量 | 持股比 | 质押股份数 | 质押股份数 | 持股份 | 总股本 | 份限 | 占已 | 押股 | 占未 | | 名 | （股） | 例 | | | | | 售和 | 质押 | 份限 | 质押 | | 称 | | | 量（股） ...

Group 1 - The core viewpoint of the news highlights the competitive dynamics between Guyue Longshan and Huaiqishan in the yellow wine industry, with Guyue Longshan emphasizing its brand strength and market position while acknowledging the need for improved market strategy flexibility [1] - Guyue Longshan's market share is significant, particularly in peripheral markets, while Huaiqishan's private mechanism allows for more agile market promotion and operations [1] - The recent market performance shows Huaiqishan's market capitalization surpassing that of Guyue Longshan, indicating a preference in the capital market for flexible operational models [1] Group 2 - Tianyoude Wine announced that its directors and senior management have collectively reduced their holdings by 312,500 shares, which is 0.06% of the total share capital, with some executives not participating in the reduction, suggesting confidence in the company's future [2] - The market sentiment may experience some disturbance due to the share reduction, but the overall impact on stock prices is expected to be limited [2] - Investors are advised to focus on the company's fundamentals and industry trends rather than solely on executive share reduction activities [2] Group 3 - Jinzhongzi Wine's general manager identified the company's primary issue as not reaching the breakeven scale, with low gross margins due to suboptimal product structure and regional brand image [3] - The company aims to enhance its brand image and product structure by focusing resources on promoting its Fuhuo Xiang series products [3] - The competitive landscape in the white wine industry is intense, making it challenging for regional brands to break through, thus highlighting the importance of effective strategic execution [3]

随着白酒产量的持续下滑，行业整体踏入存量竞争阶段。有白酒上市公司5月就公开表示：酒类消费供 需结构出现了转移和分化，酒类消费市场进入到存量期；舍得酒业（600702.SH）也在近期提及"行业挤 压式存量竞争不断加剧"。 国家统计局最新数据显示，2025年1-4月，全国规模以上企业白酒（折65度，商品量）产量130.8万千 升，同比下降7.8%。其中，4月产量28.1万千升，同比下降13.8%。 记者注意到，2016年以来，白酒产量逐年下滑。据国家统计局数据，我国白酒产量在2016年达到1358.4 万千升的高点，此后便开启逐年下滑模式，2024年我国白酒产量为414.5万千升。 一位白酒上市公司高管表示："行业调整短期会增加企业经营难度，导致行业竞争加剧，但对于行业健 康度提升也有积极作用。" 白酒产量逐年下滑，中小酒企"存量厮杀"加剧 国家统计局数据显示，2024年，全国规模以上企业累计白酒产量（折65度，商品量）414.5万千升,同比 下降1.8%；2024年12月,规模以上企业白酒（折65度）产量47.4万千升,同比下降7.6%。 来源于东莞证券研究所 这是白酒产量持续下滑的第八个年头。产量收缩的原因， ...

4、持有本公司股份401,800股（占本公司总股本比例0.08%）的公司董事、副总经理冯声 宝先生计划在本公告披露之日起15个交易日后的3个月内以集中竞价方式减持本公司股份合计 不超过100,450股（占本公司总股本比例0.02%）。 证券代码：002646 证券简称：天佑德酒 公告编号：2025-024 青海互助天佑德青稞酒股份有限公司 关于董事、高级管理人员减持股份计划实施完成的公告 公司董事、高级管理人员万国栋先生、鲁水龙先生、范文丁先生、冯声宝先生、郭春光 先生、赵洁女士保证向本公司提供的信息内容真实、准确和完整，没有虚假记载、误导性陈 述或重大遗漏。 本公司及董事会全体成员保证公告内容与信息披露义务人提供的信息一致。 青海互助天佑德青稞酒股份有限公司（以下简称"公司"）于2025年1月22日披露了《关 于董事、高级管理人员减持股份的预披露公告》（公告编号：2025-002）： 1、持有本公司股份650,000股（占本公司总股本比例0.13%）的公司董事、总经理万国栋 先生计划在本公告披露之日起15个交易日后的3个月内以集中竞价方式减持本公司股份合计不 超过162,500股（占本公司总股本比例0.03 ...

Core Viewpoint - Tianyoude Wine (002646) announced the completion of share reduction plans by its directors and senior management, indicating potential changes in insider sentiment and market dynamics [1] Group 1: Share Reduction Details - Senior management member Lu Shuilong reduced his holdings by 100,000 shares, accounting for 0.02% of the total share capital [1] - Another senior management member Fan Wending reduced his holdings by 112,500 shares, also representing 0.02% of the total share capital [1] - Senior management member Feng Shengbao reduced his holdings by 100,000 shares, which is 0.02% of the total share capital [1] Group 2: Termination of Reduction Plans - Zhao Jie and Guo Chunguang have terminated their share reduction plans ahead of schedule, resulting in no shares being sold [1]

Core Viewpoint - The newly revised "Regulations on Strict Economy and Opposition to Waste in Party and Government Agencies" emphasizes a ban on high-end dishes, cigarettes, and alcohol in work meals, which has led to a decline in the stock prices of liquor companies, particularly in the white liquor sector [1][4]. Group 1: Impact of the New Regulations - The new regulations reaffirm existing restrictions on public alcohol consumption, which have been in place since the "Eight Regulations" introduced in 2012, and further clarify the details of these rules [1][3]. - The market share of public alcohol consumption has significantly decreased, from approximately 40% in 2011 to less than 5% currently, indicating a substantial shift in the consumption landscape [3][4]. Group 2: Historical Context of Public Alcohol Consumption - Public alcohol consumption has historically held a significant role in Chinese culture, evolving from a political tool to a mainstream market driver, and is now being phased out [2][12]. - Previous bans on public alcohol consumption in 1989, 1996, and 2012 have each led to drastic changes in the white liquor market, with the latest ban being less impactful compared to earlier ones [6][10]. Group 3: Market Reactions and Trends - Following the announcement of the new regulations, 11 white liquor stocks experienced declines ranging from 0.19% to 2.73%, with high-end brands facing larger drops [4][11]. - Despite short-term fluctuations, analysts suggest that the long-term investment logic for the white liquor sector remains largely unaffected, as public alcohol consumption constitutes a minor portion of overall sales [4][6]. Group 4: Changing Consumer Preferences - The current consumer base for white liquor is shifting towards younger generations, who prioritize taste, brand recognition, price, and packaging, indicating a trend towards more diverse and personalized consumption [12][14]. - The top consumption scenarios for white liquor in 2024 are family gatherings, friend meet-ups, and business banquets, reflecting a move away from traditional public consumption [12][14].

Core Viewpoint - Tianyoude Liquor has faced significant challenges in maintaining profitability, with net profit consistently below 100 million yuan over the past five years, and a notable decline of 52.96% in 2024 compared to the previous year, raising concerns among investors about the company's growth prospects [1][3][4]. Financial Performance - In 2024, Tianyoude Liquor's net profit decreased by 52.96%, while revenue only grew by 3.69%, indicating a troubling trend of "increasing revenue without increasing profit" [1][4]. - The company's first-quarter net profit for 2024 was 67.5 million yuan, marking a 37.69% year-on-year decline and the lowest quarterly profit in nearly five years [4][5]. Sales and Marketing Challenges - The company reported a 12.5% increase in sales expenses for 2024, totaling 324 million yuan, with advertising and marketing costs rising by 21.37% to 182 million yuan [6]. - Sales expenses accounted for 25.85% of revenue in 2024, ranking fifth among all listed liquor companies, yet the revenue growth did not align with this high expenditure [6]. International Expansion and Losses - Tianyoude Liquor's subsidiary, Oranos Group, has faced continuous losses, accumulating over 100 million yuan in losses over the past seven years, with a loss of 21.06 million yuan in 2024 alone [7][8]. - Despite the ongoing losses, the company remains committed to its U.S. market strategy, believing in the potential of the market and planning to continue investing in its U.S. subsidiary [7][8].

Financial Performance - In 2024, the company's net profit declined by 52.96%, primarily due to increased marketing expenses and the impact of a stock incentive plan, which negatively affected net profit by -25.1392 million yuan [2][3] - The cash flow net amount decreased by 82.03% year-on-year, attributed to cash income growth not keeping pace with increased procurement and expenses [11] - The company's inventory reached 1.488 billion yuan, a 10% increase, which is lower than the revenue growth rate [34] Sales and Market Strategy - In 2024, sales revenue for Qingke liquor priced below 100 yuan reached 495.69 million yuan, a 1.17% increase from the previous year, accounting for 45.86% of total Qingke liquor revenue [4] - The company plans to focus on the core markets of Gansu, Shanxi, and Shaanxi while also expanding into key cities in East, South, and North China [9][16] - The company is implementing a "Four Modernizations" strategy, focusing on youth, county-level markets, internationalization, and brand terminalization to enhance market presence [16][18] Product Development and Innovation - The company is actively developing low-alcohol and flavored products to cater to younger consumers, with plans for product diversification in 2024 [19] - The "1.73 million tons of quality Qingke raw liquor aging project" is underway, with an investment of 60.1425 million yuan, aimed at improving product quality and increasing the sales proportion of high-end products [21][15] Marketing and Consumer Engagement - The company has increased marketing expenses by over 30 million yuan year-on-year, focusing on consumer engagement and brand promotion [3][5] - The company is exploring online sales channels, including live streaming, to reach younger demographics [39][28] Challenges and Future Outlook - The company faces challenges in maintaining profitability amid a competitive market and changing consumer preferences, with a focus on optimizing product structure and marketing strategies to enhance profitability [40][25] - The company acknowledges the difficulties in expanding into international markets, particularly the U.S., but remains committed to exploring opportunities [7][12]