Core Viewpoint - The announcement details the share reduction plan by the actual controllers and their concerted actors of Guilin Ximai Food Co., Ltd, indicating a planned reduction of shares totaling 1% of the company's total share capital within three months after a 15-day notice period [1][2][3]. Shareholder Information - The shareholder Hezhou Tongmai holds 4,618,988 shares, representing 2.07% of the total share capital, and plans to reduce 351,065 shares (0.16%) [1][2]. - Actual controllers XIE LILING and JI LI each hold 4,515,168 shares (2.02%) and plan to reduce 381,000 shares (0.17%) and 500,000 shares (0.22%) respectively [2][3]. - Concerted actors Xie Shiyi and Xie Yuling each hold 4,515,168 shares (2.02%) and plan to reduce 500,000 shares (0.22%) each [2][3]. Reduction Plan Details - The total number of shares to be reduced by the mentioned parties is 1% of the company's total share capital [2][3]. - The reduction will occur through centralized bidding transactions within three months after the 15-day notice period starting from the announcement date [3][6]. Compliance and Commitments - The shareholders have committed to not transferring or managing their shares for 36 months post-IPO and have outlined conditions for any future reductions [4][5]. - The shareholders have adhered to their commitments and have not violated any prior agreements regarding share transfers [6].

证券代码：002956 证券简称：西麦食品 公告编号：2025-027 桂林西麦食品股份有限公司 关于公司实际控制人及其一致行动人减持计划 的预披露公告 公司股东贺州铜麦、公司实际控制人 XIE LILING、JI LI 及其一致行动 人谢世谊和谢玉菱保证向本公司提供的信息真实、准确、完整、没有虚假记 载、误导性陈述或重大遗漏。 本公司及董事会全体成员保证公告内容与信息披露义务人提供的信息一 致。 特别提示： 公司股东贺州铜麦企业管理咨询中心（有限合伙）（以下简称"贺州铜麦"） 持有公司股份 4,618,988 股（占公司总股本的比例为 2.07%），公司实际控制人 谢庆奎担任其执行事务合伙人及普通合伙人。贺州铜麦计划在公告之日起 15 个 交易日后的 3 个月内以集中竞价交易方式减持公司股份 351,065 股（占公司总股 本比例 0.16%）。 公司实际控制人XIE LILING和JI LI持有公司股份数量分别为4,515,168股、 4,515,168 股（占公司总股本的比例分别为 2.02%、2.02%）。XIE LILING 和 JI LI 计划在公告之日起 15 个交易日后的 3 个月内以集中竞价 ...

Group 1 - The company Xi Mai Food (002956) announced that its shareholders Hezhou Tongmai, actual controllers Xie Liling, Ji Li, and their concerted actors Xie Shiyi and Xie Yuling plan to reduce their holdings of company shares through centralized bidding within three months after 15 trading days from the announcement date [1] - Hezhou Tongmai intends to reduce 351,100 shares, accounting for 0.16% of the total share capital of the company [1] - Xie Liling and Ji Li plan to reduce 381,000 shares and 500,000 shares respectively, representing 0.17% and 0.22% of the total share capital [1] - Xie Shiyi and Xie Yuling each plan to reduce 500,000 shares, which also accounts for 0.22% of the total share capital [1] - The total number of shares to be reduced does not exceed 1% of the company's total share capital, with the reason for the reduction being personal or corporate funding needs, and the implementation of the reduction plan carries uncertainty [1]

证券代码：002956 证券简称：西麦食品 公告编号：2025-026 桂林西麦食品股份有限公司 2024 年度权益分派实施公告 本公司及董事会全体成员保证信息披露内容的真实、准确、完整、没有 虚假记载、误导性陈述或重大遗漏。 桂林西麦食品股份有限公司（以下简称"公司"）于 2025 年 5 月 19 日召开 2024 年度股东大会审议通过了《关于< 2024 年度利润分配预案>的议案》。现将 权益分派事宜公告如下： 一、股东大会审议通过利润分配方案情况 1、公司 2024 年度股东大会审议通过的利润分配方案具体内容为：公司以实 施权益分派股权登记日总股本为基数，向全体股东每 10 股派发现金红利人民币 4.176 元（含税），不送红股，不以资本公积金转增股本。分配方案公布后至实 施前，公司总股本由于股份回购、股权激励、再融资新增股份上市等原因而发生 变化的，公司将按分配比例不变的原则，相应调整分配金额。 2、自 2024 年度利润分配方案披露至实施期间，公司股本总额未发生变化。 3、本次实施的分配方案与股东大会审议通过的分配方案及其调整原则一致。 4、本次实施分配预案距离股东大会审议通过的时间未超过两个月。 ...

Investment Rating - The industry investment rating is "Positive" (maintained) [1] Core Viewpoints - The report emphasizes the importance of identifying bottom opportunities in the liquor sector, with May retail sales data showing steady improvement [3][11] - The food and beverage index experienced a slight decline of 0.1% from June 16 to June 20, ranking 4th among primary sub-industries and outperforming the CSI 300 by approximately 0.3 percentage points [3][13] - The report highlights that the recent ban on alcohol consumption has significantly impacted liquor demand and market sentiment, leading to a continuous decline in stock prices. However, recent media clarifications have provided a slight rebound in the liquor sector [3][11] Summary by Sections 1. Weekly Insights - The liquor sector is focusing on bottom opportunities, with May retail sales data showing a steady upward trend [3][11] - The food and beverage index outperformed the market, with beer and liquor showing relative strength [3][11] 2. Market Performance - The food and beverage index had a decline of 0.1%, ranking 4th among 28 industries, with beer (+1.9%) and liquor (+1.1%) leading the performance [3][13] 3. Upstream Data - Some upstream raw material prices have decreased, which may alleviate cost pressures for beverage companies [16][33] 4. Liquor Industry News - The report notes that the liquor industry is currently in a bottoming phase, with expectations for gradual recovery as valuations become more attractive [4][12] 5. Recommended Companies - Recommended companies include Guizhou Moutai, Shanxi Fenjiu, Ximai Food, Wancheng Group, and Bairun Co. [5][12]

Summary of Ximai Foods Conference Call Industry Overview - The new consumer goods category is emerging, with significant growth in online platforms like Douyin and offline membership supermarkets and snack stores. This trend is supported by declining raw material costs, which enhance profit margins for traditional food and beverage companies [2][3][4]. - The oatmeal industry is experiencing rapid growth, with a compound annual growth rate (CAGR) close to 10%, surpassing a market size of 100 billion [2][6]. Company Insights: Ximai Foods - Ximai Foods benefits from the rising demand for health and wellness products, product structure upgrades, and channel innovations. The decline in oatmeal raw material costs is expected to boost revenue and profit growth [2][4]. - The company has a market share of approximately 25%, competing closely with Quaker, which holds about 22%, resulting in a combined market share of 50% [2][8]. Product Structure and Innovations - Ximai Foods has shifted its product structure from pure oatmeal to composite oatmeal, which is the fastest-growing segment, expected to account for about 45% of revenue in 2024 [2][11]. - New product launches include yogurt with calcium, protein powder, oral liquids, and instant pepper bird's nest porridge, targeting health-conscious consumers, particularly the elderly [2][12]. Channel Development - The company has transitioned from a traditional supermarket focus to a balanced online and offline channel strategy, achieving significant sales on platforms like JD and Tmall, with Douyin accounting for about 40% of online revenue [4][13]. - In 2024, revenue from snack stores is projected to be over 80 million yuan, with plans to increase store coverage and SKU variety in the coming years [14]. Competitive Advantages - Ximai Foods has a strong ability to adapt to changing consumer tastes and has successfully developed new product categories. The company plans to increase its market share from 20% to over 30% by 2027 [9][20]. - The company maintains a competitive edge through effective product innovation and channel expansion, which has allowed it to differentiate itself from competitors like Quaker [9][10]. Financial Performance and Projections - The decline in raw material costs, particularly from Australian oats, has positively impacted gross margins, which are expected to improve by 2-3 percentage points due to a 10% decrease in raw material costs in Q2 [4][18]. - Ximai Foods aims for a revenue growth rate of no less than 15% over the next three years, targeting revenues of approximately 2.3 billion yuan in 2025 and over 3 billion yuan in net profit by 2027 [20]. Conclusion - Ximai Foods is positioned as a stable growth company within the new consumer sector, leveraging structural growth opportunities in the industry and enhancing its product and channel strategies to achieve steady revenue growth while improving profitability through cost management and efficiency [20].

Group 1 - The core viewpoint of the article highlights that Qushi Asset has conducted research on Ximai Food, focusing on its future development in the oatmeal health food sector and strategies to enhance market share and sales channels [1] - Ximai Food plans to continue developing oatmeal health products over the next three years, aiming to consolidate market share and expand both online and offline channels [1] - The company is adjusting its e-commerce product structure and sales methods to improve profit margins, while also developing new products based on market demand, particularly in meal replacement and functional product categories [1] Group 2 - Ximai Food is actively responding to channel changes and achieving sales growth through a multi-channel approach [1] - The company uses high-quality Australian oats and is gradually increasing the use of domestic oats in its products [1]

Core Viewpoint - Ximai Foods, known as "China's Oatmeal First Stock," has outlined its plans for the next 3-5 years, focusing on health food centered around oats and expanding its market share, particularly in the cold oatmeal sector and the broader health industry [1][3] Group 1: Company Performance - Ximai Foods aims to achieve a 15% revenue increase by 2025, despite facing a declining net profit margin over the past five years [1][3] - From 2019 to 2024, Ximai Foods' revenue grew from 973 million to 1.896 billion, while net profit margin decreased from 16.18% to 7.02% [3][4] Group 2: Cost Pressures - The company is experiencing significant cost pressures, particularly due to rising raw material costs, with a 27.13% increase in operating costs in 2024, outpacing the 20.16% revenue growth [4][5] - Ximai Foods relies heavily on Australian oats, which constitute about 90% of its raw material supply, making it vulnerable to price fluctuations and supply issues [4][5] Group 3: Strategic Initiatives - To mitigate costs, Ximai Foods plans to increase the use of domestic oats and is developing a stable supply chain, including a new production base in Zhangbei [4][5] - The company is diversifying its product offerings by entering the health sector, launching various protein powders and beverages, although these new products currently contribute a small percentage to total revenue [6][7] Group 4: Market Challenges - The overall oatmeal market is experiencing slowed growth, with a significant decline noted in 2022, prompting Ximai Foods to seek new growth avenues in the health sector [6][7] - The competitive landscape in the health market is intense, with established players dominating, posing challenges for Ximai Foods as a new entrant [7][8]

Group 1: Company Development Plans - The company aims to maintain its position as the leading player in the oat industry over the next 3-5 years, focusing on health food products primarily based on oats [1][2] - Plans to expand into the cold oat food market and develop new health products [2][3] - The company will enhance its offline channel dominance while adapting to new channel trends [2][5] Group 2: E-commerce Strategy - The company has seen rapid growth in sales on the Douyin platform and is adjusting its product structure to include higher value-added products [2][3] - Strategies to optimize sales methods on e-commerce platforms include adjusting the ratio of live broadcasts and influencer promotions [2][3] Group 3: Product Development and Consumer Trends - New product development will focus on meal replacement and functional needs, responding to the growing demand in these segments [3][4] - The company is shifting its target demographic from primarily older consumers to include younger consumers, with over 35% of buyers aged 30-40 and about 10% aged 18-25 [3][4] Group 4: Channel Adaptation - Despite a decline in offline supermarket traffic, the company continues to experience growth in offline sales by embracing channel changes [4][5] - The company is leveraging community, private domain, and membership warehouse channels to achieve rapid sales growth [5] Group 5: Raw Material Sourcing - The company uses Australian oats due to their high quality and mature supply chain, while gradually increasing the use of domestic oats [5] - A new oat production base in Zhangbei is set to enhance the integration of planting, grain collection, and processing [5]

Core Viewpoint - The article emphasizes the importance of building a fair and transparent capital market environment, enhancing investor understanding of listed companies, and promoting long-term healthy development of the capital market through activities like "Rational Investment Accompanying Me" [1]. Group 1: Company Overview - Ximai Food, a leading company in the domestic oat industry, has a comprehensive development history of over 20 years, focusing on the entire industry chain from breeding, research and development, to production and sales [3]. - The company has established organic oat raw material bases in regions such as Zhangbei and Hulunbuir, ensuring product quality through collaboration with research institutions to cultivate exclusive varieties [3]. Group 2: Product and Production Insights - Investors had the opportunity to taste various types of Ximai's grain-based products, receiving high praise for the quality of the instant food offerings [5]. - The visit included a tour of the automated production line, showcasing the entire process from raw material handling to final packaging, with strict quality control measures in place to meet national standards and consumer expectations [5]. Group 3: Financial Performance and Future Strategy - The company's representative provided insights into sales, market share, financial data, product innovation, and strategic direction, highlighting continuous revenue growth through optimized supply chain management and expansion into new retail channels [5]. - Ximai Food plans to further expand its market share overseas, aiming to enhance its main business revenue in the future [5]. Group 4: Investor Engagement and Education - The event facilitated direct interaction between investors and the company, allowing for discussions on profit growth, cost control measures, and overseas market development, with the company's representatives addressing all inquiries [5][6]. - The initiative is seen as beneficial for promoting rational decision-making among investors and enhancing the transparency of listed companies, contributing to a positive interaction within the capital market [6].