买入（维持） | [Table_EPS] 盈利预测与估值 | 2023A | 2024A | 2025E | 2026E | 2027E | | --- | --- | --- | --- | --- | --- | | 营业总收入（百万元） | 1,578 | 1,896 | 2,255 | 2,581 | 2,884 | | 同比（%） | 18.89 | 20.16 | 18.91 | 14.49 | 11.72 | | 归母净利润（百万元） | 115.45 | 133.19 | 180.30 | 228.53 | 276.14 | | 同比（%） | 6.08 | 15.36 | 35.38 | 26.75 | 20.83 | | EPS-最新摊薄（元/股） | 0.52 | 0.60 | 0.81 | 1.02 | 1.24 | | P/E（现价&最新摊薄） | 46.68 | 40.46 | 29.89 | 23.58 | 19.52 | [Table_Tag] [Table_Summary] 投资要点 2025 年 08 月 26 日 证券分析师 苏铖 证券研究报告·公司点评报告·休闲食品 西 ...

Summary of Ximai Foods Conference Call Industry Overview - The new consumer goods category is emerging, with significant growth in online platforms like Douyin and offline membership supermarkets and snack stores. This trend is supported by declining raw material costs, which enhance profit margins for traditional food and beverage companies [2][3][4]. - The oatmeal industry is experiencing rapid growth, with a compound annual growth rate (CAGR) close to 10%, surpassing a market size of 100 billion [2][6]. Company Insights: Ximai Foods - Ximai Foods benefits from the rising demand for health and wellness products, product structure upgrades, and channel innovations. The decline in oatmeal raw material costs is expected to boost revenue and profit growth [2][4]. - The company has a market share of approximately 25%, competing closely with Quaker, which holds about 22%, resulting in a combined market share of 50% [2][8]. Product Structure and Innovations - Ximai Foods has shifted its product structure from pure oatmeal to composite oatmeal, which is the fastest-growing segment, expected to account for about 45% of revenue in 2024 [2][11]. - New product launches include yogurt with calcium, protein powder, oral liquids, and instant pepper bird's nest porridge, targeting health-conscious consumers, particularly the elderly [2][12]. Channel Development - The company has transitioned from a traditional supermarket focus to a balanced online and offline channel strategy, achieving significant sales on platforms like JD and Tmall, with Douyin accounting for about 40% of online revenue [4][13]. - In 2024, revenue from snack stores is projected to be over 80 million yuan, with plans to increase store coverage and SKU variety in the coming years [14]. Competitive Advantages - Ximai Foods has a strong ability to adapt to changing consumer tastes and has successfully developed new product categories. The company plans to increase its market share from 20% to over 30% by 2027 [9][20]. - The company maintains a competitive edge through effective product innovation and channel expansion, which has allowed it to differentiate itself from competitors like Quaker [9][10]. Financial Performance and Projections - The decline in raw material costs, particularly from Australian oats, has positively impacted gross margins, which are expected to improve by 2-3 percentage points due to a 10% decrease in raw material costs in Q2 [4][18]. - Ximai Foods aims for a revenue growth rate of no less than 15% over the next three years, targeting revenues of approximately 2.3 billion yuan in 2025 and over 3 billion yuan in net profit by 2027 [20]. Conclusion - Ximai Foods is positioned as a stable growth company within the new consumer sector, leveraging structural growth opportunities in the industry and enhancing its product and channel strategies to achieve steady revenue growth while improving profitability through cost management and efficiency [20].

Group 1: Company Development Plans - The company aims to maintain its position as the leading player in the oat industry over the next 3-5 years, focusing on health food products primarily based on oats [1][2] - Plans to expand into the cold oat food market and develop new health products [2][3] - The company will enhance its offline channel dominance while adapting to new channel trends [2][5] Group 2: E-commerce Strategy - The company has seen rapid growth in sales on the Douyin platform and is adjusting its product structure to include higher value-added products [2][3] - Strategies to optimize sales methods on e-commerce platforms include adjusting the ratio of live broadcasts and influencer promotions [2][3] Group 3: Product Development and Consumer Trends - New product development will focus on meal replacement and functional needs, responding to the growing demand in these segments [3][4] - The company is shifting its target demographic from primarily older consumers to include younger consumers, with over 35% of buyers aged 30-40 and about 10% aged 18-25 [3][4] Group 4: Channel Adaptation - Despite a decline in offline supermarket traffic, the company continues to experience growth in offline sales by embracing channel changes [4][5] - The company is leveraging community, private domain, and membership warehouse channels to achieve rapid sales growth [5] Group 5: Raw Material Sourcing - The company uses Australian oats due to their high quality and mature supply chain, while gradually increasing the use of domestic oats [5] - A new oat production base in Zhangbei is set to enhance the integration of planting, grain collection, and processing [5]

Core Insights - The company reported a revenue of 1.896 billion yuan for 2024, representing a year-on-year increase of 20.16%, with a net profit attributable to shareholders of 133 million yuan, up 15.4% year-on-year [1] - The company experienced a decline in gross margin due to high raw material costs and new factory production, with a gross margin of 37.37% in Q4 2024, down 8.29 percentage points year-on-year [2] - The company is focusing on optimizing product structure and diversifying channels, with significant growth in composite oats and other processed products [4] Financial Performance - For Q4 2024, the company achieved a revenue of 463 million yuan, a year-on-year increase of 4.04%, and a net profit of 25 million yuan, up 8.22% year-on-year [1] - In Q1 2025, the company reported a revenue of 656 million yuan, a year-on-year increase of 15.93%, and a net profit of 55 million yuan, up 21.17% year-on-year [1] - The gross margin for Q1 2025 was 43.65%, a slight decrease of 0.05 percentage points year-on-year [2] Cost and Expense Management - The company adjusted its expense rhythm, resulting in a decrease in expense ratio to 31.89% in Q4 2024, down 11.21 percentage points year-on-year [3] - The selling expense ratio for Q4 2024 was 24.02%, down 12.33 percentage points year-on-year [3] - The net profit margin for Q1 2025 was 8.32%, an increase of 0.36 percentage points year-on-year [3] Product and Channel Strategy - The company is increasing its focus on composite oats and other deep-processed products, with revenue growth of nearly 30% for composite oats and over 170% for protein powder [4] - The company is expanding into new channels, with snack wholesale growth close to 50% and new retail channel GMV sales exceeding 100 million yuan, up 35% year-on-year [4] - The company anticipates improved profit elasticity due to a decrease in raw material prices and an increase in the use of new materials in Q2 [4] Future Outlook - The company projects revenues of 2.290 billion yuan, 2.741 billion yuan, and 3.309 billion yuan for 2025-2027, with year-on-year growth rates of 20.78%, 19.69%, and 20.73% respectively [4] - Expected net profits for 2025-2027 are 177 million yuan, 220 million yuan, and 270 million yuan, with corresponding year-on-year growth rates of 33.17%, 24.23%, and 22.33% [4]

Investment Rating - The industry investment rating is "Positive" (maintained) [1] Core Viewpoints - The report indicates that the retail sales growth rate rebounded month-on-month in March, reflecting strengthened expectations for consumption policies [3][4] - The food and beverage index declined by 1.4% from April 21 to April 25, ranking 28th among primary sub-industries, underperforming the CSI 300 by approximately 1.7 percentage points [12][14] - The allocation ratio of food and beverage in funds decreased from 10.6% in Q4 2024 to 9.8% in Q1 2025, marking a new low since 2020 [12][14] - The report highlights that the snack sector performed relatively well, with companies like Salted Fish and West Oat Food achieving significant revenue growth [4][12] Summary by Sections Weekly Insights - Funds reduced their allocation to food and beverage but concentrated their holdings, with the snack sector showing relatively strong performance [12] - The food and beverage index underperformed the market, with snacks (+4.5%), soft drinks (+2.2%), and other alcoholic beverages (+0.1%) leading the sub-industry performance [12][14] Market Performance - The food and beverage index fell by 1.4%, ranking 28th out of 28 industries, and lagged behind the CSI 300 by about 1.7 percentage points [12][14] Upstream Data - Some upstream raw material prices have decreased, with the price of whole milk powder increasing by 28.7% year-on-year, while fresh milk prices fell by 10.7% year-on-year [17][22] Alcohol Industry News - Wuliangye is set to launch 17 new product series, indicating ongoing innovation in the sector [43] Memorandum - Attention is drawn to the upcoming Q1 report disclosure of Kweichow Moutai on April 30 [44]

Investment Rating - The industry investment rating is "Positive" (maintained) [1] Core Viewpoints - The consumer retail sales growth rate rebounded month-on-month in March, indicating strengthened expectations for consumption policies. The food and beverage index declined by 1.4% from April 21 to April 25, ranking 28th among primary sub-industries, underperforming the CSI 300 by approximately 1.7 percentage points. The snack food (+4.5%), soft drinks (+2.2%), and other alcoholic beverages (+0.1%) sectors performed relatively well [3][12][14] - The first quarter of 2025 saw a decrease in the allocation of food and beverage stocks by funds, with the allocation ratio dropping from 10.6% in Q4 2024 to 9.8%, marking a new low since 2020. Active equity funds reduced their allocation to food and beverage stocks, while the allocation to liquor stocks increased slightly [3][12][14] - The Central Political Bureau meeting emphasized increasing income for low- and middle-income groups and boosting service consumption to enhance economic growth. This aligns with the optimistic outlook for the consumption sector. Despite pressures on the performance of liquor, condiments, and frozen food in Q1, the snack sector showed strong growth, with companies like Salted Fish and West Oat achieving significant revenue increases [4][13] Summary by Sections Weekly Insights - Funds reduced their allocation to food and beverage stocks, but holdings became more concentrated, with the snack sector showing outstanding performance [12] - The food and beverage index underperformed the market, with a decline of 1.4% [14] Market Performance - The food and beverage index fell by 1.4%, ranking 28th out of 28 sectors, underperforming the CSI 300 by about 1.7 percentage points. Snack food, soft drinks, and other alcoholic beverages showed relative strength [12][14] Upstream Data - Some upstream raw material prices have decreased, with the price of whole milk powder increasing by 28.7% year-on-year, while fresh milk prices fell by 10.7% year-on-year [17][22] Liquor Industry News - Wuliangye plans to launch 17 new product series, indicating ongoing innovation in the liquor sector [43] Memorandum - Attention is drawn to the upcoming Q1 report disclosure of Kweichow Moutai on April 30 [44]

Macro Analysis - The upcoming National People's Congress (NPC) is expected to maintain an economic growth target of around 5%[11] - Key focuses include boosting consumption, fiscal and monetary policy coordination, and structural reforms to improve the business environment[11] - Five major industry themes for 2025 are identified: AI and AI+, quality consumption, new urbanization, infrastructure overseas, and food security[11] Market Impact - The NPC is anticipated to establish industry trends with policies supporting AI and AI+ as the most significant trends for 2025[16] - Enhancing consumer sentiment and happiness is a core policy concern, with current consumption performance being relatively weak[16] - The transition from old to new economic drivers will take time, with price rather than volume being a key factor influencing major asset changes in 2025[16] Investment Highlights - Jiufeng Energy (605090.SH) shows steady growth in clean energy with LNG domestic sales increasing, and the company’s gross profit per ton is improving[17] - Solid growth in the traditional Chinese medicine sector is noted for Guoshengtang (02273.HK), with a CAGR of 26.2% from 2018 to 2023[21] - Ximai Food (002956.SZ) has seen a steady increase in revenue, with a 5-year CAGR of 13.1% despite profit fluctuations[24] Risk Considerations - Risks include potential underperformance of policy support, slower-than-expected economic recovery, and competition in various sectors[7][12][30]