Core Insights - The pet economy in China has surpassed 500 billion yuan, maintaining over 20% growth for five consecutive years, driven by social changes, evolving consumer attitudes, and technological advancements [1][4]. Group 1: Observations on the Pet Economy - The pet product consumption is experiencing a refined upgrade, with functional cat food and high-end products growing over 50%, and smart pet products expanding at an annual rate of 35% [4][5]. - The pet service sector has developed a dual-layer consumption structure, with basic services like pet grooming seeing a 180% increase in search volume, and pet insurance adoption rates quadrupling over three years [5]. Group 2: Driving Factors Behind Pet Economy Growth - Social changes, such as aging and declining birth rates, have redefined family structures, with pets providing emotional support for lonely individuals [6]. - There is a shift in consumer perception, with younger generations viewing pets as family members, leading to increased spending on pet-related products and services [7]. - Technological innovations, including IoT and AI, are reshaping the pet industry, enhancing efficiency and standardization [8]. Group 3: Challenges and Concerns in the Industry - The pet market faces issues such as fraudulent practices in live pet trading and a lack of standards in pet food, leading to a 120% increase in consumer complaints in 2024 [10]. - Intense competition has emerged due to significant capital influx, resulting in a "price war" among brands, particularly in the pet supplies sector [11]. - Regulatory frameworks are lagging, with a lack of unified standards in emerging areas like pet insurance and veterinary services [12]. Group 4: Future Trends in the Pet Economy - The industry is expected to see a parallel growth in smart and health-focused products, with health-related spending projected to exceed 40% of total pet expenditures [13]. - Professionalization and standardization of services are anticipated, with leading companies enhancing service quality through brand and chain development [14]. - Cross-industry integration is likely to create new business models, such as pet-themed hotels and training courses, expanding the consumption landscape [15]. Group 5: Benefiting Companies - Guobao Pet is projected to generate 5.244 billion yuan in revenue in 2024, leading the domestic pet business sector, with a 34.82% year-on-year increase in Q1 2025 revenue [16]. - Zhongchong Co. is expected to achieve 4.464 billion yuan in revenue in 2024, ranking second, with a 25.41% year-on-year increase in Q1 2025 revenue [16]. - Tianyuan Pet is anticipated to reach 2.764 billion yuan in revenue in 2024, ranking third among domestic pet companies [16]. - Yuanfei Pet, a leading global pet leash manufacturer, has over 90% of its products exported, with a significant portion of high-margin products [17]. - Ruipu Bio is collaborating with veterinary hospitals to enhance its pet medical services, projecting 690 million yuan in revenue for 2024 [17]. - Yiyi Co. is focusing on disposable pet hygiene products, with a projected revenue of 1.798 billion yuan in 2024 [19].

Group 1 - The pet economy sector is experiencing significant growth, with companies like Yuanfei Pet and Tianyuan Pet achieving consecutive gains, and others like Yiyi Co., Ltd. and Lusi Co., Ltd. also seeing substantial increases [1] - The 2025 Shanghai Pet Expo and the 2025 Shanghai Asia Pet Exhibition are set to take place, with record attendance and transaction amounts expected, indicating a robust industry outlook [7] - The domestic pet industry is projected to reach 811.4 billion yuan this year, with expectations to surpass 1 trillion yuan in two years [7] Group 2 - Online platforms are heavily investing in the pet sector, with Taotian Pet committing over 500 million yuan for merchant incentives and product promotions, while JD.com is offering trial operations and brand-free store openings [8] - The pet food market is seeing a shift towards higher quality products, with domestic brands enhancing their offerings and a significant increase in export value expected, with a 21% year-on-year growth forecast for 2024 [8] - Listed companies in the pet sector have reported better-than-expected earnings for 2024 and Q1 2025, indicating continued rapid growth in the pet economy [8]

Core Insights - The pet industry in China is experiencing significant growth, driven by market dynamics such as population structure changes, emotional needs, and improved living standards [2][4] - Major pet companies like Zhongchong Co. and Guobao Pet have reported substantial revenue increases for 2024 and Q1 2025, indicating a robust market environment [1][2] - The pet food segment is the largest market within the pet industry, accounting for 52.8% of the total pet consumption market in 2024 [3][4] Company Performance - Zhongchong Co. achieved a revenue of 4.465 billion yuan in 2024, a year-on-year increase of 19.15%, with a net profit of 394 million yuan, up 68.89% [1] - Guobao Pet reported a revenue of 5.245 billion yuan in 2024, a 21.22% increase, and a net profit of 625 million yuan, growing by 45.68% [1] - Petty Co. saw a revenue of 1.659 billion yuan in 2024, a 17.56% increase, but experienced a decline in Q1 2025 with revenues of 329 million yuan, down 14.40% [2] Market Trends - The pet economy in China reached a scale of 592.8 billion yuan in 2023, with projections to grow to 1.15 trillion yuan by 2028 [2] - The demand for pet food is evolving, with consumers increasingly prioritizing quality, safety, and brand reputation [4][6] - The market is witnessing a shift towards premium products, with companies focusing on innovation and differentiation to capture consumer interest [6][7] Industry Dynamics - Domestic pet brands are gaining market share at the expense of foreign companies, with brands like Guobao Pet and Zhongchong Co. increasing their market presence [5] - The competitive landscape is intensifying, with new entrants like Pet&Fresh and established brands like Three Squirrels expanding into the pet food sector [7][8] - Companies are investing in digital transformation and supply chain enhancements to improve operational efficiency and brand competitiveness [5][6]

证券代码：300673 证券简称：佩蒂股份 公告编号：2025-031 债券代码：123133 债券简称：佩蒂转债 佩蒂动物营养科技股份有限公司 2024 年年度股东会决议公告 本公司及董事会全体成员保证公告内容的真实、准确和完整，没有虚假记载、 误导性陈述或者重大遗漏。 一、 会议召开情况 （一） 会议届次：本次会议为佩蒂动物营养科技股份有限公司（以下简称公司）2024 年年度股东会。 （二） 会议召开和投票时间 1、 现场会议时间：2025年5月16日（星期五）下午14:30。 2、 网络投票时间：通过深圳证券交易所交易系统进行网络投票的具体时间为 2025年5月16日9:15—9:25、9:30—11:30和13:00—15:00；通过深圳证券交易所互 联网投票系统投票的具体时间为2025年5月16日上午9:15至下午15:00。 （三） 现场会议地点：浙江省平阳县水头镇工业园区宠乐路2号本公司四楼会议室。 （四） 召开方式：现场投票和网络投票相结合的方式。 （五） 会议召集人：公司董事会。 （六） 会议主持人：董事长陈振标先生。 （七） 本次股东会的召集、召开及审议符合《公司法》《证券法》《深圳证券交 ...

上海市锦天城律师事务所 法律意见书 上海市锦天城律师事务所 关于佩蒂动物营养科技股份有限公司 2024 年年度股东大会之 法律意见书 二〇二五年五月 地址：上海市浦东新区银城中路 501 号上海中心大厦 9/11/12 层 电话：021-20511000 传真：021-20511999 邮编：200120 上海市锦天城律师事务所 法律意见书 上海市锦天城律师事务所 关于佩蒂动物营养科技股份有限公司 2024 年年度股东大会之 法律意见书 编号：01G20240020-5 致：佩蒂动物营养科技股份有限公司 上海市锦天城律师事务所（以下简称"本所"）接受佩蒂动物营养科技股份 有限公司（以下简称"公司"）委托，就公司召开2024年年度股东会（以下简称 "本次股东大会"或者"本次股东会"）的有关事宜，根据《中华人民共和国公 司法》（以下简称"《公司法》"）、《上市公司股东会规则》（以下简称"《股东会 规则》"）、《上市公司治理准则》（以下简称"《治理准则》"）和深圳证券交易所 发布的《深圳证券交易所上市公司股东会网络投票实施细则》（以下简称"《网 络投票实施细则》"）等法律、行政法规、规范性文件及现行有效的《佩蒂动物 ...

Investment Rating - The investment rating for the light industry manufacturing sector is "Positive" [2] Core Insights - Overall consumer demand remains weak, but there are opportunities in specific segments where product and channel transformations can enhance market share, and brand recognition or performance recovery is expected [8] - The pet food segment shows high potential with strong consumer education barriers, brand loyalty, and significant single product effects [8] - The baby care market is fragmented, with strong brands rapidly increasing market share through cost-effectiveness and popular products, heavily relying on online sales [8] - Domestic second-tier brands in sanitary napkins and toothpaste are gaining market share, utilizing platforms like Douyin for marketing and channel empowerment [8] - The trend of innovative products and brand rejuvenation in the trendy toy sector is accelerating, with companies like Pop Mart and Blokus experiencing rapid revenue growth [8] Summary by Sections 1) Product & Channel Transformation - Baiya Co. reported a significant increase in revenue and is expected to see a gradual improvement in its profitability model [9] - Dengkang Oral Care's revenue growth exceeded expectations, with a sustainable improvement in profitability [9] - Runben Co. experienced strong revenue growth driven by new product launches, particularly in the sunscreen category [9] - Zhongchong Co. is successfully transforming its brand, with expectations of over 40% growth in its flagship product [9] - Companies in the trendy toy sector are well-positioned to benefit from consumer trends and new product launches [9] 2) High Competitive Barriers - Guibao Pet's revenue and profit growth exceeded expectations, driven by strong brand performance and successful high-end product launches [10] - The overall industry remains vibrant, with companies optimizing their product and channel structures [10] 3) Performance Recovery Expected - Chenguang Co. has underperformed due to a weak consumer environment, but recovery is anticipated if market conditions improve [10] - The company is focusing on enhancing its IP product strategy, which is expected to contribute to new growth points [10]

Investment Rating - The investment rating for the light industry manufacturing sector is "Positive" [2] Core Insights - Overall consumer demand remains weak, but there are opportunities in specific segments where product and channel transformations can enhance market share, and brand recognition or performance recovery is expected [2][8] - The pet food sector shows high potential with strong consumer education barriers, brand loyalty, and significant single product effects [2][8] - The baby care market is fragmented, with leading brands rapidly increasing market share through cost-effectiveness and popular products, heavily relying on online sales [2][8] - Domestic second-tier brands in sanitary napkins and toothpaste are gaining market share, utilizing platforms like Douyin for traffic generation and empowering other platforms and offline markets [2][8] - The trend of innovative products and brand rejuvenation in the trendy toy sector is accelerating, with companies like Pop Mart and Blokus experiencing rapid revenue growth [2][8] Summary by Sections 1) Product & Channel Transformation - Baiya Co. reported a significant revenue increase of 39% in Q4 2024 and 30% in Q1 2025, with a strong performance in e-commerce and a positive outlook for its probiotic series [3][9] - Dengkang Oral Care also showed robust growth, with a 39% increase in Q4 2024 and 19% in Q1 2025, benefiting from an optimized product structure and strong online sales [3][9] - Runben Co. experienced a 34% revenue increase in Q4 2024 and 44% in Q1 2025, driven by the rapid launch of new products [4][9] - The trendy toy sector, represented by companies like Blokus and Pop Mart, saw revenue growth of 156% and 278% respectively, indicating a strong market presence [4][9] 2) High Competitive Barriers - Guibao Pet's revenue and profit exceeded expectations, driven by strong growth in its proprietary brand and successful high-end product launches [10] - The overall industry remains buoyant, with companies optimizing product and channel structures, leading to sustained revenue growth and improved profitability [10] 3) Performance Recovery Expected - Chenguang Co. reported lower-than-expected performance due to a weak consumer environment, but recovery is anticipated if market conditions improve [10] - The company is focusing on enhancing its IP product strategy, which is expected to contribute to new growth points [10]

Core Insights - The fifth TOPS Pet Expo was held in Shanghai, attracting over 1,200 exhibitors and more than 80,000 professional visitors, with a total exhibition area exceeding 100,000 square meters [1] - Petty Animal Nutrition Technology Co., Ltd., the first listed company in the domestic pet industry, showcased various new products, including the "Jueyan" series, which achieved over 1 million yuan in sales on Douyin by 6 PM on May 8 [1] Product Highlights - The "Jueyan" series introduced a new thin version of the air-dried food, designed for small dogs, featuring 70% duck meat and 10 types of vegetables, with no oil, salt, or additives [4] - The "Little Flower Pomfret" freeze-dried product is made from high-quality pomfret, rich in Omega-3, and is designed for easy chewing [7] - The "Sakura Crisp" freeze-dried snack is visually appealing and made with chicken and sweet vegetables, free from additives [9] - The "Summer Limited Rainbow Ice Cream" for pets was reintroduced, featuring four flavors and made with New Zealand imported milk powder [11] - The "Jueyan" series also launched a new canned food product with added collagen for joint health [12] Brand Engagement - The expo featured live streaming sessions with popular pet influencers to engage fans and promote products [22] - An interactive photo area was set up for attendees to create memorable moments with their pets [24] - The event served as a platform for Petty to strengthen communication with consumers and industry professionals, promoting healthy growth in the pet industry [26]

| 证券代码：300673 | 证券简称：佩蒂股份 | 公告编号：2025-030 | | --- | --- | --- | | 债券代码：123133 | 债券简称：佩蒂转债 | | 佩蒂动物营养科技股份有限公司 关于召开 2024 年年度股东会的提示性公告 本公司及董事会全体成员保证公告内容的真实、准确和完整，没有虚假记载、误导性陈述 或者重大遗漏。 2025年4月18日，佩蒂动物营养科技股份有限公司（以下简称公司）第四届董事 会第十二次会议审议通过了《关于召开2024年年度股东会的议案》，根据《公司法》 《深圳证券交易所创业板股票上市规则》《深圳证券交易所上市公司自律监管指引第 2号——创业板上市公司规范运作》《公司章程》和《股东大会议事规则》等相关规定， 公司定于2025年5月16日（星期五）14:30开始召开佩蒂动物营养科技股份有限公司 2024年年度股东会。2025年4月19日，公司在巨潮资讯网发布了《关于召开2024年年 度股东会的通知》。 为进一步保护投资者的合法权益，方便股东依法行使权利，现将本次股东会的有 关安排再次提示如下： 通过深圳证券交易所交易系统进行网络投票的具体时间为2025年 ...

Investment Rating - The industry rating is "Positive" (maintained) [5] Core Insights - The fifth "It Expo" held from May 7 to 11, 2025, in Shanghai showcased a significant increase in exhibition area and participating brands, indicating sustained high demand in the pet food sector [1][12] - The trend of market concentration continues, with fewer new brands emerging, primarily focusing on international brands entering the domestic market [2][21] - Baked pet food remains a key product direction, with sales in Q1 2025 reaching 258 million, a year-on-year increase of 94%, accounting for 14.48% of the market [2][29] - The competition in the baked food segment is intensifying, leading to increased product differentiation and innovation among leading companies [3][40] - The industry is witnessing a shift towards more refined product offerings beyond baked food, focusing on specific functionalities and concepts [4][43] Summary by Sections 1. Expo Scale and Market Trends - The 2025 "It Expo" featured over 10,000 square meters of exhibition space and more than 8,000 participating brands, doubling from the previous year [12] - The pet food industry growth rate was 9% in 2024, with a notable decline in investment activities for smaller companies [21] 2. Product & R&D Innovations - Baked food is a product of traditional puffed food technology upgrades, offering higher nutritional value and meat content [26] - The sales of baked food have surged, with a 313% increase in sales volume and a 338% increase in product variety in 2023 [29] - Leading companies are innovating in baked food products, introducing unique formulations aimed at enhancing pet health [40][43] 3. Marketing & Channel Strategies - The online sales penetration rate for pet food reached 65.9% by 2023, with significant growth in platforms like Douyin [54] - The expo has become a crucial marketing node, with leading companies focusing on online sales strategies rather than traditional distribution [59] 4. Investment Recommendations - The report emphasizes the importance of strong R&D capabilities among leading companies, recommending investments in firms like Guibao Pet, Zhongchong Co., and Petty Co. for their innovative product developments [5][60]