Financial Performance - The company reported a total revenue of 181 million yuan for the first half of 2025, representing a year-on-year increase of 33.47% [1] - The net profit attributable to shareholders was 2.17 million yuan, up 117.71% year-on-year [1] - In Q2 2025, the revenue reached 98.69 million yuan, a 21.02% increase compared to the same quarter last year [1] - The gross margin improved to 42.46%, an increase of 11.94% year-on-year, while the net margin was 1.11%, up 112.28% [1] Cost and Expenses - Total selling, administrative, and financial expenses amounted to 71.13 million yuan, accounting for 39.37% of revenue, with a slight increase of 0.69% year-on-year [1] - The company’s operating cash flow per share was -0.24 yuan, showing a 60.75% improvement year-on-year [1] Investment and Returns - The company’s historical median Return on Invested Capital (ROIC) since its listing is 10.22%, with the worst year being 2024 at -5.37% [3] - Analysts expect the company's performance for 2025 to reach 14 million yuan, with an average earnings per share of 0.17 yuan [3] Fund Holdings - The largest fund holding in the company is the CITIC Prudential Multi-Strategy Mixed Fund (LOF) A, which holds 1.43 million shares and has recently entered the top ten holdings [4] - The fund has a scale of 1.245 billion yuan and has seen a 77.62% increase over the past year [4]

Core Viewpoint - The company, Rongxin Culture, reported significant growth in revenue and net profit in the first half of 2025, despite a challenging overall book retail market in China, driven by effective marketing strategies and digital content initiatives [1]. Group 1: Financial Performance - The company achieved operating revenue of 181 million yuan, representing a year-on-year increase of 33.47% [1]. - Net profit attributable to shareholders reached 2.17 million yuan, marking a year-on-year growth of 117.71% [1]. Group 2: Market Position - Rongxin Culture is recognized as "China's first children's book stock," ranking third in the children's book retail market with a market share of 2.68% as of the first half of 2025 [1]. - The company ranked second in the children's popular science and early childhood enlightenment book retail markets, with market shares of 5.34% and 2.69%, respectively [1]. Group 3: Product Innovation - The company launched several bestselling titles, including "Mi Wu Science Comics" and "Sunny Has Ideas," achieving significant sales figures, with the former selling nearly 450,000 copies in the first half of 2025 [2]. - The original IP series "Lily Lan's Little Bug" gained rapid market acceptance, selling over 2.3 million copies in the first half of 2025 [2]. Group 4: AI Technology Integration - The company is advancing its digital transformation by integrating AI technology, with initiatives such as the AI-powered reading pen and the establishment of a Children's Education AI Research Institute [3]. - A strategic partnership with Alibaba Cloud aims to explore new AI applications in the children's education sector, enhancing the company's service offerings and user experience [3].

Core Viewpoint - Rongxin Education Cultural Industry Development Co., Ltd. reported a revenue of 181 million yuan in the first half of 2025, marking a year-on-year growth of 33.47%, and a net profit of 2.1679 million yuan, indicating a turnaround from losses [1]. Group 1: Market Performance - The overall book retail market in China showed a high-open, low-close trend in the first half of 2025, with only the content e-commerce channel experiencing positive growth [1]. - According to data from Beijing OpenBook Information Technology Co., Ltd., the overall book retail market's code value increased by 0.73% year-on-year, while the actual sales value decreased by 0.31% [1]. - The second quarter saw negative year-on-year growth in the code value for each month, indicating a declining trend in the retail market [1]. Group 2: Company Strategy and Performance - The company attributed its revenue and profit growth to a comprehensive marketing plan that dynamically adjusted strategies among content e-commerce, traditional e-commerce, and physical stores, establishing a stable and efficient "hit product" creation model [1]. - The membership operation center is actively producing digital content and efficiently managing private traffic to provide diverse digital services, driving user repurchase through private traffic operations [1]. Group 3: Industry Position and Innovations - Rongxin Culture is recognized as "China's first stock in children's books," ranking third in the children's book retail market with a market share of 2.68% in the first half of 2025 [2]. - The company ranks second in the retail market for children's popular science and early childhood enlightenment books, with market shares of 5.34% and 2.69%, respectively [2]. - The company is focusing on content innovation in the children's book sector while actively promoting the integration of AI technology with its book business, achieving breakthroughs in product competitiveness and digital transformation [2]. Group 4: AI Technology Integration - In March 2025, the company enhanced its AI smart reading pen through collaboration with Alibaba Cloud, optimizing its Q&A functions and adding new storytelling features [3]. - The company signed a cooperation agreement with Alibaba Cloud to explore AI applications in the children's education sector [3]. - The strategic framework of "one core and two wings" positions AI technology as the core driver of digital transformation, aiming to leverage data value and expand service boundaries and application scenarios [3].

Core Viewpoint - Rongxin Culture reported a significant increase in revenue and net profit in the first half of 2025, despite a challenging overall book retail market in China, driven by effective marketing strategies and digital content initiatives [1][2]. Financial Performance - The company achieved operating revenue of 181 million yuan, representing a year-on-year growth of 33.47% [1]. - Net profit attributable to shareholders reached 2.1679 million yuan, marking a year-on-year increase of 117.71% [1]. Market Position - Rongxin Culture is recognized as "China's first children's book stock," ranking third in the children's book retail market with a market share of 2.68% as of the first half of 2025 [1]. - The company holds the second position in the retail market for children's popular science and early childhood enlightenment books, with market shares of 5.34% and 2.69%, respectively [1]. Product Development - The company launched several best-selling titles that cater to children's reading needs, including "Mi Wu Science Comics" and "Sunny Has Ideas," achieving significant sales figures [2]. - The "Lili Lan's Little Bug" IP series has gained rapid market acceptance, selling over 2.3 million copies in the first half of 2025 [2]. AI Technology Integration - Rongxin Culture is advancing its digital transformation by integrating AI technology, with initiatives such as the AI smart reading pen and the establishment of a Children's Education AI Research Institute [3]. - The company has signed a cooperation agreement with Alibaba Cloud to explore AI applications in the children's education sector [3]. - Future strategies include leveraging data value and expanding service boundaries to enhance children's reading experiences [3].

Group 1 - Wuhan Beilexiong Cultural Development Co., Ltd. has been recently established with a registered capital of 5 million yuan [1] - The legal representative of the company is Wang Dongyun [1] - The business scope includes historical material editing services, book management services, retail and wholesale of publications, and online sales of publications [1] Group 2 - The company is jointly held by Xi'an Rongchuang Rongying Education and Culture Co., Ltd. and Wuhan Shuyi Book Co., Ltd. under Rongxin Culture [1]

中原证券股份有限公司 — 1 — | 项目 | 工作内容 | | --- | --- | | （1）向本所报告的次数 | 0 | | （2）报告事项的主要内容 | 不适用 | | （3）报告事项的进展或者整改情况 | 不适用 | | 8.关注职责的履行情况 | | | （1）是否存在需要关注的事项 | 否 | | （2）关注事项的主要内容 | 不适用 | | （3）关注事项的进展或者整改情况 | 不适用 | | 9.保荐业务工作底稿记录、保管是否合规 | 是 | | 10.对上市公司培训情况 | | | （1）培训次数 | 0 次，拟下半年开展培训工作 | | （2）培训日期 | 不适用 | | （3）培训的主要内容 | 不适用 | | 11.上市公司特别表决权事项（如有） | | | （1）持有特别表决权股份的股东是否持续符合 | 不适用 | | 《股票上市规则》第 4.6.3 条/《创业板股票上市 | | | 规则》第 4.4.3 条的要求； | | | （2）特别表决权股份是否出现《股票上市规则》 | 不适用 | | 第 4.6.8 条/《创业板股票上市规则》第 4.4.8 | | | 条规定的情形并及 ...

中原证券股份有限公司 关于荣信教育文化产业发展股份有限公司 经中国证券监督管理委员会（以下简称"中国证监会"）《关于同意荣信教育 文化产业发展股份有限公司首次公开发行股票注册的批复》（证监许可 [2022]1640 号）同意注册，荣信文化首次公开发行人民币普通股（A 股）21,100,000 股,每股面值为人民币 1.00 元，每股发行价格为人民币 25.49 元，募集资金总额 为人民币 537,839,000.00 元，扣除含税的发行费用为人民币 68,787,914.95 元，实 际募集资金净额为人民币 469,051,085.05 元。募集资金已于 2022 年 9 月 2 日划 至公司指定账户。容诚会计师事务所（特殊普通合伙）对公司首次公开发行新股 的资金到位情况进行了审验，并出具了容诚验字[2022]100Z0016 号《验资报告》。 为规范公司募集资金管理和使用，保护投资者权益，公司已设立了相关募集 资金专项账户。募集资金到账后，已全部存放于经公司董事会批准开设的募集资 金专项账户内，保荐机构已与公司、存放募集资金的商业银行签署了募集资金三 方监管协议。 二、募集资金投资项目情况 根据公司《荣信教 ...

Core Insights - Rongxin Culture (301231.SZ) reported a revenue of 181 million yuan for the first half of 2025, representing a year-on-year growth of 33.47% [1] - The net profit attributable to shareholders was 2.1679 million yuan, showing a significant increase of 117.71% year-on-year [1] Industry Overview - The overall retail book market in China exhibited a trend of high opening and low closing in the first half of 2025, with only the content e-commerce channel showing positive growth [1] Company Performance - Despite market fluctuations, Rongxin Culture demonstrated strong resilience by dynamically adjusting channel strategies through a comprehensive marketing plan [1] - The company successfully created several popular books, including "Lily's Little Bug: Nature Enlightenment Picture Book," "Master Classics: The Story of the Oak Grove," and "Sunny Has an Idea: Social Enlightenment Guide Picture Book" [1] Strategic Initiatives - Rongxin Culture is implementing a "one core, two wings" strategy, deeply integrating AI technology to accelerate digital transformation [1] - The company is enhancing the functionality of its reading pens and collaborating with Alibaba Cloud to explore intelligent educational applications, aiming to expand service boundaries by leveraging data value [1]

荣信教育文化产业发展股份有限公司 章程 荣信教育文化产业发展股份有限公司 章程 荣信教育文化产业发展股份有限公司 章程 第一章 总则 第一条 为维护公司、股东、职工和债权人的合法权益，规范公司 的组织和行为，根据《中华人民共和国公司法》（下称"《公司 法》"）、《中华人民共和国证券法》（下称"《证券法》"）、 《上市公司章程指引》、《深圳证券交易所创业板股票上市规则》 （下称"《上市规则》"）和其他有关规定，制定本章程。 第五条 公司首次公开发行前的注册资本为人民币 6,330 万元，公 司首次公开发行完成后的注册资本为人民币 8,440 万元。 第六条 公司经营期限为长期。 荣信教育文化产业发展股份有限公司 章程 第七条 董事长为公司法定代表人。担任法定代表人的董事长辞任 的，视为同时辞去法定代表人。法定代表人辞任的，公司将在法定代 表人辞任之日起三十日内确定新的法定代表人。 法定代表人的产生和变更均按董事长的产生和变更办法执行。 第八条 法定代表人以公司名义从事的民事活动，其法律后果由公 司承受。 第二条 荣信教育文化产业发展股份有限公司系依照《公司法》和 其他有关规定成立的股份有限公司（以下简称"公司" ...

荣信教育文化产业发展股份有限公司 独立董事工作制度 荣信教育文化产业发展股份有限公司 独立董事工作制度 第一章 总则 第一条 为进一步完善荣信教育文化产业发展股份有限公司（下 称"公司"或"本公司"）治理结构，促进公司规范运作，充分发挥 独立董事制度的作用，根据《中华人民共和国公司法》（下称《公司 法》）《中华人民共和国证券法》《上市公司治理准则》《上市公司 独立董事管理办法》《深圳证券交易所创业板股票上市规则》《深圳 证券交易所上市公司自律监管指引第2号——创业板上市公司规范运 作》和《荣信教育文化产业发展股份有限公司章程》（以下简称"《公 司章程》"）等有关规定，制订本工作制度（下称"本制度"）。 第二条 独立董事是指不在公司担任除董事外的其他职务，并与 其所受聘的公司及其主要股东、实际控制人不存在直接或者间接利害 关系，或者其他可能影响其进行独立客观判断关系的董事。 第三条 独立董事对公司及全体股东负有忠实与勤勉义务。 第七条 董事会成员中应当至少包括三分之一独立董事。 荣信教育文化产业发展股份有限公司 独立董事工作制度 公司董事会下设审计、提名及薪酬与考核委员会的，审计委员会 成员应当为不在公司担任高 ...