据介绍，作为成都一年一度的新春消费大IP，连续多年举办的"成都新春欢乐购"已形成了较强的市场影响力和品牌知名度，"2026成都新春欢乐购"将在消费 场景打造以及市场主体参与规模方面进行再升级，切实为广大消费者备足各类特色新春消费大餐，打好全年消费"收官战"，冲刺明年消费市场"开门红"。 "除了传统的促销活动外，我们也将积极响应此次会议中关于消费场景建设的具体要求，持续推动消费新产品、新业态、新场景'不断出新'。"欧建瓴谈到， 2026年协会将牵头推出一批消费领域场景清单，并组织全市商业企业共同研究，打造更多亮点突出、市民喜闻乐见的新型消费场景，为消费者带来全新的购 物体验。 "今年成都入境游消费总额位居副省级城市前列，成绩显著。"在吸引外资消费方面，欧建瓴提到，明年协会将进一步扩大入境退税点的覆盖范围，同时号召 全市商业企业针对外来旅游者的需求，打造更具吸引力的新产品，提升成都作为国际消费目的地的竞争力。此外，协会还将积极推动企业"走出去"，带领成 都商业企业前往省外以及"一带一路"倡议共建国家、东南亚等地区考察学习，借鉴先进的新场景建设经验和商业模式，为成都消费市场注入新的活力。 "我们将继续发挥桥梁纽带作 ...

Core Viewpoint - Guizhou Province is planning a series of consumer promotion activities for 2026, titled "Shopping in China · Colorful Guizhou Happy Shopping," aimed at enhancing consumption through a combination of policies and activities [1] Group 1: Consumer Promotion Activities - The provincial business departments will create diverse consumption scenarios to better meet the needs of urban and rural residents as well as tourists [1] - Guizhou will launch the "Shopping in Four Seasons" initiative, distributing consumption vouchers for liquor cloud exhibitions throughout the year during holidays and key events [1] - Specific activities for residents include new car purchases and an online Spring Festival goods fair, along with the issuance of various consumer vouchers to stimulate spending [1] Group 2: Tourism and External Consumer Engagement - For tourists from outside the province, Guizhou will integrate consumption with cultural tourism, sports, and exhibitions, offering discounts in key commercial areas and specialty dining [1] - Tourists can enjoy benefits by presenting tickets from A-level scenic spots, cultural performances, major festival events, and significant exhibitions [1]

Core Insights - The "Le Gou Town" initiative in Guangdong Province aims to promote consumption and cultural tourism through the establishment of specialized towns that showcase local industries and attractions [1][2] Group 1: Overview of "Le Gou Town" - The third batch of "Le Gou Town" includes 12 locations, each focusing on specific industries such as fashion, food, jewelry, and e-commerce [1] - Notable towns include Shenzhen's Cuizhu Street, known for its jewelry industry with over 6,000 enterprises and a daily foot traffic exceeding 10,000 [1] - Dongguan's Humen Town, recognized as a "Chinese Clothing City," boasts an annual sales figure exceeding 84 billion yuan [1] Group 2: Integration of Industry and Tourism - "Le Gou Town" is designed to integrate industry with consumption and cultural tourism, enhancing experiential scenarios for visitors [2] - The initiative leverages local specialties, such as Maoming's lychee production, to create unique tourism experiences, including the first lychee-themed open highway service area in the province [2] - The project is part of the "Yue Enjoy Warm Winter, Travel in Guangdong" campaign, aiming to elevate local economies through a cycle of shopping and tourism [2]

Core Insights - Guangdong's "Le Gou Town" initiative aims to promote local consumption and tourism by highlighting unique regional products and experiences [1][2] - The initiative includes eight towns, each specializing in different sectors such as beauty, automotive, and fashion, enhancing their appeal to consumers [1][2] Group 1: Town Features - Guangzhou's Minquan Street is noted for its extensive professional markets, with 57 operational markets covering six categories including beauty and fashion [1] - Shenzhen's Zhongying Street offers a unique shopping experience with cross-border e-commerce and duty-free shopping, targeting both local and Hong Kong consumers [1] - Dongguan's Liaobu Town is recognized as a national automotive consumption hub, with annual funding of 5 million for consumer promotion activities [2] Group 2: Economic Impact - The "Le Gou Town" initiative is part of the "Yue Enjoy Warm Winter, Le You Guangdong" consumption season, aimed at enhancing local economic development [2] - Liaobu's automotive cultural festival has generated over 1.1 billion in consumer spending over five events, showcasing the town's economic impact [2] - The initiative seeks to create a positive cycle of consumption and tourism, contributing to high-quality local economic growth [2]

Core Viewpoint - The "Nine-Nine Consumption Season" in Shenyang aims to stimulate winter consumption through a series of themed activities and promotions from December 21 to March 14, 2026, featuring over 400 events across various sectors [1][6]. Group 1: Event Overview - The "Nine-Nine Consumption Season" will include a diverse range of activities such as cultural experiences, leisure bathing, and winter sports, providing different surprises every nine days [1][3]. - The event will kick off with a grand opening ceremony and the release of the "2026 Bathing Guide," focusing on enhancing the city's brand as a "Bathing Leisure Capital" [3]. Group 2: Consumer Engagement - A hand-drawn electronic consumption map will be launched, highlighting 99 unique consumer spots, including 32 premium locations in Shenyang, allowing consumers to access discounts, smart navigation, and lottery features [5]. - Consumers can participate in a lottery by checking in at various marked locations, with prizes including a BMW car for those who check in at over 66 spots [5]. Group 3: Promotional Activities - The "Cold Winter, No Cold" promotional series will feature over 400 themed events throughout the 81 days, ensuring daily discounts and weekly highlights to meet the winter consumption needs of residents and tourists [6]. - The initiative aims to showcase Shenyang's rich winter consumption resources, integrating traditional and modern elements, as well as local and international aspects [6].

Core Viewpoint - The "Ninety-Nine Consumption Season" in Fuxin aims to create a warm and culturally rich winter shopping experience for residents and tourists, integrating local culture, winter activities, and digital consumption [1][3]. Group 1: Event Overview - The "Ninety-Nine Consumption Season" is structured from "One Nine" to "Nine Nine," with a unique theme every nine days, blending regional culture, ice and snow entertainment, hot spring wellness, folk festivals, and digital consumption [3]. - Each phase of the event features distinct themes, such as exploring agate culture, enjoying hot springs, engaging in winter sports, savoring winter cuisine, and preparing for the upcoming spring [3]. Group 2: Recommended Activities - Four provincial consumption points are highlighted: the Fuxin Agate Cultural Museum for art appreciation and DIY experiences, the Fuxin Baodi Hot Spring for a unique thermal experience, the Huangjiagou Ski Resort for winter sports, and the Dashang Fuxin New Mart for shopping [5]. Group 3: Consumer Incentives - To enhance the event's impact and benefit the public, Fuxin will launch a series of consumer-friendly measures during the New Year and Spring Festival, including the distribution of consumption vouchers and a "trade-in" policy for household goods [7].

Core Viewpoint - The Guangdong Provincial Department of Commerce has announced the list of "Le Gou Towns" for 2025, highlighting 34 selected towns, with Yanyang Town in Meixian District recognized for its "Golden Pomelo Town"特色 [2] Group 1: Overview of "Le Gou Towns" - "Le Gou Town" is a key component of the "Shopping in Guangdong" brand under the "Yue Enjoys Warm Winter, Travel in Guangdong" consumption season initiative [2] - The initiative aims to promote local economic development by enhancing the integration of commerce, culture, and tourism through the cultivation of specialty product-focused towns [2] Group 2: Selection Process and Characteristics - The selection process involved local applications, expert scoring, and comprehensive reviews, resulting in 12 industrial towns, 6 agricultural towns, and 16 commercial towns [4] - The selected towns focus on diverse specialty consumer goods, including electronics, toys, clothing, leather goods, ceramics, jewelry, food, and more, reflecting the variety of Guangdong's specialty consumer goods industry [4] Group 3: Yanyang Town's Economic Impact - Yanyang Town has over 7,000 households and more than 20,000 people involved in the cultivation of golden pomelos, with a planting area exceeding 30,000 acres and a production value nearing 400 million [5] - The town is advancing deep processing of golden pomelos and exploring full resource utilization to enhance the industry chain and product value [5] - Yanyang Town is also promoting agricultural, cultural, and tourism integration by developing a demonstration base and creating themed tourism routes and cultural festivals to boost the overall benefits of the golden pomelo industry [5]

Core Insights - The "15-minute convenient living service" initiative in Guangxi aims to enhance urban happiness by providing essential services within a short distance from residents' homes [5][6] - The initiative has achieved full coverage across 14 cities in Guangxi, with 10 cities recognized as national pilot projects [5] Group 1: Initiative Overview - The initiative has established 152 convenient living circles, connecting approximately 55,600 commercial outlets and serving over 2.87 million community residents [5] - Key services include over 4,100 supermarkets and convenience stores, 8,270 breakfast and late-night service points, and 1,630 repair stations [5] Group 2: Community Engagement - The ongoing consumption month activity, themed "Convenience and Joy, Service for All Families," aims to meet residents' daily needs through various community events [5] - Activities include wellness experiences for the elderly and children, psychological counseling, and family workshops, reflecting a shift from basic availability to quality of services [5] Group 3: Future Developments - Future plans include expanding and upgrading the convenient living circles, focusing on enhancing basic and quality service offerings [6] - The introduction of smart facilities like AI canteens and self-service vending machines is planned to create unique community experiences [6]

Group 1 - The "Buy in China · All Fujian Shopping" inbound consumption carnival aims to create new consumption scenarios and promote the deep integration of commerce, culture, and tourism in Fujian, showcasing the province's vitality and charm in opening up to the outside world [1][6] - The Fujian Provincial Department of Commerce emphasizes that expanding inbound consumption is a crucial measure for deepening opening up and boosting consumption, aiming to create new consumption scenarios and cultivate new growth points [3][6] - Fujian has implemented several substantial policies to promote inbound consumption, including the introduction of measures for payment convenience, tax refunds, product supply, and service enhancement, resulting in an increase in tax refund stores to 320, with nearly 200 "buy and refund" stores [5][6] Group 2 - The province is actively building a "duty-free + tax refund" dual-driven consumption service system, with the opening of the first city duty-free store in Fuzhou marking a significant step in creating an international consumption platform [5][6] - The carnival features various local public brands and products, showcasing regional specialties and promoting high-quality Fujian products to international markets, thereby accelerating the "going global" process of domestic goods [5][6] - The event serves as a comprehensive platform for consumption promotion, foreign trade stabilization, and opening up, aligning with the trend of consumption upgrades and connecting with the international consumer market [6]

Group 1 - The "Guangdong Shopping Map" 2.0 version has been launched, featuring nearly 30,000 stores participating in subsidy activities, enhancing consumer experience through new functionalities such as "trade-in" and "Guangdong quality products" stores [2][3] - The map allows consumers to easily access the nearest participating stores and integrates with platforms like WeChat and Cloud Flash Payment for a seamless coupon redemption process [2] - The "Le Gou Town" initiative aims to promote local economic development by highlighting unique shopping experiences and integrating tourism with shopping, thereby fostering a positive cycle of consumption and tourism [2][3] Group 2 - A total of 34 towns have been selected for the "Le Gou Town" initiative, categorized into industrial (12), agricultural (6), and commercial (16) towns, showcasing a diverse range of specialty consumer products [3] - Notable towns include Shenzhen's Huaqiangbei, known as the largest electronic product distribution center globally, and Foshan's Lecong, which has the world's largest furniture procurement center [4][5] - The initiative aims to enhance the local economy by creating immersive shopping experiences and integrating various services, such as transportation and hospitality, to attract both local and international consumers [4][5]