每经AI快讯，国务院新闻办公室将于2026年2月11日(星期三)上午10时举行新闻发布会，请商务部副部 长盛秋平和文化和旅游部、金融监管总局、广电总局、体育总局有关负责人介绍2026"乐购新春"春节特 别活动、保障春节市场供应有关情况，并答记者问。 ...

国务院新闻办公室将于2026年2月11日（星期三）上午10时举行新闻发布会，请商务部副部长盛秋平和 文化和旅游部、金融监管总局、广电总局、体育总局有关负责人介绍2026"乐购新春"春节特别活动、保 障春节市场供应有关情况，并答记者问。 （文章来源：第一财经） ...

Core Viewpoint - The "Le Gou New Spring" promotional activities in Chongqing aim to stimulate urban and rural consumption by integrating resources from various sectors such as commerce, culture, tourism, and agriculture, creating a vibrant festive shopping atmosphere [1] Group 1: Promotional Activities - Chongqing is launching a series of "Le Gou New Spring" activities to enhance consumer spending during the Spring Festival, focusing on diverse measures like benefits for citizens, upgraded shopping experiences, and cultural activities [1] - The "Le Gou Town" theme event at the Meixin Red Wine Town is a key initiative, utilizing a New Year goods market to promote local specialties and create job opportunities for the community [3] Group 2: Food and Dining Enhancements - The scenic area is enhancing its food offerings by introducing immersive hot pot dining experiences and upgrading the menu at the "Pangzi Li" fast-food restaurant to attract more visitors and boost consumption [5] - The goal is to create a consumption loop where visitors can shop for New Year goods, enjoy local cuisine, and appreciate the scenic beauty [5] Group 3: Cultural and Tourism Integration - Meixin Red Wine Town is leveraging the Spring Festival to launch comprehensive cultural and tourism activities, including sightseeing, intangible cultural heritage experiences, and folk performances [7] - The scenic area is designed to provide a full-day experience with various attractions and activities, enhancing the overall visitor experience [7] Group 4: Economic Impact and Future Plans - The "Le Gou Town" event exemplifies the grassroots implementation of Chongqing's consumption promotion strategy, linking agricultural production with end-consumer markets and enhancing local employment [9] - Future plans include optimizing event content, expanding benefits for citizens, and collaborating with more market participants to enrich consumer offerings and innovate shopping experiences [9]

Group 1 - The "Spring Consumption Season" in Changchun has officially launched, featuring 300 promotional activities to stimulate consumer spending in response to national policies [8][11] - The city is implementing a 100 million yuan lottery for invoices during the Spring Festival, encouraging residents to participate in the "Lucky Invoice" campaign [11][13] - National and commercial subsidies are being offered for automobiles, home appliances, and digital products, simplifying the purchasing process for consumers [13][15] Group 2 - Four core consumption scenarios are being created to cater to diverse consumer needs, including shopping festivals and food offerings [15][16] - Restaurants are introducing themed New Year's Eve dinners and special gift boxes for traditional foods, enhancing the festive experience for residents [16][19] - E-commerce platforms are collaborating with local businesses to provide various promotions, ensuring a wide range of products are available for consumers [19][21] Group 3 - Traditional markets and modern experiences are being combined in the "Year Rhythm Market" series, promoting local culture and community engagement [21][23] - Various commercial entities are hosting unique New Year goods festivals, offering a one-stop shopping experience for essential and creative products [23][25] - The overall initiative aims to create a vibrant and engaging atmosphere for the Spring Festival, enhancing consumer satisfaction and participation [25][26]

Group 1 - Chongqing will launch the "Shopping in China · Love Chongqing" 2026 Spring Festival special event from February 15 to 23, featuring over 2,000 consumption promotion activities aimed at boosting the local economy with a total market benefit exceeding 2 billion yuan [1] - The event will focus on six major livelihood needs: eating, accommodation, transportation, tourism, shopping, and entertainment, with a wide range of activities planned to cater to different consumer preferences [1] - In the dining sector, more than 100,000 restaurants and specialty shops will offer various "New Year's Eve dinner sets" and "Spring Reunion Banquets" to meet family dining needs, along with unique local events such as large-scale fish feasts and lamb tastings [1] Group 2 - To enhance travel services, Chongqing will issue fuel and charging vouchers and establish "warm supply stations" at key transportation nodes, providing one-stop services for travelers [2] - Major shopping districts will introduce well-known IPs and optimize decorations to create unique shopping experiences, alongside promotional activities such as New Year markets and cultural festivals [2] - The city will integrate intangible cultural heritage and traditional customs with innovative formats to enrich the cultural tourism offerings during the Spring Festival, including drone performances and themed lantern festivals [2] Group 3 - A series of consumption promotion policies will be introduced, including a six-month lucky invoice campaign with cash rewards up to 800 yuan, and a trade-in program for consumer goods to reduce costs for residents [3] - Collaboration among merchants will be encouraged to offer "Spring Festival Shopping · Ticket Benefits," allowing consumers to enjoy multiple discounts across dining, accommodation, tourism, and transportation with a single receipt [3] - The Chongqing Municipal Commerce Commission will guide major supermarkets and markets to increase holiday stock and monitor market demand to ensure stable supply and a joyful Spring Festival for residents [3]

Group 1 - The core idea of the article emphasizes the transformation of consumer behavior during the Spring Festival, reflecting an increase in residents' income levels and an upgrade in consumption concepts [3][6] - The "2026 'Happy Shopping Spring Festival' Special Activity Plan" aims to create a nationwide consumption event from February 15 to 23, focusing on cultural traditions, family reunions, and shopping needs [6] - The plan encourages diverse consumption scenarios and aims to stimulate both demand and supply, with initiatives like food maps and local markets to enhance consumer choices [6][7] Group 2 - The goal of promoting consumption is not only to encourage spending but also to strengthen related industries through favorable policies, addressing the mismatch between high-quality demand and supply [7] - The "14th Five-Year Plan" suggests a strong push to boost consumption, with the upcoming Spring Festival seen as an opportunity to enhance the supply of quality goods and services [7] - The article highlights the importance of creating innovative consumption experiences and reducing costs to drive consumption upgrades, thereby injecting momentum into the holiday economy [7][8]

Group 1 - The upcoming Spring Festival is driving local markets to open, enhancing consumer experience and providing merchants with expanded sales channels [1] - Various local markets are showcasing regional specialties, with over 150 merchants in Turpan, Xinjiang, and more than 300 stalls in Shanshan County, featuring local products like dried fruits and wines [2][3] - The logistics industry is experiencing a surge due to the festive consumption, with Baigou New City in Hebei operating over 260 domestic logistics routes, achieving nationwide coverage [4] Group 2 - The Ministry of Commerce and nine other organizations have launched the "2026 'Happy Shopping Spring Festival' Special Activity Plan," promoting consumption across various sectors [5] - Initiatives include promoting traditional dining experiences, discounts on home appliances, and special offers from hotels and resorts [6] - Transportation sectors are optimizing services, with airlines offering ticket lotteries and railways providing discounts during non-peak times [7] - Support for local markets and special promotions in key commercial areas is being encouraged to boost consumer spending [8] - Additional measures include incentives for cinema discounts and extended hours for cultural venues to enhance holiday engagement [9][10]

Core Insights - The 2026 "Lego New Spring" New Year Goods Festival was launched in Urumqi, aimed at promoting consumption through a series of activities organized by the Xinjiang Production and Construction Corps [1] Group 1: Event Overview - The event is a significant part of the "Lego New Spring" series of consumption promotion activities, co-hosted by the Business Bureau and the Administrative Bureau of the Corps [1] - 18 enterprises participated, showcasing over 500 consumer products, with a festive atmosphere enhanced by decorations [1] Group 2: Marketing Strategies - Exhibitors implemented various promotional measures to reduce consumer costs, targeting the preferences of younger consumers [1] - Product modifications were made to combine traditional ingredients with trendy flavors and designs, which have been well-received by consumers [1] Group 3: Cultural Integration - Each region leveraged its unique characteristics and resources to create diverse promotional activities, integrating cultural elements with holiday consumption [1] - The festival aims to meet the purchasing needs of employees while enhancing the cultural experience, thereby stimulating holiday consumption potential [1]

（央视财经《经济信息联播》）春节临近，商务部、中国人民银行等九部门联合印发《2026"乐购新 春"春节特别活动方案》，打造全域联动、全民乐享的春节消费盛宴。对此，多家金融机构积极响应。 中国建设银行住房金融与个人信贷部总经理 周刚：我们认真落实财政金融协同促内需一揽子政策，做 好个人消费贷款财政贴息，为客户提供微信立减金、消费券、支付满减、数字人民币智能合约红包等多 种金融权益。 围绕春节消费热点，金融机构还联合文旅场景开展专项促消费行动。通过消费券、满减等形式，助推文 旅消费升温。 记者走访了北京市多家商场、电影院，不少 市民已经开始享受到春节促消费活动优惠。 记者注意到，多家金融机构已在手机App等线上平台设立"乐购新春"活动专区。 中国银行个人金融部支付拓展团队主管 陈晨：我们围绕"吃、住、行、游、购、娱"等场景，推出促消 费系列主题活动，覆盖全国30个省份的108个城市，联动超过370条知名美食及特色街区。 中国银联北京分公司受理市场部负责人 于冠群：以新疆、吉林为例，与当地雪场、景区发放专属消费 券，激发爱好冰雪人士消费潜力。 转载请注明央视财经 编辑：令文芳 ...

Core Viewpoint - The 2026 "Happy Shopping Spring Festival" special event aims to stimulate consumer spending during the Spring Festival, enhancing public welfare and promoting high-quality economic development [1][4]. Group 1: Event Overview - The event will take place from February 15 to 23, 2026, coinciding with the nine-day Spring Festival holiday, to enrich cultural life and invigorate holiday consumption [1][3]. - The initiative is supported by the Ministry of Commerce and nine other organizations, focusing on creating a festive consumption atmosphere [1][4]. Group 2: Consumer Trends - The event reflects the diversification and upgrading of Spring Festival consumption, moving beyond traditional practices to include a variety of offerings [2][4]. - It encompasses six key areas: food, accommodation, transportation, tourism, shopping, and entertainment, aiming to meet diverse consumer needs [2][4]. Group 3: Practical Measures - The event will feature promotions from home goods, appliances, and home decoration sectors, encouraging businesses to prepare quality products for consumers [3][4]. - Specific initiatives include discounts in key shopping districts and new year-themed activities, which are expected to activate consumer potential [3][4]. Group 4: Inclusive Participation - The event is designed to engage various regions and consumer demographics, ensuring participation from urban centers to rural areas, and from physical stores to online platforms [4]. - It aims to create a comprehensive consumption ecosystem that integrates traditional and modern elements, enhancing the festive atmosphere and invigorating the market [4].