Group 1 - The core message of the article is the launch of the "Happy Shopping Spring Festival" initiative by the Ministry of Commerce in collaboration with nine departments, aimed at providing financial incentives to consumers during the Spring Festival holiday [1] - A total of 2.05 billion yuan has been allocated across various regions to directly benefit consumers through methods such as consumption vouchers, subsidies, and red envelopes during the nine-day holiday period [1] - The Ministry of Commerce, the Ministry of Finance, and the State Taxation Administration have also announced a pilot program for prize invoices in 50 cities, with a total prize pool of 10 billion yuan to be distributed over six months, including over 1 billion yuan during the Spring Festival holiday [1]

Group 1 - The "Happy Shopping Spring Festival" special event will provide consumers with three major packages: trade-in programs, prize invoices, and financial support [1][3] - Over 360 million yuan in consumer subsidies will be offered through various forms such as consumption vouchers, ticket discounts, and linked promotions [1][3] - The national online retail sales reached 989.73 billion yuan from the start of the New Year goods festival until February 8 [1][2] Group 2 - The financial regulatory authority encourages financial institutions to leverage their service networks and technological advantages to support consumption activities and provide subsidies [2] - The online New Year goods festival has seen hundreds of exciting activities launched by localities, e-commerce platforms, and brand merchants since its initiation in January 2026 [2] - The event aims to enhance consumer experience through online and offline integration, promote quality supply, and celebrate traditional culture [2][3] Group 3 - The broadcasting industry will actively participate in the "Happy Shopping Spring Festival" by offering engaging content and activities to stimulate consumer demand [3] - The Ministry of Culture and Tourism will introduce various themed activities to enrich cultural life and enhance the travel experience during the festival [3][4] - The sports sector will facilitate public access to sports venues at low or no cost during the holiday, promoting community engagement in physical activities [4] Group 4 - The Ministry of Commerce emphasizes the importance of expanding domestic demand and enhancing consumer spending as part of its strategic focus for 2026 [4] - The department plans to promote the "Buy in China" brand and support the upgrade of goods and services consumption [4]

Core Viewpoint - The Chinese government is implementing measures to ensure a stable supply of essential goods and promote consumer spending during the upcoming Spring Festival, with various initiatives aimed at enhancing market supply and consumer engagement [1][2][3]. Group 1: Consumer Initiatives - The "Happy New Year Shopping" campaign includes three major packages for consumers: a trade-in program with a budget of 62.5 billion yuan, a lottery for invoices with a prize pool of 10 billion yuan during the holiday, and financial support from banks and payment institutions for various consumer sectors [2]. - A total of 20.5 billion yuan has been allocated by local governments to provide direct benefits to consumers through vouchers, subsidies, and red envelopes during the nine-day holiday [2]. Group 2: Market Supply - The supply of essential goods is robust, with a 20% increase in inventory for grains, meats, and eggs in major chain supermarkets compared to the same period last year, and a 7.7% increase in vegetable stocks [3]. - Various regions are actively organizing supply chains, with some areas increasing inventory levels by 10%-20% and securing supply agreements with external sources to ensure adequate stock for the holiday [3]. - The government is also releasing 2,000 tons of central reserve frozen beef and lamb to boost meat supply during the festival [3]. Group 3: Cultural and Tourism Activities - Approximately 30,000 cultural and tourism events are planned to take place around the Spring Festival, promoting a festive atmosphere and enhancing cultural engagement [5][6]. - The Ministry of Culture and Tourism has launched several themed activities to enrich cultural life, including exhibitions and performances that highlight traditional and modern elements [6]. - Various regions are organizing unique cultural tourism activities, such as Beijing's "Enjoy Beijing During the New Year" series and Shandong's "Winter Warmth in Qilu" celebration [6][7].

Core Viewpoint - Xiong'an New Area is launching a series of consumption activities titled "Happy Shopping for the Spring Festival" to enhance local economic activity and attract visitors during the 2026 Spring Festival [1] Group 1: Consumption Activities - The activities are centered around six themes: good food, good accommodation, good transportation, good tourism, good shopping, and good entertainment [1] - Various measures will be implemented, including the issuance of consumption vouchers, hosting special events, and introducing favorable policies to engage residents and tourists [1] Group 2: Specific Initiatives - In the "Good Food" category, consumption vouchers are issued for dining, offering discounts such as "spend 200 get 60 off" and "spend 100 get 30 off," which can be combined with bank vouchers for a maximum discount of 110 yuan [1] - For "Good Accommodation," a trade-in policy for digital and home appliances will provide a 15% subsidy, with a maximum of 1500 yuan for home appliances and 500 yuan for digital products [1] - The "Good Transportation" initiative includes a car consumption carnival from February 1 to March 31, with 15 million yuan allocated for subsidies ranging from 1500 to 7000 yuan based on vehicle price [1] Group 3: Cultural and Entertainment Activities - The "Good Tourism" aspect features the third Spring Festival Carnival, which includes a variety of cultural and tourism integration activities, such as "Little Horse Parade" and "Intangible Cultural Heritage Iron Flower" [2] - In the "Good Shopping" category, over 100 merchants in five core business circles and six characteristic commercial streets will offer government consumption vouchers, with discounts up to 200 yuan when combined with bank promotions [2] - The "Good Entertainment" segment will host over 600 cultural and sports activities, promoting traditional cultural experiences through events like the Folk Culture Carnival and "Celebrating the New Year in the Library" [2]

Core Viewpoint - The "乐购新春" (Happy Shopping Spring Festival) initiative aims to stimulate consumer spending during the Spring Festival by organizing various festive activities and promotions across different regions in China, enhancing the overall shopping experience and boosting local economies [6][15]. Group 1: Event Organization and Activities - The "乐购新春" initiative includes a series of activities designed to create a festive atmosphere, such as themed markets, cultural performances, and interactive experiences [6][8][12]. - In Beijing, the "乐购新春" activities feature vibrant decorations and local food markets, attracting consumers to participate in various events [7]. - Guangzhou is introducing innovative experiences like robot calligraphy and themed flower markets to engage consumers in new ways [8]. Group 2: Consumer Engagement and Promotions - Various regions are offering substantial discounts and promotional activities, such as "满减" (discounts based on spending thresholds) and "满赠" (gifts with purchases), to attract shoppers [10][11]. - The Ningbo Second Department Store is implementing a range of promotional strategies, including electronic coupons and prize draws, to enhance consumer participation [10]. - In Fujian's Quanzhou, traditional dining experiences like "流水席" (flowing banquet) are being highlighted to attract both local and visiting consumers [9]. Group 3: Collaboration and Support - Local governments and businesses are collaborating to create a unified approach to promote the "乐购新春" activities, enhancing the overall consumer experience [12][14]. - The initiative includes online and offline integration, with platforms like Douyin (TikTok) facilitating live broadcasts and interactive events to drive foot traffic to physical stores [13]. - The "购在中国，乐在湖北" (Shop in China, Enjoy in Hubei) campaign showcases international products, enhancing the shopping experience for both local and international consumers [14]. Group 4: Market Impact and Future Outlook - The "乐购新春" initiative is expected to create a significant surge in consumer spending at the beginning of 2026, contributing to the overall growth of the retail market [15]. - Data indicates that the retail sales of consumer goods reached over 50 trillion yuan in 2025, with a growth rate of 3.7%, suggesting a positive trend in consumer spending [12].

商务部市场运行和消费促进司司长杨沐介绍，2026年全国网上年货节1月启动以来，各地、电商平台及 品牌商家陆续推出数百场精彩活动。据商务大数据重点电商平台监测，自年货节启动至2月8日，全国网 络零售额达到9897.3亿元。主要呈现四方面特点： 一是强化融合体验，激发消费新活力。各地广泛运用云端逛展、直播推介、数字互动体验等新形式，同 步联动线下商圈、文旅景区等场景，搭建了线上线下融合的年货消费矩阵。二是提升供给品质，引领消 费新风尚。重点扩容特色化、品质化商品供给，推动智能绿色、健康有机消费升级。三是弘扬传统文 化，赋予消费新内涵。放大春节非遗效应，围绕民俗文化、国潮文创开展特色活动，推动非遗技艺与线 上消费深度融合。四是联通全域市场，拓展消费新空间。以"马上有喜市"为主题，开展"丝路电商过大 年"活动，既引进全球好物，也向世界推广中国春节文化与特色产品。 ●各地将以发放消费券、门票减免、票根联动优惠等形式，提供超过3.6亿元的消费补贴 ●鼓励热门文博场馆、演艺场所适当延长开放时间 ●支持符合条件的公共体育场馆免费或低收费开放 ●自年货节启动至2月8日，全国网络零售额达到9897.3亿元 国务院新闻办2月11日 ...

本报记者 陈雪柠 主要电商平台"春节不打烊" 昨天上午，国务院新闻办公室举行新闻发布会，介绍2026"乐购新春"春节特别活动、保障春节市场供应 有关情况。商务部副部长盛秋平介绍，商务部联合九部门策划"乐购新春"春节特别活动，推出以旧换 新、有奖发票、金融支持三重"大礼包"，为消费者打造年味浓郁的消费盛宴。 春节有奖发票奖金超10亿元 据悉，本次活动由商务部门牵头，宣传、文旅、金融、体育、民航、铁路等多部门共同组织开展，动员 数十家全国性商协会，联动全国百街千圈、千集万店参与，共同送上真金白银的"新春礼包"。 "我们为消费者准备了三重'大礼包'：第一重是以旧换新，第二重是有奖发票，第三重是金融支持。"盛 秋平介绍，年初商务部会同国家发改委、财政部，拨出首批625亿元国补资金至各地商务部门，在春节 假期内，将指导各地加大补贴投放，保障消费者按政策要求申领补贴。 盛秋平介绍，近期北京等50个城市开展有奖发票试点，半年实施期内将发放100亿元奖补资金，其中春 节假期的奖金规模将超过10亿元。消费者在试点城市购物、就餐、旅游、住宿等取得票面金额在100元 以上的发票均可参与抽奖。 "我们向全球朋友发出诚挚的邀请，欢迎各 ...

鼓励金融机构加大消费领域资源投入 "乐购新春"春节特别活动将于2月15日至23日（春节9天假期）开展。商务部副部长盛秋平2月11日在国 新办新闻发布会上介绍，商务部将指导各地在春节期间增加以旧换新补贴数量，指导50个试点城市开展 有奖发票活动，并在春节期间加大奖金投放力度。各部门、各地区也将充分整合各领域优质消费资源， 推出一批惠民举措。 "各地已经安排20.5亿元资金，在9天假期内，通过发放消费券、补贴、红包等形式，直接惠及广大消费 者。"盛秋平说。 春节假期有奖发票奖金将超10亿元 盛秋平介绍，"乐购新春"春节特别活动为广大消费者准备了三重大礼包： 第一重是以旧换新。年初商务部会同国家发展改革委、财政部，拨出的首批625亿元国补资金已经到达 各地商务部门，在春节9天假期内，将指导各地加大补贴投放力度，充分保障消费者按政策要求申领补 贴。 第二重是有奖发票。近期商务部、财政部、税务总局确定在50个城市开展有奖发票试点，半年实施期内 将发放100亿元奖补资金。其中春节9天假期的奖金规模将超过10亿元。"大家在试点城市购物、就餐、 旅游等取得票面金额在100元以上的发票均可参与抽奖。"盛秋平说。 第三重是金融支 ...

据上证报报道，2月11日的国务院新闻发布会介绍，今年春节假期，商务部联合9部门策划"乐购新春"春 节特别活动，将为消费者送上真金白银的"新春礼包"。目前，各地已安排20.5亿元资金，在9天假期 内，通过发放消费券、补贴、红包等形式，直接惠及广大消费者。 研究机构认为，展望2026年，预计消费将实现温和复苏，后续潜在的需求刺激政策，有望提振居民消费 意愿。 中航证券认为，在稳增长政策持续加码、服务消费与文旅免税政策密集落地，各地还将推出诸多优惠活 动,有望助力文旅消费需求释放。 长白山：抢抓冰雪旅游发展的黄金期，放大赏雪、滑雪、泡温泉等旅游项目供给。 大丰实业：与智元机器人签署战略合作协议，布局文旅场景中机器人应用落地。 *免责声明：文章内容仅供参考，不构成投资建议 *风险提示：股市有风险，入市需谨慎 公司方面，据上证报表示， ...

Group 1 - The "Happy Shopping Spring Festival" initiative is organized by the Ministry of Commerce and nine other departments to stimulate consumer spending during the upcoming Lunar New Year holiday [1] - The initiative includes various sectors such as catering, home appliances, transportation, tourism, and retail, promoting special offers and activities to enhance consumer experience [1] - Specific activities include encouraging restaurants to offer New Year's Eve dinner packages, increasing transportation capacity, and supporting local cultural events [1] Group 2 - Data from Meituan indicates a surge in retail sales of traditional New Year goods, with significant increases in demand for beverages, electronics, gold jewelry, and clothing since the start of the lunar calendar [2] - The restaurant sector is experiencing high demand, with many establishments fully booked for New Year's Eve, and Haidilao reporting over 50,000 reservations for that day [2] - The cultural and tourism sector is also active, with around 30,000 cultural and tourism events planned across the country, promoting themes related to traditional customs and winter activities [2] Group 3 - To further stimulate consumption, the government has allocated 62.5 billion yuan in subsidies, with an additional 10 billion yuan in prize money for consumers participating in a receipt lottery in 50 cities [3] - The "Happy Shopping Spring Festival" initiative aims to convert the festive atmosphere into tangible consumer activity through synchronized policies and market responses [3]