Core Viewpoint - KFC is adjusting delivery product prices by an average of 0.8 yuan starting January 26, 2026, while dine-in prices remain unchanged. This adjustment is aimed at better managing operational cost changes and ensuring stable and healthy business operations [1]. Group 1: Price Adjustments - The average price increase for KFC's delivery products is 0.8 yuan, with specific promotional meal prices remaining unchanged [1]. - In December 2024, KFC previously raised prices by an average of 2%, with adjustments ranging from 0.5 yuan to 2 yuan [1]. - KFC had also reduced its delivery fee from 9 yuan to 6 yuan at the beginning of 2024, indicating a strategy to balance pricing and service fees [1]. Group 2: Store Expansion and Product Innovation - As of September 2025, KFC has over 12,600 stores in China, reflecting significant market presence [1]. - The company is actively launching new products and models, such as a new chicken wing product that gained rapid consumer popularity in Q3 2025 [1]. - KFC is enhancing its value offerings by expanding choices under 20 yuan to attract diverse customer segments across different cities [1]. - The "KFC Coffee" initiative has seen rapid growth, with over 1,800 stores now in operation [1]. Group 3: Industry Context - KFC's price adjustments are described as a normal market practice and a necessary measure for the industry to maintain healthy operations [2]. - McDonald's has also announced a price increase for some menu items by 0.5 to 1 yuan starting December 15, 2025, indicating a broader trend in the fast-food industry [2].

Group 1 - KFC has adjusted the prices of some delivery products by an average of ¥0.8, while dine-in prices remain unchanged [1][4] - Popular promotional packages such as "Crazy Thursday" and "Weekend Crazy Combo" will maintain their prices despite the adjustments [1][4] - KFC stated that the price adjustment is a normal market practice necessary for the healthy operation of the industry, and they will continue to optimize their cost structure to provide high-quality and cost-effective products and services [4] Group 2 - McDonald's has also recently raised prices, with increases generally ranging from ¥0.5 to ¥1 for various menu items, including burgers and sides [5] - There has been consumer backlash regarding the shrinking size of McDonald's burgers, with many comparing them to smaller objects like headphone cases [6][9] - Consumers have expressed dissatisfaction with the rising prices alongside the decreasing size of the burgers, highlighting a growing concern in the fast-food industry [6][9]

Group 1 - McDonald's has recently increased prices on some menu items, with price hikes generally ranging from 0.5 to 1 yuan, affecting various burgers, snacks, and meal sets [1] - KFC has also adjusted its delivery prices, with an average increase of 0.8 yuan, while maintaining the same prices for dine-in options [1] - Both companies emphasize that price adjustments are a normal market practice necessary for maintaining healthy operations and optimizing cost structures [1] Group 2 - Consumers have expressed dissatisfaction with the shrinking size of McDonald's burgers, with some comparing them to small dumplings and measuring them at only 8 centimeters in diameter [2][4] - Social media has seen a surge of complaints regarding the size and price of McDonald's offerings, with users posting comparisons between burgers and earphone cases [2][5] - McDonald's customer service has acknowledged the issue and stated that they have recorded the complaints for further feedback [2]

作者 丨高雅宁 编辑丨叶映橙 1月26日，"肯德基涨价"的消息引发关注， 肯德基对外送产品价格做出小幅调整，平均调整金 额为0.8元，堂食价格保持不变。 肯德基方面表示，为了更好地应对运营成本的变化，保持稳定健康的经营，公司在充分评估 后，对部分外送产品的价格进行了调整。 深受消费者喜爱的"疯狂星期四""周末疯狂拼""OK 肯德基1987年进入中国市场。截至2025年9月底，肯德基在中国的门店总数已超过12,600家。 其中"肯悦咖啡"增长迅速，目前门店已突破1800家。 肯德基上一次涨价是大约一年前。 2024年12月24日，肯德基启动调价，这是该品牌此前近两 年来首次产品价格调整，调价平均涨幅为2%，具体调整范围在0.5元至2元不等。肯德基称， 此举旨在更好地适应市场成本变化，确保企业能够持续稳定健康发展。 出品丨21财经客户端 21世纪经济报道 编辑丨金珊 见习编辑林芊蔚 贾国龙：自己的视频爹味很重，不再打造个人IP，西贝将亏损超6亿 白银涨破108美元关口，A股黄金股集体大涨 SFC 21君荐读 餐三件套"等优惠套餐价格，保持不变。 肯德基称，调价是正常的市场规律，也是行业保持良性运转的必要举措。肯德 ...

Group 1 - KFC has adjusted the prices of its delivery products by an average of 0.8 yuan starting January 26, while dine-in prices remain unchanged, raising concerns about the pricing strategy in the fast-food industry [1] - The price adjustment is a response to changes in operational costs and aims to ensure stable and healthy operations, with KFC stating that it is a necessary measure for the industry's healthy functioning [1] - Delivery prices for several core products are 3-4 yuan higher than dine-in prices, and when combined with a 6 yuan delivery fee and additional packaging fees of 0.8 to 1.1 yuan, the total cost for delivery can exceed dine-in prices by approximately 10 yuan [1] Group 2 - This is not the first price adjustment by KFC; the previous adjustment occurred on December 24, 2024, with an average increase of 2%, while core promotional packages remained unchanged [2] - Competitors like McDonald's have also been adjusting their prices frequently, with similar strategies observed in their pricing adjustments and delivery fee structures [2] - KFC has expanded its store presence in China since entering the market in 1987, with over 12,600 stores as of September 2025, and faces increasing delivery costs due to industry-wide pressures and upcoming social security policies for delivery personnel [3]

Core Viewpoint - KFC has made a slight price adjustment for its delivery products, averaging an increase of 0.8 yuan, while dine-in prices remain unchanged. This decision is aimed at better managing operational costs and ensuring stable and healthy business operations [1] Group 1: Price Adjustment Details - The price adjustment is a normal market practice and a necessary measure for the industry to maintain healthy operations [1] - Popular promotional meal packages such as "Crazy Thursday," "Weekend Crazy Deal," and "OK Meal Set" will not see any price changes [1] - The last price increase occurred approximately one year ago, with an average increase of 2% on December 24, 2024, ranging from 0.5 yuan to 2 yuan [1] Group 2: Company Growth and Market Presence - KFC entered the Chinese market in 1987 and is projected to exceed 12,600 stores in China by September 2025 [1] - The "KFC Coffee" brand is experiencing rapid growth, with over 1,800 locations currently [1] - The company emphasizes ongoing optimization of its cost structure to provide high-quality and cost-effective products and services to consumers [1]

Core Viewpoint - KFC has adjusted the prices of certain delivery products by an average of 0.8 yuan, while dine-in prices and promotional package prices remain unchanged [1] Group 1: Price Adjustment - The average price adjustment for delivery products is 0.8 yuan [1] - All dine-in prices and promotional package prices, such as "Crazy Thursday," "Weekend Crazy Deal," and "OK Meal Set," remain unchanged [1] Group 2: Operational Strategy - The price adjustment is a response to changes in operational costs and aims to maintain stable and healthy business operations [1] - The company emphasizes that price adjustments are a normal market practice and necessary for the industry's healthy operation [1] - Future efforts will focus on optimizing cost structures to provide high-quality and cost-effective products and services to consumers [1]

Core Viewpoint - KFC has made a slight price adjustment for its delivery products, increasing the average price by 0.8 yuan, while maintaining the same prices for dine-in options [1] Group 1: Price Adjustment Details - The price adjustment for delivery products was thoroughly evaluated by the company [1] - Popular promotional meal packages such as "Crazy Thursday," "Weekend Crazy Deal," and "OK Meal Set" will remain unchanged in price [1] - Key products like "Spicy Chicken Leg Burger" and "New Orleans Grilled Chicken Leg Burger" continue to offer high value in the delivery market despite the price increase [1] Group 2: Operational Strategy - The price adjustment aims to better address changes in operational costs while ensuring stable and healthy business operations [1] - The average adjustment amount for delivery products is set at 0.8 yuan [1] - All dine-in prices will remain unchanged, indicating a strategic focus on delivery pricing adjustments only [1]

Core Viewpoint - KFC has adjusted the delivery prices of some products, with an average increase of 0.8 yuan, while dine-in prices remain unchanged [1] Group 1: Price Adjustment - The price adjustment for delivery products is aimed at better managing operational cost changes [1] - The average increase in delivery prices is set at 0.8 yuan [1] - Dine-in prices will not be affected by this adjustment [1]

Group 1 - KFC has adjusted the prices of its delivery products by an average of 0.8 yuan, while dine-in prices remain unchanged [2] - The last price increase for KFC occurred approximately one year ago, with a 2% average increase on December 24, 2024, ranging from 0.5 yuan to 2 yuan [2] - KFC aims to adapt to market cost changes and ensure sustainable and healthy development by optimizing its cost structure [2] Group 2 - McDonald's also experienced a price increase on December 15, 2025, with most items rising by 0.5 to 1 yuan, including popular burgers and snacks [3] - The fluctuation in prices of agricultural products such as rice, meat, and vegetables poses challenges for cost control and risk management for fast-food companies [3]