迎驾总经理交流要点 1、行业周期：目前需求量下降和消费降级趋势，看房地产和股市能否企稳。 高端价格受影响更大（预计年后茅五价格仍有压力），100-500元价格相对稳。 长期行业预计平稳发展，格局进一步集中。 长期行业预计平稳发展，格局进一步集中。 2、春节动销：禁酒令常态化，目前公务人员正常吃喝没问题，同比仍下滑。 2、春节动销：禁酒令常态化，目前公务人员正常吃喝没问题，同比仍下滑。 回款目前还不可同比，看春节期间需求情况。 迎驾总经理交流要点 1、行业周期：目前需求量下降和消费降级趋势，看房地产和股市能否企稳。 高端价格受影响更大（预计年后茅五价格仍有压力），100-500元价格相对稳。 4、分区域：合六淮核心区域以外，#皖北（蚌埠、宿州、淮北）培育较好、开始挤压当地其他酒份额，皖南（芜 湖、宣城、黄山等）接受度逐渐突破。 六安大本营政务占比较高受政策影响大、同时古井渠道利润高在攻击，公司在链接企业、提升服务质量上下功 夫。 5、分产品：洞69全省内势能提升，合肥洞16占有率也在提升，#100-300元大众消费有扩容空间，做好产品基础、 渠道精耕、会员体系、数字管理。 #100元以下往光瓶酒（类似玻汾）和散 ...

Group 1 - The overall performance of the food and beverage sector is declining, with the Huabao Food and Beverage ETF (515710) dropping 1.19% by the end of trading on February 12 [1] - Major stocks in the sector, including Kweichow Moutai and Wuliangye, experienced declines, with Kweichow Moutai and Wuliangye both falling over 1% [1] - The price of Feitian Moutai has rebounded, reaching 1700 RMB for the original box and 1660 RMB for the loose bottle as of February 12 [3] Group 2 - The white liquor industry is showing signs of differentiation, with demand concentrating on leading brands, particularly Kweichow Moutai, which is benefiting from market reforms [3] - The food and beverage sector is currently at a historical low in valuation, with the price-to-earnings ratio of the Huabao ETF at 20.58, indicating a potential good entry point for investment [3] - Analysts predict a rebound in the white liquor market post-Spring Festival, suggesting a favorable period for annual investment [4] Group 3 - The industry is expected to see a recovery in demand as policy pressures ease, with a clearer direction for industry consolidation and improved pricing signals [4] - The Huabao Food and Beverage ETF focuses on high-end and mid-range liquor brands, with approximately 60% of its portfolio allocated to leading liquor companies [5] - Investors can also access core assets in the food and beverage sector through the Huabao Food and Beverage ETF linked fund [5]

Core Viewpoint - The food and beverage sector is experiencing a downturn, with the Huabao Food and Beverage ETF (515710) declining by 1.19% as of the close on February 12, 2026, reflecting weak performance in key stocks like liquor and consumer goods [1][8]. Group 1: Market Performance - The Huabao Food and Beverage ETF opened weakly and continued to fluctuate at low levels, closing down 1.19% [1][8]. - Key stocks in the sector, including Jinhe Industrial, Gujing Gongjiu, and Wuliangye, saw declines of over 2%, while major brands like Kweichow Moutai and Yanghe also fell by more than 1% [1][8]. Group 2: Liquor Pricing Trends - The price of Feitian Moutai has been rising, with the latest reported prices on February 12, 2026, showing the original box price at 1,700 yuan and the loose bottle price at 1,660 yuan [3][10]. - The liquor industry is showing a divergence in performance, with demand concentrating on leading brands, particularly Kweichow Moutai, which is benefiting from marketing reforms and strong customer engagement through the iMoutai app [3][10]. Group 3: Industry Outlook - Analysts predict that the liquor channel has reached a bottom, with expectations for a rebound post-Spring Festival, marking a favorable time for annual investment [4][11]. - The industry is currently at a low valuation, with the Huabao ETF's price-to-earnings ratio at 20.58, placing it in the 9.2% percentile of the last decade, indicating a potential opportunity for long-term investment [3][11]. Group 4: Investment Strategy - The Huabao Food and Beverage ETF is recommended for investors, with approximately 60% of its portfolio allocated to leading high-end and mid-range liquor brands, and nearly 40% to other segments like beverages and dairy [5][11]. - The ETF provides a way for investors to access core assets in the food and beverage sector, with a focus on companies with strong performance and dividend potential [4][11].

Market Overview - The A-share market saw all three major indices rise, with the Shanghai Composite Index up 0.05%, the Shenzhen Component Index up 0.86%, and the ChiNext Index up 1.32% [1] - The total market turnover reached 2.16 trillion yuan, an increase of 159.7 billion yuan compared to the previous trading day, with nearly 3,300 stocks declining [1] Sector Performance - The computing power leasing concept stocks performed strongly, with major players like Dazhi Technology achieving a four-day consecutive rise, and companies such as Capital Online and Yuke Technology hitting the daily limit [2][6] - The liquid cooling concept stocks also saw significant gains, with Shunling Environment rising over 17% and Fangsheng Co. increasing over 14% [4][6] - The CPO concept was active, with Tianfu Communication rising over 14% and several other stocks in the sector also performing well [7] Notable Stocks - Yuke Technology (688158) rose to 45.05 yuan, up 20.01% [5] - Shunling Environment (301018) reached 88.94 yuan, up 17.43% [5] - Fangsheng Co. (300249) increased to 31.40 yuan, up 14.85% [5] - Dazhi Technology (600589) saw a rise of 10% [7] Weak Sectors - The film and media sector experienced a downturn, with stocks like Hengdian Film and Bona Film hitting the daily limit down, and others like Huayi Brothers and Happiness Blue Sea also declining significantly [10][11] - The retail and food and beverage sectors showed poor performance, with companies like Hai Xin Food hitting the daily limit down [14] Future Outlook - The market is expected to enter a phase of consolidation as the pace of growth in technology and non-ferrous sectors slows down, with trading activity likely to decrease as the Spring Festival approaches [14] - There is an anticipation of a "holiday effect" as the market approaches the holiday season, with potential for stronger performance post-holiday [14]

Core Viewpoint - The report from China Merchants Securities indicates that the sales performance of key brands is expected to accelerate in the week before the Spring Festival, with tight supply and rising prices supporting market sentiment. Despite a potential decline in financial reports for 2026, leading brands like Moutai and Wuliangye have safe margins in valuation and dividends, suggesting a potential dual upgrade in performance and valuation as negative factors gradually dissipate [1] Industry Overview - Sales performance before the Spring Festival is expected to decline but aligns with forecasts, with Moutai showing leading market conditions. The overall industry is experiencing a double-digit decline in sales, but confidence is gradually recovering as companies ease pressure on sales targets [2] - The overall collection and delivery progress in the industry is slower than the same period last year, with Moutai and Wuliangye showing faster delivery rates. The inventory levels of distributors are lower than last year, but the days of inventory have not decreased significantly due to slower sales [2] Product Analysis - Moutai's sales volume and price have exceeded expectations, with a projected net increase of over 2,000 tons in January. Wuliangye's sales are expected to remain stable, while other brands like Laojiao and Fenjiu are experiencing varying degrees of decline [3] - The demand for low-end products remains, but brands like Jiannanchun and Yanghe are seeing significant declines in sales, with some brands experiencing double-digit drops [3] Consumption Scenarios - Business dining consumption remains suppressed, with mid-to-high-end dining showing poor performance. However, there is a rebound in gift-giving consumption, and the demand for affordable genuine products is increasing, with the proportion of mass consumption rising to 20% [4] Future Outlook - There is potential for further sales growth during the Spring Festival, with Moutai's supply-demand imbalance expected to continue into Q1, supporting prices. The overall industry volume and price have not yet bottomed out, and close attention is needed on the recovery of Wuliangye and Fenjiu's sales and distributor confidence [5] Institutional Holdings - Institutional holdings in the liquor sector are at historical lows, with the proportion of actively managed funds in the liquor sector dropping to 3.5% in Q4 2025. The overweight ratio has also decreased, indicating a stabilization in holdings among major liquor companies [6]

Investment Rating - The report maintains a strong buy recommendation for key companies in the industry, specifically Guizhou Moutai, Wuliangye, Shanxi Fenjiu, Luzhou Laojiao, and Gujing Gongjiu, while suggesting an increase in holdings for Yingjia Gongjiu [8][28]. Core Insights - The overall sales decline in the industry before the Spring Festival aligns with expectations, with Moutai showing leading performance. The industry is experiencing a double-digit sales decline, but demand is gradually recovering as the Spring Festival approaches. The pressure on channels is easing, and confidence in the industry is expected to improve [1][12]. - Moutai's sales volume and price have exceeded expectations, with a significant increase in demand from traditional channels. The report anticipates a net increase of over 2,000 tons in January [1][12]. - The report highlights a clear differentiation among brands, with Moutai, Wuliangye, and Fenjiu outperforming the industry, while other brands are experiencing varying degrees of decline. The next high-end price segment is under significant pressure [1][12]. Summary by Sections 1. Regional Sales Feedback - The report summarizes feedback from various regions, indicating that the overall sales decline is in line with expectations. Moutai's performance is notably strong, with double-digit growth in sales volume. Other brands, such as Wuliangye, show regional sales differentiation, particularly in areas like Sichuan, where sales have accelerated due to previous inventory control measures [1][12][15]. 2. Core Company Tracking - Guizhou Moutai's sales are expected to continue growing, with a current average delivery progress exceeding 30%. The report notes that Moutai's inventory is low, and the market remains in a supply-demand imbalance, supporting price stability [24][28]. - Wuliangye's sales are stable, with delivery progress around 35-40%. The report indicates that the brand's performance is slightly better than last year, particularly in regions like Sichuan and Anhui [24][28]. - Luzhou Laojiao is experiencing slower sales, with delivery progress below 20%. The brand's high-end products are facing a decline in demand, while lower-end products still show some demand [25][28]. - Shanxi Fenjiu's sales are performing better than the industry average, with a stable inventory situation and continued growth in certain products [25][28]. - Yingjia Gongjiu is expected to see a slight decline in sales, but certain products are performing relatively well [26][28]. 3. Industry Holdings Analysis - The report notes that institutional holdings in the liquor sector are at historical lows, with a significant decrease in the proportion of active fund holdings in the liquor sector. This trend indicates a potential for recovery as the market stabilizes [2][8].

Summary of Conference Call on Anhui Baijiu Market Company and Industry Overview - The conference call focused on the Anhui Baijiu market, specifically discussing brands such as Gujing, Yingjia, and Kouzi, along with their sales performance and market dynamics [1][2][4]. Key Points and Arguments Sales Performance - Gujing's sales in 2025 did not meet the initial target, achieving approximately 80% of the goal with actual sales around 90 million yuan. The target for 2026 is set at 90 million yuan, with 40% of this target already achieved during the Spring Festival [1][4]. - The overall sales in the Hefei market for 2025 are projected to decline to around 1.5 billion yuan, reflecting an 8% year-on-year decrease [2][19]. - Different product lines within Gujing experienced varying declines, with Gu Ba expected to drop over 10%, Gu Wu between 5%-8%, and Gu 16 potentially remaining stable or slightly increasing [1][6]. Market Dynamics - The market is currently facing challenges due to the ongoing alcohol prohibition policies, which have suppressed demand in high-end consumption scenarios. However, the enforcement of these policies has eased compared to earlier periods [12][13]. - The overall market for Baijiu is expected to see a 10% decline during the Spring Festival, influenced by factors such as public consumption checks and the prohibition [6][12]. Pricing and Inventory - Gujing's pricing structure has slightly decreased compared to last year, with high-end products like Gu 20 priced around 530 yuan, which is 20-30 yuan lower than the previous year [10]. - Inventory levels in the Hefei market are at historical highs, with expectations that 60%-70% of channel inventory will be consumed after the Spring Festival [20][14]. Promotional Strategies - Yingjia has implemented promotional measures during the Spring Festival, including adjusting prize ratios and increasing promotional expenses, which have led to a balanced overall expense rate [22][24]. - The company aims to achieve 45%-55% of its annual sales target during the Spring Festival, focusing on maintaining market balance rather than aggressive growth [16]. Consumer Behavior and Trends - There has been a notable shift in consumer behavior, with a decrease in the number of tables per banquet and reduced alcohol consumption per event, despite the number of banquets remaining stable [11][25]. - The return of migrant workers during the Spring Festival has positively impacted sales, with increased consumer activity noted in retail environments [26]. Other Important Insights - The competition among brands in the Hefei market has intensified, particularly between Yingjia and Gujing, with Yingjia's channel control increasing to 65% [15][24]. - The overall profit margins for distributors are under pressure, with many relying on sales rebates and promotional strategies to offset losses [18][24]. - Future product launches are being considered cautiously, with a focus on monitoring competitor responses in the market [27]. This summary encapsulates the key insights from the conference call regarding the Anhui Baijiu market, highlighting sales performance, market dynamics, pricing strategies, and consumer behavior trends.

Core Insights - The "Tai Enjoy Consumption Immediately Has Fortune" 2026 Taizhou New Year Goods Market and Online New Year Goods Festival was held from February 2 to 8, 2026, at Taizhou Zhongjun World City, aimed at boosting consumer activity during the Spring Festival [1][3] Group 1: Event Overview - The event was guided by the Taizhou Municipal Bureau of Commerce and the Hailing District Bureau of Commerce, and organized by Taizhou Future Network Technology Co., Ltd. and Taizhou Zhongjun World City [1] - It served as an important measure to implement the "Su New Consumption" seasonal shopping festival, enrich the Spring Festival consumption supply, and activate the holiday consumption market [3] Group 2: Consumer Engagement and Sales Performance - The event successfully generated a total consumption of 10.88 million yuan (approximately 1.088 million) at Taizhou Zhongjun World City, injecting strong momentum into the local Spring Festival consumption market [3] - Various immersive experiences were created, including a New Year couplet corridor and interactive installations, enhancing the festive atmosphere and attracting citizens for leisure and shopping [3][5] Group 3: Merchant Participation and Product Variety - Nearly 30 quality merchants participated, covering a wide range of categories such as beverages, fresh meat products, grains, and home appliances, providing a one-stop shopping experience for consumers [5] - Popular products included instant noodles from Kang Shifu, gift boxes from Sinopec Easy Convenience Store, and freshly made pastries from Mo Jue Bakery, which were well-received by consumers [6] Group 4: Promotional Strategies and Online Integration - The organizers distributed special consumer coupons to stimulate spending, with citizens able to claim these through social media sharing, effectively increasing foot traffic and sales [6] - Over 10 online live broadcasts were conducted during the event, attracting nearly 400,000 viewers and generating an online and offline sales revenue of 184,200 yuan (approximately 18.42 million) [6]

Core Viewpoint - The article emphasizes the importance of quality and innovation in the development of the Anhui Yingjia Group, showcasing its commitment to sustainable practices in the Chinese liquor industry through a comprehensive quality management model [1][2]. Group 1: Quality Management - Yingjia has established a quality management model centered around the "Six Ecologies," which includes ecological production areas, ecological water sources, ecological brewing techniques, ecological recycling, ecological storage, and ecological consumption [1]. - This model extends quality management beyond production to encompass the entire industry chain and lifecycle, promoting a shift from reactive to proactive quality management [1]. Group 2: Innovation and Collaboration - The company has created a multi-layered, open collaborative innovation platform, partnering with institutions like Jiangnan University and Beijing Technology and Business University to explore ecological brewing mechanisms [2]. - Yingjia is a leader in setting industry standards for ecological liquor production, having developed group standards for "Ecological Production Areas" and "Ecological Liquor" [2]. Group 3: Cultural and Economic Impact - The company has implemented a detailed management approach, focusing on quality culture and embedding quality awareness among employees through various initiatives [2]. - Yingjia's development model, which combines ecological leadership with quality foundation, has resulted in both economic and social benefits, earning accolades such as the "Anhui Provincial Government Quality Award" [2].

Group 1 - The core viewpoint emphasizes the importance of quality enhancement actions to empower quality-driven development in ecological counties like Huoshan [1][2] - The company aims to transform ecological advantages into quality and development advantages, aligning with the goal of high-quality development in mountainous ecological counties [1] - The implementation of a comprehensive quality safety risk prevention strategy and innovative regulatory models is highlighted, including the adoption of "double random" cross-departmental collaborative supervision [1] Group 2 - The focus is on establishing quality innovation collectives for local specialties such as Huoshan Dendrobium and Huoshan Huangya, promoting strong enterprises and supply chains [1] - The creation of a public brand "Huo Goods Famous" for seven geographical landmark products is part of the strategy to enhance quality support and brand value [1] - The company is committed to developing a quality policy system and fostering inter-departmental collaboration to strengthen the quality-driven development model in Huoshan [2]