2025年，中美贸易战的起伏、全球财税监管的趋严、AI技术的深度渗透，共同重塑着跨境电商行业格局。作为"一带一路TOP10影响力社会智库"、"中国跨 境电商50人论坛"副秘书长、"丝路电商产教融合国际共同体"创始单位，网经社立足行业前沿，以数据为核心、以服务为支撑，在跨境电商领域开展了全方 位、多层次的研究与赋能工作，用专业力量陪伴行业穿越周期、稳健前行。 作为深耕数字经济18年的专业机构，网经社在2025年不仅记录了跨境电商行业的每一处脉动，更以"媒体+智库"的双重身份深度参与了行业生态的构建与治 理。对此，网经社及旗下跨境电商台对这一年在跨境电商所做的努力和成就进行了全面回顾。 3.数据库 建设有跨境电商数据库,拥有行业、园 区、投融资、月活、评级、违规、上市 公司财报等数据。 1.原创报道 累计发布30000+原创跨境电商资讯, 并独家策划了多起大型报道。 a c 3. 系列报告 跨境电商圆桌会 第六届全球跨境电子商务峰会 題因之以強出發端與公現 01 合发展及出口 2020世界跨境电子商务大会 美的"管理层内训跨境电商 中国服务贸易协会2025跨博会推介会 服务客户 XINGYUN|行g CP@I I ...

Core Viewpoint - The chemical sector of the company is becoming a key driver for its performance growth, with a projected net profit of 540 million to 700 million yuan for 2025, representing a year-on-year increase of 256.07% to 361.57% [1] Group 1: Chemical Business Performance - The chemical business achieved a net profit growth of 345.35% year-on-year in the third quarter of 2025, significantly contributing to the overall performance of the company [1] - The company has transformed from a traditional additive manufacturer to a technology-driven materials enterprise, focusing on functional chemicals and new chemical materials [1] - The textile dyeing additives segment holds the largest market share in China and the second largest globally, with a revenue increase of 3.35% year-on-year in the first half of 2025, accounting for 29.26% of total chemical business revenue [1] Group 2: New Material Innovations - The company has established the first domestic flexible production facility for rare earth butadiene rubber, breaking the long-standing foreign monopoly, with a total production capacity of 270,000 tons [2] - The butadiene rubber business saw a revenue increase of 68.37% year-on-year in the first half of 2025, making up 12.54% of the chemical segment's revenue [2] - The company has made significant strides in international collaboration, including a strategic partnership with Malaysia's national oil company and a joint laboratory with fast fashion brand SHEIN [2] Group 3: Financial and Operational Improvements - The company's debt-to-asset ratio decreased to 50.24% by the end of the third quarter of 2025, indicating improved financial structure [2] - The gross profit margin of the chemical business reached 63.95%, enhancing overall profitability and resilience [2] - The company is actively integrating AI and digitalization to improve R&D and production efficiency, with 58 AI application scenarios implemented across 12 business areas [3] Group 4: Future Outlook - The company is expected to benefit from the release of new production capacity and an increase in overseas revenue, projected to reach 15%-20% [3] - The synergy of "AI + Chemistry" is anticipated to enhance the valuation of the company's chemical fundamentals [3] - The company aims to solidify its leading position in high-end functional materials amid structural upgrades in the chemical industry and accelerated domestic substitution [3]

Key Insights - Temu and SHEIN have suspended their cross-border operations in Turkey, shifting towards localized operations due to regulatory changes [5] - Hungarian Post has signed a memorandum of understanding with Temu to enhance cross-border logistics cooperation [6] - TSMC's 2nm production capacity has been fully booked by major tech companies, indicating strong demand for advanced semiconductor technology [7] - Hesai Technology has partnered with Grab to accelerate the deployment of LiDAR technology in Southeast Asia [8] - Anta is set to open its first store in the United States, marking a significant step in its global expansion strategy [10][13] - Baiotai has signed a licensing agreement for its BAT3306 injection in the Middle East and North Africa, with a potential transaction value of up to $7 million [15] - Alibaba Cloud has been recognized as the global leader in cloud service adoption for Chinese enterprises going abroad [16][18] - OpenAI's first AI headset, Dime, has been revealed, although its initial capabilities may be scaled back due to supply chain challenges [20][22] - Tesla plans to increase investments in AI hardware and energy sectors in China, with a projected capital expenditure exceeding $20 billion by 2026 [24]

在跨境电商行业，无货源模式凭借其轻资产、高灵活性和快速响应市场的特性，成为中小卖家和创业者 的首选。结合亚马逊、Temu、速卖通、沃尔玛、SHEIN等主流平台的规则与生态，本文将从模式本 质、技术架构、实操流程和风险控制四个维度，系统解析无货源模式的核心逻辑，并重点拆解自养号采 购技术的实现路径与优化策略。 一、无货源模式：跨境电商的"轻资产革命" 1. 模式本质：信息差与供应链效率的博弈 无货源模式的核心是"零库存销售"，卖家通过整合国内供应链资源，将海外订单直接转发给供应商发 货，或通过中转仓完成二次包装后配送至终端买家，其盈利 2. 模式优势：破解传统跨境的三大痛点 零库存风险：避免因选品失误导致的滞销损失，现金流周转效率提升3倍以上； 低启动成本：无需租赁海外仓、提前备货，初始资金投入可降低80%； 选品自由度：可快速测试通过数据反馈筛选爆款，迭代周期缩短至7天。 二、自养号采购技术：突破平台限制的"数字盾牌" 1. 技术架构：三层防护体系构建账号安全 自养号技术的核心是通过模拟真实用户行为，规避平台对批量采购账号的风控检测。其技术架构分为硬 件隔离、网络环境、浏览器指纹三大层级： （1）硬件参数隔离 ...

Group 1: Technology and Internet - Huawei is a global leader in telecommunications equipment and smartphone manufacturing, with products and services available in multiple countries and regions [3] - Xiaomi started with high-cost performance smartphones and has expanded into smart home devices and TVs, holding a strong market share in India and Southeast Asia [3] - ByteDance owns popular applications like TikTok (international version of Douyin) and Helo, which are widely popular globally [4] Group 2: E-commerce - Alibaba operates AliExpress, conducting e-commerce business globally, with notable performance in markets like Russia and Brazil [5] - JD.com expands overseas through its JD Worldwide platform, providing cross-border e-commerce services [6] - SHEIN is a fast-fashion e-commerce platform that has rapidly risen in the European and American markets due to its quick-response supply chain and low-price strategy [7] Group 3: Gaming - Tencent has secured a significant position in the global gaming market through acquisitions of companies like Supercell and Riot Games, and by launching self-developed games such as Arena of Valor [8] - NetEase has achieved success in overseas markets with self-developed games like Onmyoji and is expanding its influence through investments and partnerships [8] - miHoYo has gained immense success in overseas markets with high-quality games like Genshin Impact, becoming one of the most successful Chinese gaming companies in recent years [9] Group 4: Consumer Brands - Anker focuses on the research and sales of smart charging and peripheral products, with strong sales across multiple countries and regions [10] - Haier, a home appliance giant, has established a strong market network globally through acquisitions and localization strategies [11] - Midea has become a globally recognized home appliance brand through technological innovation and international expansion [12] Group 5: Emerging Brands - Perfect Diary, a beauty brand, has rapidly risen in overseas markets through social media marketing and high-quality products [13] - Pop Mart, a trendy toy brand, attracts a large number of young consumers in overseas markets through innovative formats like blind boxes [14]

Core Insights - The cross-border e-commerce landscape in China is undergoing significant transformation, moving from a focus on low-cost direct shipping to a more sophisticated model emphasizing supply chain resilience, localization, and AI-driven operations [4][6][33] - Major players like SHEIN, TEMU, and AliExpress are shifting their strategies towards brand-centric operations and localized services, indicating a departure from the previous low-price competition model [5][9][33] Industry Trends - The global consumer market is evolving, with buyers prioritizing delivery speed and personalized service over the origin of products, marking a new phase in globalization [3][16] - Cross-border e-commerce is transitioning from a "sell goods" logic to a "global brand operation" logic, with companies adapting to new consumer demands and regulatory environments [5][33] Company Strategies - SHEIN is focusing on a dual strategy of platformization and brand development, launching initiatives like the Xcelerator brand incubation program to support third-party brands [11][25] - TEMU is expanding its market presence in Europe and Latin America through a semi-managed model and localized supply chains, aiming to enhance delivery efficiency and compliance with local regulations [12][28] - AliExpress is leveraging Alibaba's logistics and payment infrastructure to enhance local experiences and direct supply from industrial hubs, significantly increasing brand partnerships and operational efficiency [29][31] Market Dynamics - The "Four Little Dragons" of cross-border e-commerce, including TikTok and TEMU, are projected to achieve substantial growth despite facing challenges such as tariffs and compliance issues, with TEMU's GMV expected to reach between $90 billion and $95 billion in 2025 [7][8] - European markets are becoming increasingly attractive for Chinese sellers, with a healthy growth trend and less intense price competition compared to the U.S. market [20][22] Future Outlook - The cross-border e-commerce sector is expected to enter a phase of structural differentiation, where companies that can integrate compliance, quality, and localized operations will thrive, while those relying on outdated low-cost models may struggle [34][36][40] - The evolution from broad market strategies to focused, localized approaches is reshaping the global expansion strategies of Chinese brands, emphasizing the importance of product quality and compliance in future growth [33][36]

全球跨境电商圈，正加速洗牌。 "跨境一哥"亚马逊2025年新卖家注册量锐减。知名跨境电商研究机构Marketplace Pulse近日发布的报告 显示：2025年全年亚马逊新增卖家数量跌至16.5万，同比暴跌44%。这也是该机构自2015年开始统计以 来的最低纪录。 全球卖家阵营迎来"洗牌" 值得关注的是，亚马逊卖家结构也正在发生变化。中国卖家仍是新注册群体的"主力"，但有所下滑。据 Marketplace Pulse数据，中国卖家新注册数占比仍达59.9%，但出现四年来首次下滑，较2024年的62.3% 下降2.4个百分点。美国卖家在新注册卖家中的占比仅为16.3%，低于2024年的26.8%，呈持续下滑态 势。 与此同时，Temu等新兴电商平台"强势崛起"。国际邮政公司（IPC）最新发布的《2025年跨境电商消费 者调查》报告显示，2025年Temu在全球跨境电商销售中的市场份额达24%，与亚马逊持平，两家平台 合计占据了近一半的跨境销售额。除了Temu外，排名第三的SHEIN市场份额维持在9%，速卖通则为 8%。 跨境电商赛道是否已进入新旧势力博弈、存量厮杀的新阶段？此外，运营成本居高不下、头部卖家与中 ...

Core Viewpoint - The past two years of China's cross-border e-commerce can be defined by a "price war," but by 2025, the focus is shifting towards brand enhancement, localization, and quality improvement as platforms face increasing regulatory scrutiny and market challenges [1][15]. Group 1: Market Dynamics - The "Four Little Dragons" of cross-border e-commerce, namely AliExpress, Temu, TikTok Shop, and SHEIN, initially gained market share through cost advantages but are now transitioning to more sustainable business models [1][15]. - The tightening of global trade rules and rising geopolitical tensions have led to significant challenges for these platforms, particularly with the U.S. altering tariff policies and eliminating tax exemptions for low-value packages [5][18]. - As of June 2025, SHEIN and Temu experienced a decline in daily active users in the U.S. by 25% and 52% respectively, following the policy changes [19]. Group 2: Business Strategies - Platforms are adopting a "managed" model to enhance supply chain control, with AliExpress reporting a 70% share of Choice orders from its managed business, and Temu's transaction service revenue growth exceeding 300% during its rapid expansion [4][19]. - AliExpress is launching a "Super Brand Going Global" initiative to compete directly with Amazon, aiming to attract brands with lower costs and reporting an 80% increase in the number of million-dollar brands during key sales events [21]. - Temu is shifting its focus from being a low-cost goods distributor to empowering Chinese manufacturers to enhance brand value, indicating a strategic pivot towards high-quality development [22]. Group 3: Compliance Challenges - The international regulatory environment is becoming increasingly stringent, with compliance in areas such as data security, product safety, and environmental standards becoming critical for long-term operations [12][24]. - Temu is under investigation by the European Commission, highlighting the growing scrutiny of its business model regarding compliance with safety and environmental standards [24]. - The platforms are recognizing that compliance capabilities will become a core competitive advantage, shifting focus from rapid user growth to sustainable and compliant operational models [25].

Core Viewpoint - The article discusses the transformation of China's cross-border e-commerce platforms, referred to as the "Four Little Dragons," from a price-driven model to a focus on branding, localization, and quality enhancement in response to global trade challenges and regulatory scrutiny [1][4]. Group 1: Market Dynamics - The "Four Little Dragons" (AliExpress, Temu, TikTok Shop, SHEIN) initially gained market share through cost advantages, leveraging China's industrial scale and efficient supply chains [3]. - The platforms are now facing significant challenges due to rising global trade protectionism and changes in trade policies, particularly in the U.S., which has affected their low-price positioning [4][5]. - The cancellation of the "de minimis" exemption for packages valued under $800 in the U.S. has led to a decline in daily active users for SHEIN and Temu, with decreases of 25% and 52% respectively [5]. Group 2: Strategic Shifts - Platforms are shifting towards brand building and high-quality growth, with AliExpress launching a "Super Brand Going Global" initiative to compete with Amazon [7]. - Temu is also undergoing a significant operational upgrade to enhance brand value and quality, moving away from being merely a low-cost product aggregator [8]. - The focus on European markets is increasing, with AliExpress reporting a 57% year-on-year increase in orders in Europe, while Temu and SHEIN are also expanding their presence in this region [8]. Group 3: Compliance Challenges - The platforms are encountering heightened compliance challenges due to stricter international regulations, which now encompass data security, product safety, and environmental standards [9][10]. - Temu is under investigation by the EU for compliance issues, reflecting the broader scrutiny faced by Chinese cross-border e-commerce platforms [10]. - Compliance capabilities are becoming a core competitive advantage, as platforms must adapt to sustainable and profitable operational models while building trust with local regulators [11].

Yiwu, China, Jan. 26, 2026 (GLOBE NEWSWIRE) -- Yiwu, China, January 22, 2026 – Jingsourcing, one of the China's leading sourcing and supply chain solutions providers, today released its annual strategic industry outlook. Under the leadership of CEO Zhu Jing, the report provides a comprehensive analysis of China's trade performance in 2025 and its implications for global e-commerce and retail brands.The data clearly indicates a structural shift: China’s total goods trade reached a historic $6.3 trillion in 2 ...