Core Viewpoint - Xiangyuan Cultural Tourism (600576.SH) reported significant growth in tourist reception and revenue for the 2026 Spring Festival compared to 2025, indicating a strong recovery and positive outlook for the tourism sector [1] Group 1: Tourist Reception - The company expects to receive 1.1428 million visitors during the 2026 Spring Festival, a 44.36% increase from 791,700 visitors in 2025 [1] - The average daily visitor count for the 2026 Spring Festival is projected to be 127,000, reflecting a 28.32% increase from the 99,000 daily visitors in 2025 [1] Group 2: Revenue Performance - The anticipated revenue for the 2026 Spring Festival is 70.9237 million yuan, representing a 42.89% increase from 49.6366 million yuan in 2025 [1] - The average daily revenue for the 2026 Spring Festival is expected to be 7.8804 million yuan, which is a 27.01% increase compared to the 6.2046 million yuan average daily revenue in 2025 [1]

浙江祥源文旅股份有限公司 2026 年春节假期（2 月 15 日至 2 月 23 日）景 区目的地及度假业务（包括旅游景区业务及旅游度假业务）经营数据如下： 证券代码：600576 证券简称：祥源文旅 公告编号：临 2026-012 浙江祥源文旅股份有限公司 2026 年春节假期景区目的地及度假业务主要经营数据快报 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈 述或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 | | 2026 年春节假期（农历腊月二 | 同比 2025 年春节假期（农历 | | --- | --- | --- | | 项目 | 十八至正月初七，共 9 天） | 除夕至正月初七，共 8 天）增 | | | | 长 | | 接待游客（万人次） | 114.28 | 31.30% | | 营业收入（万元） | 7,092.37 | 34.31% | | 日均接待游客（万人次） | 12.70 | 16.71% | | 日均营业收入（万元） | 788.04 | 19.38% | 如按照财务合并口径计算，公司 2026 年春节假期接待游客 114.28 万人次同 ...

Core Viewpoint - Xiangyuan Cultural Tourism (600576.SH) reported significant growth in tourist reception and revenue during the 2026 Spring Festival compared to 2025, indicating a strong recovery and increasing consumer interest in tourism [1] Group 1: Tourist Reception - The company expects to receive 1.1428 million visitors during the 2026 Spring Festival, a 44.36% increase from 791,700 visitors in 2025 [1] - The average daily visitor count for the 2026 Spring Festival is projected to be 127,000, reflecting a 28.32% increase from the 99,000 daily visitors in 2025 [1] Group 2: Revenue Performance - The anticipated revenue for the 2026 Spring Festival is 70.9237 million yuan, representing a 42.89% increase from 49.6366 million yuan in 2025 [1] - The average daily revenue during the 2026 Spring Festival is expected to reach 7.8804 million yuan, which is a 27.01% increase compared to the 6.2046 million yuan average daily revenue in 2025 [1]

证券研究报告|行业研究周报 [Table_Date] 2026 年 02 月 24 日 [Table_Title] 春节假期，旅游市场迎来"开门红" [Table_Title2] 社服零售行业周报 [Table_Summary] ► 史上最长春节假期，多地旅游市场迎来"开门红" 北京市文化和旅游局数据显示，春节假期，北京累计接待游 客 1984.3 万人次，实现旅游总花费 331.4 亿元。 上海市文化旅游局数据显示，据上海旅游大数据监测，春节 假期，全市共接待游客 2167.21 万人次，同比增长 8.36%（按 可比口径，下同）；上海地区含吃、住、行、游、购、娱等全 要素旅游消费交易总金额为 256.14 亿元，同比增长 20.90%； 全市宾旅馆平均客房出租率为 50.60%，同比增长 3.10 个百分 点。 重庆市文化旅游委数据显示，春节假期，全市重点监测的 130 家 A 级景区累计接待游客 1260 万人次，同比增长 5.6%；重点 监测的 10 家旅游休闲街区累计接待游客 492.5 万人次，同比 增长 19.3%。 湖南省文旅厅数据显示，根据手机信令大数据建模统计，春 节假期全省累计接待游客 ...

2026 年 2 月 24 日 行业研究 春节假期旅游需求旺盛，呈量价齐升、结构优化特点 ——春节假期旅游市场点评 要点 春节假期旅游市场延续高景气度，呈现 "量价齐升、结构优化"特征：2026 年春节假期，全社会跨区域人员流动量有望创新高，民航、铁路、水运等交通方 式客流均实现同比增长，其中水运受游轮观光、海南封关等因素拉动表现尤为亮 眼。酒店市场量价双增，从酒店交易规模来看，飞猪平台春节假期酒店间夜量同 比增长 75%，且高星级酒店人均预订间夜量接近 3 晚，呈现一定的消费升级趋 势，部分热门旅游城市酒店价格涨幅显著；受"先团圆、后度假"的分段式出行 影响，一定程度上推动春运机票价格同比上涨，热门航线供需格局较紧张。 国内游传统与小众目的地热度均上升，AI 推动消费场景串联：1）2026 年春节 国内游市场持续火爆，飞猪平台国内游订单量创历史新高，人均预订金额同比提 升约 10%。2）游客既追求传统旅游目的地的经典体验，亦青睐小众目的地的特 色玩法，国内游呈体验多元化趋势。传统景区方面，祥源文旅旗下核心景区表现 亮眼，春节假期前四天累计接待游客 26.45 万人，同比增长 20%，其中湖南张 家界黄龙洞、 ...

2026春节假期社服零售数据一览(持续更新中) # 免税： 销售额：春假前五日，海南离岛免税购物金额达13.8亿元，免税购物人数17.7万人次，比去年春节假期前五天分别 增长19%和24.6%。 海南客流：26年春节（15-23日）海口美兰、三亚凤凰、琼海博鳌等岛内三大机场预计旅客吞吐量预计达到191.5万 人次，与去年相比增长5.4%。 口岸客流：假期前五天，珠海边检 2026春节假期社服零售数据一览(持续更新中) # 免税： 销售额：春假前五日，海南离岛免税购物金额达13.8亿元，免税购物人数17.7万人次，比去年春节假期前五天分别 增长19%和24.6%。 海南客流：26年春节（15-23日）海口美兰、三亚凤凰、琼海博鳌等岛内三大机场预计旅客吞吐量预计达到191.5万 人次，与去年相比增长5.4%。 口岸客流：假期前五天，珠海边检总站查验经拱北、港珠澳大桥、横琴、青茂等口岸出入境客流量285万人次，同 比增长约4%。 # 景区： 长白山：春节假期前四天（2月15-18日），累计游客3.9万人次，同比增长 77.5%。 预计整体假期增长超20%。 宋城演艺：千古情9天演出576场，日均场次相比25年下降5 ...

【长白山】春节假期9天同比去年8天假期，客流同比增长17%（今年初六关闭一天） 【黄山旅游】黄山南门收 马年春节景区出行超预期，高基数下再创新高【申万零售社服】 部分景区春节数据更新（持续更新ing) 【三峡旅游】（今年九天对比去年八天）游船类接待量同比增56% 【丽江股份】年三十到初六客流增长突破20% 【九华旅游】初一至初六，九华山接待客流31万人次，相较25年春节初一至初六增长24.5% 【岭南控股】出境长线游人数同比增长38%，土耳其成为春节出境游市场的"黑马"——收客人数同比增长152% 观点 马年春节景区出行超预期，高基数下再创新高【申万零售社服】 部分景区春节数据更新（持续更新ing) 【三峡旅游】（今年九天对比去年八天）游船类接待量同比增56% 【丽江股份】年三十到初六客流增长突破20% 【九华旅游】初一至初六，九华山接待客流31万人次，相较25年春节初一至初六增长24.5% 【长白山】春节假期9天同比去年8天假期，客流同比增长17%（今年初六关闭一天） 【黄山旅游】黄山南门收费站车流量日均增长20%，单日高峰增长30% 【祥源文旅】春节假期前四天，祥源文旅累计接待游客量26.45万人，同比增 ...

Overall Market Outlook - The tourism market is experiencing a significant boom during the extended Spring Festival holiday, which lasts for 9 days, benefiting from favorable weather conditions and travel patterns [1][8] - The demand for travel is expected to exceed expectations, driven by service consumption policies and the trend of multi-destination travel [1][8] Travel Trends - The extended holiday has reshaped travel structures, leading to a rise in multi-segment trips, with users averaging 5.9 days of travel, an increase of 1.1 days year-on-year [2] - There is a notable increase in travelers visiting multiple destinations, with a 19 percentage point rise in the proportion of tourists visiting two destinations [2] - The flow of travelers is shifting, with a significant increase in "reverse urbanization" as older generations travel to cities [2] Hotel Performance - Hotel occupancy rates (Occ) averaged 50.0% during the first seven days of the holiday, up 3.1 percentage points year-on-year, with an average daily rate (ADR) of 300.4 yuan, an increase of 11.0% [3] - The average revenue per available room (RevPAR) reached 150.4 yuan, reflecting an 18.6% year-on-year growth, significantly surpassing pre-holiday expectations [3] Duty-Free Sales - Duty-free sales in Hainan have seen substantial growth, with sales reaching 13.8 billion yuan and 17.7 million visitors during the first five days of the holiday, marking increases of 19% and 24.6% respectively [5] - Sanya's duty-free sales exceeded 2 billion yuan on the first day of the Lunar New Year, maintaining above 2 billion yuan for several consecutive days, with year-on-year growth rates ranging from 18.2% to 36.7% [5] Scenic Spots - Tourist traffic at scenic spots has been robust, leading to several locations issuing crowd control notices [6] - Notable increases in visitor numbers have been reported at various attractions, with some locations experiencing double-digit growth year-on-year [6] Gaming Industry - Macau's visitor numbers during the holiday period showed a 7.9% increase year-on-year, with mainland visitors up 9.7%, indicating a strong recovery [7] - The gaming revenue growth rate for February is projected to be around 5%, supported by the holiday's long tail effect [7] Investment Strategy - The service industry is expected to benefit from supportive policies, with a focus on leisure travel and consumption [8] - Recommended investment themes include high-quality leisure travel stocks, stable and growth-oriented companies in the cyclical leisure sector, and companies with high demand elasticity in the recovering market [8]

Macro - The consumption sentiment during the 2026 Spring Festival has improved, significantly driven by the long holiday and supportive consumption policies from nine ministries, which include financial subsidies [3][6] - Key retail and catering enterprises reported an average daily sales increase of 8.6% during the first four days of the holiday compared to the same period in 2025, marking a high growth rate compared to previous long holidays [3][6] - The first three days of the holiday saw a 10.6% increase in average daily sales for key retail and catering enterprises compared to the same period last year [3] Tourism and Hospitality - The Spring Festival holiday has led to a significant increase in travel, with a total of 5.08 billion people traveling across regions during the first 20 days of the Spring Festival, a year-on-year increase of 5.5% [4] - The average travel days for users on Tuniu during the Spring Festival reached 5.9 days, an increase of 1.1 days compared to last year [4] - The relaxation of visa policies has contributed to a rapid growth in inbound tourism, with a predicted daily average of over 2.05 million people entering and exiting the country during the holiday, a 14.1% increase year-on-year [5] Retail and Consumer Goods - The retail and catering sectors have shown strong performance, with a notable increase in sales of smart wearable devices, which saw a 20% increase in sales during the first three days of the holiday [33] - The demand for traditional cultural IP and duty-free sales has also performed well, with duty-free sales in Hainan reaching 970 million yuan during the first four days of the holiday, a 15.8% increase year-on-year [34] - The consumption of intelligent products has surged, with sales of smart cleaning appliances like window-cleaning robots and vacuum robots increasing by 209% and 59% respectively [34] Market Strategy - The market is expected to remain stable post-holiday, with growth sectors such as AI and humanoid robots likely to become highlights [19] - Companies are advised to focus on sectors experiencing growth, such as AI technology, consumer electronics, and innovative pharmaceuticals, as well as traditional sectors that may benefit from policy support [20] - The overall economic environment remains supportive of consumption, with various measures in place to stimulate demand during the holiday period [6][19]

2月23日，为期9天的春节假期收官。作为春节申遗成功后的第二个春节，也是首个"9天超长黄金周"， 2026年春节假期在这双重效应叠加下，市民出游意愿显著增强，旅游市场"火力全开"。 假期最后一天热门景区热度未减，多家景区接待游客人次同比两位数增长 2月23日虽然是春节假期的最后一天，但许多热门景区的热度丝毫未减。智通财经注意到，当日，仍有 不少景区发布限流公告。 都江堰景区发布的消息显示，截至2月23日15时05分，游客量已达到暂停入园人数，为提升游览体验， 景区已启动游客暂停入园措施。 唐模景区发布的消息显示，截至2月23日15:50，唐模景区游客接待量已接近饱和。景区已启动限流措 施。 还有景区过了春节假期依旧火爆的。 九寨沟景区发布的消息显示，截至2月23日10:00，九寨沟景区2026年2月24日门票预订2.3万张，已达到 最大承载量。 多家景区披露的数据显示，今年春节假期旅游市场迎来马年"开门红"。 九寨沟景区2月23日披露的数据显示，春节期间九寨沟共接待游客18.27万人次，比去年春节上涨 17.70%。 多家在线旅游平台的数据显示，今年春节假期旅游订单量与人均消费双双增长。 飞猪数据显示，春节假 ...