Core Insights - Alibaba's Qianwen APP launched a "Spring Festival 3 Billion Free Order" campaign, allowing users to order milk tea for free using AI-generated phrases, resulting in over 5 million orders within 5 hours of launch [1][2] Group 1: Campaign Details - The free order card can be used at over 300,000 milk tea shops nationwide, including popular brands like Mixue Ice Cream, Luckin Coffee, and Nayuki Tea [2][3] - The campaign faced server issues due to high demand, prompting Qianwen to increase resources to ensure smooth operation [5] Group 2: User Experience - Users reported delays in order fulfillment, with some stating that their orders were not being picked up by delivery personnel [6] - A recent test revealed that the latest sharing code for the Qianwen red envelope was no longer functional on WeChat, indicating potential restrictions on sharing [9] Group 3: Competitive Landscape - Tencent's AI product, Yuanbao, also faced similar sharing restrictions on WeChat, suggesting a broader trend of platform limitations affecting promotional activities [10][11] - Tencent responded to inquiries by stating that they treat all similar cases equally, indicating a consistent policy across platforms [11]

根据用户对比，在各家AI应用的红包活动中，千问的玩法简单直接且门槛低。不过有体验点奶茶的用 户告诉记者，千问APP的体验并不如想象中"丝滑"，例如系统无法匹配到距离用户最近的门店，并回应 称"您指定的门店暂时未匹配到，建议打开淘宝APP确认一下。"#千问 免费奶茶##千问登顶AppStore免 费榜第一##多名领到千问免费奶茶网友发声#（红星资本局、智通财经）更多详情→（编辑：惠天骄； 审签：谢杨柳） 【#千问让奶茶店爆单了#】#千问活动奶茶店累懵了#今日，阿里千问APP"春节30亿大免单"正式上线， 率先发起"奶茶攻势"。记者从阿里方面最新了解到，该活动上线不到3小时，用户已通过千问APP下单 超100万单奶茶。据官方介绍，千问APP免单卡可在全国30多万家奶茶店使用，蜜雪冰城、瑞幸咖啡、 霸王茶姬、奈雪的茶（02150.HK）、沪上阿姨（02589.HK）、茶百道（02555.HK）、库迪咖啡等茶饮 咖啡品牌支持使用。活动期间，每位用户可领取21张无门槛的25元免单卡，相当于525元钱，还有机会 抽取价值10000元的千问AI生活卡。活动页面还显示，第二波福利将于2月13日开启，用户可领取现金 红包，最高 ...

2月6日一早，阿里千问App"春节30亿免单"火爆上线，5小时突破500万单，并超越豆包和元宝，火速登顶苹果App Store免费榜第一，排序形成"千元豆"格 局。 今天的奶茶攻势只是一个开端。千问App突破传统AI Agent只会聊天、娱乐和发红包的局限，接入淘宝闪购、支付宝、淘宝、飞猪、高德等阿里生态场景， 成为"能办事"的AI。 千问APP春节项目组负责人郑嗣寿表示，在春节这个生活消费活动密集的节点，千问希望通过真金白银的投入，培养用户"有事找AI"的习惯，推动AI融入到 真实世界的衣食住行之中。 以千问春节30亿免单活动为起点，全国人民都将感受AI时代的全新生活方式和购物体验，共同迎来"AI超级Agent"出圈的千问时刻。 在社交平台上，网友纷纷晒出自己用千问App下单的"第一杯AI奶茶"，不少奶茶店老板表示，一早醒来订单就爆了，全来自淘宝闪购，还有外卖小哥表示， 一个上午就赚了好几百元。 活动带动港股茶饮股多数上涨，截至盘中，古茗涨超4.12%创上市来新高，沪上阿姨和茶百道涨超3%，奈雪的茶、蜜雪集团也跟随上涨。 ...

（wind） 2月6日，港股茶饮板块多支股票上扬。截至发稿，古茗涨幅4.12%，沪上阿姨涨幅3.93%，茶百道涨幅 3.74%，奈雪的茶涨幅0.93%，蜜雪集团涨幅0.6%。 (编辑：林辰) ...

本文转载自财联社 值班编辑｜ 江江 视觉 | 顾芗 今日，阿里千问APP"春节30亿大免单"正式上线，率先发起"奶茶攻势"。财联社记者从阿里方面最新了 解到，该活动上线不到3小时，用户已通过千问APP下单超100万单奶茶。 据官方介绍，千问APP免单卡可在全国30多万家奶茶店使用，蜜雪冰城、瑞幸咖啡、霸王茶姬、奈雪的 茶（02150.HK）、沪上阿姨（02589.HK）、茶百道（02555.HK）、库迪咖啡等茶饮咖啡品牌支持使 用。活动期间，每位用户可领取21张无门槛的25元免单卡，相当于525元钱，还有机会抽取价值10000元 的千问AI生活卡。活动页面还显示，第二波福利将于2月13日开启，用户可领取现金红包，最高可得 2888元。 今日上午，多位用户在社交媒体晒出用千问APP下单的"第一杯AI奶茶"。根据用户对比，在各家AI应用 的红包活动中，千问的玩法简单直接且门槛低。 不过，点奶茶免单活动的火爆导致千问APP一度"崩了"，部分用户打开活动页面，发现页面无法点击或 者出现卡顿，并显示 "系统开小差了，稍后再试吧"。 不过有体验点奶茶的用户告诉财联社记者，千问APP的体验并不如想象中"丝滑"，例如系统无法 ...

Group 1 - Lee & Man Paper (02314) has seen its stock price rise by over 30% year-to-date, with expected profits of approximately HKD 1.88 billion to HKD 2.00 billion in 2025, representing a year-on-year growth of 38% to 47% due to increased marginal profits [1] - Soundon Technology (02495) shares rose over 8.8% after winning a contract worth nearly RMB 300 million for an AI project in Sichuan province [1] - Zhongxin Innovation (03931) stock increased by over 3.8%, with a reported 630% year-on-year growth in commercial battery deliveries in January 2026, indicating a strong market strategy and capacity layout [1] Group 2 - Tea stocks experienced a rise, with Gu Ming (01364) up 4.12%, Cha Bai Dao (02555) up 3.74%, and others benefiting from a promotional campaign offering free milk tea at over 300,000 stores nationwide [2] - Innovent Biologics (09969) shares surged over 11% after announcing expected revenues of RMB 2.37 billion in 2025, a 134% increase, and a projected net profit of around RMB 630 million [2] - Jun Da Holdings (02865) rebounded over 4.6% following news of the U.S. Federal Communications Commission accepting SpaceX's data center application [2] Group 3 - Li Auto-W (02015) shares rose over 5.3% as the CEO teased the new Li L9 model, emphasizing the importance of AI in enhancing vehicle value [3] - JX International Resources (03858) saw a stock increase of over 4.6% as tungsten prices reached a recent high of CNY 1,545,000 per ton, up CNY 25,000 from the previous trading day [3] - Nine Dragons Paper (02689) shares increased by over 5.7% after announcing a profit forecast for FY26H1 of CNY 2.15 billion to CNY 2.25 billion, a year-on-year growth of 216% to 231% [3] Group 4 - Long Resources (01712) stock surged over 35%, reaching a historical high, with expected after-tax profits of AUD 58 million to AUD 62 million for the year ending December 31, 2025, a significant increase from AUD 12.9 million in the previous year [4] Group 5 - Forgent Power Solutions (FPS.US) debuted on the U.S. stock market with a closing increase of 7.41%, focusing on power solutions for data centers [5] - Bob's Discount Furniture (BOBS.US) also entered the market, with a slight increase of 0.12%, managing 206 showrooms across 26 states and projecting revenues of USD 2.32 billion for FY2025 [5] Group 6 - Eikon Therapeutics (EIKN.US) fell over 16.67% on its Nasdaq debut, focusing on cancer therapies with a candidate drug in mid-stage trials [6] - Cryptocurrency stocks saw significant declines, with Hut 8 (HUT.US) down 17.89% and others following suit amid a Bitcoin sell-off, which dropped nearly 10% [6] Group 7 - Major U.S. indices opened lower, with the Nasdaq down 1.6%, and notable tech stocks like Amazon (AMZN.US) and Tesla (TSLA.US) also declining [7] - Estée Lauder (EL.US) dropped nearly 19.19% despite meeting sales expectations, reflecting market volatility [7] Group 8 - NIO (NIO.US) shares rose 5.86% after announcing an expected adjusted operating profit of between RMB 700 million and RMB 1.2 billion for Q4 2025, marking its first quarterly adjusted operating profit [8] - Hims & Hers Health (HIMS.US) initially surged nearly 14% before closing down 3.77%, launching a new generic medication at a competitive price [9] - Qualcomm (QCOM.US) fell 8.46% amid concerns over weak earnings forecasts related to chip shortages affecting smartphone demand [9]

今日，阿里千问APP"春节30亿大免单"正式上线，率先发起"奶茶攻势"。财联社记者从阿里方面最新了解到， 该活动上线不到3小时，用户已通过千 问APP下单超100万单奶茶。 据官方介绍，千问APP免单卡可在全国30多万家奶茶店使用，蜜雪冰城、瑞幸咖啡、霸王茶姬、奈雪的茶（02150.HK）、沪上阿姨 （02589.HK）、茶百道（02555.HK）、库迪咖啡等茶饮咖啡品牌支持使用。活动期间，每位用户可领取21张无门槛的25元免单卡，相当 于525元钱，还有机会抽取价值10000元的千问AI生活卡。活动页面还显示，第二波福利将于2月13日开启，用户可领取现金红包，最高可 得2888元。 今日上午，多位用户在社交媒体晒出用千问APP下单的"第一杯AI奶茶"。根据用户对比，在各家AI应用的红包活动中，千问的玩法简单直接 且门槛低。 不过，点奶茶免单活动的火爆导致千问APP一度"崩了"，部分用户打开活动页面，发现页面无法点击或者出现卡顿，并显示 "系统开小差 了，稍后再试吧"。 不过有体验点奶茶的用户告诉财联社记者，千问APP的体验并不如想象中"丝滑"，例如系统无法匹配到距离用户最近的门店，并回应称"您 指定的门店暂 ...

对投资者来说，这波"AI送奶茶"带来的行情更像是一个情绪与主题共振的窗口：春节旺季、大厂补贴、 AI叙事叠加消费板块估值修复，短期容易放大股价弹性。中期维度，板块大概率会持续分化——效率 高、模型稳、能持续开高质量门店的公司，更有希望享受估值溢价。 与往年互联网巨头聚焦支付红包不同，2026年春节"AI+消费"成为巨头角力新焦点。阿里此次投入30亿 元资源，以"免单+生态联动"模式切入高频茶饮场景，用户不仅可兑换奶茶，还能用于淘宝年货采购、 外卖点餐等场景，形成消费闭环。此举旨在降低AI使用门槛，通过高频刚需场景培养用户习惯，为后 续商业化铺路。 拉长一点看，新茶饮赛道正在从"开店竞赛"走向"效率和结构竞争"。门店数仍是硬指标，但资本市场更 看重单店盈利、供应链掌控力、品牌心智和出海节奏。蜜雪冰城的全球采购网络和下沉市场密度，古茗 的区域加密与高频复购，茶百道的产品迭代与下线市场拓展，奈雪的茶的直营与空间体验，各有路径。 早盘，港股茶饮板块集体走强，古茗集团（01364.HK）盘中涨幅超5%，股价创上市以来新高，沪上阿 姨（02589.HK）、蜜雪集团（02097.HK）等跟涨。 这一行情的直接催化剂，源于阿 ...

银河证券此前指，考虑阿里此前官宣2026年将为争夺即时零售市场份额继续投入大量资源，预计外卖补 贴退坡幅度将好于市场预期。国金证券认为，在行业集中度持续提升、同质化竞争加剧的趋势下，具备 供应链规模化、能够精准快速捕捉用户需求的产品优势、品牌优势的头部连锁品牌，在拓店和单店运营 中将占据明显优势。 茶饮股震荡走高，截至发稿，古茗(01364)涨5.48%，报31.2港元；茶百道(02555)涨3.9%，报6.66港元； 沪上阿姨(02589)涨2.42%，报88.7港元；奈雪的茶(02150)涨0.93%，报1.09港元。 消息面上，今日，"千问春节请客计划"正式上线，首轮免单活动送奶茶。根据千问官方介绍，首轮免单 卡可在全国30多万家奶茶店使用，奶茶店品牌包括喜茶、奈雪、瑞幸、一点点、霸王茶姬和古茗等。据 悉，此次千问30亿春节请客计划，在阿里历史上的春节活动中投入最大，在今年春节大厂AI大战中投 入金额也最高。数据显示，活动上线不到3小时，通过千问App下单的奶茶已超过100万单。 ...

Core Viewpoint - The tea beverage stocks are experiencing a notable increase, driven by the launch of the "Qianwen Spring Festival Treat Plan," which offers free milk tea and is expected to significantly boost sales in the sector [1] Group 1: Stock Performance - Gu Ming (01364) shares rose by 5.48%, reaching HKD 31.2 [1] - Cha Bai Dao (02555) shares increased by 3.9%, reaching HKD 6.66 [1] - Hu Shang A Yi (02589) shares grew by 2.42%, reaching HKD 88.7 [1] - Nai Xue's Tea (02150) shares saw a slight increase of 0.93%, reaching HKD 1.09 [1] Group 2: Market Activity - The "Qianwen Spring Festival Treat Plan" has launched with a first round of free milk tea, applicable at over 300,000 tea shops nationwide, including brands like Heytea, Nai Xue, Luckin, and Gu Ming [1] - The plan represents the largest investment in Alibaba's history for a Spring Festival activity, with a total budget of 3 billion [1] - Within three hours of the launch, over 1 million milk tea orders were placed through the Qianwen App [1] Group 3: Industry Insights - Galaxy Securities anticipates that Alibaba will continue to invest heavily in the instant retail market, predicting that the decline in delivery subsidies will be less severe than market expectations [1] - Guo Jin Securities notes that leading chain brands with advantages in supply chain scalability and the ability to quickly capture user demand will have a significant edge in store expansion and single-store operations amid increasing industry concentration and intensified competition [1]