北京市广电局打造多元视听文化供给 推出"北京大视听·春天马上来"系列主题活动 融合线上线下、打通大屏小屏 以丰富的内容与创新的场景 从45部视听精品上新到奉献20场"超现场"演出 从携手20家网络视听平台推出1100部作品 到打造21个沉浸式线下体验点位 从非遗焕新嘉年华·灶王爷民俗文化专场等活动 到跟着"北京大视听"游北京12条打卡路线 为市民与游客打造 看、游、沉浸兼具的新春体验 也让视听文化成为春节假期的重要亮色 一组数据全景回顾新春亮眼成绩 "北京大视听"上新45部佳作 "北京大视听"品牌 携45部电视剧、网络剧、微短剧、纪录片等集中上新 为观众和百姓提供视听盛宴 马年新春期间 01 马年春节必追的45部视听精品片单① 马年春节必追45部"北京大视听"精品片单② 《生命树》登陆CCTV-8、爱奇艺 累计播放量8.7亿 集均有效播放量达2024.2万次 11次登顶猫眼电视剧热度日榜 口碑热度双丰收 《风过留痕》播放量超1.91亿 多次拿下猫眼悬疑剧周榜冠军 爱奇艺飙升榜日榜三连冠 《岁月有情时》大年初四登陆CCTV-8、爱奇艺 开播当日即登顶爱奇艺飙升榜日榜冠军 截至2月23日全网累计播放量6455.1 ...

大麦娱乐数据显示，今年春节，大麦提供的旅游服务项目超1200个，民俗活动、灯会庙会合作超100 个。其中，灯会庙会服务涵盖宁波月湖景区、上海豫园、自贡·中华彩灯大世界、北京地坛和龙潭春节 文化庙会、广州增城欢乐湾、杭州德寿宫、重庆香国公园、贵阳观山湖公园、珠海唐家古镇等多个城市 热门景区。 即将结束的史上最长春节假期，线上线下文娱消费展现出多样性与新活力。2月23日，虎鲸文娱集团发 布《春节文娱消费报告》，旗下大麦娱乐和优酷的数据显示，2月10日（农历小年）至2月21日（正月初 五）期间，线下演出项目数同比增长27%，《甄嬛传》等线上经典剧集和纪录片《重返狼群 10周年特 别纪念版》成合家欢首选。 线下娱乐市场全面升温，电影和文旅同时发力。灯塔专业版数据显示，三四线城市票房占比高达 53.4%，创历年春节档新高；Livehouse观演人次同比增长65%，宁波月湖景区、上海豫园、自贡·中华彩 灯大世界等地的灯会成为春节热门景点。 线上方面，经典影视内容在春节期间再次被激活。春节档电影《飞驰人生3》带动站内同名IP系列电 影、剧集如《飞驰人生热爱篇》等观看显著回升，经典内容如《甄嬛传》《重返狼群 10周年特别纪念 ...

2026年1月26日至3月17日，北京市广电局联合国家大剧院、北京京剧院、北方昆曲剧院、中国国家话剧 院、呼伦贝尔市艺术剧院、中国电影乐团等，推出线下20场精品"超现场"演出剧目，涉及28个"超现 场"点位共计52场次演出活动。 2月21日，在北京市委宣传部统筹指导下，北京市广电局、北京市经济和信息化局联合国家大剧院、北 京京剧院、北方昆曲剧院、中国电影乐团、北京广播电视台、中联超清、优酷等单位推出的"超现场"春 节系列活动再添华彩篇章——北方昆曲剧院梅花奖得主、一级演员顾卫英与优秀青年演员王奕铼领衔主 演的经典名作《牡丹亭》，通过顶尖数字制播体系，让六百年的水磨雅韵穿越时空，以非遗风华解锁最 浓中式年味，为新春佳节注入东方浪漫的隽永力量。 自2024年北京市广电局启动超高清全产业链优化升级以来，"超现场"已迅速成长为"文化+科技"双向赋 能的标杆业态。此次《牡丹亭》的直播，正是这一创新模式在昆曲领域的又一次成功实践，让传统艺术 的精微之处，通过现代科技得以精准传递、广泛共享。 01生死痴恋凝于方寸舞台 作为昆曲艺术的不朽经典，《牡丹亭》承载着汤显祖"情不知所起，一往而深"的至情至性。此番通 过"超现场"与全 ...

电影市场方面，截至2月22日21时，灯塔专业版数据显示，2026年春节档总票房（含预售）突破51.62亿 元，观影总人次达1.07亿。地域分布上，江苏、广东、山东、浙江、河南为票房前五省份。上海、北 京、广州、成都、深圳为票房前五城市。此外，三四线城市票房占比高达53.4%，创历年春节档新高。 新浪科技讯 2月23日下午消息，虎鲸文娱集团发布《春节文娱消费报告》。旗下大麦娱乐和优酷的数据 显示，2月10日（农历小年）至2月21日（正月初五）期间，线下演出项目数同比增长27%，Livehouse观 演人次同比增长65%，沉浸式新空间等新兴形态观演人次同比增长超40%。 电影市场方面，截至2月22日21时，灯塔专业版数据显示，2026年春节档总票房（含预售）突破51.62亿 元，观影总人次达1.07亿。地域分布上，江苏、广东、山东、浙江、河南为票房前五省份。上海、北 京、广州、成都、深圳为票房前五城市。此外，三四线城市票房占比高达53.4%，创历年春节档新高。 责任编辑：尉旖涵 责任编辑：尉旖涵 新浪科技讯 2月23日下午消息，虎鲸文娱集团发布《春节文娱消费报告》。旗下大麦娱乐和优酷的数据 显示，2月10日（农历 ...

2月23日，虎鲸文娱集团发布《春节文娱消费报告》，旗下大麦娱乐和优酷的数据显示，2月10日（农历 小年）至2月21日（正月初五）期间，线下演出项目数同比增长27%，线上经典剧集和纪录片《藏海 传》《重返狼群 10周年特别纪念版》成合家欢首选。 线下娱乐市场全面升温，电影和文旅同时发力。灯塔专业版数据显示，三四线城市票房占比高达 53.4%，创历年春节档新高；Livehouse观演人次同比增长65%，宁波月湖景区、上海豫园、自贡·中华彩 灯大世界等地的灯会成为春节热门景点。 线上方面，经典影视内容在春节期间再次被激活。春节档电影《飞驰人生3》带动站内同名IP系列电 影、剧集如《飞驰人生热爱篇》等观看显著回升，经典内容如《甄嬛传》《重返狼群 10周年特别纪念 版》也迎来补番热潮。优酷全网独播的《2026辽宁春晚》在地方春晚中累计观看时长、站内热度及弹幕 量均排名第一。 《飞驰人生3》暂列票房第一，江苏、广东、山东成票房前三省份 截至2月22日21时，灯塔专业版数据显示，2026年春节档总票房（含预售）突破51.62亿元，观影总人次 达1.07亿。档期影片类型丰富，覆盖喜剧、武侠、动画、悬疑、奇幻等多个类型。《飞驰 ...

【好听！伴随歌声重温年度追剧情绪】一年终章，时光藏暖。今年哪一部好内容让你最难忘？这一年， 我们沉浸于剧中的悲欢离合，心系角色的命运沉浮，那些因好内容而产生的情绪共鸣，依旧清晰如昨， 成为了我们心底格外珍藏的回忆。观众与好内容的每一次共情，都值得被用心铭记！优酷马年贺岁主题 曲《酷爱踏歌行》暖心上线将观众一整年的追剧情绪轻轻打捞，把那些心动与高能、坚守与热爱的 瞬间，都凝练成温柔的旋律与动人的歌词。每一个音符，都似在诉说着追剧时光里的点点滴滴；每一句 歌词，都承载着我们对好内容的深深眷恋。这是献给每一位追剧人的专属记忆歌，吟唱着大家与优酷好 内容携手走过的岁岁年年。戳开聆听，在歌声里重温属于你的独家年度美好记忆，让这份温暖延续 #优酷把一年追剧记忆写成贺岁曲# ...

Core Insights - The short drama market is experiencing significant growth during the Spring Festival, with platforms actively positioning themselves to capture traffic and enhance brand presence [1][3] - The success of the short drama "Northward" highlights the potential of this genre, achieving a heat value of 66.25 million within two days of release [3][12] - The competition among platforms has shifted from quantity to refined operations and strategic planning, indicating a maturation of the short drama sector [1][8] Industry Trends - The short drama sector has evolved over the years, with 2024 marking a pivotal year as several titles gained massive popularity, such as "I Am a Stepmother in the 80s," which saw daily recharge surpassing 20 million and views exceeding 1 billion [3][12] - By 2026, platforms have refined their strategies for the Spring Festival, with Red Fruit Short Dramas launching pre-heating campaigns and collaborating with top actors to drive engagement [3][8] - The market is witnessing a shift towards quality content, with productions like "Northward" and "New Heroes" breaking the stereotype of short dramas being formulaic [8][12] Audience Engagement - The short dramas cater to a wide audience during the Spring Festival, providing content that resonates with various demographics, from family-friendly comedies to romantic and suspenseful narratives [12] - The industry's evolution from 2024's breakout hits to 2025's operational strategies and 2026's focus on quality and diversity illustrates a clear developmental trajectory [12] - The success of short dramas during the festival period underscores the importance of authenticity and emotional connection in content creation, reflecting broader trends towards professionalism and diversity in the industry [12]

Core Insights - The article emphasizes the leading position of China in the international communication of short-form dramas, highlighting the successful global dissemination and transformation effects of these dramas, particularly through the ReelShort platform [3][4][5]. Group 1: Current Status and Characteristics of International Communication - China's short-form dramas dominate the international market, accounting for approximately 80% of the total number of short-form dramas available overseas, with those containing Chinese cultural elements making up about 30% [6]. - The international communication of short-form dramas exhibits characteristics such as aggregation of subjects, content, channels, and audiences, as well as precision in effects and industrialization of the chain [3][4]. - The success of short-form dramas in international markets is attributed to their ability to resonate emotionally with global audiences, particularly through themes of romance and relationships, which constitute about 80% of the content [19][20]. Group 2: Platforms and Distribution Channels - The ReelShort platform has emerged as a significant player in the international dissemination of short-form dramas, achieving a peak download rate that surpassed TikTok in the U.S. App Store in November 2023 [5]. - The international communication strategy involves both proprietary platforms and mainstream media platforms like YouTube and TikTok, allowing for a comprehensive approach to audience engagement [24][25]. - The average pricing for short-form dramas ranges from $0.20 to $0.70 per episode, indicating a premium positioning in the market compared to other streaming services [26]. Group 3: Audience and Engagement - The primary audience for short-form dramas in international markets is predominantly female, with women making up about 70% of the user base on the ReelShort platform in the U.S. [27]. - The content is tailored to appeal to the emotional needs of viewers, particularly focusing on strong female characters and relatable life experiences, which resonate well with the target demographic [28]. - Engagement metrics indicate that short-form dramas have achieved significant viewership, with average views per episode around 1.068 million, showcasing their popularity and effectiveness in international markets [29]. Group 4: Future Opportunities and Strategies - The article suggests that there is a need to enhance the international communication of short-form dramas by leveraging generative artificial intelligence to support the production process and improve content quality [3][4]. - It highlights the importance of localizing content to meet the cultural preferences of international audiences, which is crucial for the continued success of short-form dramas abroad [12][13]. - The industry is encouraged to explore further research into the international dissemination of short-form dramas to maximize their cultural export potential and enhance communication effectiveness [7][8].

优酷技术团队介绍，当前AI修复经典老片还存在一定的局限性，依然无法避免在个别画面中出现人物 失真、服饰花纹错误、字幕匹配错误等问题。为了让用户能够观看到更完美的高清修复老剧，优酷在不 断优化AI大模型修复能力的同时，还配备了专职人员对修复后的内容进行帧级审核，在AI大模型修复 的基础上尽可能减少瑕疵。 在效率方面，优酷自研的这套生成式AI大模型展现出显著优势。以经典电影《少林寺》为例，传统人 工修复需耗时8个月，而优酷自研AI系统可在2天内完成全片修复，效率提升超过百倍。这不仅大幅降 低了修复成本，也为规模化修复经典片库提供了可能。 张行表示，优酷一直坚持"内容+科技"双轮驱动战略，用科技手段让更多优秀文化内容跨越时间壁垒、 焕发新生，为用户带来更清晰、更沉浸的观剧体验；未来，优酷将持续修复平台内播放量TOP100的经 典老片，推动更多珍贵影视内容以高清面貌重现。 优酷摩酷实验室算法负责人张行表示，经典影视剧是民族文化的宝贵财富，AI修复技术不仅是画质的 提升，也是对经典影视文化遗产的当代传承，"优酷希望运用技术能力、借助AI这座桥梁，让87版《红 楼梦》这样的经典老剧不再只是'父母辈的回忆'，也能成为今天年 ...

Core Insights - The launch of ByteDance's AI video generation model Seedance 2.0 marks the end of the "childhood" era of AIGC, enabling the creation of high-quality videos at significantly reduced costs and time [1] - The AI comic drama market is experiencing explosive growth, with a projected market size of 20 billion, driven by technological advancements and increased production efficiency [2][5] Group 1: Technological Advancements - Seedance 2.0 can generate a 2K resolution multi-shot video in just 60 seconds using a few reference images and prompts, increasing the usable rate of AI-generated 15-second videos from 20% to over 90% [1] - The production cost of AI comic dramas has dropped from 10,000 yuan to 1,000 yuan per minute, and the time to complete a comic drama has reduced from one month to one week [1] Group 2: Market Dynamics - The annual viewership of AI comic dramas has exceeded 70 billion, indicating a strong demand and signaling a lucrative opportunity for content creators [5] - Major short video platforms like Douyin and Kuaishou are heavily investing in the AI comic drama sector, with Douyin reportedly spending over 200 million yuan to acquire quality content [8] Group 3: Industry Growth and Challenges - The industry is in a phase of rapid expansion, with many traditional short drama companies entering the AI comic drama space to explore new growth opportunities [7] - Despite the growth, the majority of AI comic dramas face challenges, with 80% of the 30,000 released dramas accumulating less than one million views, highlighting a significant disparity in success rates [22] Group 4: Economic Implications - Leading companies in the sector, such as Soy Sauce Culture, are projected to achieve annual revenues of 1 billion yuan from their comic drama business, with net profits ranging from 200 to 300 million yuan [21] - The competitive landscape is leading to a drastic reduction in production costs, with prices for producing comic dramas dropping from 3,000-5,000 yuan per minute to as low as 200 yuan [24] Group 5: Future Outlook - The rapid iteration of AI technology, exemplified by Seedance 2.0, is expected to accelerate the industry's evolution, raising concerns about job security for roles like AI card designers [20][27] - The industry is witnessing a "gold rush" mentality, with many companies and individuals hoping to capitalize on the trend, although the sustainability of this growth remains uncertain [10][28]