Workflow
商文旅融合
icon
Search documents
拱墅:商文旅融合激活消费新场景
Hang Zhou Ri Bao· 2025-10-09 02:30
作为浙江省商贸第一区,国庆期间拱墅各大商圈活动百花齐放,共推出80余场主题促消费活动。其 中,武林广场"运閤集·武林月下撒欢"市集自10月1日开幕以来,便成为市民游客的热门打卡地。60余个 特色摊位汇聚非遗传承、创意手作、潮流文创与特色美食,以及糖人糖画、宋代挂画、玉兔月灯等元 素,共同营造出一幅充满东方美学的"月下嬉游图"。 武林商圈内的各大综合体则上演着潮流大戏,明星IP成为吸引年轻消费群体的"流量密码":在杭州 中心,由明星王鹤棣主理的品牌快闪店门口排起长龙,不少外地粉丝专程前来"打卡"消费;商场特邀北 纬42度艺术工坊呈现的阿那亚戏剧节同款剧目《仙人掌》《影子》,将商场空间变为沉浸式剧场。 这个假期,拱墅以商文旅融合为引擎,实现传统街区焕新、潮流玩法破圈与夜间经济提质,共同形 成假期多元消费生态。记者从拱墅区商务局了解到,汽车、家电等大宗商品销售表现亮眼,商圈活动与 运河文化体验双线并进,共同构建起丰富而活跃的假日消费生态。 在"置换补贴倒计时""新车购车补贴"等政策推动下,拱墅区汽车消费迎来一波高峰。作为区域汽车 消费地标,绍兴路汽车街区推出第八届"驾遇双节·智享东新"车享节,联合11家车企线上线下 ...
花式促销引客来 商文旅解锁新体验 消费市场热潮涌
He Nan Ri Bao· 2025-10-08 23:26
大宗消费市场同样表现抢眼。各地以叠加补贴、展销联动等方式密集促销。驻马店举办"畅享国补·车耀 国庆"汽车展暨新能源汽车下乡活动,40家参展企业携数百款车型集中亮相,汽车置换补贴叠加品牌厂 家优惠,点燃当地汽车消费市场热情。鹤壁、安阳等地抓住家电消费旺季,推出家电直降、满减等活 动,据安阳商务部门统计,部分热门数码产品及家电产品销量同比增幅超30%。 "这个假期,我省消费市场人气旺、活力足,体验式消费需求显著提升,服务型消费比重增加,消费结 构不断优化。"省商务厅有关负责人说,下一步,将继续做好消费惠民工作,以新供给满足新需求,持 续激发我省消费市场活力。(记者 王歌) 责任编辑: 张家祺 花式促销、贴心服务成商场"引流利器"。许昌推出胖东来品质消费之旅,为外地游客提供专属交通服 务;郑州各大商场布满中国红,巨幅五星红旗成为热门打卡点;开封玩转票根经济,实现景区与商圈联 动。这个假期,郑州市11家大型商业综合体累计客流量超660万人次、累计营业额7.03亿元,同比分别 增长5.3%、18.9%;新乡市6家大型商业综合体累计客流量超230万人次、累计营业额2.57亿元,同比分 别增长19.4%、16.2%。截至1 ...
80余场促销活动,赛博主题嘉年华,这个假期拱墅很热闹
Sou Hu Cai Jing· 2025-10-08 01:52
潮新闻客户端 记者 盛锐 通讯员 陈燚丽 2025年国庆期间,拱墅区消费市场总体平稳。据统计,杭州大厦、银泰百货、苏宁易购、联华、德奥汽车等25家商贸企业共实现销售额约8.15亿元。 其中,汽车、家电等大宗商品销售表现突出。受置换补贴即将到期、新车购车补贴等政策影响,汽车销售迎来小高峰。第四轮消费电子产品消费券政策同步 推进。苏宁易购将双十一提至国庆档,加码家电超级补让利,假日期间销售表现突出,同比增幅达到177%。绍兴路汽车街特色活动成效显著。推出"驾遇双 节·智享东新"第八届车享节活动,联合11家车企线上、线下双渠道联动,送出诸多万元购车超值好礼,全力推动汽车消费。 拱墅供图 国庆期间,拱墅区各大商场共推出80余场主题促销活动,涵盖市集、演艺、展览、快闪等多种形式,有效激发消费活力。 在武林商圈,武林广场"运閤集 武林月下撒欢集"以宋韵美学为基调,设置60余个特色摊位,结合音乐喷泉、诗词互动与国风演出,日均吸引超3万市民游客 参与。杭州中心引进阿那亚戏剧节同款剧目《仙人掌》《影子》杭州首演,武林银泰通过设置陈丽君、秦彻等明星应援打卡点,杭州大厦推出"礼享假日"促 销活动,国大城市广场开展国风市集。整个假期 ...
客流销售双增长!百联奥莱双节引爆国际消费新活力,黄陂加入“全球购物车”
Sou Hu Cai Jing· 2025-10-07 07:52
国庆假期接近尾声,武汉盘龙城百联奥特莱斯广场上依然人流如织。停车场一位难求,名品店内人头攒动,这番热闹景象从国庆假期伊始便持续上演。这里 除了本地消费者、省内外游客外,也不乏国际消费者的身影。 腾讯音乐节 阿迪达斯店铺负责人李特也表示,今年国庆店铺客流和销售双增长,销售额比去年同期增长15%。他称,由于假期人流量大,2000平米的店铺内,正式员工 加兼职人员有近百人,分6个班次服务顾客。国庆期间,店铺还推出"3件4.5折"的全年最低折扣,也进一步拉动了销售。 家住江夏的市民陈女士告诉九派新闻,她和弟弟第一次来就在鞋服区消费了2000多元,还兴致勃勃地参与了抽奖活动。"没想到奥莱品牌这么多,折扣力度 还大,现场还有丰富的互动活动和抽奖,吃喝玩乐还能一站式解决,体验感很好。"她满意地说。 国庆假期百联奥莱节日氛围浓厚 今年国庆中秋双节期间,盘龙城百联奥特莱斯迎来了真正的消费热潮。10月6日下午3时,这里节日氛围依旧浓厚,园区内名品店秋冬上新季大促已拉开帷 幕,5折狂欢购、新品低至4.5折或者1折起,持续点燃消费者的购买热情。 九派新闻在现场看到,各大品牌店铺人气十足,琳琅满目的商品货柜前聚集了众多前来选购的消费者 ...
金秋六安出新彩 假日市场消费热
Sou Hu Cai Jing· 2025-10-06 12:44
金秋十月,大别山层林尽染,六安文旅市场一片火热。国庆中秋双节假期,从独山"有虎悬崖洞穴咖啡"排起长 队,到西茶谷"水陆双游"的茶旅体验一位难求,从"夜游经济"照亮夜空,到"票根经济"撬动千万消费,六安正以 其独特的"红绿交融"底色和层出不穷的新场景新业态,点燃假日旅游市场消费热潮。 为点燃文旅消费热潮,六安市自八月中旬便以"金秋大别山 好玩来六安"为主题,统筹策划系列文旅活动与产品, 以"票根经济"和"活动引流"全方位激发市场活力。据统计,假期前五天,全市接待游客409.24万人次,实现旅游 综合收入24.48亿元,同比分别增长12.43%、19.47%。强劲增长的数据背后,是文旅创新释放的澎湃动能。 新业态频成爆款,多元场景满足细分需求 国庆期间,六安涌现出的各类文旅新业态精准满足了市场日益细分的消费需求,成为吸引年轻客群和家庭单元 的"流量密码"。 在裕安区南焦湾,"露营+"业态通过精心规划的功能布局与活动设计,打造出一个全龄段、多维度的户外休闲目的 地。粉黛花海与观花秘境成为摄影爱好者的创作天堂,儿童无动力乐园让亲子家庭尽享自然野趣;游客既可在露 有虎悬崖洞穴咖啡。裕安区文旅局供图 营地体验户外烧烤的闲 ...
商文旅深度融合 国庆假期广西消费市场活力迸发
Zhong Guo Xin Wen Wang· 2025-10-05 09:08
Group 1 - The core viewpoint of the article highlights the significant recovery and growth of the consumer market in Guangxi during the first four days of the National Day holiday in 2025, with a year-on-year sales increase of 11.3% among nearly 200 key retail and catering enterprises [1][3][4] Group 2 - To stimulate consumer spending, Guangxi has implemented measures such as distributing consumption vouchers and promoting trade-in policies, leading to substantial sales growth in automotive, petroleum products, and furniture categories compared to the same period last year [3] - As of October 4, 2025, the trade-in activities in Guangxi have driven new car sales exceeding 187,000 units, home appliance sales of 3.724 million units, 3C digital product sales of 1.77 million units, electric bicycle sales of 250,000 units, and home renovation sales of 438,000 units, resulting in a direct sales boost of over 41.9 billion yuan [3] - The integration of cultural and tourism services has enhanced service consumption and night economy, with a 58.5% increase in the number of visitors to Guangxi and a 38.6% rise in night-time consumption during the holiday [3] Group 3 - Guangxi has leveraged digital empowerment and innovative scenarios to activate all-channel consumption and foster the growth of new business formats, with online retail sales increasing by 10.2% during the holiday [4] - Notably, sales of electric vehicles, washing machines, and mobile phones saw remarkable year-on-year growth rates of 307.8%, 116.9%, and 116.9% respectively [4]
呼和浩特市回民区献上国庆中秋“商文旅大餐”
Nei Meng Gu Ri Bao· 2025-10-03 00:13
Group 1 - The core idea of the articles revolves around the integration of culture and tourism in the Huhehot city's Hui District, aiming to enhance the cultural tourism experience during the National Day and Mid-Autumn Festival holidays [1] - The district organized 58 cultural activities, including performances and community events, to enrich the cultural experience for citizens and tourists, emphasizing the importance of cultural heritage and national pride [1] - Five premium tourism routes were developed, focusing on scenic spots, popular check-in locations, cultural venues, and unique food streets, creating an immersive tourism experience for visitors [1] Group 2 - To benefit consumers, the Hui District launched the "Golden Autumn Shopping Festival" with a theme of "Enjoying Consumption," investing millions in subsidies to provide diverse and affordable shopping experiences [2] - The initiative aims to convert holiday traffic into lasting consumer engagement and economic growth, highlighting the collaboration between government, banks, and enterprises [2]
亳都有新象,这个新地标新在哪
He Nan Ri Bao· 2025-10-01 23:30
9月30日,郑州亳都·新象文化商业街区人头攒动、游人如织,洋溢着浓厚的节日氛围。 记者 聂冬晗 摄 潮牌集合店"华人青年"也将华中首店放在这里,"这个项目跟我们品牌气质很符合。"该品牌主理人王鹏表 示。 而河南人的消费力给"首店们"带来惊喜。以兰巴赫为例,这家布局北上广深等一线城市、人均消费100—120 元的西餐品牌河南首店自开业以来就人气爆棚。"这两天,河南这家店的销售额跑到了全国前五。"王杰森 说,未来或将考虑深耕河南西餐市场。 在追求速成的商业环境中,亳都·新象选择着眼"长线"。"让历史遗迹成为消费体验的底色与背景,实现文化 赋能商业,提升其品质与价值;商业反哺文化,并为其活化提供良性循环。让每一个入驻品牌都成为此处文 化叙事的一部分,为消费者提供独一无二的体验。"该项目有关负责人表示。 街内的首店、潮牌也不想只成为一阵风。多位品牌主理人表示,未来将深挖河南文化,开发更多IP,并通过 长期开展文旅活动增强与河南消费者的黏性。 10月1日,国庆中秋假期首日,在郑州市管城区,新开街的传统风貌现代文化商业街区——亳都·新象格外热 闹。尽管秋雨绵绵,撑伞打卡的游客兴致丝毫不减,反而增添了几分雨中漫步的惬意。 ...
“购在中国·乐购春城”2025昆明双节促消费活动启幕
Sou Hu Cai Jing· 2025-09-29 16:08
9月28日晚,"购在中国·乐购春城"2025昆明国庆中秋促消费活动启动仪式正式举行。此次活动聚焦"喜迎国庆、品鉴中秋"双节节点,通过打造消费新业态、 新场景、新模式,为全球友人、各地游客及本地市民送上一场覆盖"吃住行游购娱"的消费盛宴。 昆明"咖啡+茶"特色消费场景同步上线。翠湖—老街区域举办城市咖啡生活季,民族打跳、非遗走秀、电竞音乐嘉年华、国际街舞大赛等活动与咖啡体验结 合,成为年轻群体打卡热点;作为普洱茶集散中心,昆明19个茶叶市场集群(含雄达、康乐茶文化城等)集中展示"宝洪茶""十里香"等知名品牌,邀请市民 游客"北逛雄达、南游康乐",感受春城茶香。 据悉,此次"购在中国·乐购春城"活动将持续至国庆中秋假期结束,通过多元消费场景与真金白银的补贴让利,进一步释放昆明消费潜力,助力省会城市消 费带动效应提升。 (中国日报云南记者站 记者 李映青) 滇池西岸EasyFly低空公园则打造"云端赏月庆双节"活动,热气球高空赏月、浮岛纪·云端音乐会、少儿非遗艺术邀请赛等活动轮番上演;西山景区凭借"滇池 夜月、西山月美"的绝佳景观,成为市民游客中秋赏月首选地。 不出昆明"逛东南亚" 商文旅融合成消费新引擎 作为"南 ...
成都FV佛罗伦萨小镇「川意美食嘉年华TASTE OF ITALY」启幕
Zhong Guo Shi Pin Wang· 2025-09-28 11:16
Core Insights - The "Taste of Italy" food festival at Chengdu FV Florentia Village marks the 55th anniversary of diplomatic relations between China and Italy, showcasing a blend of Italian and Sichuan cuisine [1][5][14] - The event aims to enhance cultural exchange between China and Italy, providing a platform for Italian brands to engage with Chinese consumers [5][14] Group 1: Event Overview - The festival features a collaboration between FV Florentia Village and the China-Italy Chamber of Commerce, bringing together renowned Italian food brands such as Venchi, Fabbri, and Aperol Spritz [5][12] - The event runs until October 8, coinciding with the National Day holiday, and includes various cultural experiences and interactive activities [12][14] Group 2: Cultural Integration - The festival explores the integration of Chinese and Italian cultures through innovative culinary creations, such as "spicy beef slices croissant" and "mapo tofu pasta" [8][9] - It aims to create a unique shopping and cultural experience for consumers, enhancing the interaction between Eastern and Western culinary traditions [9][14] Group 3: Consumer Engagement - FV Florentia Village offers various promotions during the festival, including lucky draws and discounts for consumers, to stimulate spending [13][14] - The event provides a seamless experience for visitors, with free shuttle services connecting major tourist attractions to the festival site [13][14] Group 4: Future Prospects - The festival serves as a model for integrating commerce and culture, contributing to the cultural tourism economy in the Pidu District [14] - FV Florentia Village plans to continue fostering innovative experiences that blend commercial and cultural elements, aiming to establish itself as a high-quality leisure shopping destination in Southwest China [14][15]