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【媒体聚焦】哈尔滨市香坊区:持续释放夏季文旅消费潜力
Sou Hu Cai Jing· 2025-08-21 03:47
Core Viewpoint - Harbin's Xiangfang District is leveraging summer tourism opportunities by implementing eight major actions to enhance its cultural and tourism brand, focusing on all elements of travel including food, accommodation, transportation, entertainment, and education [1][28][30]. Group 1: Summer Tourism Actions - The district is promoting unique experiences such as European-style ambiance at Volga Manor and lavender fields at Harbin Provence Lavender Manor, alongside ice sports at the inflatable ice sports center [9][28][32]. - A "ticket root+" discount mechanism is being introduced, involving 76 local businesses to enhance consumer engagement and spending [9][28][32]. - The district is focusing on local culinary offerings, featuring diverse food options like barbecue, walnut charcoal grilled meat, and traditional Beijing snacks along the Happy Road food street [9][28][32]. Group 2: Thematic Tourism Routes - The district is developing seven themed tourism routes that include European style, summer ice sports, rural experiences, red culture, cool summer retreats, beer festivals, and self-driving camping [30][34]. - Cultural events such as community art festivals and public training for square dancing are being organized to enrich local cultural life and promote cultural products [30][34]. Group 3: Sports and Fitness Initiatives - Sports events like five-a-side football and 3x3 youth basketball tournaments are being organized to promote fitness and community engagement [15][34]. - The indoor ice sports center will host national ice hockey championships and training camps to attract sports enthusiasts [15][34]. Group 4: Consumer Experience and Night Economy - The district is innovating tourism consumption models by integrating resources from cinemas, cultural venues, and businesses to create a long-term "ticket root+" linkage mechanism [16][34]. - Night tourism is being developed to enhance visitor experiences, with activities like beer festivals and night markets planned [16][34]. Group 5: Tourism Environment and Marketing - Efforts are being made to optimize the tourism environment through comprehensive market regulation and safety measures [19][35]. - Marketing strategies will include both online and offline promotions to enhance the visibility of Xiangfang's unique cultural and tourism offerings [20][36].
济宁:文旅商融合 激活暑期消费
Sou Hu Cai Jing· 2025-08-20 14:25
Group 1 - The summer consumption boom in Jining City is being driven by various activities such as themed markets, cultural exchanges, and consumption subsidies, promoting the deep integration of culture, tourism, and commerce [1] - The launch of the 2025 nationwide consumption promotion and summer shopping event in Jinxing County has attracted significant public interest, particularly from returning college students selling creative handmade products [1] - Jinxing County has successfully organized 41 themed events and distributed 200,000 yuan in dining retail consumption vouchers, with over 800 participating merchants, leading to a sales revenue of over 180 million yuan [1] Group 2 - The "Luling Ancient Charm, Lu Su Harmony" cultural exchange event held by Zhanglou Town in Weishan County and Longgu Town in Peixian County aims to promote local culture and tourism through unique performances and local delicacies [2] - The event resulted in the signing of a framework agreement for cultural and tourism integration, alongside various promotional activities to enhance agricultural and cultural tourism consumption [2] - Weishan County has conducted over 40 consumption promotion activities this year, distributing 400,000 yuan in electric vehicle consumption vouchers, leading to sales exceeding 8.5 million yuan [2]
哈尔滨香坊区:持续释放夏季文旅消费潜力
Zhong Guo Jing Ji Wang· 2025-08-18 04:22
Core Viewpoint - Harbin Xiangfang District is leveraging summer tourism opportunities by implementing eight major actions to enhance its cultural and tourism brand, aiming to boost market competitiveness and consumer potential in the summer tourism market [1][2] Group 1: Summer Tourism Initiatives - The district has launched the "Summer Encounter Xiangfang" initiative, creating seven themed tourism routes that integrate local historical buildings, ice sports centers, rural areas, museums, and ecological parks [1] - The themes include European style, summer ice and snow, rural seasons, red culture, cool summer retreats, beer summer activities, and self-driving camping [1] Group 2: Cultural Product Supply Actions - The "Fashion Xiangfang" initiative focuses on enhancing cultural offerings through community cultural festivals, public dance training, and art exhibitions, enriching local cultural life [1] - The district is establishing the first non-heritage research center in a star-rated hotel and promoting themed activities like "Travel with Intangible Heritage" [1] - Development of trendy national tide products and cultural creative products is encouraged to increase visibility and influence [1] Group 3: Sports Events Empowerment - The "Dynamic Xiangfang" initiative includes various sports events such as five-a-side football and youth basketball leagues, utilizing indoor venues for national ice hockey championships and training camps [1] - Chess competitions and other sports events are also organized to promote a nationwide fitness trend [1] Group 4: Consumer Scene Cultivation - The "Renew Xiangfang" initiative innovates tourism consumption models by integrating resources from 76 cinemas, cultural tourism, and commercial entities to create a "Ticket Root+" mechanism [2] - Development of nighttime cultural tourism economy is emphasized, with activities like beer festivals at night markets to enhance visitor experiences [2] Group 5: Tourism Service Quality Improvement - The "Enjoy Xiangfang" initiative focuses on upgrading tourism services and promoting new cultural tourism products such as luxury camping sites and immersive stage plays [2] - Continuous improvement of tourism infrastructure, including signage, visitor centers, and parking facilities, is prioritized to enhance the overall tourist experience [2] - The district is also enhancing regulatory measures to ensure a safe and compliant tourism environment [2]
“一城双景”活力迸发 第35届青岛国际啤酒节崂山会场激发消费新动能
Sou Hu Cai Jing· 2025-07-27 07:31
Core Insights - The Qingdao International Beer Festival's 35th edition features the Qing-Gang-Ao Food and Cultural Carnival, showcasing Hong Kong and Macau's culinary and cultural heritage [1][3] - The event includes 39 participating enterprises and 55 booths, offering over 200 unique products, enhancing local consumer demand and market channels for Hong Kong and Macau products [1][3] - The festival promotes a new interactive model for economic and cultural exchanges between Qingdao and Hong Kong-Macau, moving from traditional cooperation to more grassroots interactions [3][7] Event Highlights - The carnival provides a dual experience of taste and visual appeal, stimulating local consumption and promoting regional consumption upgrades [3] - A notable feature is the 5-meter high intelligent beer column displaying "beer stock prices," integrating financial elements into the traditional beverage experience [4] - The event includes a complete experiential ecosystem with seven beer gardens and over 30 activities, enhancing the festival's local flavor and consumer engagement [5] Festival Structure - The festival runs from July 18 to August 16, lasting 30 days, with a unique layout offering differentiated experiences of "Chinese elegance" and "European fashion" [7] - The event features creative activities, cultural performances, and diverse dining options, aiming to maximize the economic potential of the festival [7]
盛世非凡在文化浪潮中破圈前行
Bei Jing Shang Bao· 2025-07-22 07:25
Core Viewpoint - The performing arts market in Beijing has shown strong recovery and growth since 2021, with companies like 盛世非凡 actively innovating and expanding their offerings to capitalize on cultural trends [1] Group 1: Company Growth and Strategy - 盛世非凡 started as a Live House in 2017 and has since expanded to hosting large-scale events at venues like Wukesong Arena and the National Stadium, developing its own IP with outdoor music festivals [3] - The company has partnered with 苏州盛泽堂 to organize 光良's concert tour, including a 3.0 version scheduled for June 21, 2025, at the National Stadium, showcasing its ambition to grow in the live performance sector [3] - In 2024, 盛世非凡 will introduce the American electronic music group The Chainsmokers to Beijing, enhancing the domestic music market and providing a platform for cultural exchange [3] Group 2: Content Innovation and Audience Engagement - The company emphasizes high-quality content innovation as a key driver for attracting audiences, investing significant resources in project planning and execution [4] - The 张北 music festival features themed programming over three days, allowing diverse audience engagement and enhancing the festival's interactive experience [4] - 盛世非凡 aims to promote Chinese traditional music globally by integrating it with modern music and collaborating with both international and domestic artists [4] Group 3: Enhancements in Experience and Services - The company has implemented various innovations to improve audience experience, such as providing free drinking water at music festivals and upgrading sanitation facilities to fixed independent restrooms [5] - 盛世非凡 has also ventured into the food and beverage sector by co-founding the restaurant brand "刘肉面" in Chengdu, integrating its entertainment resources to create a local chain [5] - Plans are in place to open a branch of "刘肉面" in Beijing, further expanding the company's business model [5]
泸州:高质量建设区域消费中心城市的“三新”实践
Si Chuan Ri Bao· 2025-07-14 22:43
Core Viewpoint - Luzhou is transforming its consumption ecosystem by leveraging its reputation as a "Chinese Liquor City" and integrating cultural tourism with commerce to create a globally influential destination for liquor culture tourism [5][6]. Group 1: Economic Development - Luzhou's total retail sales of consumer goods reached 60.56 billion yuan from January to May, marking a year-on-year growth of 6.8%, ranking third in the province [5]. - The city is investing 1.5 billion yuan in the construction of the China Baijiu Museum, which aims to enhance the city's appeal and extend visitor stay [5]. Group 2: Tourism and Cultural Integration - Luzhou is focusing on deepening the integration of culture, tourism, and commerce, aiming to create a leisure vacation area and a vibrant health zone [5]. - The city plans to develop themed commercial districts and enhance the night-time economy by promoting the "Night Tour of the Two Rivers" brand [5][6]. Group 3: Consumer Experience Enhancement - Luzhou is introducing diverse consumption experiences, such as immersive liquor culture tours and themed food festivals, to attract more visitors [6]. - The city is also developing outdoor sports and cultural events to boost local tourism and consumer engagement [6]. Group 4: Policy and Infrastructure Support - Luzhou's government is set to implement 19 policies aimed at enhancing consumer experiences and supporting local businesses, focusing on performance in entertainment, first-store economy, and consumer incentives [6]. - The Luzhou Wanxianghui shopping center has introduced over 80 first stores in the region, maintaining a high percentage of new brands to attract younger consumers [6].
吉林长春:新民大街焕新开街 文化赋能街区经济成效显著
Zhong Guo Fa Zhan Wang· 2025-07-09 07:47
Core Insights - The revitalization of Changchun's Xinmin Street has successfully attracted 520,000 visitors in a single day, generating direct economic revenue of 170 million yuan [1] Group 1: Cultural Activation - Xinmin Street, recognized as a "Chinese Historical and Cultural Street," showcased its historical resources through immersive experiences, including the "One Museum and Three Halls" and 14 static performance points, attracting 230,000 visitors on the opening day [2] - A grand evening performance featuring 13 artists from the Central Opera House added vibrancy to the opening event, with thousands of attendees enjoying the cultural spectacle [2] - The "One Museum and Three Halls" received 6,700 visitors, highlighting the appeal of cultural intellectual property [2] Group 2: Business Model Upgrade - The introduction of 29 unique brands, including 13 first stores in Northeast China, reflects a "historical architecture + emerging business" model that meets diverse visitor needs and enhances the commercial value of the street [3] - The integration of trendy dining options with local time-honored brands has created a "reading + art + social" space, driving foot traffic to the adjacent commercial areas, with 110,000 and 180,000 visitors recorded in the two major shopping districts on the opening day [3] Group 3: Economic Ripple Effect - The overall visitor count in Changchun reached 1.07 million, with tourism revenue hitting 1.4 billion yuan on the same day, demonstrating the significant spillover effects of the street's revitalization [4] - The successful combination of cultural activities and commercial strategies at Xinmin Street serves as a replicable model for urban renewal in Northeast China, contributing to regional economic growth [4] - Future plans for Xinmin Street include ongoing cultural events and brand collaborations to further stimulate urban consumption [4]
哈尔滨香坊区启动“票根+”活动激发消费新活力
Zhong Guo Jing Ji Wang· 2025-07-07 06:34
Group 1 - The event "Ticket Root + Stimulating New Consumption Vitality" was launched in Xiangfang District, Harbin, allowing consumers to enjoy discounts at 66 participating businesses using their consumption receipts [1][2] - Consumers can redeem various offers without the need for apps or complex verification, enhancing convenience and engagement in local businesses [1] - The initiative aims to integrate various sectors such as cinema, tourism, hospitality, and dining, promoting a seamless consumer experience [2] Group 2 - The event is organized by multiple local government departments, focusing on leveraging consumption receipts to foster economic growth and cultural tourism integration [2] - There are plans to expand participation from more businesses, further developing the "Ticket Root +" economy to enhance consumer experiences and business benefits [2]
借“网红”之势与“暑期”之热,天水文旅商融合开启火爆消费季!
Sou Hu Cai Jing· 2025-07-06 12:49
Core Viewpoint - Tianshui has transformed into a vibrant tourist destination during the summer, driven by its unique culinary offerings, particularly its spicy hot pot, which has attracted visitors from all over the country and beyond [1][3]. Group 1: Culinary Market - The restaurant market in Tianshui has experienced a significant surge, with local specialties like spicy hot pot becoming major attractions for tourists [3][5]. - During the 2025 Fuxi Sacrifice Ceremony, Tianshui gained global attention, drawing visitors who are eager to experience the rich cultural heritage associated with Fuxi [3]. - Many restaurants have extended their operating hours to accommodate the influx of customers, with some reporting revenue increases by several times during the ceremony period [5]. Group 2: Accommodation Market - The accommodation sector is facing a "high-light moment," with a significant increase in demand leading to a shortage of available rooms [7]. - Hotels and guesthouses in Tianshui are experiencing high occupancy rates, with some areas fully booked weeks in advance due to the influx of tourists from various regions [7]. - Data indicates that the average occupancy rate during the summer is 60%, with both visitor numbers and revenue quadrupling compared to the previous year [7]. Group 3: Rural Tourism - Tianshui's rural tourism is emerging as a new highlight, with areas like Suwan Folk Manor focusing on agricultural culture and eco-tourism [9]. - The manor has introduced various activities such as boating, dance performances, and bonfire parties, enhancing the overall tourist experience [9]. Group 4: Cultural and Educational Activities - Local libraries have become popular spots for residents during the summer, implementing extended hours to accommodate increased reading activity [11]. - The summer consumption boom in Tianshui reflects the city's efforts in integrating culture, tourism, and commerce, successfully attracting a large number of visitors and enhancing the city's economic growth and visibility [11].
哈尔滨“五一”消费活力足
哈尔滨冰雪大世界首届风筝节开幕现场。 哈尔滨冰雪大世界供图 松花江畔,丁香盛放。文旅花式"上新",消费场景创新,补贴政策赋能……哈尔滨这座兼具历史底蕴与 时尚活力的"网红"城市,迎来"五一"消费旺季,展现出文旅热、消费兴、活力足的假日图景。 在位于哈尔滨市道外区的中华巴洛克历史文化保护街区,古朴砖墙与文创小店相映成趣。前不久,街区 对18栋建筑进行活化利用,天津包子铺、都一处等老字号入驻,麦当劳、蜜雪冰城等新品牌加盟,让游 客在这里解锁"建筑可阅读、街区可漫步"的文旅商融合新体验。 作为国家历史文化名城,哈尔滨市以历史建筑与新业态相结合的改造模式,大力推进"消费+"、催生新 玩法。哈尔滨市商务局副局长王红介绍,2025哈尔滨国际音乐剧节将演出搬进老会堂音乐厅、西城红场 艺术空间,并通过布局夜间美食街、24小时便利店等,打造"一刻钟便民生活圈",让消费场景从商圈延 伸至社区。 (据新华社哈尔滨电 记者姜思妮、杨思琪) (责编:杨光宇、袁勃) 关注公众号:人民网财经 5月1日,为期5天的哈尔滨冰雪大世界首届风筝节举办,每天1000只免费风筝分时段发放。非遗风筝 秀、亲子运动会、国风巡游等活动,让游客在蓝天白云下感 ...