Core Viewpoint - The extended Spring Festival holiday is evolving into a significant policy tool for stimulating domestic demand, optimizing supply, and promoting high-quality development, while also responding to traditional cultural practices and enhancing cultural confidence [1][5]. Group 1: Cultural Significance - The 9-day holiday provides a valuable opportunity for the transmission of traditional Spring Festival culture, allowing the public to engage in various customs and activities, thus creating a more immersive cultural experience [2]. - The holiday period aligns with the public's deep yearning for family reunions and quality living, enabling more time for family gatherings and diverse leisure activities beyond just returning home [2]. Group 2: Cultural Confidence - The long holiday supports the enhancement of national cultural identity, as it allows for deeper engagement with traditional customs and creates opportunities for international cultural exchange [3]. Group 3: Tourism Industry Upgrade - The extended holiday serves as a catalyst for upgrading the tourism industry, shifting consumer demand from mere sightseeing to deeper experiential activities, which in turn drives structural reforms in supply [3]. - The tourism sector is encouraged to move away from a reliance on ticket sales towards a more diversified revenue model, focusing on comprehensive destination management [3]. Group 4: Market Dynamics - The holiday system optimization is seen as a chance to cultivate new consumption scenarios and a balanced market structure, with a focus on developing products and services that meet diverse holiday demands [4]. - There is a call for improved coordination at the institutional level to enhance the efficiency of holiday benefits, promoting flexible vacation arrangements to avoid peak congestion [4]. Group 5: Economic and Cultural Integration - The 9-day Spring Festival holiday transcends mere vacation arrangements, becoming a complex vehicle for cultural transmission, social improvement, economic transformation, and national image building [5].

Core Insights - The New Year's holiday period saw a significant increase in domestic travel and spending, with 142 million domestic trips and total spending of 84.789 billion yuan [1] - The overall inter-regional movement of people reached 595 million, averaging 198 million per day, marking a year-on-year increase of 19.62% [1] Group 1: Travel Trends - There is a notable rise in consumer willingness to travel, with a 20% increase in the number of items purchased per person and over a 30% increase in per capita spending compared to last year [1] - The popularity of unique travel experiences and the emphasis on "ceremony" in travel consumption reflect a shift towards more personalized and emotional experiences [2][3] Group 2: Popular Destinations - Ice and snow tourism dominated the holiday, accounting for about 40% of popular domestic travel routes, with Harbin Ice and Snow World being a top attraction [3] - Theme parks emerged as a favored choice for New Year celebrations, with half of the top ten popular scenic spots being theme parks, highlighting the appeal of domestic options over international ones [2] Group 3: International Travel - There was a marked increase in outbound tourism, driven by long holiday arrangements, with popular themes including island vacations and unique experiences in lesser-known destinations [4] - Young adults aged 25 to 45 and family groups are the primary demographics for outbound travel, showing a willingness to pay a premium for detailed itineraries and immersive experiences [4]

1月4日，文旅部发布数据，元旦假期3天，全国国内出游1.42亿人次，国内出游总花费847.89亿元。同 日，国家移民管理局发布数据，2026元旦假期全国边检机关共计保障661.5万人次中外人员出入境，日 均220.5万人次，较去年同期增长28.6%。与此同时，新一轮国家补贴政策落地后，家电消费也呈现火热 态势。苏宁易购消费数据则表明，全国门店客流环比增长110%，家电3C市场迎来开门红。 在拼长假的强力驱动下，2026年元旦出境游的热度明显超越往年。同程旅行发布的《2026元旦假期旅行 消费报告》显示，"海岛过盛夏""免签国说走就走""南半球拥抱暖阳""北欧追极光"构成元旦假期出境游 四大热门主题，相关机票、酒店、跟团游、定制游等产品预订热度上涨迅速。 外国人来华规模进一步扩大免签政策激活外籍消费新动能 元旦假期三天，中国口岸迎来跨境人员流动高峰。国家移民管理局数据显示内地居民出入境336.5万人 次，较去年同期增长39.1%。外国人82.8万人次，较去年同期增长29.8%。入境外国人中，适用免签政策 入境29.2万人次，较去年同期增长35.8%。 2026年元旦假期落幕，文旅市场交出了一份亮眼的成绩单。 告 ...

Core Insights - The Hunan tourism market experienced a strong start in 2026, with a total of 14.46 million visitors and a tourism expenditure of 15.48 billion yuan during the New Year holiday [2] Group 1: Visitor Statistics - The number of visitors included 1.80 million from outside the province, accounting for 12.44% of total visitors [2] - Total expenditure from out-of-province visitors reached 2.06 billion yuan, representing 13.30% of overall spending [2] Group 2: Popular Attractions - Popular open-air attractions included Changsha's Chaozong Street, Shaoshan Tourist Area, and Fenghuang Ancient Town, while closed attractions featured Yuelu Mountain, Mount Heng, and Zhangjiajie Wulingyuan [2] - The Jinggang Ancient Town hosted immersive activities that combined traditional culture with modern performances, enhancing visitor engagement [2][3] Group 3: Seasonal Effects - The first snowfall of the year transformed Zhangjiajie Wulingyuan into a picturesque winter landscape, attracting visitors to enjoy the scenery [4] - The tourism experience was enhanced by activities such as horseback riding and aerial views of the snow-covered lakes at Liuyue Lake [4] Group 4: Economic Impact - The Fifth Hunan Tourism Development Conference and the Xiangchao sports event significantly boosted regional tourism consumption, with Huaihua City seeing a 58.41% increase in visitors compared to the previous year [5] - The occupancy rate of accommodation in Yongzhou reached 92.1%, the highest in the province, indicating strong demand [5] Group 5: New Developments - The Meijiang Cableway in Loudi began trial operations during the holiday, offering new perspectives on the local geological wonders [6] - Local sports teams engaged with visitors, adding vibrancy to the holiday atmosphere through interactive activities [6]

Core Insights - The report indicates a significant increase in travel demand during the New Year holiday, driven by the "please 3 days off for 8" trend, leading to a rise in bookings for flights, hotels, and homestays [1] - The report highlights a dual trend of short-distance travel within core city clusters and long-distance travel between northern and southern regions, with popular destinations including Northeast China, Hainan, Yunnan, Xinjiang, Sichuan, Fujian, and Guangxi [1] - There is a noticeable trend towards higher quality travel experiences, with increased bookings for high-end hotels, boutique homestays, and customized small group tours [1] Travel Trends - The report shows that short-distance micro-vacations in city clusters like Beijing-Tianjin-Hebei, Yangtze River Delta, and Pearl River Delta are thriving, alongside long-distance travel to popular winter destinations [1] - Unique cross-year experiences are emerging, with a rise in interest for lesser-known scenic spots featuring diverse New Year celebrations, such as light shows and cultural performances [2] - Mountain tourism is gaining popularity, with significant increases in hotel bookings at mountain resorts for New Year blessings, reflecting a trend towards spiritual and nature-based travel [4] Cultural and Entertainment Influences - The report notes a surge in interest for intangible cultural heritage tourism, with an 85% increase in searches and bookings for related experiences during the New Year holiday [5] - Concerts by popular artists in cities like Guangzhou and Wuhan are attracting large crowds, leading to increased hotel bookings in those areas [7] Winter and Snow Tourism - Ice and snow tourism remains a dominant theme, with approximately 40% of the top 20 domestic travel routes during the New Year holiday focused on winter destinations [8] - The report highlights the popularity of Harbin Ice and Snow World, with a 45% increase in bookings for one-day tours [8] - The opening of new ski resorts, such as the Changchun Wanda Ski Resort, has also seen a significant influx of visitors, with occupancy rates rising by 50% compared to the previous year [10] International Travel Trends - The report indicates a marked increase in outbound travel during the New Year holiday, with popular destinations including Singapore, South Korea, and Turkey, driven by the "please 3 days off for 8" trend [12][14] - There is a growing interest in diverse and personalized travel experiences, with emerging destinations like Serbia and Georgia gaining traction among travelers [16] - The report emphasizes that younger travelers and families are the primary demographic for outbound tourism, willing to pay a premium for detailed itineraries and immersive experiences [12]

Core Viewpoint - The implementation plan aims to enhance cultural and tourism consumption in Jining, promoting industry integration, cultural prosperity, and social well-being, while aligning with higher-level government policies [1][3]. Group 1: Key Objectives - The plan focuses on five main goals: clarifying development direction, expanding total consumption, improving quality, optimizing the environment, and enhancing collaborative efforts [3]. - It emphasizes the integration of cultural tourism with various sectors to create new products that meet the growing demands of the public for a better quality of life [3]. Group 2: Innovation and Product Supply - The plan outlines 16 specific measures across four dimensions: new products, new scenarios, new models, and new capabilities, aimed at enriching the supply of quality cultural tourism products [3][4]. - Jining will regularly conduct various consumption activities and encourage the development of cost-effective cultural tourism products that align with public needs [4]. Group 3: Scene Creation and Experience Enhancement - The initiative promotes the integration of night-time activities, technology, food, performances, transportation, and accommodation with cultural tourism, focusing on cultivating unique business formats such as night performances and immersive experiences [4]. - It aims to enhance the consumer experience by creating diverse scenarios that enrich visitors' exploration of Jining [4]. Group 4: Economic Restructuring and Support - The plan seeks to reconstruct the scenic area economy by promoting collaborative development, optimizing layout and services, and implementing ticketing innovations [4]. - Specific targets are set to strengthen market entities, with promotional efforts directed at key tourist source areas to attract more visitors to Jining [4]. Group 5: Systematic Efforts and Policy Support - Jining will leverage a dedicated task force for the construction of a world cultural tourism city, enhancing inter-departmental coordination and continuously improving the policy support system for expanding cultural tourism consumption [4]. - The implementation of the plan is expected to activate the potential of cultural tourism consumption, transforming Jining's resource advantages into developmental strengths [4].

（来源：千龙网） 北京城市副中心再添一处新地标。上周五(19日)，与北京环球影城一路之隔的湾里国际商业娱乐综合体 开启试运营。记者了解到，试运营短短三天，湾里·王府井WellTown共迎来42万名顾客。本周五，湾里 商业综合体将正式开业，届时将有上百场精彩活动邀市民游客前来尝鲜、体验。 400余家品牌店齐亮相 湾里项目共有三大主营业态，其中诺岚酒店此前已率先开启试运营，此次启动试运营的为王府井 WellTown和汀云小镇。 12月19日上午9时30分，北青报记者在王府井WellTown看到，不少顾客在商场门口排起长队。"我家离 这儿走路不到10分钟，每天遛弯儿时都会过来看看。今天终于试营业了，以后全家聚会、日常购物都可 以来这里，太开心了！"家住花庄地铁站附近的李女士兴奋地说。 城市首店比例达六成 城市首店和通州首店云集，也是湾里的亮点之一。北青报记者了解到，王府井WellTown中的城市首店 比例达到六成。汀云小镇则汇聚50余家优质品牌，含10余家全国及城市首店、20余家通州首店，全方位 满足多元消费需求。12月27日，与王府井WellTown配套的湾里当代艺术中心也将迎来首展，未来将持 续推出展览、音乐、 ...

Core Viewpoint - Shaanxi Tourism has received approval for its initial public offering (IPO) and is set to list on the Shanghai Stock Exchange, marking a significant milestone in its development and contributing to the A-share market as a high-growth blue-chip company [1][2]. Group 1: Company Overview - Shaanxi Tourism is a comprehensive cultural tourism operator engaged in tourism performances, cable cars, and dining, aligning well with the characteristics of a blue-chip company [2]. - The company is expected to achieve revenues of 1.088 billion RMB, 1.263 billion RMB, and 516 million RMB for the years 2023, 2024, and the first half of 2025, respectively, with net profits of 427 million RMB, 512 million RMB, and 204 million RMB, indicating strong profitability and long-term competitiveness [2]. Group 2: Key Assets - The cultural performance "Chang Hen Ge" is a significant asset for Shaanxi Tourism, having operated for over 18 years and attracting millions of viewers, establishing itself as a hallmark of Chinese tourism performances [3]. - The "Chang Hen Ge" performance has maintained a high gross margin and strong cash flow, serving as a reliable revenue source for the company [3]. Group 3: Growth Drivers - The Huashan West Peak Cableway is another core growth driver, characterized by its unique construction and high demand, contributing to stable profits and cash flow for the company [4]. - The cableway's operational data shows a consistently high usage rate, especially during peak seasons, enhancing the overall visitor experience at the Huashan scenic area [4]. Group 4: Future Plans - The IPO proceeds will be used for acquiring stakes in key subsidiaries and developing new projects, which will enhance profit margins and expand the company's national footprint [6]. - The strategic plan includes accelerating nationwide expansion and improving service quality, positioning Shaanxi Tourism as a leading player in the cultural tourism sector [6].

Core Insights - The article highlights the ongoing growth in winter tourism driven by unique local resources, supportive policies, and optimized services, showcasing vibrant consumer activity and new economic dynamics [2] Group 1: Cultural and Natural Attractions - The ancient ginkgo trees in Nanyue Hengshan, aged over 1400 years, are attracting numerous visitors during their peak viewing season [4] - In Qufu, Shandong, the promotion of traditional culture is drawing a steady stream of tourists to the Confucius Temple [6] - The Grand Canal, which runs through Jining, is being revitalized through the development of cultural districts that celebrate its historical significance [9] Group 2: Technological Enhancements in Tourism - The scenic area at the foot of Mount Ni is utilizing various digital technologies to provide immersive night tour experiences for visitors [10] - Ski resorts in Urumqi, Xinjiang, are undergoing comprehensive upgrades in facilities and smart systems to enhance the winter sports experience [11] - The Silk Road Mountain Resort has introduced self-service ticketing to alleviate long queues, significantly improving ticket purchasing efficiency [13] Group 3: Local Markets and Consumer Engagement - The Cao Wa market in Linshu County, Shandong, attracts large crowds with its vibrant atmosphere, featuring over 2000 stalls across various categories [16][18] - The market's popularity is evidenced by high sales figures, such as a food stall selling 100 pots of fried buns with a revenue of 7000 yuan, and a rice cake stall selling two tons with earnings of 30,000 to 40,000 yuan [18] - The diverse consumer experiences being created across regions are contributing to the sustained growth of the winter cultural tourism market, reflecting new economic momentum [19]

Core Insights - Yangzhou is experiencing a significant cultural tourism boom, with retail sales growth leading Jiangsu province for three consecutive years and double-digit growth in retail sales for nearly 30 months [1][2] Policy Framework - Yangzhou has positioned tourism as a permanent core industry, implementing systematic policies to stimulate economic growth through cultural tourism [2] - High-level initiatives include the establishment of a comprehensive development framework and the introduction of policies to shift tourism focus from sightseeing to full-scale tourism [2] - The city has allocated over 100 million yuan annually to promote cultural tourism and consumer spending, with significant sales generated through various initiatives [2] Cultural and Tourism Development - The city's cultural heritage is leveraged to enhance tourism, with various themed events and activities throughout the year, resulting in a 13.8% increase in visitor numbers and a 13.2% increase in consumer spending in the first nine months of 2025 [3] - Integration of sports events into tourism strategies has created a new consumption trend, linking major sporting events to local hospitality and retail sectors [3] Consumer Experience Enhancement - Yangzhou is transforming its consumer landscape by creating engaging spaces and experiences, both online and offline, to attract visitors [4][5] - The city has introduced innovative digital experiences and immersive activities to revitalize historical sites and enhance visitor engagement [4] Service Quality Improvement - A focus on high-quality service is essential for the tourism industry, with initiatives aimed at improving visitor experiences through smart technology and dedicated service points [6] - Yangzhou has implemented a rapid response system for visitor inquiries and complaints, ensuring a high level of customer satisfaction [6]