流量经济

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深港“流量经济”:区域样本 全国镜鉴
Xiao Fei Ri Bao Wang· 2025-08-25 02:37
近日,深港口岸再度成为焦点。8月16日,陆路口岸出入境旅客高达102.71万人次,创下单日客流历史 新纪录。这一数据不仅彰显了深港两地交流的紧密程度,更蕴含着"流量经济"激活消费市场的巨大能 量。而深港在挖掘"流量经济"方面的成功经验,对全国其他地区而言,具有重要的借鉴意义。 在基础设施建设与衔接方面,深港之间的新皇岗口岸建设、北环线项目推进,以及深圳地铁与口岸的无 缝对接,使两地交通日益紧密,宛如一个有机整体。这给其他地区的启示是:要打造区域消费共同体, 交通便利是基础。以长三角为例,可以进一步加强上海、南京、杭州等城市间的高铁和城际轨道建设, 加密班次、缩短运行时间,让跨城通勤如同市内出行般便捷,从而降低消费者跨区域消费的时间成本, 带动沿线商圈繁荣。 在消费场景的创新与多元化方面,深港也树立了典范。从深圳丰富多样的大型购物中心、特色餐饮街 区,到香港融合中西文化的艺术展览、音乐会等文化消费项目,满足了不同层次消费者的需求。其他城 市也应深入挖掘本地特色文化资源,结合现代消费趋势,打造独特消费场景。比如成都,可以依托深厚 的美食与休闲文化,建设集美食体验、民俗展示、购物娱乐为一体的特色街区,吸引全国游客, ...
深港口岸客流高峰频现,“流量经济”激发消费新动能
Zheng Quan Shi Bao· 2025-08-20 15:13
天气炎热,深港口岸的人气更为"火热"。 近段时间以来,深港跨境出行客流量屡创新高。在这背后,深港两地交流更加频繁,两座城市该如何更 好地抓住这波"流量经济"来激发消费新动能? 从数字看深港融合加速度 据深港口岸部门统计,8月16日深港陆路口岸出入境旅客达102.71万人次,创单日客流历史最高纪录。 根据公开信息,2023年深港陆路口岸累计超1.6亿人次出入境,日均超40万人次;2024年深港陆路口岸 日均旅客通关量增至60.09万人次;今年1至7月,深港陆路口岸出入境旅客达1.405亿人次,日均66.29万 人次,8月份以来更是频频刷新单日客流量历史纪录。出入境双向活跃,深港两地"双向奔赴"持续升 温,也考验着两地口岸通关、交通接驳、服务配套等。 8月18日,深港两地高层在深圳会晤并达成一致意见,将加强合作更好满足陆路口岸通关需求。其间, 深圳方面表示,将持续强化深港基础设施互联互通和规则衔接,推进跨境基础设施协同升级,推动口岸 通关查验模式改革创新,优化通关便利化,更好服务大湾区要素便捷流通和市场一体化建设。香港方面 表示,将持续加强沟通合作,因应最新趋势作出前瞻部署,强化联动通报机制,完善沟通与资讯共享及 ...
实探丨深港口岸客流高峰频现,“流量经济”激发消费新动能
证券时报· 2025-08-20 15:01
天气炎热,深港口岸的人气更为"火热"。 近段时间以来,深港跨境出行客流量屡创新高。在这背后,深港两地交流更加频繁,两座城市该如何更好地抓住这波"流量经济"来激发消费新动能? 从数字看深港融合加速度 据深港口岸部门统计,8月16日深港陆路口岸出入境旅客达102.71万人次,创单日客流历史最高纪录。 根据公开信息,2023年深港陆路口岸累计超1.6亿人次出入 境,日均超40万人次;2024年深港陆路口岸日均旅客通关量增至60.09万人次;今年1至7月,深港陆路口岸出入境旅客达1.405亿人次,日均66.29万人次,8月份 以来更是频频刷新单日客流量历史纪录。出入境双向活跃,深港两地"双向奔赴"持续升温,也考验着两地口岸通关、交通接驳、服务配套等。 8月18日,深港两地高层在深圳会晤并达成一致意见,将加强合作更好满足陆路口岸通关需求。其间,深圳方面表示,将持续强化深港基础设施互联互通和规则衔 接,推进跨境基础设施协同升级,推动口岸通关查验模式改革创新,优化通关便利化,更好服务大湾区要素便捷流通和市场一体化建设。香港方面表示,将持续加 强沟通合作,因应最新趋势作出前瞻部署,强化联动通报机制,完善沟通与资讯共享及发布, ...
“李鬼医生”慌了?
Xin Jing Bao· 2025-08-08 11:00
Core Viewpoint - The rise of "fake doctors" in the medical science communication space is driven by the flow economy, leading to the dissemination of misleading health information and products [1][2] Group 1: Industry Challenges - The prevalence of unqualified accounts and misleading medical advice on short video platforms has raised concerns about the authenticity and professionalism of health communication [1] - A significant portion of the audience, 92.1% of 1.074 billion online viewers, has encountered health science content through short videos, indicating a large market that attracts opportunistic behavior [2] Group 2: Regulatory Response - The new regulations introduced by the Central Cyberspace Administration and other departments aim to standardize medical science communication by enforcing qualification verification, content labeling, and advertising separation [3] - The regulations require platforms to verify the qualifications of medical accounts and ensure the authenticity of their certification materials, prohibiting unqualified accounts from producing professional medical content [3] Group 3: Opportunities and Challenges for Professionals - The new regulations present an opportunity for qualified medical professionals to gain "trust dividends" as they can establish personal brands more easily with verified credentials [4] - However, the challenges include the increased time required for content creation due to mandatory source labeling and the need to balance scientific rigor with engaging content in a fast-paced media environment [5] - The prohibition of disguised advertising poses a challenge for sustainable monetization of medical self-media, necessitating new strategies for revenue generation [5]
北京电子商务协会马小森:电商转向精细化运营,平台应与商家共赢
Bei Ke Cai Jing· 2025-08-04 06:45
电商行业早已从早期依赖流量红利、粗放式发展转向精细化运营、挖掘价值经济的阶段。马小森强调, 现阶段电商生态健康建设应该从平台合规经营入手,发挥平台经济优势,让平台带动中小微商家一起发 展。以拼多多为代表的新电商平台通过"千亿扶持"为商家发展赋能的举措值得行业借鉴。 电商从流量经济转向价值经济 马小森提出,电商行业已经转向精细化运营阶段,加速从流量经济向价值经济的跃迁。"早期平台、商 家可能依托互联网红利,发展相对粗放。现在红利见顶,平台、商家更注重用户精细化运营、提升供应 链效率,以及内容价值挖掘。" 具体而言,从消费趋势来看,用户消费转向注重品质、体验与情感价值的理性消费,例如Z世代的消费 者在购物前会参考测评、多方比对口碑后才下单。在消费过程中,用户更期待便捷高效的服务,看重个 性化的场景打造,例如扫地机和洗地机企业会在直播间放一只猫,说明产品清理猫毛的效果。 另外,用户对品牌价值观的看重程度也在提升,愿意为契合自身理念的品牌支付溢价,为情绪价值买 单,例如Labubu爆火。 "现在通过卖桃,有的桃农都能够开上迈巴赫了。"近日,在新京报贝壳财经举办的"2025电商破局:穿 越流量红海,构建共赢生态会客厅" ...
高度同质化!这个片区或存隐忧
Sou Hu Cai Jing· 2025-08-03 09:10
Core Insights - Shanghai is experiencing a significant push in the live-streaming economy, with a focus on high-quality development and cautious optimism regarding the "wealth creation" effect [1][2][4] - The city aims to achieve a live-streaming e-commerce retail sales of 600 billion yuan by 2026, with a comprehensive strategy that includes the establishment of major platforms and unique live-streaming scenarios [2][5] Group 1: Industry Development - Shanghai's live-streaming e-commerce retail sales are projected to exceed 493.7 billion yuan in 2024, accounting for 10.5% of the national total, maintaining its position as the leading city for three consecutive years [2] - The live-streaming industry in Shanghai has formed a complete closed-loop chain involving platforms, service providers, brands, and consumers, showcasing significant professional division and collaborative effects [2][3] Group 2: Competitive Landscape - A competitive landscape characterized by "head-led, multi-polar competition" is emerging in Shanghai, with platforms like Douyin and Xiaohongshu establishing strong local presences [3][8] - Douyin's local life business is expected to achieve a GMV of over 120 billion yuan in 2024, while Xiaohongshu's live-streaming user repurchase rate is projected to reach 58% by 2025, significantly above the industry average [3] Group 3: Regional Strategies - Various districts in Shanghai are accelerating the implementation of action plans to capture niche market opportunities, with specific goals set for live-streaming economic development [4][5] - The Yangpu district aims to establish a live-streaming economic cluster with a scale of approximately 100 billion yuan by 2027, while Changning focuses on creating a brand and internationalized digital economy hub [6][7] Group 4: Challenges and Considerations - Rising customer acquisition costs in live-streaming are a concern, with costs expected to exceed 60 yuan per person by 2025, nearly doubling from 2023, which may squeeze profit margins for small businesses [3][10] - Content homogenization is a significant issue, with 85% of live-streaming rooms in popular categories like fashion and beauty exhibiting similar scenes and scripts [3][10]
GDP增长5.1%,深圳上半年成绩单背后有哪些关键内核?
Nan Fang Du Shi Bao· 2025-07-31 05:56
南都讯 7月30日,深圳发布经济"半年报":根据广东省地区生产总值统一核算结果,2025年上半年,深 圳市地区生产总值18322.26亿元,同比增长5.1%。这份经济"半年报"显示,深圳经济运行总体平稳,稳 中有进,稳中向好。专家分析指出,在国际形势急剧变化、"关税战"等外部不确定因素影响下,深圳经 济能取得如此成绩难能可贵,展现出深圳经济的韧性和内生动力。 5.1%的增长显韧性 在中国经济版图上,深圳一直用创新书写奇迹。在话题热度不断的具身智能、人形机器人领域,深圳正 展现千亿级集群的爆发力。2024年,深圳机器人产业链总产值首次突破2000亿元,增速高于深圳战略性 新兴产业增加值增速。位于南山的"机器人谷"更是孕育了越疆科技、速腾聚创、优必选等机器人产业链 上市企业,以及肯綮科技、云鲸智能、普渡科技等细分领域龙头企业,还有一大批机器人企业沿着峡谷 向外延伸布局,引领深圳成为全国乃至全球机器人重点产业集聚区之一。 优必选"天工Ultra"人形机器人夺得全球首个人形机器人马拉松冠军,Walker S1工业人形机器人群在极 氪智慧工厂实现协同作业,越疆科技人形"远程存在"技术让千里之外的机器人煎牛排……深圳"机 ...
突然暴涨!“周杰伦”,突发
Zheng Quan Shi Bao Wang· 2025-07-30 05:11
Group 1 - The core point of the news is the significant stock price surge of Giant Legend, driven by strategic partnerships and celebrity influence, particularly involving Jay Chou [1][2][5] - Giant Legend's stock price increased over 36% in a single trading session, with a total increase of nearly 200% since July [1][3] - The company announced a strategic partnership with Hangzhou Yushu Technology to develop consumer-grade robots, enhancing its IP and marketing capabilities [2][4] Group 2 - Giant Legend's revenue for 2024 reached 584 million yuan, a year-on-year increase of 35.75%, with a net profit of 56.05 million yuan, up 62.4% [4] - The company focuses on IP creation and operation, with its IP business contributing over 50% of total revenue [4] - The collaboration with Yushu Technology and the existing partnership with Pop Mart highlight the company's strategy of leveraging celebrity IP for market growth [5][6]
新兴产业聚势蓄能“加速跑”
Guang Zhou Ri Bao· 2025-07-30 02:49
Core Viewpoint - Guangzhou's economy showed signs of stability and improvement in the first half of 2025, with a GDP of 15,080.99 billion yuan, reflecting a year-on-year growth of 3.8% [3][4]. Economic Performance - The total retail sales of consumer goods reached 5,611.22 billion yuan, with a year-on-year increase of 5.9%, marking a 2.4 percentage point rise from the first quarter [6][7]. - The city's foreign trade import and export totaled 6,050.5 billion yuan, a 15.5% increase year-on-year, with exports reaching 3,969.1 billion yuan, up 25.2% [4][6]. Consumer Market Recovery - The consumer market showed a significant recovery, with monthly growth rates approaching 10% in May and June [4]. - The passenger throughput at Baiyun Airport reached 40.04 million, a 9.2% increase, with international passenger traffic surging by 23.9% [7]. Industrial Growth - Industrial value added for large-scale enterprises turned positive, contributing significantly to GDP growth, with the manufacturing sector showing resilience [4][8]. - Industrial investment grew by 12%, with technological transformation investments increasing by 15.5% [9]. Emerging Industries - The digital economy and new emerging industries are demonstrating strong aggregation effects, with the core value added of the digital economy increasing by 7.0% [9]. - The automotive industry, particularly in the new energy vehicle sector, saw production growth of 9.5%, indicating a shift towards new energy [9]. Policy and Investment - A series of supportive policies have been implemented, focusing on modern industrial systems and significant financial support for enterprises [9]. - The "old for new" consumption policy led to sales of 482.7 billion yuan, the highest in the province [7]. Future Outlook - Guangzhou aims to enhance economic development by addressing key challenges, optimizing the business environment, and promoting high-quality growth [10][11]. - The third quarter is seen as critical for achieving annual targets, with efforts to sustain economic recovery and contribute to broader provincial and national development [11].
3.8%↑!广州经济半年报出炉
证券时报· 2025-07-29 10:21
Economic Overview - In the first half of 2025, Guangzhou's GDP reached 1,508.099 billion yuan, showing a year-on-year growth of 3.8% at constant prices [1] - The primary industry added value was 11.234 billion yuan, growing by 4.2%; the secondary industry added value was 370.587 billion yuan, growing by 2.1%; and the tertiary industry added value was 1,126.278 billion yuan, growing by 4.3% [1] Industrial Performance - Guangzhou's industrial output above designated size increased by 0.7% year-on-year in the first half of the year [3] - The automotive manufacturing sector faced challenges, with added value declining by 5.7%, although the decline narrowed by 0.7 percentage points compared to the first quarter due to product transformation and new model sales [3] - New energy vehicle production accelerated, with cumulative output increasing by 9.5%, up 8.8 percentage points from the first quarter [3] - The integrated circuit manufacturing sector saw a significant increase in added value by 30.0%, with production of LCD modules, analog chips, and industrial robots growing by 150%, 19.5%, and 19.0% respectively [3] - The aerospace and aviation equipment manufacturing sector's added value grew by 17.1%, with civil drone production surging by 37.7% [3] Investment Trends - Fixed asset investment in Guangzhou increased by 0.8% year-on-year, with infrastructure investment growing by 4.2% and real estate development investment recovering with a growth of 4.1% [3] - Investment in the automotive manufacturing sector increased by 19.3%, while investment in computer communication and other electronic equipment manufacturing grew steadily by 6.0% [3] Consumer Market Dynamics - The retail sales of consumer goods in Guangzhou reached 561.122 billion yuan in the first half of the year, reflecting a year-on-year growth of 5.9%, which is an increase of 2.4 percentage points from the first quarter [5] - Demand for goods in sectors such as new energy vehicles, communication equipment, home appliances, and furniture saw significant growth due to subsidy coverage [5] - Online shopping and booking trends increased, with online retail sales of physical goods growing by 16.4% and restaurant revenues through public networks increasing by 10.9% [5] Financial Sector Insights - As of the end of June, the balance of deposits and loans in Guangzhou's financial institutions reached 17.69 trillion yuan, a year-on-year increase of 4.8% [5] - The deposit balance was 9.23 trillion yuan, growing by 4.7%, with household deposits increasing by 10.5% [5] - The loan balance was 8.46 trillion yuan, up by 5.0%, with significant growth in household medium- and long-term loans and loans to enterprises [5]