流量经济
Search documents
莫让公共空间变“流量秀场”(人民时评)
Ren Min Ri Bao· 2025-11-23 22:20
Core Viewpoint - The article emphasizes the need for refined regulations and norms in public spaces to address the challenges posed by new technologies and social media, ensuring a balance between innovation and public order [1][2][3]. Group 1: Public Space Challenges - The rise of short videos and live streaming has led to inappropriate use of public and semi-public spaces, disrupting public order and potentially infringing on privacy [1][2]. - Examples include filming in subway cars, live streaming in dormitories, and adjusting camera angles in museums, which disturb others and violate social norms [1][2]. Group 2: Legal and Regulatory Gaps - Existing laws regarding public space management and online governance are insufficient to address new issues, such as the need for consent when filming others and defining acceptable noise levels for live streams [2][3]. - The evolution of technology and social behavior necessitates a collaborative approach to develop new legal norms that reflect societal consensus [2][3]. Group 3: Recommendations for Regulation - New norms for public spaces should include designated areas for live streaming and filming, equipped with soundproofing and management personnel to minimize disturbances [3]. - Platforms should implement behavior guidelines and warnings to encourage responsible content creation, promoting social ethics both online and offline [3]. Group 4: Social Responsibility - Respecting others' rights to not be disturbed in public spaces is essential for social harmony, especially in an era where attention is a scarce resource [4]. - Cultivating awareness of both personal and communal needs can lead to a more orderly and harmonious society [4].
窦骁赘婿被嘲:豪门婚姻成了打工人叙事
3 6 Ke· 2025-11-03 00:51
Core Insights - The narrative surrounding wealthy marriages has evolved, focusing more on emotional labor, power dynamics, and the hidden costs of such relationships rather than just wealth and status [1][2][29] - Recent discussions have been sparked by social media commentary, particularly regarding the implications of marrying into wealth, as seen in the case of Dou Xiao and He Chaolian [4][5][28] Group 1: Wealthy Marriages as a Public Narrative - Wealthy marriages serve as a window for the public to glimpse upper-class lifestyles, with recent scandals reigniting interest in celebrity relationships [2][4] - The public's fascination has shifted from mere wealth to the emotional and psychological aspects of these relationships, allowing for a broader range of audience engagement [1][29] - The narrative of "marrying into wealth" is now intertwined with themes of personal sacrifice and the complexities of emotional investment [19][20] Group 2: Media and Public Perception - The media plays a crucial role in shaping the narrative around wealthy marriages, often focusing on financial aspects and emotional turmoil [9][10] - Public discussions have become more nuanced, reflecting a mix of admiration and critique, as audiences project their own experiences onto these stories [28][29] - The shift from a purely glamorous portrayal to a more relatable narrative indicates a changing audience expectation, where emotional authenticity is valued over opulence [30] Group 3: The Evolution of Celebrity Relationships - The evolution of celebrity relationships reflects broader societal changes, with past narratives of success now being challenged by stories of struggle and resilience [19][20] - The concept of "wealthy marriage" has transformed into a complex industry, where each phase of a relationship—from announcement to potential crisis—can generate significant public interest and media coverage [21][24] - The dynamics of these relationships are increasingly viewed through the lens of economic and emotional exchanges, highlighting the precarious nature of such unions [25][28]
老人直播“卖苦”,一门算计好的生意
Hu Xiu· 2025-10-22 02:45
Core Viewpoint - The phenomenon of "selling suffering" in late-night live streaming is a highly capitalized and standardized business model that exploits social sympathy for profit, revealing a complex interplay of traffic, conversion, and capital returns [1][2][3] Group 1: Business Model and Operations - Late-night "selling suffering" live streams are not spontaneous acts of help from the elderly but are part of a meticulously designed commercial operation system controlled by MCN (Multi-Channel Network) agencies [2][5] - MCN agencies have a clear understanding of their target audience, with 69% of the fans of elderly streamers being female and over 73% aged 18-30, who are more emotionally vulnerable during late-night hours [2][3] - The product pricing strategy focuses on low-cost daily necessities, which lowers the decision-making barrier and aligns with the consumption preferences of urban young women [3][5] Group 2: Ethical Concerns and Exploitation - The profit distribution is heavily skewed, with elderly streamers receiving only about 10% of the revenue, while the majority goes to the MCN agencies [5][7] - Many of the emotional stories presented during the streams are fabricated, raising ethical concerns similar to those associated with traditional begging scams [7][9] - The practice undermines social trust, as consumers may feel deceived when the truth is revealed, leading to a general skepticism towards genuine pleas for help [10][12] Group 3: Regulatory Environment and Industry Response - The Chinese government is intensifying regulatory measures to address the "selling suffering" phenomenon, with new policies aimed at curbing deceptive practices in live streaming [11][12] - Platforms like Douyin are implementing self-regulatory measures to prevent profit-making under the guise of charity, emphasizing the need for authenticity in live streaming content [13][14] - There is a growing movement towards developing a more sustainable and ethical silver-haired live streaming economy, focusing on genuine content that highlights the talents and experiences of the elderly [14][16]
锐评|爆红小店主动歇业,拒绝流量未尝不是一种清醒
Sou Hu Cai Jing· 2025-10-12 15:03
Group 1 - A small eatery in Zhengzhou named "The Meaning of Life" gained popularity due to its unique name and transparent operations but has now closed temporarily, stating it will reopen when the hype subsides [1] - The owner expressed a desire to avoid being labeled a "internet celebrity store" and hopes customers can enjoy a genuine meal, reflecting a broader trend of individuals feeling overwhelmed by sudden fame [3] - The phenomenon of internet celebrities has significantly altered the rules of engagement in the market, allowing individuals and products to achieve rapid recognition and consumer engagement [3] Group 2 - The rise of internet celebrities has led to substantial economic impacts, with reports indicating that a popular hairdresser's surge in fame generated over 30 million yuan in local consumption within a month, contributing 180 million yuan to the city's economy [3] - Leveraging internet fame is increasingly viewed as a vital strategy for individuals and products to gain visibility and for local tourism to thrive, highlighting the benefits of internet development [3]
天水麻辣烫、淄博烧烤、荣昌卤鹅⋯⋯“泼天流量”退去后,这些城市怎么样了?
3 6 Ke· 2025-10-10 04:06
Core Insights - The article discusses the transformation of small cities into popular tourist destinations through social media and flow economy, focusing on the "post-internet celebrity era" of urban development [1] Group 1: Tianshui's Success - Tianshui, a small city in Northwest China, gained popularity due to its spicy hotpot, with visitor numbers remaining high even after the initial surge [2][7] - The number of hotpot restaurants in Tianshui has increased fivefold to around 1,400 since its rise to fame [4] - Tianshui aims to elevate its hotpot to a recognized regional delicacy and has initiated trademark registration and industry association formation to support this goal [6] Group 2: Economic Impact - In 2024, Tianshui received 59.5 million tourists, generating a tourism revenue of 38.3 billion yuan, both showing over 23% growth [6] - The city has signed 253 investment projects with a total investment of 798.63 billion yuan, indicating a strong economic response to its newfound popularity [8] Group 3: Zibo's Strategy - Zibo, another city that gained fame for its barbecue, is working to diversify its tourism offerings beyond just food, aiming for a more sustainable tourism model [10][12] - The city has set a target to receive 65 million tourists and achieve over 64 billion yuan in tourism revenue by 2026 [12] - Zibo's industrial strategy includes developing a pre-packaged food industry and focusing on four key sectors: new materials, intelligent equipment, new pharmaceuticals, and electronic information [13] Group 4: Rongchang's Challenges - Rongchang, known for its "Lu Goose," experienced a significant influx of tourists but is now facing challenges in maintaining that interest [15][19] - The area saw a 743.6% increase in visitors during the May holiday, but numbers dropped significantly during the subsequent holiday period [17] - The local government has launched a development plan aiming for over 1 billion yuan in output value for the goose industry by 2026, indicating a strategic shift towards sustainable growth [19]
景德镇需要的不是“鸡排哥”
Mei Ri Jing Ji Xin Wen· 2025-10-09 15:37
Core Insights - The rise of "Chicken Chop Brother" Li Junyong has made Jingdezhen a trending topic online, attracting significant attention during the National Day and Mid-Autumn Festival holiday [1][5][8] - Jingdezhen, known as the "thousand-year porcelain capital," has a rich cultural heritage and is already a popular tourist destination, making the sudden fame of "Chicken Chop Brother" an unexpected event rather than a necessity for attracting visitors [1][12][13] Group 1: Impact of "Chicken Chop Brother" - Li Junyong's popularity has led to his appointment as the cultural tourism ambassador for Jingdezhen, with local authorities taking measures to manage the influx of tourists [8][12] - During the holiday, the number of visitors to Jingdezhen surged, with hotel occupancy increasing by 30% compared to the previous year, and the number of travelers at the North Station rising by 19% [8][12] - The city has seen over 800 million tourists during the National Day holiday in previous years, indicating that it already has a strong tourist base [9][11] Group 2: Challenges and Opportunities - Despite the influx of tourists, there are concerns about traffic congestion and the city's capacity to handle large crowds, which have been highlighted on social media [5][30] - Jingdezhen's tourism strategy may need to evolve to balance its cultural heritage with the demands of mass tourism, as the city faces the challenge of maintaining its image while accommodating more visitors [20][21] - The local government is encouraged to improve public services and infrastructure to better support the growing number of tourists and enhance the overall visitor experience [30]
天水麻辣烫、淄博烧烤、荣昌卤鹅每经记者重访网红城:后网红时代,如何重塑城市经济活力?
Mei Ri Jing Ji Xin Wen· 2025-10-09 15:04
Core Insights - The tourism market is experiencing a continuous recovery, with traditional destinations maintaining popularity while lesser-known cities are emerging as new favorites during the recent holiday season [1] - The article explores how social media and the flow economy have transformed previously unnoticed small cities into popular tourist spots, raising questions about their sustainability and future development [1] Group 1: Tianshui's Transformation - Tianshui, a small city in Northwest China, gained sudden popularity due to a local spicy hotpot, leading to a significant increase in tourist numbers and local business growth [2][4] - The number of hotpot shops in Tianshui has surged to around 1,400, a fivefold increase since the city's rise to fame [4] - Tianshui aims to elevate its hotpot to a recognized regional delicacy and has initiated collective trademark registration and the establishment of an industry association to support this goal [5] Group 2: Economic Impact and Visitor Trends - In 2024, Tianshui is expected to receive 59.5 million tourists and achieve a tourism revenue of 38.3 billion yuan, both showing over 23% growth year-on-year [5] - The city has seen a shift in its visitor demographics, with an increase in tourists from eastern and coastal cities, indicating a broader appeal beyond local regions [5][10] - Tianshui's government has launched initiatives to attract investment, resulting in 253 signed projects with a total investment of approximately 798.63 billion yuan [9][8] Group 3: Zibo's Strategic Shift - Zibo, another city that gained fame through its barbecue, is actively working to diversify its tourism offerings and convert short-term visitor interest into long-term engagement [11][12] - The city has set ambitious tourism goals, aiming to host 65 million visitors and generate over 64 billion yuan in tourism revenue by 2026 [11] - Zibo's tourism revenue and visitor numbers have shown significant growth, with a 12% increase in visitor numbers and a 121.3% increase in revenue in 2024 compared to the previous year [12] Group 4: Rongchang's Challenges and Opportunities - Rongchang experienced a surge in tourism due to a viral local delicacy, but the influx of visitors has led to challenges in sustaining interest and managing market competition [15][16] - The local government has implemented a development plan targeting over 1 billion yuan in output value for its signature dish by 2026, aiming to establish Rongchang as a culinary landmark [17][18] - The city is facing a supply challenge for its local delicacy, necessitating adjustments in production and quality control to meet the growing demand [17]
再访荣昌 从“泼天流量”到“产业增量”
Mei Ri Jing Ji Xin Wen· 2025-10-09 14:21
Core Viewpoint - The article discusses the transformation of small cities into popular tourist destinations through social media and the flow economy, focusing on the case of Rongchang, which has experienced a surge in tourism and economic activity due to the popularity of its local delicacy, "Lu Goose" [2][3][11]. Group 1: Impact of Social Media and Flow Economy - The rise of "internet celebrity cities" has led to the rediscovery of many small cities, with Rongchang being a prime example of how online attention can drive local tourism and economic growth [2][3]. - The article highlights the transition from a peak in online attention to the challenge of sustaining economic growth and local industries in the "post-internet celebrity" era [3][6]. Group 2: Economic Performance and Visitor Statistics - During the "May Day" holiday, Rongchang received 2.345 million tourists, selling 290,000 Lu Geese and generating nearly 2 billion yuan in tourism revenue [11]. - In contrast, during the National Day holiday, the number of visitors dropped to 377,600, although this still represented a year-on-year increase of 165.9% [7][11]. Group 3: Brand Development and Market Challenges - Lin Jiang, the face of "Lu Goose," has shifted from being a mere beneficiary of internet fame to actively developing his brand and expanding into new markets, such as opening a franchise in Leshan [4][6]. - The influx of new competitors in the Lu Goose market has led to price wars, raising concerns about product quality and food safety, which could damage the overall reputation of Rongchang's culinary brand [8][9]. Group 4: Industry Transformation and Future Prospects - The local government has initiated a development plan aiming for the Lu Goose industry to exceed 1 billion yuan in output value by 2026, indicating a strategic focus on long-term growth [11][12]. - The success of the Lu Goose brand has spurred investments in related industries, such as feather processing, showcasing a broader economic transformation in Rongchang [12][13].
再访荣昌,从“泼天流量”到“产业增量”
Mei Ri Jing Ji Xin Wen· 2025-10-09 13:58
Core Insights - The article discusses the transformation of small cities into "internet-famous" destinations, focusing on the case of Rongchang, which has leveraged social media to boost tourism and local economy [1][2][4] Group 1: Economic Impact - Rongchang experienced a significant influx of tourists, with 234.5 million visitors during the May Day holiday, leading to a sales figure of 29 million roasted geese and nearly 2 billion yuan in tourism revenue [13] - During the National Day holiday, the number of visitors decreased to 233.13 million, but still represented a substantial economic impact [13] - The local government has set a target for the roasted goose industry to exceed 1 billion yuan in output value by 2026, indicating a strategic focus on sustainable economic growth [13][14] Group 2: Brand Development - The rise of the "Roasted Goose Brother" brand has shifted from a local phenomenon to a national presence, with the opening of a franchise in Leshan, a city known for its culinary competition [4][5] - The brand's strategy includes building a professional online operation team to maintain and convert online traffic into sustainable business [5][7] - The transformation of "Roasted Goose Brother" from a local vendor to a brand ambassador reflects a broader trend of personal branding in the context of regional economic development [7][10] Group 3: Market Dynamics - The initial surge in popularity led to a rapid increase in competitors, with many new vendors entering the market, resulting in price wars that threaten product quality and brand reputation [10][11] - The local association has expressed concerns over the sustainability of such competition, emphasizing the need for regulatory measures to ensure food safety and quality [10][11] - The article highlights the importance of transitioning from a "viral street" to a "brand street" to ensure long-term viability and market order [10][11] Group 4: Cultural Integration - The success of the roasted goose industry has prompted a broader cultural recognition of Rongchang, integrating local heritage elements such as summer cloth and pottery into the tourism narrative [14] - The article raises concerns about the potential marginalization of other cultural elements as the focus remains heavily on the roasted goose, suggesting a need for a balanced approach to cultural promotion [14]
天水麻辣烫、淄博烧烤、荣昌卤鹅 每经记者重访网红城:后网红时代,如何重塑城市经济活力?
Mei Ri Jing Ji Xin Wen· 2025-10-09 12:13
Core Insights - The article discusses the ongoing recovery of the cultural and tourism market in China, highlighting the rise of lesser-known cities as new travel destinations driven by social media and the flow economy [1] - It explores the transformation of these cities from being "internet-famous" to achieving sustainable growth and development [1] Group 1: Tianshui's Success Story - Tianshui, a small city in Northwest China, has maintained its popularity since the viral rise of its spicy hotpot, with visitor numbers remaining high during holidays [2][5] - The number of hotpot restaurants in Tianshui has increased fivefold to around 1,400 since the dish gained fame, indicating a significant entrepreneurial response [2][3] - Tianshui aims to elevate its hotpot to a regional culinary symbol by applying for recognition as a "Chinese Famous Snack" and forming an industry association [3][4] Group 2: Economic Impact and Visitor Statistics - In 2024, Tianshui is expected to receive 59.5 million visitors and generate tourism revenue of 38.3 billion yuan, both showing over 23% growth year-on-year [4] - The city has seen a shift in its visitor demographics, attracting tourists from eastern and coastal regions, indicating a broader appeal [6] - Tianshui has signed 253 investment projects with a total investment of approximately 798.63 billion yuan, showcasing the economic opportunities arising from its newfound fame [8][7] Group 3: Zibo's Strategic Shift - Zibo, another city that gained fame for its barbecue, is actively working to diversify its tourism offerings and avoid being pigeonholed as a single-attribute destination [10][11] - Despite concerns about a decline in barbecue-related tourism, Zibo's key attractions have seen a 12% increase in visitor numbers and a 121.3% increase in revenue in 2024 [11] - The city has set ambitious goals to receive 65 million visitors and achieve over 64 billion yuan in tourism revenue by 2026 [10] Group 4: Rongchang's Transformation - Rongchang, which gained attention through its "Lu Goose" dish, experienced a massive influx of tourists, with 2.34 million visitors during the May Day holiday, leading to significant sales growth [16][14] - The local government has implemented a development plan aiming for over 1 billion yuan in output value for the Lu Goose industry by 2026, indicating a focus on sustainable growth [16] - The city is working to integrate its culinary identity into its urban fabric, promoting itself as a "Lu Goose culinary landmark" [15][16]