东京烘焙职业人原创《中国烘焙匠人店》系列已开启。来 # 听创始人说，说他们精彩的创业故事。 我们希望能够从创始人、主理人的经历中，去记录、去观察、去思考开店这件不容易的事情，我们 相信，这是一种值得探索的事。 【独家采访 · 第 201 家】 当现制烘焙的新鲜体验、冷冻烘焙的产能优势、预制包装的价格红利在市场形成 "三国杀" 博弈，烘 焙行业正迎来效率、体验与成本的终极较量。 而在这片竞争激烈的赛道中，以 "短保烘焙" 为核心标签的 卡尔顿 ，凭借焗蛋糕、蛋皮吐司等多款 年销过亿的爆品站稳脚跟，更以 "营养美一顿" 的战略升级引发行业关注。 从疫情期间的直播转型，到联合百名营养师细化产品线，卡尔顿的每一步都紧扣行业趋势与消费者 需求。 如今，面对同质化竞争与消费升级浪潮，这家品牌如何坚守初心、持续破局？本期专访 卡尔顿创始 人黄秋平 ，听听他的思路与见解。 东京烘焙职业人： 您的个人经历中，哪些因素促成了您投身烘焙行业并创立卡尔顿品牌？ 黄秋平： 我的父亲长期经营罐头食品业务，我自小便在食品加工的环境中耳濡目染，对这一领域积 累了深厚的情感与认知。父亲那一代受时代局限，始终专注于生产代工，未能打造属于自己的品 ...

2025年以来，果汁饮料、肉制品、烘焙食品等多个领域的团体标准发布，这场由消费需求变革引领的产业升级，正推动食品制造业从供给侧展开变革。 消费者需求倒逼行业进化 2025年年初至今，中国食品行业的团体标准出台呈现爆发式增长。从中国标准化协会的《清洁标签产品技术要求》到中国生产力学会的《清洁标签食品通用 要求》，12项标准密集出台。 这些标准的核心在于推动食品制造业向"少添加、可追溯、明示化"的新生态转型。乐源健康高级副总裁郑同建在接受采访时表示："消费者对配料表的关注 已从简单的品牌认知，升级为对全产业链信息的透明化需求。" 食品行业正在掀起一波制定团体标签的浪潮。 11月25日，《清洁标签食品通用要求》团体标准在"2025营养健康食品大会"上发布。12月12日，《椰子水团体标准》也在中国轻工业发展研究中心产业技术 研究院、浙江省饮料工业协会等单位的联合下发布。 多个团体标签标准的发布正在试图改变市场上乱标"100%纯……""0添加"等标签的现象。 消费者在超市比对成分表的场景已经随处可见，食品标签也引起更多消费者关注。"我们的100%果汁系列产品，如100%橙汁、100%水蜜桃汁等等，正是因 为契合了配料表 ...

Core Viewpoint - The article discusses a significant transformation in the global color market, driven by the shift from synthetic petroleum-based dyes to safer, more sustainable bio-based natural pigments, which is expected to reshape industries such as food, beverages, cosmetics, and pharmaceuticals [8][10]. Group 1: Market Transformation - The traditional era of petroleum-based synthetic dyes is coming to an end, with a projected market shift from approximately $2 billion in 2025 to over $4 billion by 2030 for natural food colorants [8]. - This transformation is fueled by increasing consumer health awareness, accumulating scientific evidence, and stricter regulations, leading to a substantial market gap left by the ban on synthetic dyes in regions like the US and EU [8][30]. - Major food companies, including Nestlé and Kraft Heinz, are committing to eliminating artificial colors from their products by 2026 and 2027, respectively, indicating a broader industry shift towards "clean label" products [30]. Group 2: Historical Context and Current Trends - The rise of synthetic dyes began in the mid-19th century with the accidental discovery of mauveine by William Henry Perkin, which led to the commercialization of synthetic dyes [18][20]. - Despite their popularity, synthetic dyes have been linked to health concerns, including potential associations with behavioral issues in children, prompting regulatory scrutiny and consumer demand for safer alternatives [27][28]. - The FDA is set to phase out six major petroleum-based synthetic dyes by the end of 2025, marking a pivotal moment for the industry [29]. Group 3: Technological Advancements - Advances in synthetic biology are enabling the production of high-purity, stable natural colorants through precision fermentation, overcoming limitations of traditional natural pigments [31]. - Companies like Michroma, Chromologics, and Phytolon are leading the way in commercializing bio-based colorants, with significant funding and partnerships to scale production [31][32]. - The focus on reducing carbon footprints aligns with global ESG (Environmental, Social, and Governance) requirements, making bio-based colorants a strategic choice for the future [32]. Group 4: Future Outlook - The transition from petroleum-based to bio-based colors represents not just a material change but a systemic reconfiguration of safety, sustainability, and aesthetic expression in the industry [38]. - The article emphasizes the importance of collaboration across the supply chain to innovate and develop comprehensive solutions for natural colorants [35][36]. - The ongoing shift is seen as an unprecedented opportunity for companies that can adapt quickly to the new standards and consumer preferences [40][41].

央广网北京12月19日消息（记者谭瑱 周洪）据中央广播电视总台中国之声报道，如今，买食品先 看配料表，早已成了不少消费者的"常规操作"。这时候如果配料表上有一长串添加剂名称，就会让一些 人心里打鼓。因为在不少人看来，"无添加"才更健康。也正因为如此，"清洁标签"如今成了不少产品的 核心卖点。这里的"清洁标签"可不是说食品本身好清洗，而指的是"配料表干净"，不少商家都标榜自家 产品配料表简单、"零添加""少添加"。只要打上这个标签，产品往往能更受消费者青睐。更短的配料表 意味着产品更安全吗？ 如今，配料表干净是不少食品品牌主打的卖点。某商超的一款"清洁标签"蛋挞，售价为16.9元每 盒，比普通蛋挞贵一倍。其强调不添加香精、植物油、植脂末、反式脂肪酸、防腐剂等成分，上线不到 一个月，吸引了5万多人下单。 所谓清洁标签食品，指的是具有配料表简洁，优先使用天然成分，非必要不添加化学合成食品添加 剂，加工过程简洁、透明，标签信息通俗易懂等特征的食品。上海市食品安全研究会专家组成员刘少伟 告诉中国之声记者，对于"清洁标签"的具体标准，国内外没有普遍共识，它更像是一种理念，强调不使 用非必需的添加剂。 刘少伟表示："'清洁 ...

转自：中国妇女网 如今，配料表干净是不少食品品牌主打的卖点。某商超的一款"清洁标签"蛋挞，售价16.9元/盒，比普通 蛋挞贵一倍，其强调不添加香精、植物油、植脂末、反式脂肪酸、防腐剂等成分，上线不到一个月，吸 引了5万多人下单。 所谓"清洁标签"食品，指的是具有配料表简洁，优先使用天然成分，非必要不添加化学合成食品添加 剂，加工过程简洁、透明，标签信息通俗易懂等特征的食品。上海市食品安全研究会专家组成员刘少伟 告诉记者，对于"清洁标签"的具体标准，国内外没有普遍共识，它更像是一种理念，强调不使用非必需 的添加剂。 （来源：中国妇女网） 科信食品与健康信息交流中心主任钟凯表示，我国建立了一整套食品添加剂管理制度，对食品添加剂从 风险评估、标准制定到生产、使用等各环节实施严格监管，消费者无需"谈添加剂色变"。 不少消费者认为配料表越短食品越"干净"。对此，钟凯表示，这是一个常见误区。 钟凯：让配料表比较短有很多的办法，比方说它用一个复合的配料，里面比如说它有10种添加剂，但是 标配料表的时候，它可能就是一个复合配料。还有如果是同类型的产品，实现同样的工艺目标情况下， 通常来讲是用的添加剂的品种越少，它的总量是越多 ...

钟凯：让配料表比较短有很多的办法，比方说它用一个复合的配料，里面比如说它有10种添加剂，但是 标配料表的时候，它可能就是一个复合配料。还有如果是同类型的产品，实现同样的工艺目标情况下， 通常来讲是用的添加剂的品种越少，它的总量是越多的。 记者调查发现，市面上的"清洁标签"食品，价格通常比普通同类产品高出不少。在电商平台上，不少宣 称0防腐剂、配料表干净的"清洁标签"黄桃罐头，价格几乎是一些普通黄桃罐头的两到三倍。 钟凯指出，有些食品本身的制作工艺就决定了配料表能很简洁，商家却借"清洁标签"搞营销噱头，消费 者选购时还需理性看待。 更少添加剂的"清洁标签"食品是否意味着更安全、更营养？刘少伟解释，这之间没有因果关系。他表示 适量添加的食品添加剂不仅能保障食品的品质，还能有效消除食品制作过程中产生的有害物质。 刘少伟："清洁标签"这个词和我们的食品的营养、安全是不能画等号的。适当的食品添加剂能够让我们 的食品更加营养、安全。比如说油，如果不加抗氧化剂，它遇到氧气就会氧化，就会产生很多的致癌 物。所以说并不是不加食品添加剂就一定健康。 科信食品与健康信息交流中心主任钟凯表示，我国建立了一整套食品添加剂管理制度，对食 ...

Core Viewpoint - The article discusses the rising trend of clean label products in the food and beverage industry, highlighting consumer demand for transparency in ingredient lists and the proactive steps taken by brands and retailers to meet this demand [3][10][12]. Group 1: Clean Label Trend - Clean label products are gaining traction, with retailers like Hema and Walmart launching their own clean label certified products [4][14]. - Hema's first clean label egg tart received over 50,000 orders, indicating strong consumer interest [8][16]. - Brands such as Yili's "Yizhi Niu" have obtained clean label certifications, addressing consumer concerns about meat safety and quality [9][35]. Group 2: Consumer Insights - A report by Ipsos and Xiaohongshu reveals that keywords like "clean ingredient list" and "clean label" are trending among consumers, who prioritize fresh, additive-free ingredients [10][12]. - Innova's report indicates that nearly three-quarters of consumers reconsider their purchases based on ingredient lists, preferring simple and recognizable components [12]. Group 3: Industry Standards and Certifications - The industry has seen the establishment of multiple clean label group standards, including those from the China Standardization Association and the China Food Industry Association [9][18]. - As of November, the clean label certification has been implemented in various product categories, including dairy, meat, and condiments [28][34]. Group 4: Retailer Initiatives - Retailers like Dingdong Maicai and Tmall Supermarket have created "clean ingredient" sections, showcasing products with transparent ingredient lists [20][22]. - Walmart's self-owned brand "Wojixian" emphasizes simple ingredients and freshness, aligning with the clean label trend [16][18]. Group 5: Brand Responses - Brands are actively seeking clean label certifications to enhance their market appeal, with many already benefiting from early adoption [26][27]. - The clean label trend is seen as an opportunity for innovation, particularly for mid-to-high-end products, as it aligns with consumer preferences for healthier options [51][52].

清洁标签出现的背后，是对配料表日渐重视的消费者。去年，益普索和小红书联合发布的《小红书食品 饮料行业洞察报告》显示，"配料表干净的""清洁标签"等关键词在小红书热度飙升，真材实料、原料新 鲜、无添加、无防腐剂等，是消费者购买产品时更看重的原料特点。 消费者在购买食品时会更加关注配料表，这一点从品牌今年发布的各项举措中也初见端倪，有的品牌虽 然没有推出清洁标签产品，但是也把"配料干净""减少加工""避免使用添加剂"等写在了宣传页面上。叮 咚买菜、天猫超市等商超品牌还设置了"配料干净"专区，以叮咚买菜为例，产品旁标注了更加具体的配 料表信息，如酸奶是"不加增稠剂"，米酒是"0蔗糖配方"…… 商报讯(记者黄诗睿)近期，盒马上线国内首款打着清洁标签的蛋挞，售价16.9元4只，其强调不添加香 精、植物油、植脂末、反式脂肪酸、防腐剂等成分，上线不到一个月，吸引了5万多人下单、回头客 7000多人。眼下，随着消费者对食品配料表逐渐重视，令食品行业对清洁标签的关注持续升温，不少品 牌正在积极跟进，"清洁标签"也成为食品品牌新卖点。 清洁标签的概念，最早起源于上世纪80年代的欧洲，但在国内应用较少。今年3月，市场调研机构 In ...

Core Insights - The article discusses the year-end review of the beverage market, focusing on the top 100 new products from December 2024 to November 2025, and compares them with the same period from the previous year to identify trends and shifts in the market [1][4]. Summary by Sections Overview of the Year-End Review - The year-end review will analyze the top 100 new beverage products and their market performance over the specified period, highlighting new trends and shifts in consumer preferences [1]. Data Collection and Methodology - The data for the top 100 products is sourced from the "马上赢" brand CT and various models, covering a wide range of retail channels across major cities in China [3]. - The selection criteria for the top 100 products exclude private label products and multi-pack items, focusing solely on individual SKUs based on sales revenue [1][2]. Market Performance Analysis - The beverage market is categorized into ten subcategories, including packaged water, functional drinks, dairy drinks, ready-to-drink tea, and more [4][5]. - The analysis reveals that dairy drinks are the only category exceeding 20% market share, while ready-to-drink tea, functional drinks, and carbonated beverages also hold significant shares [8]. Year-on-Year Comparison - A comparison between the two periods shows that the market share of dairy drinks has decreased by approximately 2%, with a sales growth decline of over 13% [13]. - Functional drinks and ready-to-drink juices have shown positive growth, while traditional categories like carbonated drinks and Asian traditional beverages have experienced declines [12][13]. New Product Trends - The top 100 new products for the current year show a significant increase in non-refrigerated ready-to-drink juices and sweetened ready-to-drink teas, while categories like sugar-free ready-to-drink tea and sports drinks have seen a reduction in new product entries [19][14]. - Notably, the top brands include "元气森林" and "康师傅," each with multiple products in the top rankings, indicating strong competition and innovation in the beverage sector [19][22]. Pricing and Specifications - The average price per 100ml for new products varies across categories, with non-refrigerated ready-to-drink juices and sweetened ready-to-drink teas generally priced higher [28]. - The distribution of product specifications indicates a growing preference for larger packaging sizes, reflecting changing consumer consumption patterns [25]. Launch Timing Insights - The timing of new product launches has shifted, with a noticeable increase in products launched in February and March compared to the previous year, suggesting a trend towards earlier market entry [31].

Group 1 - The core trend in the frozen food market is the rise of "clean label" products, which focus on transparency and health, with companies actively pursuing certifications to enhance their market competitiveness [1][2][4] - Companies like Sanquan Foods and Qianwei Yangchun have recently launched products with clean label certifications, indicating a shift towards using natural ingredients and reducing artificial additives [1][2] - The clean label concept originated in Europe and aims to simplify food labels, making it easier for consumers to understand the ingredients and avoid industrial additives [2][4] Group 2 - The global clean label market is projected to grow from $50.26 billion in 2024 to $56.59 billion in 2025, with a compound annual growth rate (CAGR) of 12.6%, reflecting increasing consumer demand for healthier food options [3] - Over a quarter of global consumers consider purchasing clean label foods as a key way to achieve a healthy diet, emphasizing the importance of ingredient quality and the avoidance of additives [3] - Regulatory frameworks are being established in China to define and standardize clean label products, which may help companies navigate the market and meet consumer expectations [4] Group 3 - Companies are recognizing the need for differentiation through clean label certifications, but smaller enterprises may struggle to effectively communicate this value to consumers [4] - The focus on clean labels should not overshadow the fundamental need for products to be appealing and meet consumer demands for taste and quality [4][5]