据21财经，近日，京东集团开始以百万年薪高调招聘短剧运营岗位。为吸引顶尖人才，京东为该领 域核心岗位开出了45K—70K的月薪标准(20薪制)，折算年薪可达90万—140万元。 招聘要求上表示，根据短剧市场内容流行趋势，建设短剧IP、剧本的分级体系，提升生产资料采买效 率，为好剧数量负责。此外，京东还要求，该职位结合不同短剧内容类型，对用户画像及用户路径深 度分析，协同推荐/产品等多方团队，共同完成业务增长目标。 ...

B站觉醒计划说明 因为账期长、活变少而睡不着觉的动画公司老板们，终于又有了新的"去焦虑"方向，等待在动画短剧行业打一场"千番大战"。但在这条看似蓝海的赛道 上，跃跃欲试的入局者或许该先思考：观众真的足够支撑千帆竞发吗？ 平台放养 要理解动画短剧，得先看看它在平台生态中的真实处境。 "是否要All in这片死亡蓝海？" "动画行业不赚钱"在业内早已心照不宣，可动画人想搞钱这件事，却从未因为行业不赚钱而停过。虽说大家嘴上嚷嚷着"做动画不赚钱"，但他们爱跟风的 嗅觉，依然敏锐得很。 "动画短剧"已然成了今年圈内最热门的搞钱手段，近几个月，内容平台的各种会议上，总有那么几部短剧作品不断上台分享，告诉大家动漫短剧有多赚 钱，成本可以多低。无论是B站披露的"动画短剧已实现单月千万级流水，季度环比增速近140%"，还是有内容制作方表示过的某动画短剧单部总收益突破 800万元等消息，都引得不少动漫从业者纷纷动了心，准备涌入这个看似充满机遇的新赛道。 | | | ■原标题材 | 关于"觉量计划" ... 顔式内容説明 | | | --- | --- | --- | --- | --- | | 对象 | 合作内容 | 合作模式 ...

截止到2024年12月，我国的微短剧用户规模已高达6.62亿，在整个网民群体中占比59.7%。与之相应的，微短剧的市场 规模也高达504亿元，已超越同年电影票房总额。 但就是这样一个让所有人垂涎的市场，或许要在2025年迎来自己的"版本大更新"了。 快手关停短剧小程序 腾讯上线短剧小程序 值得一提的是，除快手外，近期腾讯在短剧赛道中也有自己的新动作。 据悉，近日腾讯在推出"火星观剧"这一短剧小程序后，还上架了一款叫做"短剧"的小程序，并将"全网口碑免费好剧"这 句话当作了自己Tag。 据悉，近日新腕儿短剧社群通知显示，快手今后将关停短剧小程序相关业务，且相关小程序任务也将直接下架。 在此之后，新腕儿短剧社工作人员曾向快手短剧相关人士求证"关停信息"真伪，并得到了上述通知属实的回应。 事实上，本轮关停决定并非快手第一次对"短剧类目"出手。 像是快手黑板报就曾发布公告，表示快手在今年5月、6月分别拦截、整改、下架了违规微短剧近百部、百余部，且先 后处置了60余个、90余个违规账号。而针对此后快手官方决定关停小程序相关业务的决定，相关文章则将原因放在 了"免费短剧兴起，付费短剧势微""发展原生端"的身上。 从这一思 ...

从盘面上看，油气开采及服务、石油加工贸易、可燃冰、燃气、页岩气等能源板块今日涨幅居前。首华 燃气（300483）表现亮眼，午后直线拉升至"20CM"涨停；准油股份收获5天5板。 消息面上，据新华社消息，当地媒体报道称，美国总统特朗普17日晚告诉其高级别助理，他已批准美军 对伊朗的打击计划，但暂不下达最后命令，以观察伊朗是否会放弃核项目。 今日，A股三大指数调整。截至收盘，上证指数跌0.79%，深证成指跌1.21%，创业板指跌1.36%。全市 场成交额12808亿元。 油气股大涨 今日午后，同花顺油气开采及服务板块大幅拉升。 | | | 油气开采及服务 1528.57 5.09% | | C | | --- | --- | --- | --- | --- | | 成分股 | 基金 | 简况(F10) | 资金 | 板块分析 新闻 | | 首华燃气 300483 | | 13.38 | +20.00% | +43.10% | | 首板 最终涨停13:16 | | | | | | 通源石油 | | 8.24 | +11.35% | +95.26% | | 300164 | | | | | | い アナイスセン | ...

预计到2027年，我国微短剧市场规模将超过1000亿元。 但同时，此次《麒麟》剧集的争议性内容也说明，在短剧庞大的数量基础下，微短剧内容仍存在平台监管不到位的情况。《中国微短剧行业发展白皮书 （2024）》预估，2024年我国微短剧市场规模达504.4亿元，同比增长34.90%。预计到2027年，我国微短剧市场规模将超过1000亿元。在此规模趋势下，微 短剧内容把控需要制作方、平台方、宣发侧，以及监管层多方共同努力。 这一乱象反映出短剧行业诸多问题。一方面，创作者为博眼以荒诞情节吸引流量，忽视文艺创作应有的价值导向。另一方面，制作方存在"赚快钱"思维，只 注重短期利益，不打磨剧本、不提升质量。同时，行业审核与平台监管机制存在漏洞，未能及时拦截这类离谱内容上线，纵容了不良创作倾向的发展。 目前，各平台均已将《麒麟》下架处理。一位行业人士对记者表示，短剧行业在监管政策收紧的趋势下，内容把控制度仍需更加成熟。自2020年12月国家广 播电视总局发布《关于网络影视剧中微短剧内容审核有关问题的通知》，到2024年11月，广电总局网络视听司针对"霸总"微短剧发布管理提示，微短剧多元 化、精品化的定位逐渐明确。当时即有短剧 ...

2021 年，中文在线在国内开始布局短剧赛道，是短剧模式的开创者之 一。众多由公司旗下小说改编的短剧作品上线播出获得优异表现，如《全 家偷听我心声杀疯了，我负责吃奶》《世子凶猛》《牧神记之延康变法》 《照亮我温暖我》《至尊神皇》《傅总夫人也有马甲》《爱你是我的秘密》 《替嫁千金除三害》等等众多作品。 2、公司在海外短剧如何布局？有哪些优势？ 根据 SensorTower 数据显示，2025 年第一季度全球短剧应用的总内购 收入达 6.94 亿美元，同比增长近 400%；总下载量达 3.7 亿次，同比增长 600%。海外短剧市场正呈现出爆发式倍数的增长。 证券代码：300364 证券简称：中文在线 中文在线集团股份有限公司 投资者关系活动记录表 编号：2025-002 | | □特定对象调研 □分析师会议 | | --- | --- | | 投资者关 | □媒体采访 □业绩说明会 | | 系活动类 | □新闻发布会 □路演活动 | | 别 | □√现场参观 | | | □其他 | | | 人寿资产、泰康资产、华安基金、景顺长城、华泰柏瑞、天弘基金、新华 基金、国寿安保、融通基金、广发基金、博时基金、金信基金、中 ...

一、DataEye海外微短剧热榜 本期（5月26日-6月1日）DataEye海外微短剧热榜，《Spark Me Tenderly》登顶；《Move Aside! I'm the Final Boss》稳居第二；新剧《Woke Up Married to My Crush》位列第三。 具体来看，榜首《Spark Me Tenderly》热值达510.1W，是榜单中唯一一部热值超500W的微短剧，该剧已经连续多期闯入海外微短剧热榜TOP3，每周热值 增长均超450W，累计热值达3928.5W。 榜二《Move Aside! I'm the Final Boss》热值近460W，热值断层领先。 本期DataEye海外微短剧热榜中，新剧数量较上期略有下降，但新剧热值总量较上期出现大幅提升。从数量上来看，本期共有5部新剧上榜，其中1部为译 制剧，4部为英文本土剧。从热值来看，5部新剧热值均超84W，其中本期有2部新剧闯入TOP5，新剧《Woke Up Married to My Crush》热值达354.9万，位 居第三，新剧《Fired, Framed and Fierce》热值达329.5万，位居第四。 从热值情况 ...

Core Viewpoint - The competition in the short drama market is intensifying, with Hongguo achieving remarkable growth and dominating the industry, while Hemama Theater faces increasing challenges and potential user attrition due to widening market gaps [1][3][5]. Group 1: Market Position and Performance - As of March 2025, Hongguo's monthly active users exceeded 173 million, while Hemama Theater's reached 41.67 million, indicating a significant gap that has widened over time [3][5]. - Hongguo's revenue capabilities are highlighted by a monthly revenue share exceeding 500 million, with over 10 copyright partners generating over 10 million each in a month, showcasing its strong monetization ability [3][5]. - Hemama Theater's recent highlights include the release of a short drama starring Liu Xiaoqing, but it lacks blockbuster hits, making it difficult for the audience to remember its presence [5][3]. Group 2: Challenges Faced by Hemama Theater - Hemama Theater is experiencing a stark contrast in resource endowments compared to Hongguo, as it lacks the backing of a major player like ByteDance, which provides significant advantages in user acquisition and cost efficiency [9][20]. - The content ecosystem disparity is evident, with Hongguo having launched over 15,000 short dramas and maintaining a high release rate, while Hemama Theater struggles with content quantity and update speed [17][19]. - Hemama Theater's mixed monetization strategy of "free + ads + membership" contrasts with Hongguo's focus on free and ad-supported models, leading to structural disadvantages in profitability [17][19]. Group 3: Strategic Directions for Hemama Theater - To survive, Hemama Theater must explore differentiated content to avoid the prevalent content homogeneity in the market, focusing on unique and recognizable productions [33][45]. - Expanding revenue structures beyond advertising and subscriptions is crucial, with potential in brand-customized dramas and collaborations with government entities for stable income sources [36][40]. - Building ecological partnerships, such as the "Hemama Partner" initiative, is essential for resource sharing and strategic alliances to compete against larger players [41][45]. Group 4: Market Growth Potential - Despite challenges, the overall growth trajectory of the short drama market offers Hemama Theater opportunities for user and revenue expansion, with projections indicating a market size nearing 91 billion RMB by 2027 [27][30]. - Hemama Theater's connection to state-owned enterprises may provide advantages in policy support and content compliance, especially in a tightening regulatory environment [30][27]. - The potential for international expansion through platforms like DramaBox could allow Hemama Theater to tap into overseas markets, diversifying its content and revenue streams [43][45].

Group 1: Market Overview - In April 2025, the total download volume of short drama apps in overseas markets reached approximately 100 million, with a month-on-month increase of about 5.03 million downloads [1] - Estimated in-app purchase (IAP) revenue for April is approximately $126 million, reflecting a month-on-month growth of about $6 million [1] - The overseas micro-short drama market has shown signs of recovery since February, with both downloads and revenue surpassing 100 million in April [1] Group 2: Regional Analysis - In April 2025, the highest download volume for overseas short drama apps came from other regions (non-key regions) at approximately 34.73 million downloads, followed by Latin America with 28.18 million and Southeast Asia with about 22.85 million [4] - The United States remains the best-performing region for IAP revenue, generating approximately $61.16 million, accounting for 49% of total overseas micro-short drama app revenue [7] - In Japan, while download volume increased to approximately 2.27 million, revenue saw a slight decline due to a shift from paid to free apps amid economic challenges [12] Group 3: Revenue Insights - In April, the estimated IAP revenue from Southeast Asia was about $11.85 million, ranking third, while the revenue from other non-key regions was approximately $23.23 million [7] - The revenue growth in South Korea is notable, with an increase in IAP revenue despite a decline in download volume, indicating strong user engagement and willingness to pay for membership services [14] - Latin America experienced significant growth in both downloads and revenue, attributed to a young population and the popularity of free short drama apps [20] Group 4: Advertising and Content Trends - The number of advertising materials for overseas short dramas reached approximately 500,000 in April, marking a month-on-month increase of 9.3% and a year-on-year surge of 10 times [22] - The number of participating overseas short drama apps increased to 274 in April, reflecting a 15.6% month-on-month growth and a twofold increase compared to the previous year [26] - Emotional themes accounted for the largest share of advertising materials, with approximately 370,000 pieces, representing 22.7% of the total [29] Group 5: Popular Titles and Trends - The top three overseas short drama apps by advertising material in April were NetShort, DramaWave, and DramaBox, with 90,000, 87,000, and 67,000 materials respectively [36] - The most popular short drama in April was "The Missing Master Chef," achieving a high heat value of 20.78 million, followed by "Falling for a SUPERSTAR" and "CEO Wants My Little Rascal" [42] - The trend indicates a strong preference for urban emotional themes, with 15 out of the top 20 dramas falling into this category [44]

"入场微剧，观众喜欢看。我说的这个微剧指的是竖屏，每集大概1-3分钟，40集到120集，可能还有更多。这个品类太特殊了，它不是电视、电影技术诞 生的作品形态，而是移动互联网、移动端，加上背后的人工智能技术，共同影响诞生的一种颠覆性的作品形态。虽然现在这个作品形态在某些方面看着不 高级，但事物都是变化的，将来会高级起来的。包括现在如日中天的网剧也是这么起来的。不但爱奇艺要进入这个领域，我也希望更多制作公司和平台一 起加入这个赛道。"4月23日，爱奇艺世界大会上，爱奇艺创始人、CEO龚宇讲话的第一部分就是关于微短剧的，足见爱奇艺对短内容的重视程度。 2025年，对长视频平台是重要的一年，今年是长视频平台加强短内容建设，夯实"短剧基建"的一年。 据《2024年中国微短剧产业研究报告》显示，2024年我国微短剧市场规模已达505亿元，首次超过电影票房规模，预计2025年市场规模将达634.3亿元、 2027年达856.5亿元。与此同时，数据显示截至2024年底，微短剧用户规模已达6.62亿。 短剧行业的高速发展、市场规模进一步扩大，无不侵蚀和冲击着长剧市场。多方数据显示，当下的视频用户注意力迅速缩短、影视创作提速减量 ...