研学游

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武汉天河机场暑运迎送旅客近600万人次
Chang Jiang Shang Bao· 2025-09-01 23:59
Group 1 - The core point of the article highlights the significant performance of Wuhan Tianhe Airport during the 2025 summer transportation period, with a total of 41,500 flight takeoffs and landings and 5.953 million passengers served [1] - The airport achieved a peak daily passenger volume of 103,700 on one day and recorded 10 days with over 100,000 passengers [1] - Tianhe Airport became the first airport in Central China to surpass 1 million inbound and outbound passengers in 2025, achieving this milestone 49 days earlier than in 2024 [1] Group 2 - The summer travel demand was characterized by diverse travel types, including study tours, family trips, and summer vacations, with high passenger loads on domestic routes to cities like Chengdu, Guangzhou, Shanghai, and Beijing [1] - The airport's international and regional routes also showed strong performance, with flight load factors steadily increasing for routes to the US, Southeast Asia, and Japan/Korea [1] - Tianhe Airport plans to enhance its international network by launching direct flights to Moscow and Phnom Penh in September 2025 [1][2] Group 3 - During the summer transportation period, Tianhe Airport improved its weather monitoring and flight scheduling, achieving an average takeoff punctuality rate of 83.32% and an average release punctuality rate of 90.52%, both exceeding the national average for major airports [1] - The airport currently operates 20 international and regional passenger routes, with 185 inbound and outbound flights weekly, covering destinations in Asia, Europe, North America, and Oceania [2] - As of August 25, 2025, over 72,000 foreign travelers from more than 160 countries and regions entered through Tianhe Airport, with 39,000 benefiting from visa-free and transit visa-free policies, marking a 54.4% year-on-year increase [2]
在“行走的课堂”读懂山河
Ren Min Ri Bao Hai Wai Ban· 2025-08-31 22:47
Core Viewpoint - The article highlights the growing trend of educational travel, particularly among families, focusing on historical and cultural sites in China during the summer vacation period. This trend is seen as a way for children to learn about history and culture through immersive experiences [6][7][10]. Group 1: Educational Travel Trends - There is a significant increase in families participating in educational travel, visiting museums, historical sites, and cultural venues during the summer [4][5]. - The concept of "walking classrooms" is gaining popularity, allowing students to learn about history and culture while engaging in activities [4][6]. - Various regions in China, such as Gansu and Zhejiang, are promoting their unique educational travel resources, showcasing local history, culture, and natural beauty [8][9][11]. Group 2: Red Tourism - Red tourism, focusing on sites related to the Chinese Communist Party's history, is attracting many visitors, with families eager to educate their children about the anti-Japanese war and revolutionary history [6][7]. - Notable red tourism sites include the Chinese People's Anti-Japanese War Memorial Museum and the Shanghai Sihang Warehouse Memorial Hall, which have seen increased visitor numbers during the summer [6][7]. Group 3: Technological Integration - The integration of technology into educational travel is becoming more prevalent, with activities such as model assembly and coding workshops being offered [10][11]. - Events like the "AI in Zhejiang" initiative are promoting awareness of artificial intelligence and its applications, enhancing the educational experience for participants [10][11].
“文化游”“研学游”“美食游”人流如织 “跨境游”激发大湾区澎湃活力
Yang Shi Wang· 2025-08-30 02:19
Group 1 - The Greater Bay Area has seen a significant increase in cross-border tourism during the summer vacation, with over 20 million people checked at the Gongbei border checkpoint since July 1, including more than 4.4 million tourists, marking a year-on-year growth of over 25% compared to the summer of 2024, the highest in five years [1] - Cultural tourism activities such as concerts, shopping festivals, and food carnivals in Macau have attracted more mainland visitors, contributing to the rise in cross-border travel [1] - The end of the South China Sea fishing moratorium has led to a surge in seafood availability in Zhuhai, drawing many residents from Hong Kong and Macau to experience local markets and seafood [3] Group 2 - Macau's outbound travel groups to mainland China have become a notable segment of the inbound traffic at the Gongbei checkpoint, with many travel agencies in Macau fully booked for mainland tours before the summer vacation [4] - Local schools in Macau have organized cross-border summer camps for students, focusing on military training and patriotic education activities in mainland China [4] - New attractions and activities, such as the drone light show in Shenzhen celebrating the 45th anniversary of the Special Economic Zone, have also drawn interest from Hong Kong and Macau tourists [6]
选择研学游,该如何避坑
Xin Hua Wang· 2025-08-21 23:36
Core Insights - The rising popularity of research-based travel (研学游) has led to a booming market, but it is plagued by issues such as inflated prices, misleading promotions, and a lack of educational content [1][2][4] Group 1: Market Issues - Many parents report dissatisfaction with research travel programs, citing discrepancies between advertised experiences and actual offerings, leading to complaints and legal actions against providers [2][3] - The lack of standardized pricing for research travel products results in significant price variations, with some programs costing from hundreds to thousands of yuan without clear justification [3][4] - The emergence of non-compliant organizations conducting research travel without proper qualifications has contributed to market confusion and safety concerns [4][5] Group 2: Regulatory Environment - The government has introduced several guidelines and standards to regulate the research travel industry, but enforcement and compliance remain inconsistent [4][5] - The introduction of the "Research Travel Guide" profession aims to clarify the qualifications needed for professionals in this field, yet the absence of unified standards for training and certification persists [5] Group 3: Safety and Quality Assurance - Parents are advised to verify the qualifications of travel agencies before enrolling their children in research travel programs, utilizing national platforms to check for valid licenses [6] - The Ministry of Culture and Tourism has initiated pilot programs to enhance the quality of research travel bases, with selected provinces participating in these efforts [7] - Emphasizing the importance of clear contracts and understanding rights and responsibilities can help mitigate disputes and ensure better experiences for participants [7]
花式遛娃亲子游火热 旅企抢收暑期旺季丨夏游季
2 1 Shi Ji Jing Ji Bao Dao· 2025-08-07 01:07
Group 1 - The overall tourism booking growth during the summer holiday has increased by nearly 38% year-on-year, with an expected 9.53 billion passengers transported by rail and 1.5 billion by air, representing growths of 5.8% and 5.4% respectively [1] - Family travel, particularly "parent-child" trips, has become a dominant force, accounting for over 60% of bookings, with orders for summer cooling and educational trips increasing by over 70% [1][2] - Despite the trend of declining birth rates, spending on children is rising, making it crucial for travel companies to capture this market [1][3] Group 2 - The summer travel market in 2025 is expected to be characterized by "parent-child dominance, in-depth experiences, and structural upgrades" [1] - Various travel products are gaining popularity, including educational tours that combine learning with travel, such as the "Harry Potter School Tour" in the UK and ecological studies in Australia [2] - Domestic educational travel is thriving, with popular destinations like the Forbidden City and Dunhuang experiencing high demand [3] Group 3 - The trend of "emotional value" in travel products is evident, with over 50% of packages being all-inclusive, and products with emotional services seeing a price premium of 25%-30% [4] - Cruise travel is also gaining traction, with a more than 60% increase in bookings for summer cruises, particularly for long-haul overseas cruises, which saw a 120% increase [5] Group 4 - The domestic tourism market is experiencing double-digit growth in both the number of trips and spending, with a projected 56.2 billion trips and total spending of 5.8 trillion yuan in 2024, reflecting a year-on-year increase of 14.8% and 17.1% respectively [6] - The hotel industry is facing intense competition, with average room revenue declining by 8% during the first week of summer, driven by decreased occupancy rates [7] Group 5 - Companies are launching diverse products and activities to cater to the summer travel market, such as the "Alps Snow Festival" in Taicang and various mountain retreat offerings from Club Med [8] - Cross-industry collaborations are becoming a key marketing strategy, exemplified by the partnership between Hong Kong's Ngong Ping 360 and Disneyland to celebrate the latter's 20th anniversary [8]
课堂“搬进”生产车间 上市公司积极切入研学游赛道
Zheng Quan Ri Bao· 2025-08-03 16:12
Group 1 - Companies are transforming their production lines into educational resources, integrating industrial knowledge with hands-on learning experiences [1][2] - SANY Heavy Industry is showcasing its "Lighthouse Factory" in Changsha, allowing students to engage with advanced manufacturing processes and technologies like VR simulations [1][2] - Hunan Hualian Ceramics is creating a unique educational ecosystem by combining traditional craftsmanship with modern design, enabling students to experience and participate in ceramic production [1][2] Group 2 - Hunan Xiangjia Livestock is implementing a full-chain educational approach, demonstrating modern agricultural practices from farm to table, including smart incubation and AI sorting technologies [2][3] - The company reports a significant improvement in hatch rates from 60% to over 95% due to smart incubation systems, and AI sorting can process up to 8 tons of fruit per hour compared to 2,000 pounds manually [3] - The integration of industry and education by these companies serves as a model for fulfilling corporate social responsibility while enhancing educational outcomes, aligning with national policies on industry-education integration [3]
雨林研学、跑马拉松、看“苏超” 各地花式活动“圈粉”游客 夏日出行体验感拉满
Yang Shi Wang· 2025-07-21 12:36
Group 1: Educational Tourism in Hainan - The summer has seen a rise in educational tourism, particularly in Hainan, where unique rainforest projects are attracting more children to explore nature [1][3] - In these rainforest programs, children engage in activities such as exploring the rainforest, protecting it, and learning about flora and fauna, guided by instructors [4] Group 2: Tourism and Events in Wuxi - Wuxi has implemented strategies to convert event traffic into tourism and consumption growth, including free access to 44 A-level scenic spots for visitors during match days [6][10] - Enhancements to visitor experience include themed promotional walls, dedicated access routes, and temporary parking facilities, making Wuxi's cultural tourism a highlight [8] Group 3: Economic Impact of Marathon Events in Liupanshui - The Liupanshui Marathon attracted over 30,000 participants, boosting local tourism and consumption [11][13] - The event featured participants from 16 countries and regions, with local businesses, especially food vendors, experiencing a surge in customers [13][14] - Local cultural creative products, including cartoon-themed items, gained popularity among visitors, further enhancing the economic impact of the event [14]
北京发布10条夏日研学游线路
Ren Min Ri Bao Hai Wai Ban· 2025-07-18 01:13
Group 1 - The demand for family and educational travel has significantly increased with the arrival of summer [1] - The "Summer Study Tour: Exploring Beijing" event was organized by the Beijing Municipal Bureau of Culture and Tourism, featuring 10 themed study tour routes [1] - The event utilized an "experience group + promotion meeting" format to transform cultural tourism resource points into second classrooms for learning [1] Group 2 - The 10 themed study tour routes include various educational experiences, such as technology and science practice, geological archaeology, and cultural heritage [1] - Companies like China Youth Travel Service and New Oriental Culture and Tourism are promoting diverse, age-appropriate family travel products while enhancing service quality [2] - The Beijing Municipal Bureau of Culture and Tourism aims to continuously develop more immersive study tourism products to meet market demand and improve the overall tourist experience [2]
“行走的课堂”遍京城,多彩研学游点亮暑期文化之旅
Bei Jing Ri Bao Ke Hu Duan· 2025-07-14 09:56
Core Viewpoint - Beijing is actively promoting summer research and study tourism products, offering 10 themed routes that integrate technology, history, nature, and culture for immersive learning experiences [3][12]. Group 1: Themed Research Routes - The 10 research routes are designed around specific themes, covering diverse fields such as technology, geology, art, and red education [3][5]. - The "Technology and Scientific Practice Enlightenment Line" includes hands-on experiences at major science venues, allowing participants to engage with concepts in artificial intelligence and aerospace engineering [3][5]. - The "Cave and Ancient Human Geological Archaeology Line" connects various geological and archaeological sites, providing insights into Earth's evolution and human civilization through interactive storytelling [5][6]. Group 2: Immersive Learning Experiences - The design of the summer research programs emphasizes immersive and scenario-based learning, moving away from traditional classroom methods [6][9]. - The "Red Footprints of 'Going to Beijing for the Exam'" line allows students to trace historical events from 1949, transforming historical texts into tangible experiences [6][7]. - The "Natural Secrets and Ancient Villages Exploration Line" combines natural and cultural education, enabling students to explore ancient village architecture and geological features [6][9]. Group 3: Discounts and Promotions - To encourage participation, Beijing's cultural and tourism departments have coordinated various discounts and promotional offers for over 120 cultural and tourism sites [12][13]. - Specific attractions are offering reduced ticket prices for students and teachers, enhancing accessibility to educational experiences [12][13]. - Several scenic spots are providing free admission to high school and college graduates, along with themed activities to celebrate graduation [13].
北京发布暑期文旅系列活动 万余场活动解锁“京彩夏日”
Zhong Guo Xin Wen Wang· 2025-07-11 05:46
Group 1 - Beijing's cultural and tourism bureau launched the "Jingcai Summer" series of activities, featuring over 150 summer-themed events, 6,200 premium performances, and 3,800 cultural experience activities aimed at enhancing summer tourism [2] - Various districts in Beijing are offering free admission to attractions for high school and college graduates, including places like Yunju Temple and Baihua Mountain [2] - The city is promoting summer educational tourism with ten themed routes focusing on historical and cultural experiences, targeting both domestic and international tourists [2][3] Group 2 - The East District introduced ten cultural exploration routes, while the West District hosted the "White Pagoda Cultural Week" and other educational activities [3] - A diverse summer performance market is being developed, with 45 performances and 12 art summer camps aimed at youth, alongside various high-quality theatrical productions [3] - The city is integrating multiple entertainment formats under the "Cultural Tourism+" initiative, including night markets and outdoor movie screenings, to enhance summer experiences [3][4] Group 3 - Beijing is focusing on improving visitor experiences by extending opening hours at certain attractions and museums, and implementing convenient entry measures for travelers [4] - A 24-hour comprehensive service center is being enhanced to provide one-stop services for inbound tourists [4] - The cultural and tourism bureau advises tourists to take precautions against heat and ensure safety during their travels [5]