冬日的北京寒风凛冽，王府井喜悦购物中心里却是人气爆满的火热景象：1万多平方米的"二次元主题街 区"人头攒动，不少商店门前排起长队，年轻人兴奋地抽取盲盒、交换"谷子"。 由"北京新燕莎金街购物中心"升级改造而来，王府井喜悦购物中心自2023年底亮相以来，迅速成为"Z世 代"消费者追逐的潮流新地标。 "我们引入国潮文化、二次元、独立主理人品牌，打破传统商场'老旧'的刻板印象，营造年轻、时尚、 潮流的体验空间。"王府井喜悦购物中心总经理助理张孟久说，今年以来商场销售额和客流显著提升。 AI制图 不少人注意到，有着"互联网原住民"之称的"00后"，近来有一部分人开始从线上消费转战线下逛街了。 "二次元街区"成为城市新地标，IP联名快闪活动人气火爆，商场变身融合社交、文化、购物的生活"体 验场"……记者走访发现，多地商场正通过焕新改造吸引年轻客群，寻求突围。 中国百货商业协会调查显示，2024年，66％的受访企业表示调改升级事件同比增多。什么样的"爆改"， 能真正赢得消费者青睐？ 当前，不少传统百货正通过提升"IP浓度"、打造二次元业态等方式，吸引年轻消费者"重返商场"。 2024年，我国限额以上零售业单位中，百货店、 ...

新华社北京11月24日电 题："00"后为啥又开始爱逛街了？ 新华社"新华视点"记者王雨萧、李晓婷、张斌 不少人注意到，有着"互联网原住民"之称的"00后"，近来有一部分人开始从线上消费转战线下逛街了。 "二次元街区"成为城市新地标，IP联名快闪活动人气火爆，商场变身融合社交、文化、购物的生活"体验场"……"新华视点"记者走访发现， 多地商场正通过焕新改造吸引年轻客群，寻求突围。 中国百货商业协会调查显示，2024年，66%的受访企业表示调改升级事件同比增多。什么样的"爆改"，能真正赢得消费者青睐？ 传统商场变得时尚、轻盈 冬日的北京寒风凛冽，王府井喜悦购物中心里却是人气爆满的火热景象：1万多平方米的"二次元主题街区"人头攒动，不少商店门前排起长 队，年轻人兴奋地抽取盲盒、交换"谷子"。 王府井喜悦购物中心里，年轻人在二次元商店排队购买商品。（受访者供图） 由"北京新燕莎金街购物中心"升级改造而来，王府井喜悦购物中心自2023年底亮相以来，迅速成为"Z世代"消费者追逐的潮流新地标。"喜悦 的二次元商店特别集中，我和朋友几乎每周末都来买IP周边。""00后"女生齐玥含说。 "我们引入国潮文化、二次元、独立主理人 ...

多渠道线索统一归集 一、核心定位：外呼系统是多渠道营销的 "协同中枢" 在线外呼系统在多渠道营销中的核心价值，是打破 "渠道孤岛"，实现 "流量 - 数据 - 转化" 的全链路贯通—— 将电话渠道与线上（官网、APP、社 交媒体）、线下（门店、展会）等渠道深度联动，通过统一数据管理、精准触达跟进、跨渠道协同赋能，解决多渠道营销 "流量分散、转化断 层、客户画像模糊" 三大痛点，推动营销效率与转化率双重提升。 渠道专属触达策略适配 （二）数据互通：构建统一客户画像，赋能 "精准化" 营销 外呼与线下渠道的协同落地 跨渠道数据融合，完善客户标签体系 数据驱动渠道效果分析 二、在线外呼系统支撑多渠道营销的四大核心路径 （一）渠道整合：聚合全渠道流量，实现 "一站式" 跟进 核心逻辑：对接官网表单、APP 注册、微信公众号留资、线下展会登记等全渠道线索来源，自动同步至外呼系统，生成统一客户档案，避 免线索分散在不同平台导致的遗漏； 落地功能：支持 API 接口对接主流营销平台（抖音、小红书、百度推广），线索实时导入并自动去重（按手机号 / 身份证号），某电商品牌 接入后，线索遗漏率从 25% 降至 3%； 协同价值： ...

Core Viewpoint - Company is enhancing its product offerings and marketing strategies to strengthen its market position in the meat products sector [1] Group 1: Product Development - Company has established a meat products division by recruiting industry professionals [1] - New products such as juicy grilled sausages and vacuum-packed meatballs are being launched [1] - The company aims to continuously extend its product line [1] Group 2: Distribution and Sales Strategy - Company is optimizing distributor services to improve collaboration and satisfaction with clients [1] - There is a focus on enhancing the market penetration and quality of distribution [1] Group 3: Marketing and Consumer Engagement - Company is leveraging new media platforms, particularly targeting younger audiences on platforms like Xiaohongshu [1] - Marketing strategies include using influencers and everyday users to promote new products through food notes [1] - Video marketing is being conducted on platforms such as Douyin and WeChat, alongside offline media strategies like elevator advertisements for broad coverage [1]

智通财经APP讯，迈富时(02556)发布公告，2025年第三季度，集团的AI+SaaS业务收入相较于2024年同 期的增幅约为45%;精准营销服务毛收入相较于2024年同期的增幅约为37%。 集团持续强化AI智能体产品矩阵，正式发布"国际版AI+CDP MA"与"AgentData"两款新产品，并升级推 出"视频营销专家Nora"，进一步拓展了在跨境营销与数据智能决策领域的能力。在AI-Agentforce 中台 2.0基础上，集团进一步打造数据治理与智能体协作能力，增强中台的应用价值，拓宽智能体应用场景; 同时持续加大Tforce 营销领域大模型的训练投入，提升各垂类AI智能体的专业话术生成能力，进一步优 化客户使用体验与营销效果。这些产品通过AI智能体技术提升了AIAgentforce中台2.0支持多场景、多模 态的平台能力，助力企业在全球化运营中实现更高效的数据驱动决策和自动化执行。 ...

今年（2025 年）双十一期间，美妆板块整体表现较为强劲，抖音平台同比增 长达到 20%，天猫平台的实际增长数据约为 8%。尽管天猫的增长略低于预期， 但整体美妆板块仍超过 10%的增长，基本达到了平台的预期。具体到品牌层面， 国际品牌和新国货线表现尤为突出。国际品牌中高端和轻奢线的增长普遍超过 10%，许多品牌甚至达到了 20%以上。而国货品牌中，自然堂、百雀羚、林 清轩、谷雨等非上市公司表现优异，但上市公司中仅毛戈平的数据超过 50%的 增长。 双十一期间，各大电商平台上的订单数量和客单价有何变化？流量结构如何？ 双 11 美护大盘&高端品牌趋势分析专家会 20251116 摘要 2025 年双十一期间，国际品牌在淘天平台表现强劲，中高端和轻奢线 增长普遍超过 10%，部分品牌甚至超过 20%，主要受益于八八 VIP 用 户增长，贡献占比高达 65%，其中国际品牌占比 70%-90%。 国货品牌在抖音平台的预算投入较高，但整体表现逊于国际品牌。自然 堂、百雀羚、林清轩、谷雨等非上市公司表现优异，而上市公司中仅毛 戈平增长超过 50%。 国际品牌在淘系费率约为 15%-20%，抖音约为 25%；国货在抖音费 ...

这一活动是为东方万里行会员开启挑战月活动，前100名达成"报名序位+出行履约"双重条件的会员，可 由东航常旅客系统自动、精准地发放活动专属的积分奖励。 东航数科为大赛开发的系统，实现会员自主报名队列的实时处理，当报名人数达到预设阈值时，模块将 自动激活当月挑战活动。在挑战周期内，模块实时追踪所有报名会员的飞行航段数据，智能筛选达标用 户群体；同时，依托强大的实时计算能力，实现竞赛排名机制的自动化校验、实时化处理与公平化结 算，并实现"任务完成即兑现"的自动化奖励发放。（编辑：张彤 校对：张薇 审核：韩磊） 《中国民航报》、中国民航网 记者钱擘 通讯员周思佚、王兆欣 报道：近日，东航正式推出"攀顶1%大 奖赛"创新营销活动。该活动依托东航常旅客系统，构建新模块打造全新互动平台，标志着东航在业务 敏捷营销与深化用户精细化运营方面迈出关键一步。 ...

Core Viewpoint - The company emphasizes the importance of e-commerce platforms in directly reaching consumers, enhancing brand user accumulation, and achieving precise marketing and repurchase improvements [1] Group 1 - The company has enriched and extended its core product matrix of legumes and flavored nuts, indicating a focus on product diversification [1] - E-commerce platforms are not only sales channels but also play a crucial role in new product dissemination [1] - The synergy between online and offline channels aims to achieve "online voice, offline sales," which enhances product success rates and brand recognition [1]

Core Insights - Mankalon Jewelry Co., Ltd. reported a revenue of 2.164 billion yuan for the first three quarters of 2025, representing a year-on-year growth of 29.30% [1] - The net profit attributable to shareholders for the same period was 102 million yuan, an increase of 32.58% year-on-year [1] - In Q3 2025, the company achieved a revenue of 608 million yuan, with a year-on-year growth of 36.22%, and a net profit of approximately 25.49 million yuan, up 25.33% year-on-year [1] Revenue Breakdown - Online business revenue reached 1.19 billion yuan, a year-on-year increase of 39.34%, accounting for 54.99% of total revenue [2] - Offline business revenue was 974 million yuan, growing by 20.25% year-on-year, making up 45.01% of total revenue [2] Marketing and Management Strategies - The company is enhancing its brand development strategy by leveraging big data to understand consumer needs and investing in product research and development [1] - Mankalon is optimizing its organizational structure by implementing a partner model and project-based teams to improve efficiency across all channels [2] - Sales expenses for the first three quarters were 109 million yuan, with a sales expense ratio of 5.06%, down 1.02 percentage points from the previous year [2] - Management expenses totaled approximately 54.06 million yuan, with a management expense ratio of 2.50%, a decrease of 0.19 percentage points year-on-year [2]

Core Insights - The ability to command brand premium is a crucial indicator of corporate value, driven by consumer trust and unique experiences, with "one product, one code" technology emerging as an effective tool to enhance this capability [1] Group 1: What is "One Product, One Code"? - "One product, one code" refers to assigning a high-standard digital identity to each product, typically presented in the form of QR codes or barcodes, allowing consumers to access product information, engage in interactive activities, or verify authenticity [2] Group 2: Enhancing Brand Premium through "One Product, One Code" - **Building Consumer Trust**: This technology enables brands to provide product traceability and anti-counterfeiting features, enhancing transparency and reducing purchase doubts, leading consumers to pay a premium for trustworthy brands [3] - **Improving Interactive Experience**: Scanning the code can lead to participation in contests, receiving coupons, or unlocking exclusive content, increasing product engagement and emotional connection with the brand [4] - **Precise User Data Collection**: Each scan generates data that brands can analyze to understand consumer preferences and habits, allowing for optimized product design and personalized services, which can justify higher pricing [5] - **Differentiated Competition**: Products with "one product, one code" features stand out in the market, as consumers perceive these brands as detail-oriented and innovative, willing to pay extra for added value [6] - **Reducing Channel Diversion and Counterfeit Issues**: This technology helps brands monitor product flow, preventing unauthorized low-price sales and effectively combating counterfeits, thereby protecting brand image and enhancing premium space [7] Group 3: Practical Considerations in Implementation - **Technical Stability**: Brands must ensure a smooth and responsive scanning experience to maintain consumer goodwill; delays or errors can negatively impact brand perception [8] - **Content Value**: The information behind the code should be engaging; simple advertisements may lead to consumer disinterest, so brands should offer useful information or interactive benefits [10][12] - **Privacy Protection**: Brands must clearly communicate the purpose of data collection and ensure data security to avoid damaging brand reputation and premium capability [12] Group 4: Future Development Trends - As technology evolves, "one product, one code" may integrate with AR and blockchain to provide richer experiences, such as 3D product models or tamper-proof data, enhancing consumer trust and giving brands a competitive edge in premium pricing [12]