据21世纪经济报道，近日，比亚迪集团品牌及公关处总经理李云飞再度回应黑公关、黑水军问题。 李云飞表示，比亚迪从来不拉踩别人，但是很多同行做了很多特别针对别人一个事情，最终体现在了比 如说黑公关的数据。 据21世纪经济报道，近日，比亚迪集团品牌及公关处总经理李云飞再度回应黑公关、黑水军问题。 李云飞表示，比亚迪从来不拉踩别人，但是很多同行做了很多特别针对别人一个事情，最终体现在了比 如说黑公关的数据。 "王（传福）总上个礼拜五（12月5日）称，比亚迪现在是龙头企业，我们要受得了委屈，别人可以欺负 我们，我们就忍着呗。"他说。 他进一步指出，"我们才是树大招风，我们的量很大，我们才是这个行业黑公关黑水军的最大的受害 者，没有之一，这是事实。因为每天我们同事，我们自己都看得到，有很多特别无厘头的。" "但如果说是长期针对比亚迪，不是一次两次，是长期针对比亚迪，诋毁、侮辱，通过虚假不实信息诋 毁我们品牌，我们不能接受"李云飞强调称。 "王（传福）总上个礼拜五（12月5日）称，比亚迪现在是龙头企业，我们要受得了委屈，别人可以欺负 我们，我们就忍着呗。"他说。 他进一步指出，"我们才是树大招风，我们的量很大，我们才是这个 ...

近日，比亚迪集团品牌及公关处总经理李云飞接受了21世纪经济报道的独家专访，再度回应黑公关、黑 水军问题。 21世纪经济报道：汽车行业黑公关事件频出，比亚迪也是受害者，您和团队是如何应对呢？ 李云飞：是，我很认同。我包括我们的管理人员，我们的团队，我们总结下来的话，做好自己的技术， 做好自己的产品，做好自己的品牌。我觉得就长期主义，与公道自在人心。 我觉得大的环境的话还是很多时候是带节奏的。各个平台你去看，但凡诋毁你的，侮辱你的，不时带节 奏的，随随便便动辄转发在上万、几万甚至几十万。那我想问一下这些号，这个流量是谁推的？那如果 说这个是发布信息是他自己推的，我能理解。那如果是别人推的，目的何在？用意何在？我觉得这个是 有问题的。 我后来在网上也讲，我说其实我们比亚迪也是，我们才是树大招风，我们的量很大，我们才是这个行业 黑公关黑水中的最大的受害者，没有之一，这是事实。因为我们每天我们同事，我们自己都看得到，有 很多特别无厘头。 我们在前年、去年，针对好几起案子发起诉讼，因为法务的这个流程非常漫长，举证需要一审、二审， 但目前都取得了阶段性成果。 李云飞：对，因为过去几年，整个中国汽车行业竞争非常激烈。有时候有 ...

Group 1 - The core message emphasizes the importance of safety in the development of Xiaomi's SU7 vehicle, highlighting the use of stringent safety standards in its design [1][3] - Xiaomi's vehicle body incorporates a steel-aluminum hybrid structure, which is part of its commitment to high safety standards [1] - The company aims to achieve exceptional winter range performance for its electric vehicles, further underscoring its focus on safety [3] Group 2 - Lei Jun, the CEO of Xiaomi, has actively responded to rumors suggesting that the company prioritizes aesthetics over safety, asserting that safety is a fundamental aspect of their vehicle design [5][8] - The company is facing criticism and misinformation online, prompting Lei Jun to clarify the company's stance and defend its safety standards [8] - A government initiative is underway to combat black public relations and misinformation in the automotive industry, aiming to create a clearer and more trustworthy environment for automotive development in China [10]

Group 1 - Xiaomi's legal department has completed legal assessments on 16,465 public opinion clues from 2025 to the present, monitoring 231 online accounts and filing civil lawsuits against 92 malicious infringement accounts [1] - The company has initiated 35 lawsuits to assist affected car owners who have been subjected to online attacks, with ongoing monitoring of such infringement behaviors [1] - A recent report highlighted the use of AI-generated content for defamation against several car manufacturers, including Xiaomi, indicating a coordinated effort to undermine their reputations [2] Group 2 - The legal department has gathered evidence from hundreds of accounts and initiated dozens of lawsuits, with multiple cases currently under investigation [2] - A joint action by six departments aims to combat black public relations and online manipulation, requiring platforms to strengthen their control over AI-generated content and online misinformation [2]

Core Viewpoint - Xiaomi is actively pursuing legal action against malicious online activities, including false statements and defamation, to protect its brand reputation and user rights [2][5][6]. Group 1: Legal Actions and Monitoring - Xiaomi's legal department has evaluated 16,465 online sentiment clues and is monitoring 231 accounts, with civil lawsuits filed against 92 malicious infringement accounts [2]. - The company has initiated 35 lawsuits to assist affected car owners facing online attacks, emphasizing a "zero tolerance" approach to online infringement [2][8]. - The legal team is gathering evidence from hundreds of accounts and has initiated multiple lawsuits, with several cases currently under investigation [8]. Group 2: Industry Context and Support - Xiaomi's automotive division has faced significant online hostility, being labeled as one of the most attacked car manufacturers since its launch [5]. - The company supports a nationwide initiative by six government departments to combat online chaos in the automotive industry, which includes addressing illegal profit-making and malicious defamation [5][6]. - The media has highlighted the prevalence of black public relations and online misinformation, which disrupts the healthy development of the automotive sector, particularly in the new energy vehicle market [6][10]. Group 3: User Engagement and Feedback - Xiaomi has opened a dedicated channel in its app community to collect user feedback and provide support for rights protection [3]. - The company encourages a respectful and fact-based online discourse to foster a healthy and orderly internet environment [2].

Core Viewpoint - Xiaomi is actively combating online defamation and malicious rumors against the company and its products, particularly focusing on the automotive sector, where it has faced significant online attacks [1][5]. Group 1: Legal Actions and Monitoring - Since 2025, Xiaomi's legal department has evaluated 16,465 pieces of online sentiment data, monitoring 231 accounts, and has filed civil lawsuits against 92 malicious infringement accounts [1]. - The company has initiated 35 lawsuits to assist car owners who have been unjustly attacked online, demonstrating a commitment to protecting its users [1]. Group 2: Company Response and Public Statements - Xiaomi's CEO Lei Jun expressed support for government efforts to combat black public relations and online harassment, stating that Xiaomi Automotive has become one of the most targeted companies for online attacks [5]. - The company has taken steps to gather user feedback through a dedicated channel in its app community, aiming to provide assistance for rights protection [3]. Group 3: Industry Context - The tactics used against various automotive companies, including Xiaomi, involve AI-generated defamatory content and targeted harassment in comment sections, highlighting a broader issue within the industry [5]. - The company emphasizes that the online environment should not be lawless and calls for a collective effort to foster a healthy and orderly digital space [1].

Core Viewpoint - The CEO of Xiaomi, Lei Jun, expressed support for government actions against online harassment and black public relations targeting Xiaomi car owners, stating that Xiaomi has become one of the most attacked car companies online since the launch of its vehicles [1] Group 1 - Xiaomi has faced significant online criticism and harassment since the launch of its automotive division [1] - The company supports the recent government initiative involving six ministries to combat online harassment and black public relations [1] - Xiaomi positions itself as a victim of these negative campaigns, which have hindered industry development [1]

Core Viewpoint - Xiaomi's automotive division has faced significant online criticism since its launch, with the CEO expressing support for government actions against malicious online campaigns [1] Group 1: Company Response - Xiaomi's CEO, Lei Jun, stated that the company has become one of the most criticized brands online since the launch of its automotive division [1] - The CEO emphasized the need for a clean and fair environment in the automotive industry for sustainable development [1] - Xiaomi views itself as a victim of online smear campaigns and calls for societal efforts to combat black public relations and malicious online activities [1]

Core Viewpoint - The automotive industry is facing significant challenges from malicious online activities, including "black public relations" and false information campaigns, which are harming brand reputations and consumer trust. The recent joint initiative by six government departments aims to address these issues and promote a healthier market environment for the automotive sector [1][5]. Group 1: Company Responses - Lantu Automotive's CEO expressed strong support for the recent regulatory actions, emphasizing the need for competition within a framework of norms to ensure sustainable industry development [1]. - Lantu Automotive's legal department reported that malicious online attacks, including false user experiences and product quality defamation, have been directed against them, leading to legal actions including criminal reports and civil lawsuits [3]. - Ideal Automotive's legal department announced that they are also facing similar malicious campaigns against their upcoming i6 model, with plans to pursue legal action against the responsible parties [4]. Group 2: Industry Impact - The prevalence of "black public relations" in the electric vehicle sector has been highlighted, with reports indicating that NIO has faced over 15,000 instances of false information monthly, resulting in an estimated loss of 2.8 billion yuan based on sales figures [4]. - The actions of malicious entities not only damage brand reputation but also decrease consumer trust, which can adversely affect sales conversion rates and overall market competitiveness [5]. - The joint initiative is expected to foster a more transparent and healthy market environment, benefiting both the automotive industry and consumer rights [5].

Core Viewpoint - The automotive industry is facing significant challenges from malicious online attacks, particularly during new product launches, prompting companies to take legal action to protect their interests [1][2][3] Group 1: Company Responses - Lantu Automotive supports the recent regulatory actions to address online misinformation and is committed to taking necessary measures to ensure healthy competition in the industry [1] - Deep Blue Automotive has documented numerous organized attacks over the past three years, emphasizing the importance of open competition rather than baseless defamation [2] - Ideal Automotive has reported false information targeting its upcoming i6 model, indicating a proactive approach to legal recourse against such attacks [2] Group 2: Impact of Malicious Attacks - The prevalence of "black public relations" has led to significant financial losses for companies, with NIO estimating a loss of at least 2.8 billion yuan due to over 15,000 rumors per month [3] - Malicious attacks undermine brand reputation and consumer trust, negatively affecting sales conversion rates and market competitiveness [3] - The recent regulatory initiative aims to foster a healthier and more transparent market environment, benefiting both the industry and consumer rights [3]