申万宏源发布研报称，维持大麦娱乐(01060)"买入"评级，主要考虑到公司IP业务高增、演出业务稳步扩 张，看好公司在高景气现场娱乐赛道的中长期价值。 演出方面 核心国内演唱会品类稳增，启动向外出海、向上游延伸。FY26H1实现收入13.4亿同比+14.5%;分部业绩 7.5亿，同比+4.7%。利润率下降可能系国际化提前布局+演出内容投资业务的利润率偏低。(1)票务：核 心品类演唱会受制于供给(头部内容供给、场馆饱和等供给限制使得增速有所回落)，大麦平台GMV稳中 有升，需求侧仍然旺盛，抢票用户数同比+17%。现场服务构筑壁垒：为主办方提供一站式解决方案， 大麦演出FY26H1服务演出数量超2500场，场次同比+19%。(2)现场娱乐内容：收入同比+50%。参与主 办/投资多个场大型演唱会(如易烊千玺2025巡回)、音乐节、戏剧、脱口秀，向行业上游延伸。(3)出 海：海外艺人来华演出日益频繁、国内观众跨境观演需求提升，以东南亚和日韩为起点稳步推进中。同 时公司积极布局上游，中短期将邀约全球头部艺人赴亚洲演出。 影视内容业务仍在磨底 电影：FY26H1收入10.6亿，分部业绩0.95亿，半年报明确调整电影投资策 ...

智通财经APP获悉，申万宏源发布研报称，维持大麦娱乐（01060）"买入"评级，主要考虑到公司IP业 务高增、演出业务稳步扩张，看好公司在高景气现场娱乐赛道的中长期价值。 申万宏源主要观点如下： 业绩表现 FY26H1(截止25年9月30日六个月)公司收入40.5亿，同比增长33%;归母净利润5.2亿，同比增长54%(此前 已预告净利超5亿);经调整ebita5.5亿，剔除掉FY25H1单笔1.6亿金融资产减值拨回的影响，FY26H1同比 增长14%。 IP业务表现 管理效率有所提升，投资风险去年已明显释放。管理费用率有所下降，FY26H116.5%，同比-3.1pct。 风险提示 内容和互联网平台监管环境变化风险;项目延期/表现不及预期风险;票务业务不及预期风险;IP衍生品业务 不及预期风险。 IP衍生业务收入同比翻倍：ToB授权业务高增，ToC快速起步中。FY26H1收入11.6亿同比+105%，分部 业绩(毛利-分配至分部的销售费用)2.3亿，同比+44%。利润率下降受锦鲤拿趣关停一次性影响，核心阿 里鱼业务收入同比增速超100%、利润基本实现翻倍。（1）ToB转授权：头部IP优质：三丽鸥家族、吉 伊卡 ...

曲公司 | 市场数据: | 2025 年 11 月 21 日 | | --- | --- | | 收盘价（港币） | 0.82 | | 恒生中国企业指数 | 8919.78 | | 52 周最高/最低 (港币) | 1.37/0.40 | | H 股市值（亿港币） | 244.98 | | 流通 H 股 (百万股) | 29,875.86 | | 汇率（港币/人民币） | 0.9106 | (01060) -IP 收入超一倍增长，演出业务多元探索 报告原因:有业绩公布需要点评 (维持) and of the see and the sere and the server the server the 传媒 2025 年 11 月 24 日 大蔓娱乐 一年内股价与基准指数对比走势: 7939 资料来源：Bloomberg 联系人 张淇元 A0230124080001 zhangqy@swsresearch.com 申万宏源研究微信服务号 相关研究 证券分析师 林起贤 A0230519060002 linqx@swsresearch.com 任梦妮 A0230521100005 renmn@swsresearch ...

上 市 公 司 公 司 研 究 / 公 司 点 评 买入（维持） | 市场数据： | 2025 年 11 月 21 日 | | --- | --- | | 收盘价（港币） | 0.82 | | 恒生中国企业指数 | 8919.78 | | 52 周最高/最低（港币） | 1.37/0.40 | | H 股市值（亿港币） | 244.98 | | 流通 H 股（百万股） | 29,875.86 | | 汇率（港币/人民币） | 0.9106 | 传媒 2025 年 11 月 24 日 大麦娱乐 (01060) ——IP 收入超一倍增长，演出业务多元探索 报告原因：有业绩公布需要点评 一年内股价与基准指数对比走势： -7% 93% 193% 293% HSCEI 大麦娱乐 资料来源：Bloomberg 相关研究 证券分析师 林起贤 A0230519060002 linqx@swsresearch.com 任梦妮 A0230521100005 renmn@swsresearch.com 夏嘉励 A0230522090001 xiajl@swsresearch.com 研究支持 张淇元 A0230124080001 ...

Group 1 - The core event was the launch of a new animation brand and the introduction of a new business segment "IP derivative business" by Maoyan Entertainment at the Golden Rooster and Hundred Flowers Film Festival [1] - The promotion of the family comedy film "Panda Project 2" featured a physical interactive version of the character Panda Huhu, which was created through a collaboration with Yushu Technology [1] - The appearance of Panda Huhu captured significant attention online, quickly trending across multiple platforms, with social media users expressing a desire for mass production of the character [3] Group 2 - The transition from "viewing anticipation" to "desire to own" indicates a shift in audience expectations, as they seek deeper, more interactive connections with their favorite IP characters [4] - The recent World Robot Conference highlighted the popularity of companion robots, with the plush Panda serving as an emotional companion, reflecting changing consumer preferences [4] - Maoyan Entertainment plans to introduce more diverse IP derivative content to meet consumer demands in the future [4]

Core Insights - Cat Eye Entertainment has launched a new animation brand and IP derivative business, marking a significant expansion into the animation and IP market [1][2] - The promotion of the family comedy film "Panda Project 2" showcased the character "Huhu," which has been transformed from a digital entity into a tangible, interactive product, enhancing audience engagement [1] - The company has initiated mass production of plush toys based on the character "Huhu," aiming to create a deeper emotional connection between audiences and their favorite IP characters [1] Group 1 - The new IP-themed retail brand "MmmGoods" has been officially launched, featuring "Huhu" and other diverse IP derivative content for consumers [2] - Cat Eye plans to leverage "Huhu" as a catalyst to explore and develop more quality IPs, injecting new vitality into cultural tourism and consumer sectors [2]

Group 1 - The core event was the launch of a new animation brand and the introduction of the "IP Derivative Business" by Maoyan Entertainment at the "Universal Interest · Dimension Rebirth" conference during the Xiamen Golden Rooster and Hundred Flowers Film Festival [1] - The promotion of the family comedy film "Panda Project 2" featured the new doll IP "Hardcore Version Huhu," which showcased various movements, enhancing the event atmosphere [1] - A collaboration with Yushu Technology transformed the digital character Huhu into a tangible, interactive "entity panda," allowing the audience to experience the film's charm up close [1] Group 2 - In response to audience enthusiasm, Maoyan Entertainment has initiated mass production of the same model panda, indicating a shift from mere viewing to a desire for ownership of companion consumer products [2] - The launch of the new IP-themed retail brand "MmmGoods" signifies a strategic move to connect beloved IP characters with real-life consumer experiences [2] - Maoyan Entertainment aims to continuously explore, develop, and collaborate on high-quality IPs to inject new vitality into cultural tourism and consumer sectors [2]

Core Viewpoint - The report from Zheshang Securities highlights that NetDragon (00777) is expected to perform well in its dual business of gaming and education starting from the second half of 2025, with new game "Code MY" showing promising potential and the education segment benefiting from a market recovery [1] Group 1: Gaming Business - The new game "Code MY" is anticipated to significantly improve the existing gaming business through technological breakthroughs and expansion of the IP portfolio, which is expected to enhance user payment levels [1][3] - The company has a stable cash flow from classic IPs like "Magic Domain," which have a loyal user base, making it easier to develop new games based on these established properties [3] Group 2: Education Business - The North American education equipment market is entering a renewal cycle, which is expected to drive a recovery in the education business, aided by the company's strong market share in international markets [1][3] - AI integration in the education sector is projected to help the company turn around its performance post-public health events [1] Group 3: Live Streaming Business - The group broadcasting model is expected to exceed market expectations due to its focus on female audiences and interactive elements, which can expand the paying audience and increase payment levels [2] - The group broadcasting model has diverse monetization methods beyond traditional live streaming, including IP derivatives and idol creation, which enhance its revenue potential [2] Group 4: Financial Projections and Valuation - The company is projected to have revenues of 4.67 billion, 4.88 billion, and 5.10 billion yuan from 2025 to 2027, with year-on-year growth rates of -22.77%, 4.45%, and 4.47% respectively [4] - Net profit attributable to shareholders is expected to be 415 million, 650 million, and 725 million yuan for the same period, with growth rates of 33.52%, 56.49%, and 11.63% respectively [4] - The target market capitalization is set at 13.46 billion HKD, with a target stock price of 25.25 HKD, reflecting a "buy" rating [1]

Investment Rating - The report maintains a "Buy" rating for the company, indicating an expected relative price increase of 6-12% over the next 6-12 months [7]. Core Insights - The company is positioned as a leader in the performance and IP licensing sectors, with a strong valuation proposition [5]. - The report highlights the company's robust revenue growth driven by its IP derivative business, which saw a 105% year-on-year increase [5]. - The company is focusing on international expansion and enhancing its IP business, aiming to increase revenue contributions from live entertainment and ticketing categories [5]. Financial Performance Summary - For FY2024, the company is projected to achieve a revenue of 5,040 million, with a year-on-year growth rate of 43% [3]. - Adjusted net profit for FY2024 is expected to be 337 million, reflecting an 18% year-on-year increase [3]. - The company anticipates total revenues of 80.05 billion, 92.34 billion, and 117.28 billion for FY26, FY27, and FY28 respectively, with corresponding adjusted net profits of 10.49 billion, 15.14 billion, and 19.65 billion [5].

Group 1 - The core viewpoint is that 2023 is expected to be a year of explosive growth and reshaping of the application landscape for China's open-source large models, progressing in three steps: public cloud value reshaping, platform enterprises empowering large models, and C-end scenario implementation [1] - The gaming sector maintains strong fundamentals with low valuation levels, focusing on new product launches and IP derivative commercialization [1] - Continuous advancements in the AI field are noted, with marginal innovations in multimodal and reasoning directions, such as the Kimi-k2 model supporting long text processing and tool invocation [1] Group 2 - The game ETF (516010) tracks the anime and gaming index (930901), which selects listed companies involved in game development, operation, anime production, and derivative sales to reflect the overall performance of related securities [1] - The anime and gaming index focuses on the cultural and creative industry, covering anime, gaming, and related industry chains, effectively reflecting the development trends and market characteristics of China's anime and gaming industry [1]