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深圳破题消费外溢现象:联合周边城市升级大湾区消费供给,强基础、优业态做大自身市场体量
Core Insights - Shenzhen has become a major consumption city, with a projected retail sales total of 1.06377 trillion yuan in 2024, marking two consecutive years of exceeding one trillion yuan in consumption, and leading the growth rate among the four first-tier cities in China [2][5][24] - Despite its strong consumption figures, Shenzhen ranks fourth in per capita income among trillion-yuan consumption cities, indicating a disparity between income and consumption market size [5][10] - The outflow of consumption from Shenzhen to surrounding cities is attributed to high living costs, the influx of non-local residents, and the development of transportation infrastructure that facilitates access to nearby cities [2][11][13] Consumption Trends - The consumer market in Shenzhen is experiencing a shift, with surrounding cities like Zhongshan and Huizhou benefiting from cost advantages and differentiated consumption offerings [2][10] - The opening of the Shenzhen-Zhongshan Bridge has significantly increased traffic flow, with an average of 100,000 vehicles daily, enhancing the consumption dynamics between Shenzhen and Zhongshan [7][13] - During the recent "May Day" holiday, over 70,000 passengers were transported between Shenzhen and Zhongshan, highlighting the growing intercity consumer interactions [9] Strategic Responses - Shenzhen is collaborating with neighboring cities to promote consumption and enhance the overall supply in the Greater Bay Area [3][16] - The city aims to expand its own consumption market by improving infrastructure and optimizing consumption formats, with a goal to reach 1.7 trillion yuan in retail sales by 2030 [17][18] - Initiatives include the construction of a "four-level diversified" commercial space structure and attracting flagship stores to enhance the shopping experience [18][20] Tourism and Cultural Consumption - Shenzhen is positioning itself as a premier tourist destination, with tourism revenue expected to exceed 275 billion yuan in 2024, reflecting a 15.5% year-on-year growth [24][25] - The city aims to become a top choice for weekend getaways and international tourism, with plans to increase tourist numbers significantly by 2027 [25][30] - New cultural and tourism projects are being developed to enhance the visitor experience, including the upcoming opening of a large indoor ski resort and a Mediterranean-themed resort [30][31]
‌成都“五一”旅游爆火背后:离境退税“即买即退”如何带飞国际
Sou Hu Cai Jing· 2025-05-20 12:27
Core Insights - Chengdu has solidified its status as a "popular tourist destination" during the May Day holiday, ranking among the top three in China for both visitor numbers and spending [1] - The introduction of the "immediate tax refund" policy has significantly enhanced the shopping experience for international tourists, allowing them to receive tax refunds directly at retail locations rather than at the airport [1][3] Group 1: Immediate Tax Refund Policy - The "immediate tax refund" policy has been a game changer, with tax refund services now available in high-end shopping malls like SKP and IFS, leading to a 450% increase in tax refund transactions during the May Day holiday [1][5] - The threshold for tax refunds has been lowered from 500 yuan to 200 yuan, and the cash refund limit has been raised from 10,000 yuan to 20,000 yuan, making it more accessible for small-scale shoppers [3][5] - The convenience of receiving cash refunds on-site has made the process more appealing to international tourists, as opposed to waiting in long lines at the airport [3][5] Group 2: Impact on Tourism and Retail - Chengdu experienced a 40.7% year-on-year increase in inbound tourists during the May Day holiday, with tourism revenue reaching 12.91 billion yuan [7] - The optimization of the tax refund policy has effectively catered to high-end consumer demands, creating a dual boost in "tourism + shopping" [7] - The rise of domestic brands has attracted international shoppers, contributing to the growth of Chengdu as a shopping destination [5][8] Group 3: Future Aspirations - Chengdu aims to position itself as an "international consumption center," leveraging the "immediate tax refund" policy to attract more international tourists and enhance its shopping appeal [8] - The expansion of international flight routes from Tianfu Airport is expected to further increase the attractiveness of the tax refund policy, potentially establishing Chengdu as a new benchmark for shopping destinations in Asia [8]
广州消费升级:跨城消费链背后的都市圈共生
21世纪经济报道· 2025-05-19 03:41
Core Viewpoint - Guangzhou is experiencing a significant transformation in its consumer landscape, driven by population migration and strategic policy initiatives aimed at enhancing its status as an international consumption center [2][16]. Group 1: Consumer Market Dynamics - Guangzhou's retail sales of consumer goods are projected to reach 1,105.577 billion yuan in 2024, maintaining its position as the largest consumer market among provincial capitals in China [3][5]. - The city accounts for 24.55% of Guangdong's total retail sales, indicating a strong consumption concentration effect [5]. - The influx of foreign consumers is notable, with over 20 foreign shoppers observed in a local shopping center during peak hours, reflecting the city's growing international appeal [18]. Group 2: Urban Consumption Ecosystem - The urban consumption ecosystem is evolving, with the formation of a "consumption gravitational field" among cities like Guangzhou, Foshan, and Zhaoqing, driven by increased population mobility [6][7]. - Data from the Baidu migration platform shows that Foshan consistently ranks as the top destination for residents migrating from Guangzhou, with over 20% of the outflow directed there [6][9]. - The intercity population flow is not limited to holidays; daily migration patterns between Guangzhou and neighboring cities are becoming increasingly intertwined, enhancing regional consumption dynamics [7][8]. Group 3: Policy and Strategic Initiatives - Guangzhou has committed to building an international consumption center, with policies promoting tax refunds and visa-free entry to stimulate inbound consumption [2][16]. - The city aims to develop distinctive consumption IPs, such as the "New Eight Scenic Spots of Yangcheng," to attract diverse consumer segments [11][12]. - Recent data indicates a 168% year-on-year increase in daily tax refund transactions following the opening of the Canton Fair, highlighting the effectiveness of policy measures in boosting international consumer engagement [16][20]. Group 4: Cultural and Experiential Consumption - The rise of experiential consumption is evident in venues like Guangzhou K11, which integrates cultural experiences with retail, attracting significant foot traffic and new brand openings [12][13]. - The city recorded nearly 11.9 million tourists during the May Day holiday, generating over 12.1 billion yuan in cultural and tourism consumption, showcasing the potential of cultural tourism as a growth driver [13][14]. - The ongoing development of transportation networks is expected to further expand Guangzhou's consumer market reach, enhancing its attractiveness as a shopping destination [14]. Group 5: International Consumer Engagement - Guangzhou's international consumer engagement is on the rise, with a 130% increase in inbound travel orders during the May Day holiday, positioning the city among the top destinations for international tourists [16][17]. - The city has implemented measures to facilitate cross-border shopping, including optimizing customs procedures and expanding the number of stores offering tax refunds [20]. - The strategic focus on international consumption is expected to enhance Guangzhou's role as a central hub in the Greater Bay Area, fostering a collaborative consumption ecosystem [21].
广东省提振消费专项行动实施方案发布 支持广深争创国家服务贸易创新发展示范区
Guang Zhou Ri Bao· 2025-05-12 07:56
Core Viewpoint - The "Implementation Plan for Boosting Consumption in Guangdong Province" outlines 31 measures aimed at expanding consumer demand and significantly boosting consumption across various sectors [1] Group 1: Employment and Income Growth - The plan aims to create over 1.1 million new urban jobs by 2025, with initiatives to promote stable wage growth and expand income channels for residents [2][7] - Specific measures include the "Million Talents Gather in Guangdong" initiative to attract 1 million college graduates for employment and entrepreneurship [2][7] - The plan also emphasizes support for families with multiple children through enhanced maternity and childcare services [2] Group 2: Service Consumption Enhancement - The plan focuses on improving services for the elderly and children, including the establishment of senior dining facilities and childcare centers [3][8] - It encourages the development of inbound tourism and service industry openness, particularly in cities like Guangzhou and Shenzhen [3][9] - The initiative aims to enhance the quality of service consumption and promote international consumption center city development [3] Group 3: Large-scale Consumption Support - The plan expands support for vehicle replacement and updates, including subsidies for scrapping older vehicles and promoting the trade-in of household appliances [4] - It outlines plans for the renovation of old residential communities and the upgrade of elevators in residential buildings [4] Group 4: New Consumption Development - The plan promotes new types of consumption, including low-altitude and cruise yacht consumption, and supports the development of the Nansha International Cruise Home Port [5][10] - It encourages flexible vacation policies and the reduction of vehicle purchase restrictions to stimulate consumer spending [5][6]
广东:积极促进入境消费 支持深圳积极争创国际消费中心城市
news flash· 2025-05-07 08:03
Core Viewpoint - The Guangdong Provincial Government has issued an implementation plan to boost consumption, focusing on promoting inbound consumption and enhancing international tourism branding [1] Group 1: Inbound Consumption Promotion - The plan emphasizes strengthening external promotion to create the "Vibrant Guangdong Fashion Bay Area" international tourism brand [1] - It aims to improve customs facilitation and service levels to attract residents from Hong Kong and Macau to consume in Guangdong [1] - Support will be provided for cities like Guangzhou, Shenzhen, Zhuhai, Shantou, Jiangmen, and Chaozhou to launch quality inbound tourism routes and services [1] Group 2: Visa and Service Enhancements - The plan includes providing visa conveniences for foreign business, medical, and training personnel visiting Guangdong [1] - It seeks to enhance the convenience of accommodation, dining, transportation, shopping, communication, and medical services for overseas travelers [1] - The goal is to establish Guangdong as a primary city and hub for inbound tourism [1] Group 3: International Consumption Centers - Support will be given to Guangzhou in deepening the cultivation of an international consumption center city [1] - Shenzhen is encouraged to actively pursue the status of an international consumption center city [1] - The plan aims to cultivate international markets in education, healthcare, tourism, and exhibitions [1] Group 4: Duty-Free and Tax Refund Services - The plan accelerates the pilot construction of duty-free shops in Guangzhou and Shenzhen [1] - It proposes to set up duty-free shops at qualified ports and establish tax refund service points in major commercial areas and complexes [1] - The initiative promotes "buy and refund" services for shopping tax refunds [1] Group 5: Currency Exchange and Accommodation - Support will be provided for setting up authorized currency exchange institutions and foreign currency exchange points in key foreign-related locations such as airports, ports, and hotels [1] - The plan encourages qualified homestays, apartments, and international youth hostels to accommodate foreign guests [1]
到今年底一批项目建成营业!广州市未来三年全市商业面积预计增长超100万平方米
Guang Zhou Ri Bao· 2025-04-27 22:55
Core Viewpoint - Guangzhou has released the "Opinions on Promoting High-Quality Development of Business Circles," aiming to accelerate the establishment of an international consumption center city and enhance its global influence by 2035 [1][19]. Group 1: Key Business Circle Framework - By 2035, Guangzhou plans to establish a "5+2+4+22" key business circle system, creating a balanced, functional, and influential network of world-class, metropolitan, and regional business circles [1][19]. - By the end of 2025, the city's commercial area is expected to grow by over 1 million square meters, with significant projects like Wanxiang City and Taikoo Li set to open [1][17]. Group 2: Policy Highlights - The "Opinions" focus on six major directions, including optimizing commercial space supply, promoting innovative business formats, and enhancing the quality of business circle environments [3]. Group 3: Land Use and Urban Planning - The plan encourages cross-departmental land use planning to reserve contiguous commercial land for major projects and supports the integration of public green spaces with commercial functions [4]. - It aims to revitalize old buildings and address fragmented commercial land issues in old districts through urban renewal [4]. Group 4: Transportation Optimization - The strategy includes optimizing public transport layouts around business circles, creating a "fast access and slow travel" experience with integrated transport systems [6]. - Key areas like Tianhe Road and Zhujiang New Town will feature a three-dimensional slow travel network [6]. Group 5: Consumer Experience Enhancement - The initiative aims to create diverse consumer scenarios by integrating new business formats such as e-sports and low-altitude tourism, catering to younger and personalized consumer demands [7]. - Support for international brands to establish flagship stores and host global product launches is also included [7]. Group 6: Smart Business Circle Development - The plan promotes the construction of smart business circles with features like intelligent navigation and digital landscape displays to enhance consumer experiences [9]. Group 7: Collaborative Mechanisms - A city-level working group will be established to address challenges in land approval, traffic optimization, and business format upgrades through inter-departmental collaboration [10]. Group 8: International Standards and Bay Area Advantages - The plan includes the development of unique projects like the Nansha International Cruise Home Port and duty-free shopping hubs at Guangzhou North Station and Baiyun Airport [11]. - It aims to enhance international service levels by optimizing payment environments and supporting cross-border consumption [11]. Group 9: Specific Business Circle Development - Various business circles will be developed with specific focuses, such as the Tianhe Road-Zhujiang New Town circle as a world-class comprehensive consumption axis [13]. - The Longchong-Wanbo circle will integrate international tourism and commerce, while the Bai'e Tan circle will focus on cultural and artistic consumption [15][17].
6%增长!成都“开门红”背后的三大消费密码
Mei Ri Jing Ji Xin Wen· 2025-04-24 12:35
Core Insights - Chengdu's economy demonstrated resilience with a GDP growth rate of 6% in Q1, alongside a 6.0% increase in retail sales and an 8.1% rise in fixed asset investment, indicating strong internal economic dynamics [1][12] Group 1: Consumption Growth - Retail sales of consumer goods increased by 6.0% year-on-year, accelerating by 2.7 percentage points compared to the previous year, with significant growth in experiential cultural consumption reflected by a 22.2% surge in sports and entertainment retail sales [1][12] - The film market, particularly the success of the local IP "Nezha: The Devil's Child," contributed to Chengdu's film box office reaching 210 million yuan, ranking third nationally [2] - The performing arts market in Chengdu thrived with 31 concerts in Q1, continuing a trend of over 23,000 performances in the previous year, attracting millions of attendees and generating nearly 2.6 billion yuan in ticket sales [6] Group 2: Sports and Events - The retail sales of sports and entertainment products saw a significant increase, driven by large-scale sports events, including the upcoming 2025 World Games, which are expected to enhance sports consumption to over 80 billion yuan [8][10] - The 2024 International Table Tennis Federation Mixed Team World Cup in Chengdu attracted nearly 100,000 spectators, generating 380 million yuan in consumption, predominantly from out-of-town visitors [8] Group 3: Tourism and International Visitors - Chengdu welcomed 354,000 international visitors in Q1, a 70.18% increase year-on-year, with a focus on optimizing services for international tourists [16] - The city received nearly 20 million tourists during the Spring Festival, generating over 17.2 billion yuan in tourism revenue, reflecting a robust tourism sector [15] Group 4: Economic Infrastructure and Policy - Chengdu's GDP growth of 6.0% was supported by a service sector value added of 437.5 billion yuan, growing by 6.1% year-on-year, highlighting the importance of human interaction and mobility in economic activity [12] - The city has implemented various policies to enhance the business environment, including a 300 billion yuan industrial fund and over 1,000 square meters of space for startups, which have contributed to a 5.7% GDP growth in the previous year [22][25]
消博会首设主宾省(市)北京携特色文化科技产品参展
Zhong Guo Xin Wen Wang· 2025-04-14 08:42
本届消博会,北京市以"开放赋能,京彩无限"为主题,精心打造北京馆展台,展台面积由去年的200平 方米扩至400平方米,集中展示北京特色产品和服务,包括重点推出传统老字号、文创产品,和首发首 秀科技、人工智能产品,三十多家优质企业参展。 北京市副市长司马红致辞时表示,近年来北京培育建设国际消费中心城市取得积极成效,今年北京将围 绕提振消费主题推出多项创新举措,重点挖掘科技文化消费、数字消费、国潮消费等领域消费潜力。同 时,期待以本届消博会为契机,加强北京和海南两地产业联动、园区对接、资源共享,推动两地互动互 惠发展。 海南省委副书记杨晋柏指出,当前北京正在建设国际消费中心城市,今年海南自由贸易港即将封关运 作,两地在国家改革开放大局中都肩负着重要使命,未来合作空间巨大、合作前景广阔,期待未来借助 消博会等重要平台,与北京市携手推动两地联动发展。 中新社海口4月14日电 (记者刘亮)第五届中国国际消费品博览会(简称"消博会")正在海南海口举行。本届 消博会首次设立主宾省(市),由北京市担任。北京主宾省(市)主题日推介活动14日举办,重点介绍北京 城市建设成效及未来发展愿景。 推介活动上,北京市还重点推介了2025 ...
探寻消费新动能
Bei Jing Shang Bao· 2025-03-25 10:56
Core Insights - Beijing is accelerating the construction of an international consumption center city, with a focus on diversifying, digitizing, and greening the consumption market [1][2] - The city plans to introduce nearly 30 measures to boost consumption, aiming to become a global hub for new product launches and a benchmark for service consumption [1][2] - The establishment of the "2025 Beijing International Consumption Center City Think Tank" is expected to play a significant role in guiding research and practice in the consumption sector [3][4] Consumption Trends - The service consumption sector is becoming a crucial driver of economic growth, with a notable increase in service consumption growth rates surpassing overall retail sales [5][6] - Digital and green consumption are also emerging as significant contributors to consumption growth, with increasing consumer demand for sustainable products [5][6] - The integration of various consumption scenarios, such as sports and cultural events, is seen as a way to enhance the consumer experience and attract more visitors [7][12] Policy and Infrastructure Development - Beijing has established a comprehensive service guarantee mechanism for large events, significantly reducing processing times for permits [2][6] - The city has built 693 "quarter-hour" convenience living circles, achieving an 81% coverage rate, and plans to continue enhancing commercial infrastructure [1][2] - The introduction of policies like the "old for new" consumption initiative is expected to stimulate consumer spending in major categories [6][9] Brand and Market Dynamics - The number of traditional brands in Beijing is increasing, with 274 old brands, including 137 national-level brands, positioning the city as a leader in this sector [2][10] - There is a strong emphasis on brand innovation and the development of international brands to enhance Beijing's competitiveness in the global market [10][14] - The rise of new consumer trends, such as the pet economy and emotional spending, indicates a shift in consumer preferences that businesses need to address [9][10] Cultural and Tourism Integration - The integration of culture and tourism is identified as a key path for consumption upgrade, with a focus on leveraging cultural resources to drive economic growth [12][14] - The development of cultural IP and the promotion of traditional sports are seen as opportunities to enhance Beijing's international appeal [7][12] - The city aims to create a unique consumption aesthetic that reflects its cultural heritage, attracting global consumers [14]