广货行天下｜阳 山淮山从"深山 土特产"到"湾区 金名片"_南方+_ 南方plus "拼经济 马上干 广货行天下"热 潮奔涌南粤。作 为清远首个国家 农产品质量安全 县的阳山，正以 实干为笔，风物 为墨，全力将自 身特色优势农品 注入这场粤韵流 芳、骏启新程的 市场奋进盛宴。 冬日，七拱镇西 连村的淮山采收 进入旺季，村民 们挥锄开挖、分 拣装箱，田间地 头满是丰收的喜 悦。"你看这 （淮山）品相， 肉质紧实、粉糯 够味，在大湾区 可是抢手 货！"村民们的 话语中，既有丰 收的自豪，更有 对自家产品的十 足信心。 作为阳山重点培 育的五大农业产 业之一，阳山淮 山凭借优良品质 种植面积达6140 阳山县七拱镇西连村洞尾村小组，村民在挖淮山。 冯国志 摄 早已声名远播。 它是国家地理标 志保护产品，曾 获得"广东人民 最喜爱的土特 产""国家绿色食 品A级产品""全 国名特优新农产 品""清远十大特 产"等多项殊 荣。如今，这道 曾深藏粤北山区 的"土特产"，已 成功走进粤港澳 大湾区千家万户 的厨房与餐桌， 完成了从"深山 土产"到"湾区金 名片"的华丽蝶 变。数据显示， 目前阳山县淮山 重要支撑。 以品质为 ...

Core Viewpoint - The recent initiative by local government officials in Guangdong to promote local products is a strategic economic action aimed at boosting confidence and reshaping the brand value of "Guangdong goods" in the context of high-quality development [7][8][20]. Group 1: Government Actions - Local government leaders, including mayors, have actively participated in promoting local products through various media channels, signaling a shift from traditional management roles to more service-oriented and empowering roles [10][15]. - The "Guangdong Goods Going Global" campaign was launched to stimulate economic growth, featuring 12 promotional events and 18 supporting activities [7][20]. - The involvement of mayors in product promotion is seen as a way to reduce trial and error costs for businesses and accelerate market cultivation in areas where market mechanisms are not fully developed [13][14]. Group 2: Economic Context - The campaign reflects a historical context where Guangdong's products were once popular nationwide, indicating a renewed effort to adapt to changing global economic conditions and consumer behaviors [9]. - The government aims to embed itself within the industrial, supply, and innovation chains, moving beyond traditional methods like infrastructure development and tax reductions [10]. Group 3: Market Strategy - The focus is shifting from promoting individual star products to leveraging regional industrial clusters, enhancing competitiveness through collective branding [16]. - There is a call for a transition from government-led initiatives to market-driven strategies, emphasizing the need for businesses to develop their own brand and distribution capabilities [17]. - Future marketing efforts should highlight the cultural narratives behind "Guangdong goods," promoting not just products but also the lifestyle and values associated with them [18].

在省两会现场， 打开"广货"藏宝 图｜广货行天下 _南方+_南方 plus 在广东"两会期 间" ， "广货"的 藏宝图，正在省 两会的各个角落 被悄然打开。从 会场大堂的装 饰，到"代表建 议提办对接"的 活动现场，到代 表通道的"故事 现场"，到各地 市的组团"会议 现场"，再到餐 厅里的"品尝现 场"，广东各地 的风味与风物， 正跟着省人大代 表的脚步以生动 的方式走入聚光 灯下。 地点一：会场大 堂 一盆年桔，让吉 祥文化行天下 步入会场大堂， 两侧金灿灿的年 桔为庄严的会场 添上一缕暖意。 在岭南，年桔承 载着"金玉满 堂、大吉大 利"的千年寓 意，是春节不可 或缺的情感符 号。来自"中国 年桔之乡"惠州 龙门的省人大代 表、龙华镇双东 村党总支部书记 梁榕贵，今年着 力推动将年桔打 造为中国春节的 文化符号。在他 看来，新时代 的"广货"应有温 度、会说话 ——"年桔就是 岭南水土滋养出 的'文化广货'" 。 从会场出发，他 期待借助"媒体 +"的力量，让这 株"中国吉树"香 飘世界，以一颗 果子传递中国年 的情感认同，让 蕴含吉祥寓意 的"文化广货"真 正行天下。 梁榕贵代表现场推荐广东年桔闯世 ...

Core Viewpoint - The article highlights the vibrant stories of rural Guangdong, showcasing how local products, referred to as "Guangdong goods," are gaining recognition and market presence beyond their origins through storytelling and community engagement [3][47]. Group 1: Event Overview - The "Southern Guangdong Rural Storytelling Competition" is actively taking place across various cities, attracting participants who are both practitioners of rural revitalization and storytellers of "Guangdong goods" [4][5]. - The competition features stories from different regions, illustrating the journey of Guangdong's unique products and services as they reach broader markets [6][47]. Group 2: Individual Stories - Wang Shudian from Zhaoqing utilizes geographical indicators to transform local specialties into recognized brands, achieving significant milestones such as the national geographical indication protection for "Deqing Baji" [8][10]. - Liao Yizhao from Chaozhou narrates how technology revitalizes traditional agriculture, enabling year-round production of "Chaozhou Lion Head Goose" and promoting local culinary culture through modern media [14][18]. - Chen Shengrong from Jiangmen addresses the challenges of local rice production, successfully elevating "Silk Seed Rice" to a nationally recognized product through innovative farming practices and effective market strategies [20][25]. - Yin Biao from Yangjiang presents a collaborative effort in rural revitalization, showcasing local specialties and how they are marketed beyond their regions through modern processing and branding [28][32]. - Zhan Qiqi from Jieyang shares how local cultural heritage, such as the "Puning Yingge Dance," is gaining international attention, highlighting the blend of tangible and intangible cultural products in the "Guangdong goods" narrative [34][39]. - He Lirong from Shaoguan tells the story of orchid cultivation, emphasizing the collaboration between local farmers and businesses that has led to significant economic growth and cultural exchange [41][46]. Group 3: Economic Impact - The collective efforts of these storytellers illustrate how Guangdong's local products are leveraging branding, technology, and cultural narratives to break geographical barriers and achieve market success [48][49].

1月26日，广东省第十四届人民代表大会第五次会议开幕，2026年广东省政府工作报告"出炉"。备受瞩 目的是，"广货行天下"首次被写入报告，释放出广东全力塑造"美好生活、广东制造"品牌形象，推动粤 品粤造走向全国、迈向世界的强烈信号，也毫无悬念地成为今年省两会的焦点话题。 两会期间，南都N视频记者专访省人大代表、揭阳市揭西县委书记陈晓青，围绕构建现代化产业体系、 壮大县域经济等议题，他详细阐述了当地产业发展方向、县域经济面临的主要挑战及破解路径。 南都N视频记者：县域经济是广东实施"百千万工程"、推动城乡区域协调发展的重要一环。在壮大县域 经济方面，揭西县接下来打算重点破解哪些难题？ 陈晓青：下来重点破解三方面难题：一是着力破解产业规模不大、链条较短的难题。我们将坚持以实体 经济为本、制造业当家，推动工业、农业、文旅三大产业扩总量、优结构、提质效。工业发展上，将持 续推进揭西县产业园扩园提质，全面完成园区开发边界内3000亩土地开发建设，着力培育广东程通电线 电缆厂有限公司等产值能尽快突破10亿元的龙头企业，真正释放"千亩百亿"产业集聚区支撑带动作用。 农业发展上，将推动农业由"分散"向"集约"转型，依托茶叶、 ...

Core Viewpoint - The article highlights the successful marketing event "Guangdong Year Cuisine" held in Beijing, showcasing the agricultural brand "Guangfu Shouxin" from Fengkai County, which aims to promote local specialty products and expand their market presence in Northern China [8][9][11]. Group 1: Event Overview - The marketing event took place on January 26-27, featuring various specialty products from Fengkai County, aiming to add unique Cantonese flavors to the New Year shopping list of Beijing residents [8][9]. - "Guangfu Shouxin" was officially launched during the "Bai Qian Wan Project" investment promotion conference, integrating high-quality agricultural resources to enhance market competitiveness [15][16]. Group 2: Product Highlights - Key products included the award-winning "Xinghua Chicken Egg Phoenix Roll," made from antibiotic-free and bacteria-free eggs, and various mountain delicacies like oil chestnuts and bamboo fungus, which received positive consumer feedback [20][22][23]. - The "Xinghua Chicken" is positioned as the flagship product of "Guangfu Shouxin," known for its unique flavor due to free-range farming practices [27][29]. Group 3: Market Strategy - The event served as a crucial opportunity for "Guangfu Shouxin" to connect with the Beijing-Tianjin-Hebei market, aiming to expand its reach beyond the Guangdong-Hong Kong-Macau Greater Bay Area [34][36]. - The brand has established a comprehensive online and offline sales network, including an official mini-program and flagship store on JD.com, ensuring efficient access to consumers nationwide [41][42]. Group 4: Future Prospects - The initiative is seen as a significant step in the brand's development, aiming to enhance the recognition and reputation of Fengkai agricultural products in the Northern market [48][49]. - The county plans to continue leveraging "Guangfu Shouxin" as a core engine for agricultural brand development, focusing on deep processing of agricultural products to promote rural revitalization [50][51].

1月28日，"广货行天下 年味最广州"新闻发布会在广州举办。南都记者获悉，广州将在春节前后分多轮 发放5000万元政府餐饮消费券；从化区烟花汇演将于年初二联动香港、上海同步绽放夜空；此外，还将 开展"广货行天下"服装、食品、汽车3个专场活动，进一步擦亮"广货"品牌、激活消费潜力。 南都资料图（南都、N视频记者 梁炜培 任磊斌摄） 春节前后发放5000万餐饮消费券 "我们将立足广州千年商都和国际商贸中心城市优势，以'筑强本土消费、深耕全国市场、拓展全球布 局'为主线，细分推进广货广州行、全国行、全球行三项行动。"广州市商务局副局长吴炳祥介绍，广州 将打造有温度、有特色、有活力的消费生态，让广货在主场绽放光彩。做强"羊城消费新八景"城市消费 IP，借农历新年消费旺季契机，重点推进年度首景"行花街·年味广州"主题活动。1月26日，广州已在陈 家祠广场启动全国"老字号嘉年华"暨大湾区年味消费季活动。同时，在春节前后广州还将分多轮发放 5000万元政府餐饮消费券，并撬动广东银联等金融机构，美团、抖音等平台企业推出更多商业优惠券， 为本地市民和外地来广州过大年的游客，提供实实在在的美食优惠体验。 吴炳祥表示，广州将持续推 ...

Core Viewpoint - The event "Guangdong Goods Going Global" is a systematic initiative aimed at promoting Guangdong cuisine and cultural exchange in Shanghai, running from January 30 to February 9, 2026 [2][7]. Group 1: Event Details - The opening ceremony will take place on January 30 at 14:30 at the outdoor square between the Shanghai International Conference Center and the Pudong Art Museum [2]. - The event will feature the official release of the "Top Ten Guangdong New Year Dishes" and the launch of a Guangdong New Year dish mini-program [2]. - A Guangdong New Year dish fashion show and live cooking demonstrations by culinary masters will showcase traditional dishes such as supreme pen cai, steamed golden pomfret, and white cut chicken [2]. Group 2: Cultural and Culinary Experience - Participants will have the opportunity to taste authentic Cantonese flavors and learn about the cultural significance and aesthetics behind the dishes [3]. - The event will include interactive experience zones where attendees can sample various Cantonese dishes, purchase customized gift boxes, and participate in traditional rituals for good fortune [5]. - A flower market area will recreate the traditional Guangdong flower street experience, allowing participants to buy auspicious plants and learn floral arrangement techniques from local artisans [5]. Group 3: Economic and Cultural Significance - The event serves as a platform for Guangdong products to expand into the Yangtze River Delta market, aligning with the province's initiatives to upgrade industries and consumption [7]. - It aims to strengthen economic and cultural ties between Guangdong and Shanghai, leveraging the historical connections established by Cantonese merchants in the late Qing Dynasty and early Republic of China [7]. - The initiative is not just a product promotion but a comprehensive display of industry and culture, fostering deep cooperation in agricultural standards, cold chain logistics, and brand marketing [7].

1月26日至27日，"广货行天下 粤味贺岁来"2026广东特色农产品进北京营销活动在北京举行。继1月26 日在北京广东大厦举行品鉴推介活动后，1月27日洽谈推介活动在新发地国际农产品会展中心举行。广 东企业组团走进新发地批发市场，现场对接80余家采购商，既丰富首都消费者的年货采购单，更与京津 冀市场展开深度对接，推动"广货行天下"春季行动之农产品促销系列活动落地见效。活动现场，"广货 行天下 好品亮京城"广东特色农产品进京（新发地）精准对接座谈交流会也同步举行。 "'广货行天下'，行的是品质，赢的是口碑，通的是民心。"广东省农业农村厅党组副书记黎明表示，期 待以此次活动为桥梁，让更多"粤字号"特色农产品走进北京的商超、餐桌、家庭。 广东农产品现场"圈粉" 化州橘红、新会陈皮、连州菜心……在新发地国际农产品会展中心一楼，广东年货大卖场集中展示了各 类广东特色农产品。三楼同步开展产销对接活动，广东企业与采购商面对面洽谈。现场还设置了试吃环 节，企业代表一边介绍产品，一边邀请采购商品尝体验，交流氛围热烈轻松。 "广东是鱼米之乡，这次我们带来了广东优质的丝苗米。"江门台山市国有粮食集团有限公司市场营销部 经理王海潮介 ...

"蘑菇姐姐"黄清 华：以"12221"为 钥，赋能"广货行 天下"_南方+_南 方plus 广东省人大代 表、韶关市星河 生物科技有限公 司董事长黄清华 是农产 品"12221"市场营 销体系的坚定推 动者与亲历者， 她数度在全省两 会上为其发声。 1月26日，广东省 第十四届人民代 表大会第五次会 议开幕，2026年 广东省政府工作 报告"出炉" 。 "广 货行天下"首次写 入其中，成为 2026年广东省两 会期间的热门话 题。 事实上，这张让 岭南好物走向全 国、迈向世界的 蓝图，背后藏着 一串关键密码 ——农产 品"12221"市场营 销体系。这曾四 度写入广东省政 府工作报告的密 码，自2019年诞 生起，便一直成 为推动广东农产 品上行的强劲引 擎。 从韶关田间到两 会提案，从多地 探索到全省推 广，这位被乡亲 们亲切称为"蘑菇 姐姐"的代表，用 数年执着 让"12221"成为广 货上行的强劲引 擎。 0:00 / 0:33 (广东省人大代表、韶关市星河生物科技有限公司董事长黄清华接受采访。) "12221"不是一串 简单的数字，而 是广东探索出的 农产品产销融 合"密码"：依 托"1"系列农产品 ...