Investment Rating - The report maintains a positive outlook on the home appliance industry, particularly highlighting the white goods sector as undervalued with high dividend yields and stable growth potential [4][5]. Core Insights - The report identifies three main investment themes: 1. **White Goods**: The reversal of real estate policies is expected to boost the white goods sector, with a projected domestic production increase of 8% in the upcoming months. The report recommends stocks like Hisense Home Appliances, Midea, Haier, and Gree [5]. 2. **Exports**: Companies like Ousheng Electric and Dechang Co. are highlighted for their stable profit growth driven by large customer orders and recovering overseas demand [5]. 3. **Core Components**: The report emphasizes the unexpected demand for core components in the white goods sector, recommending companies such as Huaxiang Co., Shun'an Environment, and Sanhua Intelligent Control for their competitive advantages and growth prospects [5]. Summary by Sections A. Clean Appliances Data - In June 2025, online sales of sweeping machines reached 352,300 units, up 34.11% year-on-year, with sales revenue of 576 million yuan, an increase of 44.07%. The average price rose by 7.43% to 1,634.50 yuan per unit [4][31]. - For washing machines, sales were 257,400 units, up 32.43% year-on-year, with revenue of 411 million yuan, a 20.31% increase. The average price decreased by 9.15% to 1,598.10 yuan per unit [4][31]. B. Personal Care Data - In June 2025, hair dryer sales fell by 28.23% to 918,300 units, but revenue increased by 1.57% to 30.5 million yuan, with an average price rise of 41.52% to 332.0 yuan per unit [5][39]. - Electric shaver sales decreased by 1.81% to 1,140,900 units, while revenue grew by 5.76% to 25 million yuan, with an average price increase of 7.68% to 218.7 yuan per unit [5][39]. C. Industry Dynamics - The home appliance sector underperformed compared to the CSI 300 index, with a 0.3% decline in the home appliance index while the CSI 300 rose by 0.8% [6][7]. - The announcement of a 50% tariff on copper imports by the U.S. is expected to impact the industry, as copper is a key material for many appliances [6][13]. D. Material Prices - As of July 11, 2025, copper prices were 78,730 yuan per ton, down 1.19% year-on-year, while aluminum prices rose by 3.25% to 20,785 yuan per ton [16][20].

Group 1 - The Civil Aviation Administration of China has announced a ban on carrying power banks without 3C certification, unclear 3C markings, or recalled models on domestic flights starting from June 28 [1][2] - Jinan Airport has set up 30 promotional signs and posters to inform travelers about the new regulations regarding power banks [2][5] - Qingdao Airport has also implemented the same ban and provided guidance on identifying the 3C certification on power banks [5][7] Group 2 - In the railway sector, power banks must have clear markings and a single rated energy not exceeding 100Wh to be allowed on trains, with additional restrictions on recalled products [8][9] - Travelers are advised to check the specifications of their power banks, as 100Wh is approximately equivalent to 27027mAh at a common voltage of 3.7V [8] - Other electrical items such as electric scooters and batteries exceeding 100Wh are prohibited from being carried on trains, while certain appliances can be carried but not used on board [9]

Core Insights - The optimization and expansion of the departure tax refund policy have led to a significant increase in inbound consumption from foreign travelers in China [1][6] - In the first month of the implementation of the optimized departure tax refund policy, the number of tax refund transactions increased by 116%, and sales in refund stores grew by 56% [1] - JD.com has officially obtained departure tax refund qualifications for its offline stores, including JD MALL and JD Electronics flagship stores, across 73 locations in 35 cities [1][3] Group 1: Departure Tax Refund Policy - The departure tax refund policy is a key initiative by China to enhance foreign tourism consumption and promote openness [6] - Foreign travelers can apply for a departure tax refund at designated counters in stores if their purchases exceed 200 RMB on the same day [3] - The maximum tax refund rate is 9%, providing a financial incentive for foreign shoppers [3] Group 2: JD.com's Strategy - JD MALL's tax refund stores are primarily located in major tourist cities such as Shanghai, Beijing, and Guangzhou, as well as cities with foreign trade advantages [3] - The stores offer over 50,000 products across more than 100 categories, including electronics and beauty products, appealing to foreign consumers [1][4] - JD MALL has enhanced the shopping experience for foreign customers by providing bilingual guides and options for product delivery to hotels [4] Group 3: Global Retail Trends - A delegation from Brazil's franchise association visited JD MALL, recognizing its online-offline integration and innovative shopping experience as a model for global retail transformation [6] - The successful implementation of the departure tax refund policy at JD MALL is expected to attract more international consumers and showcase quality Chinese products [6]

Core Viewpoint - The small home appliance sector is experiencing significant growth during the 6.18 shopping festival, driven by consumer demand for aesthetic, health, and convenience products, despite a backdrop of price competition and market reshuffling [1][3]. Group 1: Market Performance - Small home appliances have become a key growth category on e-commerce platforms during the 6.18 sales event, with notable increases in sales across various segments such as beauty devices and health care appliances [2][3]. - Tmall reported a 21% increase in overall sales in the home appliance sector in May, with specific products like vacuum cleaners seeing a 54.9% year-on-year sales growth [3]. - JD.com also noted significant growth in categories like beauty and health appliances, with sales of beauty devices and hair dryers increasing over 200% compared to previous periods [3]. Group 2: Pricing Strategies - Some mid-to-high-end brands are opting to lower prices during the 6.18 event to attract consumers who are sensitive to price, with TYMO's products priced higher than competitors but seeing strong sales during the promotion [4][11]. - The sales volume for TYMO's products surged significantly during the promotional period, indicating that consumers are more responsive to discounts on higher-priced items [4][11]. Group 3: Competitive Landscape - The small appliance market is still in its early competitive stage, with a wide range of players and significant price differentiation among products [11][12]. - The industry faces challenges in finding new paths beyond price competition, as many low-end brands struggle with limited profits and innovation capabilities [12][16]. - Technological innovation is identified as a crucial long-term competitive strategy, with brands encouraged to invest in R&D to enhance product differentiation and market presence [12][16]. Group 4: Consumer Trends - The rise of the "post-00s" generation is reshaping market demand, with younger consumers favoring stylish, high-priced products that enhance their lifestyle and social experiences [13][14]. - New consumer needs are emerging from segments like pet care and home automation, leading to increased sales of products like pet air purifiers and smart home devices [14][15]. Group 5: Innovation and Development - Continuous product iteration and differentiation are essential for brands to maintain competitive pricing and market relevance [16]. - The small appliance industry is moving towards higher-end, smart, and eco-friendly products, with a focus on meeting the evolving demands of consumers [12][16].

Investment Rating - The report maintains a positive outlook on the home appliance sector, highlighting potential investment opportunities in key companies [2]. Core Insights - The home appliance sector underperformed compared to the CSI 300 index, with the Shenwan household appliance index declining by 1.8% while the CSI 300 rose by 0.9% [2][3]. - Haier Smart Home completed the acquisition of KLIMA KFT, enhancing its HVAC business in Central and Eastern Europe [8]. - Stone Technology plans to issue H shares and list on the Hong Kong Stock Exchange to boost its global brand recognition and competitiveness [9]. Summary by Sections 1. Market Performance - The household appliance sector lagged behind the CSI 300 index, with a decline of 1.8% compared to a 0.9% increase in the index [2][3]. 2. Company Dynamics - Key companies such as Beileisong (up 21.2%), Yitian Smart (up 13.0%), and Aopu Technology (up 6.6%) led the gains, while Midea Group (down 4.2%), Hisense Visual (down 4.0%), and Gree Electric (down 3.3%) faced declines [5][6]. 3. Industry Developments - Haier Smart Home's acquisition of KLIMA KFT marks a significant step in expanding its HVAC business in Hungary, aiming to promote sustainable HVAC solutions in the region [8]. - Stone Technology's proposed H share issuance aims to enhance its global competitiveness and optimize its capital structure [9]. 4. Sales Data Observations - In April, sales of cleaning appliances like robotic vacuums and washing machines increased, while hairdryer sales declined [27]. - Robotic vacuum sales reached 270,700 units, up 79.69% year-on-year, with sales revenue of 315 million yuan, an increase of 55.46% [27]. - Hairdryer sales fell by 10.81% to 850,900 units, but revenue increased by 12.39% to 227 million yuan [33]. 5. Investment Highlights - Three main investment themes are identified: - White goods, benefiting from favorable real estate policies and the "trade-in" policy, with expected production increases [2]. - Exports, with recommendations for companies like Ousheng Electric and Dechang Co. due to stable profitability and order growth [2]. - Core components, with a focus on companies like Huaxiang Co. and Shun'an Environment, which are positioned to benefit from increased demand in the white goods sector [2].

Core Viewpoint - The company reported a decline in revenue and net profit for 2024, with a slight improvement in Q1 2025, while maintaining a stable cash dividend policy [1][2][4] Financial Performance - In 2024, the company achieved total revenue of 4.1 billion (YoY -18%) and net profit attributable to shareholders of 500 million (YoY -55%) [1] - For Q1 2025, revenue was 1.2 billion (YoY -1%), with net profit around 180 million (YoY +0.5%) [1] - The cash dividend for 2024 is set at 0.5 per 10 shares (including tax), with a cash dividend rate of 48% [1] Product and Brand Analysis - Revenue from personal care appliances, life appliances, and other products in 2024 was 3.96 billion, 60 million, and 110 million respectively, with declines of 17%, 39%, and 36% [2] - The Broye brand showed resilience with a revenue of 880 million in 2024 (YoY +2%), increasing its share of total revenue by 4.2 percentage points to 21.4% [2] Cost and Profitability Metrics - The gross margin for 2024 and Q1 2025 was 54.6% and 56.2% respectively, with slight year-on-year declines [3] - The sales expense ratio increased significantly in 2024, attributed to higher promotional costs and employee compensation [3] - The net profit margin improved in Q1 2025 to 15.6% (YoY +0.3 percentage points) [3] Cash Flow and Inventory Management - Operating net cash flow for 2024 and Q1 2025 was 300 million and 320 million respectively, down from 1.31 billion and 240 million in the previous year [3] - Inventory turnover days increased to 106 and 96 days for 2024 and Q1 2025, indicating a reasonable inventory level [3] Profit Forecast and Valuation - The company revised down its net profit forecasts for 2025 and 2026 to 680 million and 760 million, reflecting a 13% and 12% reduction respectively [4] - The current stock price corresponds to a price-to-earnings ratio of 23, 20, and 19 for 2025, 2026, and 2027 respectively [4] - The company is positioned as a leader in the personal care small appliance industry, focusing on "R&D innovation" and "brand operation" as core competitive advantages [4]