文体旅融合
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千支队伍鏖战万场 湖北恩施“恩BA”篮球赛火爆出圈
Xin Hua Wang· 2025-09-12 00:56
比赛按照热身赛、季前赛、分区赛、总决赛四个阶段进行。赛事还包含金融杯、邮电杯、青少年类 等冠名杯赛。 总决赛阶段,职工组由20支队伍组成,企业组由16支队伍组成,还有特邀的邀请组参加。这种多样 化的组别设置,满足了不同水平球员的参赛需求。 赛事设置了丰富的奖项,除奖励各组别前三名外,还评选MVP、得分王、篮板王等个人奖项以及 体育道德风尚奖、最佳组织奖等团体奖项。 原标题:千支队伍鏖战万场 湖北恩施"恩BA"篮球赛火爆出圈 一场民族风情与体育激情交织的篮球盛宴,正从湖北省恩施州席卷全省甚至全国。从城市到乡村, 不同年龄、不同职业的人们被"恩BA"篮球赛点燃激情。 赛事规模空前,九赛区四组别创纪录 本届"恩BA"篮球赛设州直及八县市9个赛区,分为职工组、企业组、乡镇组和邀请组4个组别。赛 事自7月开始,将横跨夏秋冬三季,持续到11月。 据统计,赛事期间恩施州旅游接待人次突破1亿大关,全州每年新增规上工业企业100家以上,规上 工业增加值增速位居全省前列。 巾帼闪耀,共谱篮球"她"力量 本届赛事最引人注目的亮点之一,是韩表表和谢莉两位女性教练。韩表表教练作为湖北民族大学代 表队主教练,带领球队成功杀入州直分赛区职 ...
淄博|齐鲁超赛9月13日在淄博拉开战幕
Da Zhong Ri Bao· 2025-09-11 01:05
Core Viewpoint - The Qilu Super League, a significant amateur football event in Shandong, will commence on September 13 in Zibo, featuring a new competition format that spans four months and covers 16 cities in the province [2]. Group 1: Event Structure - The league consists of three major groups: the Shandong Qilu Super League, the Qingdao City Football Super League, and the Shandong University Football Super League, with the Qilu Super League further divided into four regional divisions [2]. - The competition is structured in two phases: the first phase involves group matches for each league, while the second phase features the champions of each group competing in a final showdown to determine the overall champion [2]. Group 2: Participation and Demographics - Nearly 600 players will participate, with an average age of 24.86 years; the oldest player is 48 years old, and the youngest is 16 years old. Over 160 participants are students, making up 30% of the total [4]. - The player pool includes individuals from various backgrounds, such as university students, high school students, and employees from different sectors, highlighting the grassroots nature of the event [4]. Group 3: Cultural and Economic Impact - The event emphasizes personalized design elements that reflect Confucian culture and innovation, with the opening match taking place in Zibo, the historical origin of football [4]. - A professional company will analyze match data to enhance team preparation and improve the spectator experience, while a third-party evaluation will assess the event's socio-economic impact, aiding local government policy-making [4]. - The Qilu Super League aims to promote football, integrate cultural and tourism aspects, and contribute to the foundational and cultural development of Chinese football [4].
释放山海魅力 秦皇岛推动文体旅融合
Ren Min Ri Bao· 2025-09-08 00:38
Group 1: Tourism Development - Qinhuangdao has seen a 11.7% increase in tourist numbers and a 13% increase in total spending from January to July this year [1] - The city is focusing on integrating cultural heritage, particularly the Great Wall, into its tourism strategy, enhancing visitor experiences [2][3] - The development of the Great Wall Cultural Park is revitalizing local communities, with North Yingzi Village seeing over 50,000 visitors this year and a collective income of 100,000 yuan [2] Group 2: Cultural Integration - The city is promoting a blend of cultural and natural resources, with initiatives like the "Great Wall Cultural Park" enhancing local tourism products [2][3] - The establishment of the Qinhuangdao Port Industrial Tourism Zone has transformed historical industrial sites into modern tourist attractions, combining industrial heritage with contemporary art [4][5] Group 3: Event-Driven Economy - The "Qinhuangdao Sailing Season" has been established, featuring various sailing competitions that attract both professional and amateur participants [6] - The city has hosted numerous sports events, including the 2025 ILCA Asian Sailing Championship, which drew over 140,000 visitors and generated significant local revenue [7] - The integration of sports events with tourism is fostering a multi-layered economic impact, benefiting sectors like hospitality and local businesses [7]
释放山海魅力 推动文体旅融合
Ren Min Ri Bao· 2025-09-07 22:16
Group 1: Tourism Development - Qinhuangdao has seen a 11.7% increase in tourist numbers and a 13% increase in total spending from January to July this year [1] - The city is focusing on integrating cultural heritage, particularly the Great Wall, with tourism to enhance visitor experiences and local income [2][3] - The establishment of the Great Wall National Cultural Park is driving the development of cultural tourism products, transforming local villages into attractive destinations [2] Group 2: Cultural Integration - The integration of industrial heritage and modern artistic elements in the Qinhuangdao Port Industrial Tourism Zone is creating a unique tourist experience [4][5] - The area has been designated as a national 4A-level tourist attraction, showcasing a blend of industrial culture and recreational activities [5] - The city has implemented 130 cultural tourism projects, enhancing the diversity of tourism offerings [5] Group 3: Sports and Events - Qinhuangdao is leveraging its coastal resources to develop a "Qinhuangdao Sailing Season" brand, hosting various sailing competitions and events [6][7] - The city has hosted numerous sports events, including the 2025 ILCA Asian Sailing Championship, attracting over 140,000 visitors and generating significant local revenue [7] - The "Sports+" model is fostering collaboration among various industries, enhancing the local economy through sports-related tourism [7]
河北省秦皇岛市整合资源,促进多业态协同发展 释放山海魅力 推动文体旅融合
Ren Min Ri Bao· 2025-09-07 22:07
Group 1: Tourism Development - Qinhuangdao has seen a 11.7% increase in tourist numbers and a 13% increase in total spending from January to July this year [1] - The city is focusing on integrating cultural heritage, particularly the Great Wall, into its tourism offerings, enhancing visitor experiences [2][3] - The development of the Great Wall Cultural Park is revitalizing local communities, with North Yingzi Village seeing over 50,000 visitors this year and an increase in collective income [2] Group 2: Cultural Integration - The Great Wall Cultural Park is promoting a blend of cultural and natural resources, creating diverse tourism products that enhance local economies [2][3] - The integration of industrial heritage with modern artistic elements in the Qinhuangdao Port Industrial Tourism Zone is attracting visitors and creating a unique tourism experience [4][5] Group 3: Event-Driven Economy - The establishment of the "Qinhuangdao Sailing Season" and various sailing competitions is leveraging the city's coastal resources to attract both professional and amateur participants [6][7] - The hosting of events like the ILCA Asian Sailing Championship has drawn over 140,000 visitors, significantly boosting local consumption and tourism-related industries [7]
第四届中国(澳门)国际高品质消费博览会暨横琴世界湾区论坛开幕
Sou Hu Cai Jing· 2025-09-06 03:08
Group 1 - The fourth China (Macau) International High-Quality Consumption Expo and Hengqin World Bay Area Forum aims to promote the construction of the Guangdong-Hong Kong-Macao Greater Bay Area and empower the moderate diversification of Macau's economy [1] - The forum's theme is "Resilient China, Vibrant Bay Area: Innovation and Cooperation under the New Development Pattern," focusing on building a global high-end platform and fostering practical cooperation among global bay area economies [1][3] - The event has become an important vehicle for economic and trade cooperation in the Greater Bay Area, showcasing high-quality consumption and serving as a bridge for trade between China and the world [5] Group 2 - Experts discussed economic trends, industrial innovation, and consumer segmentation, emphasizing the need for high-quality consumption in the Greater Bay Area [3][4] - The National Development and Reform Commission highlighted that domestic demand is the main driver of economic growth, with consumption being the core component [3] - The event featured discussions on the integration of culture, sports, and tourism, with the upcoming 15th National Games seen as a catalyst for consumption upgrades in the region [6][7] Group 3 - The forum included parallel sessions focusing on cross-border e-commerce, cultural tourism, high-quality childcare, commercial consumption, health, and finance [7] - The China Gold Group's representative discussed the evolving consumer logic in the "fifth consumption era," emphasizing the importance of emotional resonance and social responsibility in consumer behavior [7] - The event aims to leverage the unique geographical advantages of Macau and Hengqin to create a platform for high-quality product and service display, facilitating international trade connections [7]
何文义:文体旅融合驱动消费升级,勾勒全消费图景
2 1 Shi Ji Jing Ji Bao Dao· 2025-09-05 07:27
Group 1 - The core viewpoint emphasizes the integration of culture, sports, tourism, and technology, which is driving consumption upgrades and creating a new consumption landscape [1][2] - The recent policy from the State Council aims to support the development of the sports industry as a pillar industry in key regions, including the Greater Bay Area, Beijing-Tianjin-Hebei, and the Yangtze River Delta [1] - Sports tourism is highlighted as a product of this consumption upgrade trend, focusing on unique travel experiences centered around sports events and outdoor activities, which in turn stimulates local economies [1] Group 2 - A specific example is provided where a national youth basketball competition in Xiamen attracted 8,000 young players and nearly 30,000 parents, generating 180 million yuan in tourism revenue within a week, showcasing the significant customer attraction effect of sports [2] - The need for continuous exploration of new boundaries in the integration of culture, sports, tourism, and technology is emphasized, along with the importance of developing personalized and customized products and services [2] - The report calls for strengthening cross-industry talent cultivation to break down professional barriers and nurture professionals who understand culture, sports, tourism, and technology [2]
市州观察 | “三味”真火,烹出绵阳消费“好味道”
Sou Hu Cai Jing· 2025-09-04 05:45
Core Viewpoint - Mianyang is experiencing a consumption upgrade driven by a combination of food, technology, and sports, showcasing a unique local consumption model that enhances consumer experience and stimulates economic growth [2][18]. Group 1: Consumption Growth - From January to July, Mianyang's total retail sales of consumer goods reached 107.219 billion yuan, marking a year-on-year increase of 7.2% [2]. - The "Seeking Taste in Mianyang" service consumption season featured over 30 "food+" events, igniting consumer enthusiasm and enhancing the local food economy [2][4]. - The "Food + Movie + Live Streaming" combination at the "Good Taste Festival" attracted tens of thousands of consumers, generating 3.16 million yuan in sales from a single event [4]. Group 2: Technological Empowerment - The opening of the first regular low-altitude flight route in the Chengdu-Chongqing area has attracted over 20,000 experiences, showcasing Mianyang as a national low-altitude tourism demonstration project [9]. - Mianyang is leveraging its technological advantages to transform traditional venues and develop immersive experiences, with over 40% of digital tourism consumption in the cultural tourism industry [11]. - Nine venues in the city have undergone smart upgrades, leading to a 45% increase in the reception of research teams [11]. Group 3: Sports Integration - Mianyang has introduced the "Sports+" model, integrating sports events with local commerce and tourism, enhancing consumer engagement [16]. - The MYBA Mianyang Basketball Super League featured 13 teams and over 20 matches, promoting local products and experiences during halftime shows [12][16]. - The innovative "commercial district + martial arts" model attracted over 500 martial artists from 15 cities in Sichuan and Chongqing, showcasing Mianyang's vibrant community [16]. Group 4: Future Outlook - Mianyang's consumption upgrade strategy combines food, technology, and sports to create a multi-faceted consumer experience, transitioning from selling products to selling experiences [18]. - The government is actively supporting this transformation by creating consumption seasons and providing subsidies, fostering an environment conducive to innovation and growth [7][18].
浙BA观察②:一场赛事,何以催生文旅消费新场景
Sou Hu Cai Jing· 2025-09-02 05:31
Core Insights - The Zhejiang BA City Championship has sparked a surge in local cultural and tourism consumption, creating new consumer hubs around the event [1] - The event has successfully integrated local specialties and cultural elements, enhancing the overall experience for attendees and promoting local brands [8][14] Group 1: Event Impact on Local Economy - The championship has led to the establishment of various consumer markets, including food stalls and cultural performances, significantly boosting local economic activity [9][11] - On August 15, the opening match attracted 1.524 million visitors to Hangzhou, a 2.5% increase year-on-year, with hotel occupancy rates rising to 74.9% [11][13] - The event has generated approximately 4.5 billion in cultural and tourism consumption, with 27 matches held and 91 cultural markets set up, resulting in sales of 14.07 million [13] Group 2: Local Brand Promotion - Local brands have leveraged the event for marketing, such as the distribution of local delicacies like the "Wade Feng" marinated goose to engage fans [7][15] - The gifting of local products during matches has created buzz on social media, enhancing brand visibility and consumer interest [2][8] - The integration of AI technology in product design, as seen with Wan Shili Silk, showcases innovation in local branding efforts [3] Group 3: Cultural and Tourism Integration - The championship has transformed match days into city-wide celebrations, with various cultural activities and promotions aimed at enhancing visitor experience [9][11] - Local governments have implemented over 100 tourism discounts for visitors from competing cities, further encouraging cross-city engagement [11][13] - The event serves as a platform for cities to showcase their unique cultural identities, contributing to regional branding efforts [14][17]
“尔滨”+马拉松,“顶流”相遇会带来什么?
Xin Hua Wang· 2025-08-31 11:31
Core Viewpoint - The Harbin Marathon serves as a platform for self-challenge and a vivid practice of cultural and sports integration in Harbin's post-Winter Olympics era, attracting 35,000 runners from around the world [1] Group 1: Event Highlights - The marathon features a scenic route with historical buildings, riverside views, and live performances, enhancing the running experience [2] - The event includes 52 performance and support points, showcasing the city's musical charm and local cuisine, contributing to a unique "music track" experience [2][4] - The marathon has been upgraded to a World Athletics Gold Label event, achieving a record number of participants and attracting top-ranked runners [4] Group 2: Economic and Cultural Impact - The event promotes high-quality urban development through the "Sports+" initiative, integrating sports with culture, tourism, and commerce [4][5] - The first Harbin Cultural, Sports, and Tourism Industry Expo was held alongside the marathon, enhancing brand visibility for local products and businesses [4] - Hotel and restaurant searches in Harbin saw significant increases, with searches for hotels near key locations rising by up to 332% year-on-year [4] Group 3: Innovations and Services - The introduction of the "Sun Island Glow Night Run" attracted 9,000 participants, boosting the night economy and aligning with national health initiatives [7] - Participants received personalized training guidance and recovery services, enhancing their overall experience and connection to the city [7] - The marathon aims to create a new city image and brand, linking winter sports with summer events, thereby increasing Harbin's recognition as a "treasure city" [7]