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从破浪到“破圈”,海南龙舟赛会是下一个“村VA”吗?
Hai Nan Ri Bao· 2025-06-01 23:34
Core Viewpoint - The Hainan Dragon Boat Festival has transformed from a traditional cultural event into a phenomenon-level cultural IP, attracting significant public interest and participation, similar to the "Village VA" trend [2][8][10] Group 1: Event Popularity - The Dragon Boat races in Hainan have become a focal point of community engagement, with events attracting large crowds, such as 219,000 attendees in Haikou, generating an economic impact of 60.64 million yuan [2][3] - The 2024 Haikou Dragon Boat Race marked a resurgence after a 20-year hiatus, drawing massive crowds and showcasing the event's potential for growth [3][9] - The participation scale has expanded significantly, with the number of teams increasing from 12 in 2024 to nearly 40 in 2025, including teams from other regions and countries [3][4] Group 2: Cultural Significance - The Dragon Boat race is a prominent cultural symbol of the Dragon Boat Festival, embodying traditional Chinese values and community spirit [5][6] - The event incorporates various cultural rituals, enhancing participant engagement and fostering a sense of pride among attendees [6][7] - The integration of modern experiences with traditional practices has attracted younger audiences, facilitating the cultural transmission in a contemporary context [6][7] Group 3: Future Potential - The Hainan Dragon Boat Festival has the potential to become the next major cultural phenomenon, akin to "Village VA," due to its deep-rooted historical significance and strong community support [8][10] - The event's evolution into a multi-faceted cultural experience aligns with current trends in sports and tourism, positioning it as a vibrant representation of Hainan's cultural vitality [10]
打卡世运会项目 成都东部新区亲水消费季启幕
Mei Ri Jing Ji Xin Wen· 2025-05-30 11:39
Group 1 - The "Chengdu Four Seasons · Leisure Travel Tianfu" cultural tourism consumption promotion event was launched in Chengdu, focusing on water-based activities and summer tourism [1] - A summer water consumption map was released, highlighting various activities such as water sports, gourmet food, and high-end accommodations at the Sancha Lake International Water Sports Center [1] - The event aims to attract global tourists to experience a range of water activities and leisure options, including "Water F1" racing and drifting experiences [1] Group 2 - Educational tourism is emerging as a significant trend in the Chengdu Eastern New District, leveraging resources from local universities to create immersive learning experiences [2] - The "Summer Study Tour to the East District" series integrates education with tourism, allowing visitors to engage in ecological studies and nature exploration [2] - New rural tourism routes were introduced, featuring live promotions and themes that connect agricultural culture with nature education, catering to urban travelers seeking rural experiences [2] Group 3 - The Chengdu Eastern New District is positioned as a key venue for the 2025 Chengdu World Games, utilizing its advantages in international air transport and sports resources [3] - The district is focused on developing a professional water sports center cluster to ensure high-quality hosting of water events during the World Games [3] - The strategy emphasizes the integration of sports, culture, and tourism to enhance the ecological value and create a vibrant international event city [3]
深挖运河、非遗资源内涵,天津北辰区这样助力文体旅融合发展
Core Viewpoint - The news highlights the cultural and economic development initiatives in the Beichen District of Tianjin, focusing on the integration of intangible cultural heritage with tourism and the establishment of a health industry hub. Group 1: Cultural Heritage and Tourism - Beichen District promotes the integration of intangible cultural heritage with tourism, organizing various activities such as "intangible cultural heritage parent-child tours" and "intangible cultural heritage markets" to enhance tourism experiences and stimulate consumer potential [3]. - The district has 88 representative intangible cultural heritage projects, including Liu Yuansheng's Yinfagu and Wang Qinzhuang's Gaoqiao, showcasing unique Tianjin craftsmanship [1][3]. - The district is transforming intangible cultural heritage products into marketable goods, exemplified by the North Chen folk painting, which has gained recognition in domestic and international art exhibitions [3]. Group 2: Health Industry Development - Beichen District is positioning itself as a core area for the biopharmaceutical industry, leveraging its rich "traditional medicine" culture and the establishment of the Beijing-Tianjin Medical Valley [5]. - The district has seen significant investment interest, with over 100 companies settling in the medical valley and an intended investment exceeding 10 billion [5]. - Policies supporting the development of the medical valley include research subsidies and streamlined approvals, aiming to integrate traditional Chinese medicine into modern industry [5].
辽宁展团何以“圈粉”
Liao Ning Ri Bao· 2025-05-27 01:17
Core Insights - The 21st China (Shenzhen) International Cultural Industries Fair showcased Liaoning's cultural industry development and its integration with sports and tourism, emphasizing high-quality growth and new advantages in cultural tourism [1][2] Group 1: Cultural Industry Growth - Liaoning's cultural industry has been expanding, with a significant increase in revenue; in Q1, the revenue of large-scale cultural enterprises grew by 17.9% year-on-year, surpassing the national average of 11.7% [3] - The province's cultural resources are being effectively transformed into industrial and competitive advantages, indicating a robust growth trajectory [3] Group 2: Technological Integration - The integration of modern technology with traditional culture has led to the emergence of cultural IPs that enhance visitor experiences, such as the bionic robot representing historical figures and the digital twin museum [2] - Innovative products showcased at the fair highlight the dynamic fusion of culture and technology, demonstrating the potential for new cultural tourism experiences [2] Group 3: Cultural Heritage and Experience - Liaoning's rich cultural heritage is being actively preserved and promoted, with initiatives like copyright protection for intangible cultural heritage and engaging performances that attract audiences [4] - Unique cultural experiences, such as interactive performances and creative products, have resonated with visitors, enhancing their appreciation for Liaoning's cultural offerings [4][5] Group 4: Creative Products and Market Appeal - The fair featured a diverse range of creative cultural products that appeal to younger consumers, emphasizing the importance of creativity and distinctiveness in cultural merchandise [7] - The integration of local culinary experiences and innovative gift items reflects a strategic approach to attract consumer interest and enhance the cultural tourism experience [7][8] Group 5: Regional Promotion - The exhibition effectively showcased Liaoning's scenic beauty and cultural charm, encouraging both domestic and international visitors to explore investment and tourism opportunities in the region [8] - The promotion of Liaoning's cultural tourism products aims to create a stronger brand presence and attract a wider audience [8]
为高品质文体旅融合发展注入新动能
Liao Ning Ri Bao· 2025-05-24 01:43
Group 1 - Chaoyang City is leveraging its natural resources and cultural heritage to enhance its tourism appeal, aiming to establish a new cultural tourism landscape with the slogan "Dunhuang in the West, Chaoyang in the East" [1][2] - The Liaoning Chaoyang Bird Fossil National Geopark has undergone significant upgrades, increasing the number of fossils displayed from 435 to over 8,000, and enhancing visitor experience with new attractions such as a super giant screen stratigraphic projection and a giant 3D show [1] - In 2023, Chaoyang City has initiated the construction of 63 cultural and tourism projects, including infrastructure improvements at key sites like Phoenix Mountain Scenic Area and the preservation of the Niuhua Liang site, attracting more visitors to experience the city's unique natural and historical charm [2] Group 2 - The city is actively promoting its cultural tourism integration by developing various cultural tourism IPs, such as "Treasure City Mysterious Chaoyang" and "Chaoyang Blossoms Welcome You," and utilizing high-speed rail branding and regional roadshows to enhance its visibility [2] - Preparations for the provincial high-quality cultural tourism integration development conference include upgrades to transportation, roads, hotels, and public facilities, significantly boosting the city's profile [3] - The first Red Mountain Culture International Communication Conference will be held during the event, inviting experts to present the latest archaeological findings from the Niuhua Liang site, further enhancing Chaoyang's cultural influence [2]
四大板块精彩呈现“山海有情 天辽地宁”
Liao Ning Ri Bao· 2025-05-22 01:23
"哇,这是《瑞鹤图》《簪花仕女图》!""看,这只金钱豹在冲我眨眼睛!"5月21日,第二十一届 中国(深圳)国际文化产业博览交易会展馆中,辽宁展区正在紧锣密鼓地布展,现场已经吸引不少人前 来打卡拍照。 从视觉呈现到互动设计,从展品选择到展陈布置,辽宁展区不仅有未来感、科技范儿,也有悠远历 史、灵动匠心……盛装迎嘉宾,这是辽宁文化发展成果的集中展示,更是辽宁文化之盛、景观之美、生 态之优、待客之诚、产业之兴的精彩亮相。 展区入口左侧,背景是辽宁省博物馆典藏宋徽宗《千字文》图样,李白、杜甫仿真机器人站在前 面,营造浓浓的古典文化意境。入口右侧展台和展墙上,展示着辽宁省档案馆馆藏清宫廷满文档案、辽 宁省图书馆馆藏《聊斋志异》手稿、旅顺博物馆馆藏《红楼梦画册》等典藏仿本。辽宁展区的正中间, 还特意设置了演艺互动区,文博会期间,将有多场辽宁文艺精品在此演出。 沈阳的方城、鞍山的千山、阜新的玛瑙、丹东的非遗满绣……行走在辽宁展区,可谓一步一景,处 处精彩。 调试设备、调整灯光、摆放展品、准备宣传册……布展现场,辽宁展区各参展单位工作人员精心完 成每一个环节,以匠心展示辽宁风采,以诚心欢迎各界嘉宾。 在展区上方,是曲面吊顶的 ...
GITF2025闭幕,有旅行社旅展三天销售额同比超45%
Nan Fang Du Shi Bao· 2025-05-18 05:35
Core Insights - The 33rd Guangzhou International Tourism Fair (GITF) successfully concluded, attracting 1,006 tourism organizations from 55 countries and regions, with 36,986 professional visitors and tourists attending [1] Group 1: Global Cultural and Tourism Integration - The fair emphasized the theme of "meaningful travel, lasting connections," showcasing a variety of cultural experiences from different countries, including Sri Lanka, Qatar, Nepal, South Korea, Russia, and Oman [3] - GITF marked a transformation from "traffic aggregation" to "value creation," leveraging Guangzhou's resource advantages to create a new paradigm for multi-party win-win development [3] Group 2: Bay Area Collaboration - The event highlighted the collaborative development of the Guangdong-Hong Kong-Macao Greater Bay Area, with travel agencies forming a "9+2 city travel agency alliance" to integrate cultural and tourism industries [5] - Guangzhou launched "50 tourism routes for the year of the National Games," connecting various cultural landmarks in the city [5] Group 3: Consumer Engagement and Sales Performance - The fair served as a "global vacation map," with Guangzhou Kanghui reporting a sales increase of over 45% compared to the previous year, and a 28% increase from the last autumn fair [7] - The outbound tourism market showed strong performance, with significant discounts attracting customers, and the "Dancing Global" series tour to Thailand gaining popularity [8][9] - Domestic tourism also saw robust growth, with high-speed rail routes to destinations like Enshi and Guizhou being favored by older travelers [8][9] Group 4: Future Prospects - The GITF 2025 concluded with plans for continued innovation in "cultural tourism + sports," "cultural IP activation," and "potential market exploration," with the next fair scheduled for May 21-23, 2026 [10]
辽宁发挥体育优势让赛事“流量”变经济“增量”
Zhong Guo Xin Wen Wang· 2025-05-15 16:00
同时,辽宁大力发展赛事经济。2025年2月份,辽宁省体育局出台了《关于发展赛事经济促进体育消费 的措施》,分别从职业体育赛事、国际级体育赛事、全国体育赛事和群众性体育赛事等4个类别,制定 了13条具体的办赛经费补助措施,补助标准从30万至300万元不等。另外,对"首赛"(即首次引进并在辽 宁成功举办的赛事)追加100万元补助,鼓励引进更多精品赛事在辽举办,为消费市场注入新动能。 以冰雪运动驱动冰雪经济,辽宁加快场馆场地新建和改扩建工程进度,推进各地冰雪场所提质扩容,补 齐冰雪场地基础设施短板。辽宁提前谋划新雪季冰雪赛事活动,积极承办国际、国内赛事,组织开展独 具辽宁地域特色的冰雪赛事活动,增加群众性冰雪赛事活动数量,推动"冷资源"向"热经济"转变,为辽 宁省经济社会发展增添新动能。(完) (文章来源:中国新闻网) 中新网沈阳5月15日电 (记者韩宏)辽宁省体育局副局长张越红15日在省政府新闻办召开的发布会上表 示,辽宁发挥体育优势激发市场活力,充分发挥体育赛事乘数效应、融合效应和带动效应,激发体育消 费新动能。 张越红说,今年冰雪季,辽宁精心策划了112项冰雪赛事和相关活动,引导更多群众"跟着赛事去旅 行", ...
中成空间登体育领域“专精特新”小巨人企业榜单
Group 1 - The core viewpoint is that Zhongcheng Space has been recognized as a national-level "specialized, refined, and innovative" small giant enterprise in the sports field, highlighting its leadership in the inflatable membrane industry and its role in promoting innovation in sports scenarios [1] - The company has accumulated extensive practical experience in inflatable sports venues, creating multifunctional landmarks such as the first inflatable entertainment hall in Cambodia and the first inflatable swimming pool in Jinhua, showcasing its innovative practices in various sports fields [2] - Zhongcheng Space's patented air cushion insulation technology significantly reduces energy consumption while enhancing light transmission, establishing new standards for green venues [3] Group 2 - The company’s air rib membrane structure offers modular construction, low operational costs, and adaptability to various scenarios, redefining the shape and function of sports venues [5] - The technology has extended beyond sports to cultural, tourism, and emergency sectors, becoming a key support for the integration of culture and sports [5] - Zhongcheng Space aims to continue its focus on inflatable technology research and expand its applications in the "sports + culture and tourism" sector, promoting intelligent and green upgrades in sports spaces [6]
特写:镇上办起运动会
Xin Hua Wang· 2025-05-15 01:22
原标题:特写:镇上办起运动会 13日,初夏的阳光洒满大地,湖北省应城市黄滩镇幸福公园内彩旗飘扬、锣鼓喧天。广场上,40支 体育代表队整装待发,周边挤满了从各地赶来的村民,场面热烈又温馨。 这是2025年湖北省"百镇千村""百街千巷"全民健身系列赛事活动的揭幕站,也是黄滩镇第一次举行 全镇规模的运动会。 5月13日,应城华茂外国语学校队在拔河比赛中。新华社记者 乐文婉 摄 在黄滩镇党委副书记、镇长李德奎看来,镇运动会的好处不仅在于丰富居民生活。"这么大型的运 动会是镇里第一次举行,带动效果非常明显,仅上午就自发来了近3000名观众,35个农产品展位前人流 不息,对于应城的知名度与农产品的销售都有拉动效果。" "黄滩酱油"展位工作人员李小萍感同身受。运动会开始前一小时,她就和同事们在赛道边布置起摊 位。揭开酱缸上的木质盖子,只见酱油和豆瓣酱棕红明亮,醇香扑鼻而来。开幕后不过半小时,酱缸便 卖得几乎见底。"平时卖12元一罐,今天特价10元,因为我们想让更多人知道黄滩酱油,尝到黄滩美 味。"李小萍说。 往年这个时节,喻家村村民付鑫总是忙着照料田里的高粱和玉米。但今年不同,一个月前得知镇里 要举办运动会,他专门开始训练 ...