Core Viewpoint - The event "Cultural Tourism Consumption Series Activities - Intangible Cultural Heritage National Trend Garden Party" in Zhongwei City aims to promote local intangible cultural heritage and integrate it with contemporary cultural trends, enhancing community engagement and cultural appreciation [1][3][7]. Group 1: Event Overview - The event took place on February 10, 2026, in Zhongwei City, featuring a festive atmosphere with thousands of participants celebrating traditional customs and cultural charm [1]. - It focused on the core task of promoting cultural tourism consumption, innovatively integrating four key elements: exhibition, experience, interaction, and consumption [3]. Group 2: Activities and Engagement - Various sections were established, including "Intangible Cultural Heritage Market," "Experience Zone," and "Hanfu Parade," showcasing 51 intangible cultural heritage projects such as paper-cutting and sugar painting [3][5]. - Participants engaged in hands-on activities, such as creating sugar paintings, which fostered joy and creativity among children [5]. Group 3: Cultural Significance - The event aimed to showcase the inheritance, development, and innovation of traditional performance-based intangible cultural heritage in contemporary society [7]. - It encouraged public interest and participation in intangible cultural heritage, promoting its protection, transmission, and integration into modern life, thereby enriching the cultural significance of the New Year celebrations [7].

据悉，2月17日至22日，兰州老街每日将安排太平鼓、舞狮、社火、高跷等非遗项目巡游表演，街区东 西两座戏台也将接力上演传统民乐与现代乐队演出，打造昼夜连续的文化体验。2月21日正月初五还将 举办"五路财神巡游"特别活动。 记者 魏晓莹 每日甘肃网2月11日讯 据兰州晚报报道 2月10日，兰州老街"非遗过大年"新春系列活动启动。 当天的活动现场，书法老师挥毫书写春联和"福"字并赠送给市民。来自海石湾的高跷队身着彩装，沿街 巡游表演，吸引众多市民和游客驻足。夜幕降临后，热烈的篝火锅庄将活动推向高潮，众人围火共舞， 迎接佳节。 兰州老街"非遗过大年"新春系列活动启动 责任编辑：任彩玲 ...

画是过年的仪式感之一。贴上年画，年味儿也就越来越浓了。刘敬丽是北京木版年画的非遗传承人，为 迎接马年的到来，她提前创作了一幅题为"立马躺赢"的祈愿送福年画。 2月7日，记者探访了刘敬丽位于河北保定涞水县一渡镇的工作室。据刘敬丽介绍，这版年画以红、黄、 蓝、紫四色为主调，轮廓以金线或银线勾勒，围绕福、禄、寿、喜、财、顺六大主题，通过巧思构图， 让六匹马的头部与身体相互借形，形成"三头六臂"的视觉效果，寓意"争头"（争名）与"争腚"（争锭， 即元宝）。马背上还绘有元宝、福袋、葫芦等图案，象征"马上有钱""马上有福""马上有禄"。画面中 央，以古钱币印字的形式突出"立马躺赢"四字。整幅作品采用刻印与手绘相结合的方式，寄托了人们对 新一年的美好期盼。 木版年画的制作通常分为绘稿、刻版、印刷三大步骤，每一环节都需倾注匠心。刘敬丽在绘稿阶段尤其 下足功夫。这幅"立马躺赢"的创作灵感来源于昭陵六骏，在融合河北武强年画中经典的"六子争头"构图 以及中国传统图案"三鱼争头"样式的基础上，进行了大胆的创新设计。 近年来，随着非遗日益受到重视，年画不再只是门上的装饰，更以文创、软装、包装设计、数字创意等 形式融入日常生活。刘敬丽表 ...

Core Viewpoint - The article highlights the cultural significance of the Year of the Horse in the context of Chinese New Year celebrations, emphasizing the integration of horse-related themes in various cultural and tourism activities across Henan province [1][9]. Group 1: Cultural Significance of Horses - Horses have been integral to human civilization, symbolizing military and economic power, as well as embodying the spirit of progress and freedom through concepts like "Dragon Horse Spirit" [2][3]. - Various historical artifacts, such as the Tang Dynasty's tri-colored horses and Han Dynasty's gilded bronze horses, showcase the artistic and cultural importance of horses in Chinese history [3][5]. - The use of horses in ancient military and daily life reflects their role as vital assets, with archaeological findings indicating advanced horse-drawn chariots dating back to the Shang Dynasty [6]. Group 2: Tourism and Cultural Activities - The upcoming Spring Festival is expected to boost tourism in Henan, with significant increases in bookings for cultural landmarks and scenic spots, driven by horse-themed events and activities [6][9]. - Various attractions are incorporating horse-related themes into their New Year celebrations, such as climbing events and immersive theater experiences that resonate with the spirit of the Year of the Horse [7][8]. - The integration of traditional and modern elements in cultural tourism is evident, with events like the "Cultural and Tourism Month" featuring numerous activities centered around horse motifs [11][14]. Group 3: Film Industry and Horse Themes - The film industry is set to release several movies during the Spring Festival, each incorporating themes related to horses, symbolizing resilience and progress [15][18]. - The narratives in these films reflect the spirit of the horse, showcasing characters that embody determination and the pursuit of success [15][18].

红绸映花灯，墨香绕古城。新春的西安，传统年味与现代文旅碰撞出别样火花。 书院门里，红纸铺展，墨香氤氲。春联、麦秆画等非遗手工艺品成了新春热门选择，老手艺融入了市井 消费。 夜幕下，城墙与芙蓉园的花灯次第点亮，"花灯+夜游""花灯+演艺"让古城夜生活格外热闹，外地游客纷 至沓来"沉浸式过年"。 大唐不夜城，千年唐韵，非遗文创热销，国风演艺轮番上演，文旅消费与文化体验在这里深度交融。 城墙根下，陕北说书、秦腔、木偶戏轮番开演，老戏码焕发新生；街巷深处，肉夹馍、甑糕飘香，文创 雪糕、文创手账让"吃游"体验更丰富。 从非遗市集到花灯夜游，从文旅消费到市井烟火，西安在新春里展现出经济回暖、民生向好的鲜活图 景。 中国经济网记者许怡杨梦莹(实习) ...

Core Insights - The trend of purchasing New Year goods has shifted from being a necessity to a means of personal expression, particularly among young consumers who prioritize aesthetics and personal preferences [1][4]. Group 1: Consumer Behavior Trends - Young consumers are increasingly making autonomous decisions about New Year purchases based on their interests and lifestyles, with a notable rise in orders for trendy items like DIY crafts and modern couplets [1]. - The search volume for intangible cultural heritage (ICH) items has surged, with a 212% increase in "ICH" searches and a 790% increase in "ICH handmade" searches, indicating a strong interest among the younger generation [1]. - Health considerations have become a primary factor in gift-giving during the Spring Festival, with 58% of consumers prioritizing health over appearance [2]. Group 2: Product Innovations - The market is witnessing a shift towards personalized New Year goods, with significant growth in categories like pet apparel and DIY materials, reflecting the smaller average household size [3]. - Traditional gift boxes are undergoing a lightweight transformation, with smaller, aesthetically pleasing items becoming the preferred choice, such as single-serving pre-made dishes and small-packaged nuts [3]. - The food industry is innovating with low-sugar and low-GI products, as well as health-oriented gift boxes, aligning with the trend of consumers seeking a balance between enjoyment and health [2]. Group 3: Purchasing Channels - The integration of online and offline shopping experiences is becoming more prevalent, with traditional items like couplets and flowers increasingly being purchased online [3]. - Instant retail is emerging as a significant channel for New Year purchases, facilitating cross-province gifting and making the shopping experience more efficient [3]. - Data from Meituan indicates a substantial increase in sales across various categories during holiday periods, suggesting a trend that may continue into the upcoming Spring Festival [3].

Core Viewpoint - The article highlights the historical significance and architectural features of the former site of the Mayinglong Eye Pharmacy, tracing its origins back to the Ming Dynasty and its evolution over the centuries [2]. Group 1: Historical Background - The Mayinglong Eye Pharmacy's origins can be traced back to the Wanli period of the Ming Dynasty, when the Ma family from Dingzhou created the "Eight Treasure Eye Medicine" [2]. - The pharmacy was established in Beijing by Ma Wanxing, who named it after his father, Ma Yinglong, following a family tradition [2]. - In 2011, the pharmaceutical techniques of Mayinglong were included in the non-material cultural heritage list of Xicheng District, emphasizing its historical importance [2]. Group 2: Architectural Features - The former pharmacy is located in a gray two-story building that occupies a significant portion of Manjia Hutong, with the current address being 52 Qianmen West River Street and 3 Manjia Hutong [2]. - The building features a brick-wood structure, with a clear stone plaque displaying "Mayinglong" and retains exquisite decorative brick carvings on the second-floor arched windows [2]. - Despite some windows and structures being blocked, the overall condition of the building is well-preserved [2].

Group 1 - The article highlights the festive atmosphere of the Spring Festival as various traditional markets open across the country, particularly focusing on the New Year market in Tonghua City, Jilin Province, which combines folk performances, cultural experiences, and commercial activities [1] - The New Year market features a variety of folk performances, including dragon and lion dances, which engage the audience and enhance the celebratory mood [2] - The market offers over 150 types of goods across 66 stalls, allowing consumers to purchase traditional New Year items in a one-stop shopping experience [3] Group 2 - Traditional foods such as old-style sugar and dumplings are popular at the market, with free dumplings offered to visitors as a gesture of good fortune [3] - The folk performances and New Year market will continue until the 28th day of the twelfth lunar month, providing opportunities for citizens and tourists to enjoy traditional cultural experiences [3]

Core Insights - McDonald's China is launching a new Spring Festival campaign themed "Wishing You a Golden Arch This Year," inspired by traditional Chinese lantern culture and collaborating with intangible cultural heritage (ICH) inheritors [1][3][5] Group 1: Campaign Overview - The campaign features over 7,700 McDonald's restaurants nationwide offering eight new limited-time menu items with "gold" blessings [1] - The initiative includes local cultural elements, particularly focusing on the Qinhuai lanterns, which are a significant part of Nanjing's heritage [1][7] - A series of offline pop-up events will take place in five cities, including Shanghai, Beijing, Fuzhou, Nanjing, and Guangzhou, starting February 17 [1] Group 2: Cultural Collaboration - McDonald's China is partnering with the Beijing Folk Art ICH Research Institute and four ICH lantern inheritors to incorporate various traditional lantern styles into the campaign [5] - The campaign aims to connect with local communities and promote cultural heritage through diverse artistic expressions, including shadow puppetry and lantern displays [3][7] - A short film series titled "One Lantern, One Wish" will be launched in collaboration with "Harper's Bazaar," showcasing the craftsmanship and cultural significance of lantern-making [5] Group 3: Interactive Experience - The campaign will feature an immersive experience in Nanjing's Confucius Temple, highlighting the "Wishing You a Golden Arch This Year" lantern display as a key attraction [8] - The event will include interactive elements such as traditional calligraphy for Spring Festival couplets and an AI photo booth for visitors [8] - Special edition self-service kiosks will present a "One Lantern, One Wish" version of receipts, offering random New Year blessings to enhance the festive experience [8]

Core Viewpoint - The article highlights the vibrant atmosphere of traditional Chinese New Year markets across various regions, showcasing the resilience and potential of the Chinese economy through increased consumer activity and cultural engagement [1]. Group 1: Cultural Integration - The New Year market at Jiefangbei features various intangible cultural heritage products, such as lacquer paintings and calligraphy, which are creatively designed to reflect the New Year spirit and attract visitors [2][4]. - The market's theme, "Celebrating the New Year in the Forbidden City," emphasizes traditional aesthetics and includes live demonstrations by heritage artisans, enhancing cultural appreciation among attendees [4]. Group 2: Interactive Experiences - The market offers interactive cultural experiences, including a "write the character for 'Fu'" activity where children participate as volunteers, promoting traditional culture and engaging the younger generation [5]. - The "Shancheng Handicraft Bureau" at the Shibanti scenic area invites over 20 heritage artisans to provide hands-on experiences, allowing visitors to engage with local crafts and stories [7]. Group 3: Diverse Product Offerings - The New Year markets feature a wide range of products beyond traditional items, including innovative cultural products and local specialties, enhancing the festive shopping experience [8][10]. - The market at Guanyinqiao focuses on promoting local agricultural products, showcasing over 700 items from impoverished and revitalized rural areas, thus supporting local farmers [10][11]. Group 4: Digital Integration - The markets incorporate digital technology, such as MR experiences that allow visitors to engage with traditional customs in an interactive manner, enhancing the overall festive atmosphere [13]. - QR codes at various stalls enable visitors to purchase local specialties online, reflecting a shift towards digital shopping experiences in the festive market context [13].