Core Insights - The Chinese ice and snow industry is projected to exceed 1 trillion yuan, reaching 1,005.3 billion yuan in 2023, marking it as a new driving force in the economy [2] - The successful bid for the 2027 Winter Universiade in Changchun is expected to significantly boost the local ice and snow economy [2] - The integration of "ice and snow+" diverse business models is creating immersive experiences, combining ice sports with cultural tourism [2] Industry Development - The ice and snow industry is breaking regional limitations, with over 70% of ice tourism product bookings coming from southern tourists, indicating a shift towards a nationwide consumption trend [3] - New policies are being introduced to enhance the supply-demand match in consumer goods, promoting the development of leisure and sports products, particularly in the ice and snow sector [3] - There is a growing demand for lightweight and high-safety ice sports equipment, necessitating improvements in both the quality and quantity of supply in ice venues and product systems [3] Technological Advancements - Since the 14th Five-Year Plan, the ice and snow industry has established a comprehensive value chain, including equipment manufacturing, event operation, and tourism [4] - New technologies such as 5G, artificial intelligence, and virtual reality are driving high-quality development in ice sports equipment, enhancing user experiences [4] - The focus has shifted from hardware competition to a comprehensive evaluation of soft power, emphasizing service upgrades across the entire customer journey in ice tourism [4]

Core Insights - Jilin Changbai Mountain has emerged as a standout destination in the tourism sector, with visitor numbers exceeding 3.4 million and a year-on-year growth of 24.1% as of August 2025, significantly outperforming many other tourism companies [1][29] - The stock performance of Changbai Mountain Tourism Co., Ltd. has surged by 5 to 6 times over two years, indicating strong market confidence and investor interest [1] Tourism Growth - The concept of "ice and snow economy" has gained traction in China, particularly following the success of the Beijing Winter Olympics, leading to increased interest in winter sports such as skiing and ice skating [3][22] - Jilin is positioned as a premier destination for snow sports, with its "powder snow" quality being a key attraction for both domestic and international tourists [5][6] Infrastructure and Accessibility - The opening of the Shenyang-Baihe high-speed railway in September 2025 will significantly reduce travel time from Beijing to Changbai Mountain to just over four hours, integrating the area into Beijing's "half-day economic circle" [24][29] - The development of cross-province ice and snow tourism routes between Jilin and Heilongjiang provinces aims to enhance regional collaboration and attract more visitors [26] Unique Offerings - Changbai Mountain boasts unique natural and cultural resources, including the famous Tianchi Lake and geothermal hot springs, which enhance the overall tourist experience [12][21] - The region offers a variety of winter activities and cultural experiences, such as traditional Korean cuisine and local festivals, which enrich the visitor experience [16][17] Economic Impact - The tourism sector in Jilin has seen substantial economic benefits, with total tourism expenditure reaching 229 billion yuan and a 33.6% increase in visitor numbers for the 2024-2025 snow season [29] - Local residents have benefited from the tourism boom, with average income increases of over 20,000 yuan per snow season, transforming the local economy [31]

近日，多地以特色资源赋能文旅升级，叠加政策助力与服务优化，让冬日旅游热度持续攀升，尽显消费活力与经济新机。 ■一树一策护珍宝 千年银杏解锁文旅新体验 眼下，南岳衡山四株树龄超过1400年的古银杏树正披上"黄金甲"，进入一年一度的最佳观赏期，吸引了不少游客。 为做好这四株古树的保护工作，当地林业部门不仅通过建立"一树一档"录入湖南省古树名木保护系统，实现数字化动态监管，还根据每株树的不 同情况采取"一树一策"的保护措施。 每到农历逢四逢九，山东省临沭县曹洼大集都会充满"烟火气"，吸引着各地游客。 临沭曹洼大集占地170亩，2000多个摊位，划分了美食区、花木区、非遗区、百货区等十多个区域，差不多相当于16个标准足球场。 初冬时节，在山东济宁曲阜孔庙，慕名而来的游客络绎不绝。济宁近年来积极推动优秀传统文化创造性转化、创新性发展。 ■儒学走出殿堂 文化传承激活消费新潜力 夜幕降临，尼山脚下的鲁源村华灯璀璨。鲁源村景区运用多种数字技术，为广大游客提供沉浸式夜游体验。 随着气温下降，新雪季开启，新疆乌鲁木齐市各大滑雪场全方位焕新。硬件设施、智能系统与多元业态同步升级，以更高品质的冰雪体验迎接八 方雪友，推动冬季旅游持续 ...

Core Insights - The ice and snow industry in China is entering a golden development period, with the market size expected to exceed 1 trillion yuan, reaching 1005.3 billion yuan this year, indicating its emergence as a new driving force in the economy [1] - The successful bid for the 2027 Winter Universiade in Changchun is anticipated to provide a strong impetus for the development of the ice and snow economy in Jilin [1] - The integration of "ice and snow+" diverse business models is creating immersive experiences, combining ice and snow sports with cultural tourism as the two main lines of industry development [1] Regional Development - The growth of the ice and snow industry is breaking regional limitations, with ice sports becoming a nationwide consumption trend, as evidenced by over 70% of ice tourism product bookings coming from southern tourists [2] - The post-Winter Olympics era is witnessing a shift in ice and snow consumption from seasonal entertainment to a lifestyle enjoyed by the general public [2] - New policies aimed at enhancing the supply-demand match in consumer goods are expected to further stimulate the ice and snow economy, emphasizing the need for high-quality sports equipment and facilities [2] Industry Structure - Since the 14th Five-Year Plan, China's ice and snow industry has established a comprehensive value chain covering upstream equipment manufacturing, midstream event operation and skill training, and downstream tourism and leisure [3] - New technologies such as 5G, artificial intelligence, and virtual reality are driving high-quality development in ice and snow equipment, leading to the creation of new products and enhancing user experiences [3] - The focus of ice and snow tourism is shifting from hardware competition to a comprehensive service upgrade, emphasizing the importance of customer experience and service quality [3]

原标题：财经聚焦丨各大滑雪场陆续开板 冰雪经济持续升温 随着2025-2026雪季大幕拉开，全国多地各大滑雪场陆续开板，冰雪经济活力持续释放。放眼各 地，在业态升级、产业融合与政策赋能驱动下，冰雪经济正成为提振消费、推动区域高质量发展的重要 引擎。 "滑雪热"点燃雪季活力 大雪翩跹，银装素裹。在吉林省吉林市的中旅松花湖度假区雪道上，身着各色雪服的雪友飞驰而 下，激起阵阵雪雾。"盼了大半年终于开板，冬天的快乐又回来了！"来自上海的雪友季丰说。 "为迎接新雪季，我们增设一万平方米的嬉雪区，将雪地魔毯数量增加了三条，并新增两小时的夜 滑项目。"大别山滑雪旅游度假区副总经理孙铁军介绍，截至11月25日，度假区已预售门票超8.3万张， 12月下旬即将开门迎客。 数据显示，2024-2025雪季，全国滑雪场消费金额达786.13亿元，滑雪场周边两公里消费金额增长 27.97%，对周边零售、交通、餐饮等行业拉动作用明显。 "冰雪+"挖掘产业潜力 "我们迎来新雪季'开门红'，预售额已超1亿元，同比增长25%。"中旅松花湖度假区市场营销总监黄 钟锐介绍，度假区今年总体滑雪面积达230万平方米，新增15万平方米特色区域，策划"国 ...

Core Insights - The ice and snow economy is becoming a significant driver for consumption and regional high-quality development as the 2025-2026 snow season begins [1] Group 1: Market Performance - The pre-sale revenue for the Zhonglv Songhua Lake Resort has exceeded 100 million yuan, marking a 25% year-on-year increase [2] - The Keketohai International Ski Resort has received 101,000 visitors since its opening, indicating a strong start to the new snow season [4] - Nationwide, the consumption amount at ski resorts reached 78.613 billion yuan during the 2024-2025 snow season, with a 27.97% increase in spending within a two-kilometer radius of ski resorts [6] Group 2: Industry Integration - The ice and snow industry is integrating with tourism, sports, culture, and equipment manufacturing, leading to the emergence of new products and experiences [7] - The ice and snow industry in China is projected to grow from 270 billion yuan in 2015 to 980 billion yuan in 2024, with expectations to surpass 1 trillion yuan this year [9] Group 3: Consumer Engagement - The previous snow season saw a consumer spending scale of over 187.5 billion yuan, with a year-on-year growth of over 25%, and the new season is expected to attract 520 million tourists [11] - Various regions are implementing measures to boost ice and snow consumption, including issuing consumption vouchers and promoting cross-regional tourism collaborations [12][14]

【文/观察者网 王勇 编辑/赵乾坤】 随着中国滑雪旅游的持续增长，该产业在雪场建设、滑雪人次、硬件设施等方面均取得了明显提升，雪 场的地域分布、分类及交通更加多元，整体展现出蓬勃的发展活力。 《中国冰雪产业发展研究报告（2025）》显示，2025年中国冰雪产业规模预计将突破万亿元大关。这一 数字，不仅标志着冰雪经济正成为中国经济发展中的新兴力量，更反映出冰雪运动、冰雪旅游在中国已 经蔚然成风。 据市场调查机构艾媒咨询此前发布的关于今年冬季冰雪旅游前景报告称，2024年中国冰雪旅游市场规模 接近1.05万亿元，到2029年可能超过1.5万亿元。 有相关调查数据显示，71.2%的游客希望在2024—2025冰雪季体验冰雪休闲旅游活动，45.5%的游客希 望进行远距离的冰雪旅游，29.7%的游客希望同时开展近距离和远距离的冰雪休闲和冰雪旅游。 中国已成为全球滑雪旅游市场的重要参与者，分布于黑龙江、新疆、河北等地的数百家滑雪场，为国内 外游客提供了前所未有的滑雪便利。 据中国香港《南华早报》日前报道，随着冬季来临，中国北方地区的冰雪旅游正在蓄势待发。在过去几 年里，每到冬季，中国南方地区的旅行者都会到北方地区穿上滑雪 ...

服务升温，打造暖心旅途新体验。面对零下二三十度的严寒，长白山站用冰雪专属服务把"温暖旅途"落 到实处。车站联合景区、交通管理部门，推出凭高铁票享受门票优惠政策，开通直达各大雪场的公交专 线，真正让游客从出站到景区，每个环节都感受到无微不至的关怀。候车室里的暖风与姜茶、站台上的 自动除雪设备、出站口的"暖暖屋"更衣室……这些看似微小的细节，恰是服务温度的生动体现。 产业共兴，开启全域发展新篇章。在沈白高铁的活力驱动下，长白山过去比较单一的旅游模式，正在向 全方位、多业态的方向发展。长白山冰雪观光、滑雪运动、温泉养生等传统业态焕发新活力；冰雪民 俗、冰雪艺术、冰雪美食等新兴业态借势而起，沈白高铁如同一条"金丝线"，将散落的冰雪资源串珠成 链。随着高铁效应的持续释放，沿线城镇共享客流红利，相关产业联动共生，沈白高铁促进了区域经济 协同发展，一条以高铁为轴、多种产业协同发展的"冰雪经济带"正在形成。 速度破冰，重塑白山冰雪旅游新格局。沈白高铁的开通，将沈阳至长白山的旅行时间压缩至2小时， 让"周末游白山"成为都市生活的新选择。针对冰雪游客需求，长白山站加密列车开行，每日开行数量增 至29对。截至11月末，沈白高铁将累 ...

Group 1: Event Announcement - The International University Sports Federation announced that Changchun, Jilin Province, successfully bid for the 33rd Winter Universiade in 2027, marking the event's return to China after the 2009 Harbin Winter Universiade [1] - The 33rd Winter Universiade will take place from January 15 to 25, 2027, with events held in Changchun as the main venue and Jilin City as a sub-venue [1] Group 2: Local Ice and Snow Activities - Changchun is preparing for the new snow season with various ice and snow projects, including the Changchun Powder Snow Carnival set to open on December 27, 2023, which aims to create a 330,000 square meter ice and snow park [3] - The 23rd China Changchun Jingyuetan Vasa International Ski Festival attracted over 2,000 professional athletes and enthusiasts from 33 countries, showcasing the city's development in ice and snow sports [3][6] Group 3: Economic Impact - Changchun's GDP is expected to exceed 800 billion yuan by the end of this year, with a significant contribution from the tourism sector, which is projected to receive 173 million domestic and international visitors, generating a total tourism expenditure of 302.61 billion yuan [5][6] - The ice and snow economy has become a vital part of Changchun's tourism industry, contributing over 40% to the province's overall ice and snow economic output [6][7] Group 4: Transformation and Future Prospects - The development of the ice and snow economy is reshaping Changchun's urban identity, transitioning from a heavy industrial base to a vibrant ice and snow tourism city [8] - The ice and snow economy is expected to drive high-quality development in Changchun, with projected visitor numbers and tourism revenue increasing significantly during the 2023-2024 snow season [7][8]

Core Viewpoint - China Everbright Bank is actively promoting consumption and expanding domestic demand through a special work plan that includes initiatives to support the development of the ice and snow economy, which is seen as a key driver for economic vitality [1][2] Group 1: Ice and Snow Economy Initiatives - The "Ice and Snow Festival" will be launched from December 2025 to February 2026, with activities in multiple locations to expand ice and snow consumption scenarios [1] - The bank's branches in Northeast China will focus on city themes, while branches in Shijiazhuang, Urumqi, and Hohhot will emphasize Olympic and scenic themes [1] - The initiative aims to enhance support for consumption and domestic demand through various promotional activities [1] Group 2: Promotional Offers - Travel discounts include reductions for credit card holders booking domestic flights through Meituan and Ctrip, with specific discounts based on the amount spent [1][2] - Accommodation offers include discounts for hotel bookings in cities like Harbin and Shenyang when using Everbright credit cards [2] - Ticket discounts for popular ski resorts are available, with specific reductions for credit card users purchasing tickets through Ctrip [2] - Equipment purchases on JD.com will feature interest-free installment options and random discounts for specified products when using Everbright credit cards [2] Group 3: Economic Impact - The "Ice and Snow Festival" is expected to not only benefit consumers but also stimulate innovation and development in the ice and snow tourism industry, contributing to the broader goal of promoting "national ice and snow" participation [2]