行业报告 | 行业研究周报 农林牧渔 证券研究报告 2025 年第 19 周周报：它博会归来，如何看宠物经济发展新趋势？ 1、宠物板块：高景气延续，国产替代与消费升级共筑量价双升 1）它博会看点：①今年关注度再上一层。第五届 TOPS 它博会于本周在上海国家会展中心开幕，展会以超 10 万平展览面积、1200 余家展商、8000+ 品牌缔造行业盛况，折射宠物赛道强劲增长动能。展会首日观众数同比激增 43%，创历史新高，核心数据验证行业扩容。②产品和工艺趋势变化：宠 物主粮精细化趋势显著，分龄分阶喂养成为核心升级方向：幼年期主打高蛋白、原生营养（麦富迪奶弗羊奶肉主粮系列），老年期聚焦肠胃调理、关节 养护（麦富迪老年犬粮）；工艺革新驱动高端化：低温烘焙成军备竞赛焦点（领先烘焙鲜肉猫粮、弗列加特鲜肉烘焙粮），鲜粮/湿粮赛道崛起（ZEAL 新西兰进口主食罐），国产技术迭代创新，行业从"粗放供给"迈向"精准营养+体验升级"新周期；③部分参展公司亮点：外资品牌如皇家、渴望、 爱肯拿，国产头部品牌如麦富迪、鲜朗、蓝氏，以及国产宠物用品公司天元宠物等齐聚展会，其中国产品牌表现较为亮眼——麦富迪它博会以"超级 工厂+天性数据研 ...

Group 1 - The podcast "Knock Knock World" engages with young listeners by addressing their curiosities and questions about various topics [1][8] - Recent topics include pollen allergies, the role of AI in education, and the significance of the BOA system in sports shoes [2][3] - The podcast also explores the concept of low-altitude economy and its relevance in current events [5][6] Group 2 - The podcast is produced by "Shengdong Huopo" and "Shifen Zhi Yi," and it aims to unlock global news for young audiences [8] - It releases episodes three times a week, with each episode lasting approximately 10 minutes [8] - The first season is available on major audio platforms, with a subscription price of 365 yuan [8]

Core Viewpoint - The article highlights emerging business opportunities in various sectors driven by demographic trends and technological advancements, emphasizing the potential for profitability in these areas. Group 1: AI Economy - AI tools can be utilized for content creation, live streaming, and e-commerce, leading to low costs and high efficiency [1] - The maturity of AI technology allows ordinary individuals to leverage these tools for income generation, with some earning over 10,000 yuan monthly through AI-driven services [1] Group 2: Silver Economy - The aging population presents opportunities in elder care services, such as nursing homes and home care [2] - With nearly 320 million individuals aged 60 and above in China, the demand for related services is expected to grow significantly [2] Group 3: Singles Economy - Business opportunities include single-person dining establishments and mini-appliances tailored for solo living [3][4] - The single population in China is approximately 240 million, indicating a strong market for products and services catering to their lifestyle [4] Group 4: Pet Economy - The pet industry can capitalize on services like veterinary care and premium pet products [5] - Young consumers are willing to spend significantly on their pets, often prioritizing pet expenses over their own [6] Group 5: Cross-Border E-commerce - Opportunities exist in selling Chinese products internationally through platforms like Temu and TikTok Shop [6] - The competitive domestic market drives businesses to seek growth in overseas markets, where demand for cost-effective Chinese goods is high [7] Group 6: Low-altitude Economy - Business prospects include drone delivery services and the development of flying cars [8] - Policy changes and technological advancements are expected to drive growth in this sector, similar to the electric vehicle market [9] Group 7: Health and Wellness - The health sector offers opportunities in wellness products, traditional medicine services, and health management applications [10] - The increasing focus on health among both young and elderly populations ensures a steady demand for health-related products [11] Summary - Ordinary individuals can find low-barrier entry points in AI tools, pet services, and products for singles [12] - Long-term trends in the silver economy and low-altitude technology may require more investment but benefit from strong policy support [13] - The cross-border e-commerce and health sectors are identified as essential needs with relatively lower risks [14]

Core Insights - The pet industry is experiencing significant growth, driven by diverse consumer demands and technological advancements in pet products [1][4] Group 1: Event Overview - The 2025 TOPS Pet Expo was held at the Shanghai National Exhibition and Convention Center from May 8 to 11, covering over 100,000 square meters with more than 1,200 exhibitors and over 8,000 brands [1] - The expo showcased a wide range of products, including pet food, supplies, and medical services, reflecting the industry's diversification and increasing consumer engagement [1] Group 2: Trends in Pet Nutrition - The pet food sector is the largest sub-industry within the pet market, characterized by a shift towards scientific, refined, and anthropomorphic feeding practices [2] - Brands are moving from basic feeding to customized nutrition, addressing specific needs at different life stages of pets, such as high-quality protein for kittens and joint health for older cats [2] - New product innovations include advanced technologies like micro-emulsification to enhance nutrient absorption and formulations that support pet health, such as Omega-3 for fur care [2][3] Group 3: Technological Advancements - The pet supplies segment is also evolving with digital and smart innovations, such as AI-enabled litter boxes and UV sterilizing water dispensers, enhancing pet care [4] - The market potential is underscored by data indicating that the urban pet consumption market in China is projected to reach 300.2 billion yuan in 2024, growing by 7.5% from 2023, with expectations to exceed 400 billion yuan by 2027 [4] Group 4: Growth in Small and Exotic Pets - The small and exotic pet sector is expanding rapidly, with the expo's small pet area increasing by 120% year-on-year, and the overall market size surpassing 10 billion yuan [5] - The user base for small and exotic pets has exceeded 20 million, with over 60% being new pet owners, indicating a high growth rate from a low base [5]

Core Insights - The "pet economy" is emerging as a new growth area, driven by diverse consumption scenarios and a favorable market outlook [1][2][3] Industry Overview - The domestic urban pet consumption market is projected to reach 300.2 billion yuan by 2024, with young pet owners (those born in the 1990s and 2000s) making up a significant portion of the market [2][8] - The pet food market is the largest segment within the pet industry, expected to reach 158.5 billion yuan in 2024, accounting for 52.8% of the total pet consumption market [4][8] Market Dynamics - The pet consumption market is experiencing explosive growth due to factors such as an aging population and rising disposable income [3][4] - The competition landscape in the pet food sector is rapidly evolving, with domestic brands surpassing foreign brands in online sales by 2024 [7][8] Innovation and Trends - Domestic pet food brands are focusing on innovation and quality, with a significant improvement in product standards over the past five years [6][7] - The shift in consumer demand is moving from basic needs to a focus on quality, with expectations for the pet market to exceed 350 billion yuan by 2025 and potentially reach 1.15 trillion yuan by 2028 [8]

Investment Rating - The report maintains a positive outlook on the agricultural, forestry, animal husbandry, and fishery industry, highlighting significant profit recovery in 2024 and continued growth in 2025 [2][3]. Core Insights - The agricultural, forestry, animal husbandry, and fishery industry saw a substantial turnaround in 2024, with a total net profit of 39.648 billion yuan, a year-on-year increase of 694% [16][17]. - Key sub-sectors such as pig farming, poultry farming, and seed industry reported impressive profit growth rates of 321%, 261%, and 130% respectively in 2024 [2][16]. - The first quarter of 2025 continued to show strong performance, with a total net profit of 9.932 billion yuan, reflecting a year-on-year increase of 764% [20][21]. Summary by Sections 1. Overview of 2024 and Q1 2025 Performance - The agricultural, forestry, animal husbandry, and fishery sector achieved a net profit of 39.648 billion yuan in 2024, marking a significant recovery from losses in 2023 [16][17]. - In Q1 2025, the sector's net profit reached 9.932 billion yuan, continuing the positive trend from 2024 [20][21]. 2. Key Sub-Sector Performance 2.1 Pig Farming - The pig farming sector reported a total revenue of 387.9 billion yuan in 2024, with a net profit of 30.7 billion yuan, driven by rising pig prices and reduced costs [23][28]. - In Q1 2025, the sector maintained profitability with a net profit of 7.62 billion yuan, despite a slight decline in pig prices [40][45]. 2.2 Poultry Farming - The white-feathered chicken sector faced challenges with low demand and oversupply, resulting in a revenue of 31.69 billion yuan in 2024, while the yellow-feathered chicken sector saw a recovery in profitability [2][23]. - In Q1 2025, the poultry sector's net profit was 1.2 billion yuan, a significant increase compared to the previous year [2][20]. 2.3 Pet Food - The pet food industry experienced robust growth, with total revenue of 12.15 billion yuan in 2024, reflecting a year-on-year increase of 19.3% [2][3]. - In Q1 2025, the sector's revenue reached 3.09 billion yuan, continuing the upward trend [2][20]. 2.4 Feed Industry - The feed sector faced sales pressure but saw a recovery in gross margins, with total revenue of 156.62 billion yuan in 2024 [2][3]. - In Q1 2025, the feed industry reported a revenue of 35.63 billion yuan, indicating a positive growth trajectory [2][20]. 2.5 Animal Health - The animal health sector faced increased competition in 2024, leading to a decline in profitability, but showed signs of recovery in Q1 2025 with improved sales [2][4]. - The sector's revenue in 2024 was 16.472 billion yuan, with a net profit of 1.162 billion yuan [2][4]. 2.6 Seed Industry - The seed industry reported a revenue of 14.86 billion yuan in 2024, with a net profit of 370 million yuan, affected by declining grain prices [2][4]. - In Q1 2025, the sector continued to face challenges, with a revenue of 2.43 billion yuan and a significant drop in net profit [2][4]. 3. Investment Analysis - The report suggests focusing on leading pig farming companies for long-term value, as the sector is currently at a historical low valuation [3][5]. - The pet food sector is highlighted as a long-term growth opportunity, driven by increasing pet ownership and spending [3][6]. - The feed industry is expected to see demand recovery, supported by improved livestock numbers and stable raw material prices [3][4].

引言 在24年对韩国的实地调研中，我们产业调研团队注意到这样一个现象：韩国的街道上幼儿、儿童的身影 相对稀少，但宠物产品店却比比皆是，店内的宠物衣服、宠物食品、宠物玩具等琳琅满目。韩国正面临 着前所未有的少子化困境，年轻一代的生育意愿不断走低，结婚率也呈现逐年下降的态势。然而，与之 形成鲜明对比的是，宠物经济却异军突起。越来越多的韩国人将宠物当作 "家人" 一般看待，他们毫不 吝啬地把大量时间与金钱倾注在宠物身上，从而催生出了规模庞大的宠物消费市场。那么，韩国养宠家 庭的比例究竟达到了何种程度？宠物主的消费偏好又具有哪些显著特点？韩国政府为了培育宠物产业又 采取了哪些有力举措呢？ 作者：远博志城 刘冉 导读： 一、新现象：四分之一的韩国家庭与宠物共同生活，将宠物视为"宠物家人 二、新消费：韩国宠物主月均花费近千元，二十多岁宠物主消费力高于其他年龄段 1、宠物食品：韩国宠物食品进入"人类等级（Human Grade）"阶段，猫猫狗狗也要养生 2、宠物用品：新技术驱动宠物智能化用品兴起，产品类型丰富且消费意愿度较高 3、宠物生活：宠物拟人化催生生活化新需求，诞生宠物乐园、宠物公园等休闲娱乐新场景 三、新产业：韩国 ...

2005年，在谷歌尚未退出中国大陆时，百度曾喊出："百度更懂中文"。再后来，在2017年的百度世界大会上，李彦宏说百度要从"更懂中文"，变成"百度 更懂你"。八年后，百度可能要说"更懂动物了"。 百度专利称，该技术能够实现动物与人类之间更深层次的情感交流和理解，提高了跨物种沟通的准确性和效率。 刷到这则新闻时，我正好和一位养猫的朋友在一起，我问他家里猫叫的时候，能知道它想干什么，他说猫基本上只有有事的时候才会叫，但他无法把某 种具体的猫叫声和猫的意图进行准确对应。 猫狗情绪研究原理 在百度公布这项专利前的一个月，印度普拉迪卡兰拉姆克里希纳·莫尔学院的两位学者维贾伊·苏尼尔·贾达夫和桑托什·贾格特，发表了一篇论文，内容和 百度专利非常相似："利用人工智能进行动物面部检测以理解其情绪和行为"。 五一长假之后，媒体通过天眼查App了解到，百度刚刚申请了一项专利，内容是"动物语言转换方法、装置、电子设备及存储介质"。 把这项专利内容翻译成大白话大概是这样的：百度通过记录猫狗等动物的声音、行为和体征，将其生成一套多模态数据系统，据此再对动物情绪进行识 别，同时翻译成人类语言输出。 从人脸识别到读心术 当前的AI技术对人 ...

Group 1: Corporate Responses and Market Dynamics - Li Auto clarified that the reported salary of 639 million yuan for CEO Li Xiang primarily consists of stock-based compensation, with the actual salary being only 2.66 million yuan [1] - Moutai Cultural Tourism officially announced Zhang Yixing as its spokesperson, indicating a strategic move to target the younger market [3] - The People's Bank of China announced a 0.5 percentage point reduction in the reserve requirement ratio and lowered the housing provident fund loan interest rate, benefiting homebuyers [3] Group 2: Major Corporate Events - Harman International, a subsidiary of Samsung, acquired Masimo's audio business for 350 million USD, signaling a strong intent to expand in the audio market [4] - Nayuki Tea has rebranded with a new logo and name, reportedly in preparation for entering the European and American markets [4] - Geely proposed to privatize Zeekr, leading to a more than 10% increase in Zeekr's pre-market stock price [4] Group 3: Technological Innovations - Google released the Gemini 2.5 Pro "I/O" model, achieving the top position in AI rankings, showcasing its technological prowess [4] - Lenovo introduced "Super Intelligent Agent" technology, indicating advancements in smart living solutions [4] - Baidu announced a patent for animal language translation, hinting at future possibilities for communication with pets [4] Group 4: Investment and Financing Highlights - Pet food retail brand "Pet Fresh" completed a 25 million USD angel round financing, reflecting the ongoing growth in the pet economy [4] - Yujing Technology secured several million yuan in Series A financing, focusing on BeiDou satellite navigation technology, indicating promising future prospects [4] Group 5: Earnings Reports Overview - Uber reported a 14% increase in revenue for the first quarter, with net profit turning positive, marking a significant achievement [4] - Disney's second-quarter revenue also grew by 7%, reinforcing its status as an entertainment giant [4] - Novo Nordisk's first-quarter performance was strong, with its star product, semaglutide, contributing significantly to revenue [4]

Group 1 - The Canton Fair showcases China's new advantages and resilience in foreign trade, attracting numerous international buyers [1] - Jiangsu Wulong Knitting Co., Ltd. received nearly 2 million yuan in intended orders for its "Yinbenkang" antibacterial fabric, which has garnered interest from over 30 buyers before the fair even started [2] - Shandong Qingguo Food Co., Ltd. attracted over 150 buyers, with half from Belt and Road countries, and secured a long-term supply agreement for frozen vegetables with a buyer from Mauritius [3][6] Group 2 - Shandong Digital Human Technology Co., Ltd. showcased innovative products like a virtual dissection table, attracting over 500 buyers from more than 20 countries and generating nearly 20,000 USD in orders [4] - Yide Home Textiles has tapped into the pet economy, achieving 11 intended orders worth approximately 880,000 USD, primarily from Belt and Road countries [5] - Tianjin Lixing International Trade Co., Ltd. received over 60 buyers on the first day, achieving intended transaction amounts exceeding 7 million USD, highlighting the fair's role in facilitating cross-border business opportunities [6]