"2019年，我们参加广州老博会时感受到，适老化产品拥有广阔发展空间，随后开始在中国举办老年木 玩比赛、生产研发老年木玩产品。"浙江米米玩具集团有限公司(下称：米米玩具)董事长马达飞接受中 新网采访时表示，企业近70%的产品用于出口，在全球儿童木玩市场趋于稳定的背景下，老年木玩仍是 一片新蓝海。 "一击制胜"投壶、"正中下怀"套圈、"海底捞月"技巧球……今年5月，一场别开生面的老年益智木玩友 谊赛在"云端"举行——云和与日本静冈县各派出18名老年选手线上参赛，兼具趣味性与挑战性的比赛项 目引起阵阵欢声笑语。 中新网丽水9月21日电 题：瞄准银发经济 借力跨境电商：中国木制玩具加速"出海" 作者 傅飞扬 工厂车间内，一件件老年木玩产品生产下线，最终走进海外银发族的日常生活；借力跨境电商平台，木 玩企业直面全球消费者的需求和反馈，更精准地进行产品研发与创新……在浙江省丽水市云和县，木制 玩具正加速"出海"。 云和县被誉为"中国木制玩具之乡"，该县共有木玩生产企业1100多家，木玩产品销往世界80多个国家和 地区，是中国规模最大、品种最多的木制玩具研发、生产和出口基地，占全球木玩市场份额的40%。 眼下，云和将木玩 ...

Core Viewpoint - The aging population is increasingly becoming a significant force in driving consumption, yet they face age discrimination in various sectors, highlighting the need to eliminate hidden barriers for elderly consumers [1][2]. Group 1: Age Discrimination in Various Sectors - Elderly individuals often encounter age discrimination in fitness centers, where they are denied services based on age, reflecting deeper cultural, legal, and ethical issues [2][3]. - Discrimination against the elderly is prevalent in five main areas: elderly care, housing rental and sales, tourism and cultural consumption, financial services, and online services [2]. Group 2: Legal and Regulatory Framework - Companies have the right to set consumer thresholds based on product characteristics and safety risks, but these must be justified and not simply based on age [3]. - Current laws primarily focus on basic survival rights for the elderly, lacking effective regulation against discrimination in housing and consumption [4]. Group 3: Market Potential and Business Adaptation - The silver economy in China is currently valued at approximately 7 trillion yuan, projected to reach 49.9 trillion yuan by 2050, indicating a vast market potential [6]. - Some businesses are beginning to explore age-friendly services, such as specialized fitness centers for the elderly, which have seen positive reception and membership growth [7]. Group 4: Social Awareness and Cultural Shift - There is a need for a societal shift in perception towards the elderly, recognizing them as a growing consumer base rather than a marginalized group [8]. - Creating an environment that respects and accommodates the elderly will encourage businesses to adapt their services to meet the needs of this demographic [8].

研究背景 截至2024年底，我国60岁及以上人口已达3.1亿，占总人口22.0%，预计2035年前后会有4亿老人，占比30%以上。随着人口老龄化加速，传统养老模式面临严峻挑 战。与此同时，科技革命为养老产业带来新机遇，智慧养老作为融合人工智能、物联网、大数据等技术的新兴产业，正成为应对老龄化挑战的重要解决方案。 党中央、国务院高度重视智慧养老发展，《"十四五"国家老龄事业发展和养老服务体系规划》明确提出"推动智慧健康养老产业发展"，将"发展银发经济"作为应对老 龄化的重要抓手。智慧养老通过"技术+服务"双轮驱动，不仅能满足老年人多层次需求，也为银发经济发展开辟新路径。在此背景下，系统梳理智慧养老产业生态、 研判技术应用趋势、挖掘创新商业模式，不仅是回应社会需求的现实选择，更是推动产业从"野蛮生长"向"高质量发展"转型的关键支撑。 征集 目的 艾瑞研究院规划于2025年发布《中国智慧养老行业研究报告》，梳理行业发展脉络，点明行业发展趋势，激发市场活力，提振行业信心。报告将展示行业优质厂商 成功实践案例，将为行业从业者、投资者和研究者等各类主体提供参考与借鉴。 在此背景下，艾瑞咨询研究院正式开启智慧养老产业厂商征 ...

Core Viewpoint - The "2025 Social Security and Pension Finance International Summit Forum" held in Shanghai emphasizes the importance of advancing the Healthy China strategy and achieving high-quality development in social security as critical issues for national welfare and social stability [1][2]. Group 1: Current Challenges in Social Security - China's aging population is accelerating, leading to a growing demand for quality health services and a reinforcement of traditional family caregiving roles, highlighting a mismatch between the increasing health security needs of the elderly and the existing social security system's adaptability [2]. - The current pension system faces three major bottlenecks: significant disparities in basic pension benefits across regions and urban-rural areas, a narrow coverage of enterprise annuities, and low participation in third-pillar pension financial products [2][5]. Group 2: Proposed Solutions and Innovations - Financial technology is suggested as a means to reconstruct the pension ecosystem, utilizing AI and big data for dynamic analysis of user needs and personalized asset allocation [3]. - A unified national health information platform is recommended to manage health throughout the life cycle, supported by wearable devices and cloud technology [3]. - The need for a dual approach to address the challenges of the aging population is emphasized, focusing on both supply-side technological innovations and demand-side consumption upgrades [6]. Group 3: International Perspectives and Economic Implications - The silver economy is viewed as a potential driver for global growth, with China's approach to aging governance providing valuable insights for other countries [2]. - The aging population impacts the economy through reduced labor supply, lower savings and investment rates, and diminished innovation capacity [6]. Group 4: Research and Policy Developments - The establishment of a comprehensive evaluation index system for the "Healthy China" initiative aims to enhance health levels and promote a healthy lifestyle [6]. - The release of the "Shanghai Social Security Reform and Development Report (2025)" outlines innovative practices and policy recommendations in social security and pension finance [6].

Core Viewpoint - The trend of elderly individuals opting for migratory living arrangements, combining travel with care and social interaction, is becoming increasingly common in China, with insurance companies playing a pivotal role in facilitating this lifestyle [1][3][4]. Group 1: Industry Trends - The insurance industry is transforming the concept of migratory elderly care into a tangible lifestyle, with companies developing nationwide chains and modular communities tailored to the needs of seniors [3][4]. - The opening of the TaiKang Home in Yunnan has attracted significant interest, with nearly 700 reservations prior to its launch, indicating a strong demand for such services [4][5]. - TaiKang Home has established a membership system to address the comprehensive needs of the new retirement demographic, including medical care, food, accommodation, transportation, and leisure activities [4][6]. Group 2: Market Dynamics - The insurance sector is increasingly integrating travel and living arrangements, allowing clients to experience a home-like environment rather than just hotel stays [5][6]. - Various insurance companies, including China Pacific Insurance and New China Life, are expanding their presence in the migratory elderly care market, with New China Life operating 40 wellness communities across 28 cities [6][7]. - The model of combining insurance products with migratory elderly care services is gaining traction, creating a closed loop of product-service-client interaction [7]. Group 3: Policy and Support - Recent government policies have emphasized the development of the migratory elderly care market, providing institutional support for its growth [8][9]. - Local governments are also establishing mechanisms to support migratory living arrangements for the elderly, such as Beijing's initiative for seasonal migration [8][9]. Group 4: Future Outlook - The market for migratory elderly care is expected to expand, with a shift towards more diverse geographical and cultural destinations for seasonal migration [11][12]. - The insurance industry is anticipated to enhance technology applications and develop smart communities, while also focusing on meeting the evolving needs of the elderly population [11][12]. - The integration of quality service, safety, and emergency capabilities will be crucial for the success of this sector, as will the need for professional training and collaboration within the industry [12][13].

Core Insights - The Deep-Shan Special Cooperation Zone is recognized for its innovative practices in green low-carbon development, attracting attention from experts in the field [1][3][4] Group 1: Green Industry Development - The cooperation zone is accelerating the construction of a world-class automotive hub, focusing on green and low-carbon technologies, with BYD leading the production of high-end electric vehicles [3][4] - A complete green industrial chain for new energy vehicles is forming, including manufacturing, parts production, and recycling, with significant investments from major companies [3][5] - The area is also developing renewable energy projects, such as the offshore wind power project with a planned capacity of 2 million kilowatts, expected to generate 6 billion kilowatt-hours of green electricity annually [3] Group 2: Environmental and Ecological Initiatives - The cooperation zone has achieved stable and improving environmental quality, with a notable decrease in PM10 levels and a rich biodiversity, recording 1,627 species of wild flora and fauna [5][7] - High standards in rural wastewater treatment have been met, achieving a 100% treatment rate in 2023, and receiving recognition for outstanding performance in this area [5] - Initiatives for marine carbon sink research and rural pollution reduction are underway, indicating a commitment to sustainable practices [7] Group 3: Community and Educational Engagement - The cooperation zone is seen as suitable for developing modern health and wellness industries, with potential for integrating research and production in the aging economy sector [9] - Community involvement and education on environmental sustainability are emphasized, with suggestions for greater participation from residents and youth [9]

思辨特色金融文化，筑基国民金融素养。 9 月 15 日至 21 日，金融监管总局、中国人民银行、中国证监会联合开展以 " 保障金融权益，助力美好生活 " 为主题的金融教育宣传周活动。 9月19日， 为积极响应监管号召，清华五道口联合中邮保险主办，《清华金融评论》编辑部承办的第二届 " 中邮保 险 · 紫荆杯 " 全国高校金融普及教育辩论赛，在中邮保险玖安广场圆满落幕。本次活动自 8 月推出以来，共收到全国 48 所高校报名参赛，最终 4 支队 伍进入半决赛。 经过激烈角逐，北京交通大学辩论队和中央财经大学辩论队两支队伍成功晋级总决赛，南京大学辩论队和四川大学辩论队荣获本届大 赛季军。 首届"紫荆杯"辩论赛冠军及最佳辩手叶铖浩主持本场大赛。 清华大学五道口金融学院党委委员、院长助理、《清华金融评论》执行主编张伟 代表主办方对四支进入半决赛的队伍表示祝贺！ 张伟表示：习近平总 书记在中央金融工作会议上，深刻阐释了中国特色金融发展之路的基本要义。 坚持以人民为中心的价值取向，是金融工作的根本遵循之一。 通过教育 手段向公众传授金融知识和技能，提高公众对金融事务的认知水平和理解能力，是践行金融为民的内在要求，更是金融 ...

记者 张骏 会议指出，要按照习近平总书记重要指示精神和党中央部署要求，认真践行人民城市理念，不断深 化养老服务体系建设，丰富养老服务供给，提高养老服务质量，让老年人有更多获得感、幸福感、安全 感。坚持党委领导、政府主导、社会参与，全面落实各方责任，拓宽全社会特别是慈善公益组织参与养 老服务工作的渠道。要聚焦裉节问题改革创新，进一步丰富普惠养老政策供给，统筹优化医养服务资 源，提升养老服务队伍专业能力，深入做好"银发经济"这篇大文章，让老年人享有"老有颐养"美好生 活，全力打造养老服务的"上海样板"。 会议还研究了其他事项。 市委常委会昨天下午举行会议，传达学习习近平总书记致第二十五届中国国际投资贸易洽谈会和 2025年中国国际服务贸易交易会的贺信精神，审议通过《关于深化养老服务改革发展的实施意见》。市 委书记陈吉宁主持会议并讲话。 会议指出，要深入学习贯彻习近平总书记重要贺信精神，坚定扩大高水平对外开放的信心和决心， 更好落实国家战略、维护国家利益、保障国家安全。要持续深化落实扩大开放战略举措，稳步扩大制度 型开放，充分发挥浦东、临港、虹桥等重点区域先行先试作用。加快推动贸易转型升级，持续优化贸易 主体、贸易 ...

Group 1 - The "health economy" is effectively capturing the "Z generation" through product innovation and social media marketing, with traditional Chinese medicine brands attracting young consumers by offering health-focused products like herbal teas and scented candles [2] - Functional beverages and tea drinks are rapidly replacing traditional bottled water, with significant growth expected in these categories driven by health and personalization demands, while the bottled water market faces stagnation due to oversaturation and price wars [3] - The prepared food industry is undergoing a deep adjustment, with major players like Weizhi and Qianwei experiencing revenue declines due to rising raw material costs and intensified competition, despite the overall market size continuing to expand [4] Group 2 - The tea beverage market is showing signs of differentiation, with Nongfu Spring experiencing a 15.6% revenue increase, while Kangshifu's tea beverage revenue declined by 6.3%, attributed to decreased demand for sugary teas and channel contraction [5] - Japan's mature functional food market offers insights for developing senior food products in China, where the aging population presents a significant market opportunity, necessitating diverse and functional food offerings [7] - Energy drinks are shifting from being favored by laborers to becoming popular among younger consumers, with the market size reaching 111.4 billion yuan, driven by health-conscious formulations and appealing packaging [8] Group 3 - The ready-to-drink tea market is projected to grow at a compound annual growth rate of 5.6% by 2034, with emotional satisfaction and taste optimization being key purchasing drivers [9] - The no-sugar tea market is transitioning from explosive growth to intense competition, with brands focusing on taste innovation to maintain market share as health consciousness rises [11] - Major food and beverage companies are actively investing in product innovation and strategic acquisitions to navigate economic uncertainties, with Coca-Cola and Nestlé reporting significant revenue growth [12] Group 4 - Yonghui Supermarket has launched a new bakery product, "Camellia Flower Toast," emphasizing health and quality, contributing to a noticeable increase in sales [13] - Mengniu's milk powder segment has achieved growth through scientific innovation and targeted marketing, with a reported revenue increase of 2.5% [14] - Wangzai Milk has introduced regionally themed packaging to resonate with local cultures, enhancing brand engagement and driving sales [15] Group 5 - Haidilao has opened a dessert shop to attract customers during off-peak hours, responding to declining revenue and foot traffic [16] - Yuanqi Forest has rapidly grown its market share in the no-sugar sparkling water segment, achieving sales of 11.7 billion yuan, but faces challenges related to product dependency and competition [18] - Yili's new health-focused drink, "Stone Flower and Western Ginseng Water," targets the growing market for traditional health beverages, with a projected market size of 3 billion yuan by 2024 [19] Group 6 - Ziguangyuan has opened a new yogurt station that combines baked goods and snacks, aiming to diversify its product offerings and attract a broader customer base [20] - Yuanqi Forest's "Good Free" series has entered the international market, showcasing a successful blend of traditional health culture and modern consumer demands [21] - The restaurant brand Blue Frog has launched a bakery section to counteract slowing growth, indicating a strategic pivot to enhance customer engagement [23]

Core Insights - The third Xi'an International Elderly Care Industry Expo opened on September 19, showcasing the growth and potential of the elderly care sector in China [1] - The event featured the release of key documents including the "Shaanxi Elderly Care Industry Blue Book (2025)" and the "Shaanxi Silver Economy Industry Directory (2025)", providing authoritative data and policy guidance for industry development [1] Industry Overview - The expo's theme was "Qin Series Silver Age, Enjoying Longevity in Chang'an", with an exhibition area of 32,000 square meters, doubling in size compared to the previous year [1] - The event included 12 exhibition zones covering various aspects such as government initiatives, smart elderly care, financial services, and rehabilitation aids, attracting over 500 domestic and international enterprises and institutions [1] Activities and Objectives - A total of 16 high-profile activities will be held during the expo, focusing on policy interpretation, industry discussions, achievement releases, talent matchmaking, and business agreements [1] - The aim is to provide insights and collaboration opportunities for government, enterprises, experts, and the public to promote high-quality development of the silver economy [1]