如今，外籍游客入境广州越来越便利。白云国际机场联合南方航空等单位打造"广州欢迎您"全球传播矩 阵，精准触达境外客群，开通更多国际航线，方便外籍游客直飞花城。今年以来，白云机场新增及恢复 定期国际客运航线6条，引入2家国际航空公司，拓展2个国际通航点，进一步织密全球航线网络。针对 广交会等国际盛会，广州推出18条便利措施，服务保障广交会，助力全球客商"顺畅通关、高效参展"。 为加快推动入境旅游发展，一方面，广州积极"走出去"，开展境外推介，通过参展参会、专项推介、大 型户外广告和媒体融合传播等方式，全方位、立体化宣传展示广州城市形象，并结合商贸交流、出访活 动，先后到北美、欧洲、日本、韩国等重要客源地，开展"广州欢迎您"品牌境外推广活动。另一方面， 广州热情"迎进来"，组织外国游客踩线考察，连续多年举办"国际旅游知名人士花城广州幸福之旅"活 动，持续擦亮"广州过年 花城看花"等城市品牌。5月13日至15日，全球城市旅游发展组织（TPO）第44 次执行委员会会议在广州举行，广州以此为契机向全球旅游城市代表推介文旅资源，以吸引更多外籍游 客。 入境游目的地的吸引力，不仅在于吸引多少"初来乍到"的游客，还在于目的地的 ...

原标题：九寨沟助力入境游推出多项创新举措 随着入境便利政策的持续推进，"China Travel"正吸引着越来越多的海外游客走进中国。5月28日晚 于成都举办的携程集团Envision.2025全球大会上，九寨沟管理局副局长郭晓敏就九寨沟景区入境游及游 客服务等相关情况接受中新网采访。 随着国家240小时免签政策的实施，九寨沟景区入境游客数量迎来大幅增长，去年接待入境游客达 38.3万人次，创下历史新高。然而在此过程中，入境游客面临咨询难、入园难、订票难、支付难等诸多 问题。为有效解决这些难题，九寨沟景区推出一系列针对性措施。 郭晓敏表示，在订票方面，景区创新推出网络入境游客护照直通车服务，入境游客可使用护照在境 外通过官网或各大OTA平台直接预订景区门票。针对入园难的问题，鉴于语言不通导致的咨询障碍，景 区在游客中心咨询点设置了精通14国语言的AI翻译机，门禁系统32个闸机通道，均可输入护照号完成 快速入园。在支付领域，景区实现了全球主流信用卡支付，入境游客下载支付宝国际版利用"碰一碰"功 能可以进行支付，东南亚游客使用本国支付APP即可在景区内实现扫码支付，实现支付无障碍。 在拓展入境市场和提升全球品牌影 ...

Core Insights - The influx of international tourists to Hangzhou has significantly increased, with a 107.8% year-on-year growth in inbound visitors expected in 2024, reaching 1.1669 million [2] - The popularity of cultural and immersive experiences, such as tea picking and local cuisine, is attracting more foreign visitors, particularly from Japan, South Korea, and Europe [2][4] - The introduction of new policies, such as visa exemptions and convenient payment systems, is enhancing the travel experience for international tourists [6][8] Group 1: Tourist Demographics and Trends - Hangzhou is experiencing a surge in inbound tourism, with a notable increase in overnight visitors, particularly from Japan and South Korea, with a 25.6% rise in European visitors [2][4] - The city is becoming a popular destination for diverse tourist groups, with seasonal trends showing increased visitors from Southeast Asia during traditional festivals and a rise in European tourists during summer [5] - Customized and free travel options are gaining traction among European tourists, with travel agencies expanding related itineraries [4][5] Group 2: Cultural and Technological Integration - The tea culture experience is a key attraction, with tourists engaging in activities like tea picking and learning tea arts, enhancing their cultural immersion [10] - Hangzhou is leveraging technology to improve tourist experiences, such as the "AI Hangzhou" program for seamless hotel check-ins and the introduction of instant tax refund services [6][10] - The city is also promoting local specialties, including tea and innovative tech products, to appeal to international visitors [6][10] Group 3: Payment and Service Enhancements - The implementation of a dual-channel tax refund system and the ability for tourists to use international payment methods like Alipay is streamlining the shopping experience for foreign visitors [7] - Hangzhou has established 162 tax refund stores, with plans to increase the number of instant refund merchants to 118, facilitating easier transactions for tourists [7] - The city is enhancing its service offerings, including luggage handling services that allow tourists to explore without the burden of their bags [9][10]

2024年以来，"China Travel"热度持续攀升，多地将入境游 作为2025年文旅发展的重要任务，并从交通便利化、支付便 利化等方面推出新举措，促进入境游市场发展。在此背景下， 中国银联加快推动跨境支付生态的构建，持续扩大"外卡内 绑"和"外包内用"的业务范围，让外籍来华人员能像境内用户 一样享受到便捷的支付体验，以更好满足用户持续增长的跨境 支付需求。 作者： 言生 封图：图片资料室 这些高效便捷的支付体验，都是中国银联 "锦绣行动"的创新实践成果。2024年，银联联合商业银行、收单机构、商户等产业方，聚焦全国41个重点城 市，围绕"食、住、行、游、购、娱、医、学"八大高频场景，构建"刷卡、扫码、手机Pay、现金存取"并行的包容性支付体系。 近日， "购在中国 ·2025大湾区消费季"在广州启动，银联也深入推进 "锦绣行动2025" ， 在提振消费满足多元化消费需求的同时，共建大湾区支付无障碍生活圈。 在境 外，银联联动港澳地区、东南亚、欧美等 39家境外机构，开展境内消费返现活动。 "以前需要携带大量现金，现在用家乡的电子钱包就能完成采购。"来自马来西亚的贸易商叶先生，经常来广州线下参展参会，他刚 ...

Investment Rating - Investment Rating: Buy (Maintained) [1] Core Insights - The company reported Q1 2025 earnings with total revenue of 13.8 billion (up 16% YoY), operating profit of 3.6 billion (margin of 26%), and adjusted net profit of 4.2 billion (up 3% YoY), all exceeding Bloomberg consensus estimates [4][7] - The international business continues to show strong growth, with overseas OTA platform bookings up 60% YoY and inbound tourism bookings more than doubling, driven by strategic investments and favorable visa policies [4][5] - The company expects revenues of 61.4 billion, 68.5 billion, and 76.5 billion for 2025, 2026, and 2027 respectively, with adjusted net profits of 18.7 billion, 21.8 billion, and 24.7 billion for the same years [7][10] Summary by Sections Q1 2025 Performance - Overall revenue reached 13.8 billion (YoY +16%), slightly above consensus estimates by 0.22% - Operating profit was 3.6 billion (margin of 26%), exceeding consensus by 7.34% - Adjusted net profit was 4.2 billion (YoY +3%), surpassing consensus by 8.99% [4] Business Segment Performance - Accommodation booking revenue was 5.5 billion (YoY +23%), above consensus by 1.39% - Transportation ticketing revenue was 5.4 billion (YoY +8%), slightly above consensus by 0.20% - Vacation business revenue was 0.9 billion (YoY +7%), below consensus by 5.90% - Business travel management revenue was 0.6 billion (YoY +12%), above consensus by 4.36% - Other business revenue was 1.4 billion (YoY +33%), slightly below consensus by 0.96% [4] International Business Growth - The overseas OTA platform's booking volume increased by 60% YoY, with inbound tourism bookings more than doubling, largely due to strategic positioning and visa policy benefits - Inbound tourist numbers surged by 40.2% YoY, with 75% of visitors from visa-free countries, particularly from South Korea, Thailand, Malaysia, and Indonesia, where hotel orders increased by over 240% [4][5] Future Revenue and Profit Projections - Expected revenues for 2025, 2026, and 2027 are 61.4 billion, 68.5 billion, and 76.5 billion respectively, with YoY growth rates of +15%, +12%, and +12% - Adjusted net profit projections for the same years are 18.7 billion, 21.8 billion, and 24.7 billion, with YoY growth rates of +3%, +16%, and +14% [7][10]

Group 1 - The core viewpoint of the article highlights the anticipated increase in travel enthusiasm among family units during the upcoming Dragon Boat Festival, coinciding with Children's Day, leading to a 23% year-on-year growth in domestic peripheral travel bookings for the 2025 holiday [1][2] - In Shenzhen, the city is expected to attract a new wave of inbound tourists during the Dragon Boat Festival, following its recognition as one of the top ten inbound travel cities during the May Day holiday [1] - The top ten inbound travel destinations for the Dragon Boat Festival include major cities such as Shanghai, Beijing, and Guangzhou, indicating a strong demand for urban tourism [1][2] Group 2 - The proportion of family travel orders on the Ctrip platform has significantly increased, with 35% of orders being from parent-child families, and searches for family-friendly hotels rising by 45% compared to the previous year [2] - The search interest for domestic inbound travel hotels has more than doubled, with the top ten source countries for inbound tourists being Malaysia, South Korea, and Singapore [2] - Popular outbound travel destinations for the Dragon Boat Festival include Japan, South Korea, and Hong Kong, with short-haul flights under three hours being particularly favored due to visa convenience and travel time [2]

Group 1 - The recent surge in inbound tourism has made cities like Shenzhen compete for international visitors, with over 100 million entry-exit checks recorded by Shenzhen Border Inspection Station as of May 19 this year [1] - Shenzhen has implemented measures such as 240-hour transit visa exemptions and unilateral visa waivers, leading to a significant increase in foreign visitors [1][3] - The popularity of "Shenzhen manufacturing" is evident as foreign tourists, particularly from India and the Middle East, are increasingly purchasing jewelry and electronic products in local markets [1][2] Group 2 - Foreign tourists are particularly interested in high-tech products such as drones and AI glasses, with Shenzhen being a hub for innovative electronic products [2] - The hotel industry in Shenzhen is adapting to the influx of foreign visitors, with a reported 50% occupancy rate from international guests in some five-star hotels [2] - The Chinese government is enhancing visa policies and travel convenience, signaling a strong push for high-quality tourism, which benefits Shenzhen's position as a consumption destination [3]

Core Insights - "Inbound tourism" has become a new focal point for various cities, with Shenzhen emerging as a key destination for foreign visitors due to favorable policies and geographical advantages [10][7][11] Group 1: Inbound Tourism Data - As of May 19, 2024, Shenzhen's border inspection station recorded over 100 million inbound and outbound passengers, achieving this milestone 24 days earlier than the previous year [1] - The number of foreign visitors entering Shenzhen reached 2.64 million, a 41% increase year-on-year, with visa-free entries accounting for 560,000, marking a 105% increase [1][10] Group 2: Consumer Trends - Foreign tourists are increasingly drawn to Shenzhen's manufacturing, particularly in the jewelry and electronics sectors, with significant interest in diamond products and innovative tech gadgets [1][2] - Popular products among foreign visitors include drones, AI glasses, and other high-tech items, which are often more affordable than in their home countries [2][10] Group 3: Economic Impact - The influx of foreign tourists has led to a surge in business opportunities, particularly in shopping and dining, with many establishments adapting to cater to this demographic [3][5] - The hospitality sector has seen a notable increase in foreign guest occupancy, with some hotels reporting up to 50% of their guests being international [5][6] Group 4: Strategic Recommendations - Experts suggest that Shenzhen should enhance its appeal by creating technology experience landmarks and improving multilingual guidance systems to better serve foreign tourists [8][11] - The city is encouraged to leverage its unique cultural and historical sites alongside its technological advancements to create a distinctive tourism brand [11][10]

Core Viewpoint - The article highlights the surge in inbound tourism in Shenzhen, driven by favorable policies such as visa exemptions and improved transit options, positioning the city as a key destination for foreign visitors [1][14]. Group 1: Inbound Tourism Data - As of May 19, 2024, Shenzhen's border inspection station recorded over 100 million inbound and outbound travelers, achieving this milestone 24 days earlier than the previous year [1]. - The number of foreign visitors entering Shenzhen reached 2.64 million, marking a 41% year-on-year increase, with visa-exempt entries rising by 105% to 560,000 [1]. Group 2: Consumer Behavior and Preferences - Foreign tourists are increasingly drawn to Shenzhen's manufacturing sector, particularly in the jewelry and electronics markets, with a notable interest in diamond products and innovative tech gadgets [3][14]. - The popularity of Shenzhen's tech products, such as drones and AI glasses, is evident among foreign visitors, who appreciate the competitive pricing and advanced features [3][14]. Group 3: Economic Impact and Business Opportunities - The influx of foreign tourists has led to a boom in local businesses, especially in areas like Luohu, where food and shopping options are thriving [5][9]. - Hotels and shopping centers are adapting to cater to the growing number of foreign guests, with some hotels reporting that 50% of their clientele are international visitors [8][9]. Group 4: Strategic Recommendations - To capitalize on the inbound tourism trend, Shenzhen should enhance its technological experiences and improve multilingual guidance systems, while also promoting brand collaborations with international platforms [11][12]. - The city is encouraged to develop unique tourism products that reflect its cultural and technological strengths, aiming to transform transient visitors into long-term tourists [15].

Group 1 - The recent surge in inbound tourism has made Shenzhen a key destination for foreign visitors, driven by factors such as visa exemptions, convenient travel, and restored flight routes [1] - Shenzhen has successfully transformed transient visitors into longer-staying tourists, with foreign tourists increasingly shopping for local products like gold jewelry and electronics [1] - The city's unique technological offerings are becoming a new tourism highlight, with products like drones and camera accessories gaining popularity among foreign visitors [1] Group 2 - Shenzhen's tourism is evolving to combine cultural heritage and natural beauty, with attractions like Dongmen Old Street and Dapeng New District being highlighted [2] - To convert inbound tourism "flow" into "stay," Shenzhen aims to leverage its diverse resources to create distinctive tourism products and enhance its city branding [2] - The focus is on developing high-quality, competitive sightseeing tourism products that reflect Shenzhen's unique characteristics and advantages [2]