房地产市场止跌回稳

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【新华解读】政策成效明显 未来需更大力度推动房地产市场止跌回稳
Xin Hua Cai Jing· 2025-07-15 14:25
Core Viewpoint - The Chinese government is implementing measures to stabilize the real estate market, with a focus on "city-specific" policies to promote recovery and prevent further decline [1][3]. Group 1: Market Performance - In the first half of the year, the national sales area of new commercial housing decreased by 3.5% year-on-year, a reduction of 15.5 percentage points compared to the same period last year [2]. - The sales amount of commercial housing fell by 5.5%, with a narrowing of 19.5 percentage points compared to the previous year [2]. - The transaction volume in the real estate market is showing signs of improvement, particularly in the second-hand housing market, which has seen an increase compared to last year [2]. Group 2: Price Trends - The overall decline in market prices has narrowed, with some cities experiencing price increases. In June, the year-on-year price decline for new residential properties in first, second, and third-tier cities narrowed by 0.3, 0.5, and 0.3 percentage points respectively [2]. - Cities like Shanghai and Changsha are leading in price increases, with Shanghai representing a strong market and Changsha benefiting from supportive purchasing policies [2]. Group 3: Funding and Debt Management - The funding sources for the real estate market have improved, with a 16.4 percentage point reduction in the decline of funds for real estate development companies compared to last year [3]. - Domestic loans for real estate increased by 0.6%, contrasting with a 6% decline last year [3]. - The inventory reduction has been positive, with a decrease of 4.79 million square meters in unsold commercial housing from May to June [3]. Group 4: Future Policy Directions - There is an expectation for increased support policies in the second half of the year, focusing on acquiring affordable housing, promoting urban renewal, and expediting loan disbursements for "white list" projects [4]. - The potential for targeted interest rate cuts on residential loans exists, although uncertainties remain regarding their impact on actual loan rates [4]. - The central government's upcoming meetings and local government initiatives are anticipated to further implement policies aimed at stabilizing and revitalizing the real estate market [4].
房价降幅收窄、二手房交易量增长!楼市迈向止跌回稳
Jin Rong Shi Bao· 2025-07-15 13:44
Core Viewpoint - The real estate market in China is experiencing a trend of stabilization and bottoming out, despite ongoing fluctuations in sales prices and volumes across various cities [1][3][8]. Group 1: Sales Performance - In June, the sales prices of residential properties in 70 major cities showed a month-on-month decline, but the year-on-year decline continued to narrow, with some cities experiencing price increases [1][4]. - For the first half of the year, the sales area of new commercial housing decreased by 3.5% year-on-year, a reduction of 15.5 percentage points compared to the same period last year [1][6]. - The sales amount of commercial housing fell by 5.5% year-on-year, which is a narrowing of 19.5 percentage points compared to the previous year [1][6]. Group 2: Price Trends - The year-on-year decline in new home prices for first-tier cities was 1.4%, a reduction of 0.3 percentage points from the previous month, with Shanghai seeing a price increase of 6.0% [6][4]. - Second and third-tier cities experienced year-on-year price declines of 3.0% and 4.6%, respectively, both of which also showed a narrowing of decline [6][4]. Group 3: Investment and Development - Real estate development investment from January to June decreased by 11.2% year-on-year, with the decline expanding by 0.5 percentage points compared to the previous month [7]. - The funding for real estate development enterprises saw a reduction in decline by 16.4 percentage points compared to the same period last year, indicating some improvement in market funding sources [8][9]. Group 4: Policy and Market Outlook - The government is implementing measures to stabilize the real estate market, with a focus on optimizing existing policies and enhancing their effectiveness [8][9]. - The trend of stabilization in the real estate market is expected to continue, supported by ongoing policy measures and market adjustments [3][8].
行业点评报告:新房上海同环比领涨,二手房价同比降幅缩小
KAIYUAN SECURITIES· 2025-07-15 09:15
Investment Rating - The industry investment rating is "Positive" (maintained) [1] Core Views - The report indicates that the real estate market is moving towards stabilization, with new housing prices showing a decrease in month-on-month (MoM) but a smaller year-on-year (YoY) decline. The second-hand housing prices are experiencing a similar trend, with a YoY decline narrowing while the MoM decline is expanding [8][19][26]. Summary by Sections New Housing Market - In June 2025, new housing prices in first, second, and third-tier cities decreased by -0.3%, -0.2%, and -0.3% respectively, with a total of 70 cities showing a MoM decline of -0.3%, which is a 0.1 percentage point increase in decline compared to May [14][15]. - The YoY decline for new housing prices in first, second, and third-tier cities was -1.4%, -3.0%, and -4.6% respectively, leading to an overall YoY decline of 3.7% for 70 cities, which is a reduction of 0.4 percentage points compared to the previous month [14][15]. Second-Hand Housing Market - The second-hand housing prices in June 2025 saw a MoM decline of -0.6%, with first, second, and third-tier cities experiencing declines of -0.7%, -0.6%, and -0.6% respectively. This represents an increase in the decline of 0.1 percentage points compared to May [19][21]. - The YoY decline for second-hand housing prices across 70 cities was -6.1%, with first, second, and third-tier cities showing declines of -3.0%, -5.8%, and -6.7% respectively, indicating a narrowing of the decline for some tiers [19][22]. Regional Performance - In June 2025, Shanghai led the new housing market with a MoM increase of +0.4% and a YoY increase of +6.0%. Among the 35 key cities, only Shanghai, Hangzhou, and Taiyuan saw YoY increases in new housing prices [26][27]. - The second-hand housing prices in June across 35 cities showed a decline, with only Xining experiencing a MoM increase of +0.1%. The overall trend indicates a consistent decline in second-hand housing prices since early 2024 [26][27]. Investment Recommendations - The report suggests focusing on strong credit real estate companies that are well-positioned to meet the needs of improvement-oriented customers, such as Greentown China, China Merchants Shekou, and China Overseas Development [8][26]. - It also recommends companies benefiting from both residential and commercial real estate recovery, such as China Resources Land and Longfor Group, as well as high-quality property management firms under the "Good House, Good Service" policy [8][26].
更大力度推动房地产市场止跌回稳,业内称下半年政策值得期待
Di Yi Cai Jing Zi Xun· 2025-07-15 08:43
Group 1 - The real estate market is showing signs of stabilization and recovery in the first half of 2025, with a focus on driving the market to stop declining and stabilize [1][2] - In the first six months, the sales area of new commercial housing decreased by 3.5% year-on-year, while the sales amount fell by 5.5%, but the decline has narrowed significantly compared to the previous year [2][3] - The transaction volume of second-hand houses has increased compared to the same period last year, indicating active trading [1][2] Group 2 - In June, the sales area of new commercial housing reached 10,536 million square meters, with a month-on-month increase of 49.38%, and the sales amount was 10,150 billion yuan, up 43.85% month-on-month [2][3] - The average opening sales rate in 30 key cities was 41% in June, reflecting a stable upward trend [2] - New housing projects with high efficiency and quality are favored by buyers, leading to better sales performance compared to traditional projects [3] Group 3 - The inventory reduction efforts have shown positive results, with the unsold area of commercial housing decreasing by 4.79 million square meters by the end of June [3][5] - Despite the ongoing price adjustments, the overall trend indicates a bottoming out of the market, with new housing sales area and amount showing a significant reduction in decline [4][5] - Regulatory bodies are expected to intensify efforts to stabilize the market, with various cities optimizing housing policies to better meet buyers' needs [5][9] Group 4 - The second-hand housing market is experiencing a price decline, with first-tier cities seeing a month-on-month decrease of 0.7% in June [6][7] - The overall transaction volume of second-hand houses is increasing, with significant growth in cities like Shenzhen and Beijing [7][8] - The rising proportion of second-hand housing transactions indicates a shift towards a "stock era," with potential for growth driven by demand from new citizens and young people [8][9]
6月70城房价指数出炉:一线城市同比降幅收窄,上海环比领跑
Bei Ke Cai Jing· 2025-07-15 08:34
Core Viewpoint - The housing market in China is experiencing a mixed trend, with new home prices in major cities showing a slight decline overall, while some cities like Shanghai are witnessing price increases due to specific market dynamics [1][3][5]. New Home Prices - In June, new home prices in first-tier cities decreased by 0.3% month-on-month, with Shanghai leading the increase at 0.4%, while Beijing, Guangzhou, and Shenzhen saw declines of 0.3%, 0.5%, and 0.6% respectively [3][5]. - A total of 14 cities reported month-on-month increases in new home prices, an increase of one city compared to May, with notable increases in Shanghai and Changsha [2][5]. Year-on-Year Trends - Year-on-year, new home prices in first-tier cities fell by 1.4%, but the decline was less severe than in previous months, with Shanghai showing a significant increase of 6.0% [5][11]. - Second and third-tier cities also experienced year-on-year declines of 3.0% and 4.6%, respectively, but these declines are narrowing [5][11]. Second-Hand Home Market - The second-hand home market is characterized by a price adjustment, with first-tier cities seeing a month-on-month price drop of 0.7%, consistent with the previous month [7][8]. - Only one city, Xining, reported a month-on-month increase in second-hand home prices at 0.1% [8][12]. Market Dynamics and Future Outlook - The market is expected to stabilize in the second half of the year, driven by enhanced policy measures and increased supply in core cities [14][15]. - Analysts suggest that the real estate market is in a transitional phase, with a focus on long-term structural adjustments in second and third-tier cities [14][15].
信息量大!官方定调上半年房地产:正常现象,下半年力度更大
Sou Hu Cai Jing· 2025-07-15 06:53
Core Viewpoint - The current state and future of the real estate market are viewed objectively, with a focus on future deployment [1] Group 1: Market Performance - In June 2025, among 70 large and medium-sized cities, only Xining saw a 0.1% increase in second-hand housing prices, while major cities like Beijing, Shanghai, Guangzhou, and Shenzhen experienced declines of 1.0%, 0.7%, 0.7%, and 0.5% respectively [3] - The overall real estate market showed signs of volatility in the first half of the year, with a notable decline in sales and prices, despite a brief recovery earlier in the year [3][4] - The National Bureau of Statistics reported a 3.5% year-on-year decrease in new housing sales area, but this was a 15.5 percentage point improvement compared to the previous year [6] Group 2: Policy Impact - The government has implemented measures to stabilize the real estate market, with positive feedback observed in the data, indicating a move towards stabilization despite ongoing challenges [4][6] - The improvement in market conditions is attributed to targeted policies, with a focus on city-specific strategies to enhance effectiveness [8] - The government plans to continue pushing for stronger policies to support market stabilization in the second half of the year, including potential adjustments to restrictive measures in first-tier cities [8][10] Group 3: Future Outlook - The real estate market's recovery is closely linked to the overall economic recovery, with expectations for stable growth in the economy supporting a positive outlook for the real estate sector [8] - The second half of the year is anticipated to see improved data, particularly in the fourth quarter, as policies are expected to take effect and economic conditions improve [10]
房地产行业第28周周报:本周新房二手房成交同比均走弱,北京支持公积金付首付并研究“带押过户”-20250715
Bank of China Securities· 2025-07-15 01:48
Investment Rating - The report rates the real estate industry as "Outperform" [1] Core Insights - New home transaction area has seen a significant decline, with a month-on-month decrease of 50.3% and a year-on-year decrease of 19.5%, indicating a shift from positive to negative growth [1][17] - The second-hand housing market shows a narrowing month-on-month decline of 6.9%, but a year-on-year decline of 18.3% [1][17] - New home inventory has increased month-on-month, while year-on-year it has decreased, with a de-stocking cycle of 17.1 months [1][17] - The land market has experienced a decrease in both volume and price month-on-month, but a year-on-year increase in total land price by 94.4% [1][17] - The report highlights a significant increase in domestic bond issuance by real estate companies, with a total issuance of 238.6 billion yuan, up 112.5% month-on-month and 117.9% year-on-year [1][17] Summary by Sections 1. New Home Market Tracking - In the week of July 5 to July 11, new home transaction volume in 40 cities was 1.7 million units, with a month-on-month decrease of 44.7% and a year-on-year decrease of 7.3% [17][18] - The new home transaction area was 160.0 million square meters, with a month-on-month decrease of 50.3% and a year-on-year decrease of 19.5% [17][18] 2. Land Market Tracking - Total land transaction area across 100 cities was 1,564.7 million square meters, with a month-on-month decrease of 3.9% and a year-on-year increase of 33.0% [1][17] - The total land transaction price was 432.8 billion yuan, down 28.4% month-on-month but up 94.4% year-on-year [1][17] 3. Policy Overview - The report discusses local government initiatives to support housing consumption, including policies to allow the use of housing provident fund for down payments and the introduction of "mortgage transfer" policies [3] 4. Investment Recommendations - The report suggests focusing on four main lines of investment: companies with stable fundamentals in core cities, smaller firms with significant breakthroughs, companies with strategic changes, and real estate brokerage firms benefiting from the second-hand market recovery [1][4]
住房总量增长、政策预期趋强,静待“击球点”
Tianfeng Securities· 2025-07-14 01:44
Investment Rating - Industry Rating: Outperforming the market (maintained rating) [4] Core Viewpoints - The Ministry of Housing and Urban-Rural Development's recent survey indicates a steady increase in housing supply and a strong policy outlook, contributing to a stable real estate market. The total transaction volume of new and second-hand homes has shown year-on-year growth in the first half of 2025, with second-hand home transactions gradually increasing [1][10][11] - The report highlights the importance of promoting a stable, healthy, and high-quality development of the real estate market, emphasizing the need for tailored policies to enhance market stability and meet public expectations for quality housing [1][12] - The report suggests that the new characteristics of the industry may strengthen market confidence in the gradual bottoming of the real estate cycle, with a positive outlook for Q3 policies focusing on urban renewal and supply-demand adjustments [2][12] Summary by Sections Investment Recommendations - The report advocates for prioritizing investments in non-state-owned enterprises benefiting from debt relief, policy support, and demand improvement. It also recommends focusing on leading real estate companies with product advantages and regional firms with improving market shares [4][13] - Suggested stocks include quality non-state-owned enterprises such as Longfor Group, Gemdale Corporation, and New Town Holdings, as well as local state-owned enterprises like Yuexiu Property and China Overseas Land & Investment [4][13] Transaction Overview New Housing Market - For the week of July 5 to July 11, 2025, the transaction volume of new homes was 1.99 million square meters, with a month-on-month decline of 10.31%. However, there was a slight improvement compared to the previous month [3][16] - The cumulative inventory reached 111.47 million square meters, with accelerated sales across first, second, and third-tier cities [3][16] Second-Hand Housing Market - During the same week, the transaction volume of second-hand homes was 1.75 million square meters, showing a month-on-month decline of 7.00% [3][25] - The report notes a decrease in the growth rate of second-hand home transactions compared to previous periods, indicating a need for continued monitoring [3][25] Land Market - The land market saw a transaction area of 2.668 million square meters, with a total transaction value of 39.2 billion yuan, reflecting a year-on-year increase of 16.73% [3][16] Industry and Stock Performance - The report indicates that the Shenwan Real Estate Index increased by 6.12% this week, outperforming the Shanghai and Shenzhen 300 Index by 5.30% [3][4] - The report also provides insights into the valuation and profit forecasts for key A-share and H-share stocks in the real estate sector, highlighting the performance of various companies [14][15]
房地产行业第27周周报:本周新房成交同比由负转正,建议关注7月中旬开始的地产板块机会-20250708
Bank of China Securities· 2025-07-08 07:33
房地产行业 | 证券研究报告 — 行业周报 2025 年 7 月 8 日 强于大市 房地产行业第 27 周周报(2025 年 6 月 28 日-2025 年 7 月 4 日) 本周新房成交同比由负转正;建议关注 7 月中旬开始的地产 板块机会 新房成交面积环比由正转负,同比由负转正。二手房成交面积同环比降幅均扩大。新房库存面积 与去化周期同环比均下降。 核心观点 投资建议: 相关研究报告 《70 城房价环比跌幅持续收窄,一线新房房价止 跌》(2024/12/17) 《"旧改为主、收储为辅"贯穿 2025 年地产行业主 线 》(2024/12/14) 《住房交易税收政策调整,体现政府让利意愿及稳 定房地产市场的决心 》(2024/11/14) 《房贷利率机制调整超预期,沪深广松绑行政政 策;看好地产板块行情延续!》(2024/09/30) 《央行拟于近期降准并引导 LPR 及存量房贷利率 下降;北京拟适时取消普宅与非普分类标准》 (2024/09/27) 《政治局会议首提"促进房地产市场止跌回稳",地 产拐点已至》(2024/09/26) 《房地产行业 2024 年中期策略——下半年地产空 间在哪?》(2024 ...
探索内生动力 解码经济活力|政策持续显效 房地产市场运行总体平稳
Sou Hu Cai Jing· 2025-07-07 15:23
Core Viewpoint - The real estate market in China is stabilizing due to the implementation of various supportive policies, with a focus on high-quality projects in core cities to maintain a steady new housing market [1][2]. Market Performance - In the first half of the year, both new and second-hand housing transactions increased year-on-year, indicating overall market stability [2]. - The report from the China Index Academy shows that the new housing market in core cities has remained stable since 2025, with a slight weakening in the second quarter compared to the first [2]. - The sales area and sales revenue of newly built commercial housing from January to May decreased by 2.9% and 3.8% year-on-year, respectively, remaining consistent with the previous months [2]. - The price decline of newly built residential properties has continued to narrow, with first-tier, second-tier, and third-tier cities seeing a reduction in price decline by 0.4, 0.4, and 0.5 percentage points respectively in May [2]. Future Outlook - The new housing transaction volume is expected to decline in the third quarter, but the year-on-year decline will narrow due to last year's low base, with a potential increase in the fourth quarter [3]. - There will be a continued divergence between cities, with core first-tier and second-tier cities expected to stabilize and recover, particularly with the introduction of new residential projects [3]. Policy Measures - Various cities have implemented targeted policies to stabilize the real estate market, with Guangdong and Zhejiang provinces actively promoting housing consumption and financing mechanisms [4]. - Xi'an has introduced measures to promote the development of both new and second-hand housing markets, including tax incentives and streamlined property transactions [6]. - The Ministry of Housing and Urban-Rural Development emphasizes the importance of local governments taking responsibility and implementing effective policies to maintain market stability [6]. Housing Fund Policy Adjustments - Many regions have optimized housing provident fund policies to expand usage and facilitate home purchases, such as allowing fund withdrawals for second-hand home down payments [7]. - The adjustments aim to enhance liquidity for homebuyers, thereby stimulating housing demand and market activity [7][8]. Overall Market Sentiment - The National Bureau of Statistics indicates that while policies to stabilize the real estate market are showing positive effects, the market is still in an adjustment phase, requiring ongoing efforts to improve market confidence and supply-demand relationships [8].