数实融合
Search documents
完美世界集团高级副总裁伊迪:以XR与AI重塑文化产业新生态
Huan Qiu Wang· 2025-09-12 07:52
Core Viewpoint - The article highlights Perfect World's immersive film production experience project at the 2025 China International Service Trade Fair, showcasing the integration of cutting-edge technology and cultural content, emphasizing the company's "technology + culture" strategy [1][3]. Group 1: Immersive Experience and Technology Integration - Perfect World created an immersive 2.5D film production experience based on its popular IP "No Regrets Today," allowing visitors to see themselves in a completed film by reading lines in front of a green screen [3]. - The project exemplifies the company's commitment to transforming viewers from passive observers to active participants, enhancing audience engagement through interactive experiences [3][4]. - The use of XR virtual shooting technology is not just a future concept but is already being applied in mainstream film and television production, increasing efficiency and breaking spatial limitations [4]. Group 2: Cultural and Technological Synergy - Perfect World is actively exploring the deep integration of digital content and cultural tourism, creatively transforming traditional Chinese cultural IPs through digital means to enhance real-world tourism experiences [5]. - The company has successfully integrated real-world cultural sites and intangible cultural heritage into its gaming experiences, enhancing player engagement with traditional culture [5][6]. - The rise of AI is viewed as a core driving force in the digital cultural industry, with Perfect World leveraging AI tools across game development and film production to optimize processes and enhance user experiences [6][7]. Group 3: Global Expansion and Localization - Perfect World has established itself as a pioneer in the global digital culture market, with a focus on high-quality, multi-platform, and localized content since its international debut in 2006 [7]. - The company’s recent global releases, such as "Tower of Fantasy," demonstrate its ability to deliver integrated experiences across multiple platforms, validating its development and distribution capabilities [7][8]. - The emphasis on cultural exchange and localization is crucial for resonating with global audiences, as seen in the integration of local cultural elements in esports and film events [8].
文化经济眼 | 2025服贸会文旅专题凸显生活消费新范式
Zhong Guo Jing Ji Wang· 2025-09-12 07:50
Core Insights - The 2025 Service Trade Fair showcased a booming cultural and tourism market, highlighting new consumption patterns in the industry [1][2][3] Technology Integration - The fair featured advanced technologies such as naked-eye 3D, AI digital humans, and MR devices, transforming cultural tourism experiences [2] - Interactive experiences using AIGC and AR/VR technologies were prominent, with long queues for immersive zones like PICO's XR interaction area [2] - The "Second Scene" showcased 5G+8K ultra-high-definition broadcasting technology, enhancing remote audience engagement [5] AI and Smart Services - The AI digital customer service at the Summer Palace, named "Xiao Yi," has handled over 340,000 inquiries, demonstrating significant advancements in service delivery [5] - Real-time translation systems were implemented to assist foreign tourists, enhancing accessibility and user experience [5] Cultural Products and Innovation - The integration of technology in cultural products was evident, with AI-powered plush toys and AR building blocks attracting family engagement [6] - The fair highlighted the "Cultural + Innovation" trend, merging traditional craftsmanship with modern design, appealing to younger audiences [8] Unique Cultural Offerings - The fair featured unique cultural products, such as handmade paper crafts and interactive toys that animate historical artifacts, fostering interest in traditional culture [9] - The "Beijing Gifts" exhibition area presented a blend of traditional and modern cultural elements, enhancing the immersive experience for attendees [12] Collaborative Efforts - The event emphasized cross-industry collaboration, integrating cultural elements with consumer experiences to stimulate economic growth [8][13] - Various performances and interactive experiences were organized to create a vibrant outdoor cultural space, promoting local arts and crafts [13]
2025服贸会文旅专题凸显生活消费新范式
Zhong Guo Jing Ji Wang· 2025-09-12 07:43
Core Insights - The 2025 Service Trade Fair held at Shougang Park showcased a booming cultural and tourism market, highlighting new consumption patterns in the industry [1] - The integration of advanced technologies such as AI, AR, and VR is transforming cultural tourism experiences, creating interactive and immersive environments for visitors [2][3] - Cultural and creative products are increasingly popular, with innovative designs that blend traditional elements with modern aesthetics, driving consumer engagement [4][5] Technology Integration - The fair featured cutting-edge technologies like naked-eye 3D displays and AI-generated personalized itineraries, enhancing visitor engagement [2] - The introduction of AI digital customer service at the Summer Palace has significantly improved visitor experience, with over 340,000 consultations in a year [3] - Real-time translation systems have been implemented in cultural sites, facilitating communication for international tourists [3] Cultural and Creative Products - The fair highlighted the success of cultural products, with unique items that merge ancient cultural elements with contemporary design, attracting a younger audience [4][5] - Collaborations between traditional crafts and modern technology, such as 3D-printed figurines, are creating new pathways for cultural heritage [5] - The presence of popular cultural merchandise, including limited-edition items, indicates a strong market demand for creative cultural products [6] Event Highlights - The event featured themed days and interactive activities that allowed visitors to experience Beijing's cultural heritage alongside modern trends [8] - The "Beijing Gifts" exhibition provided a platform for local products and cultural experiences, enhancing the overall visitor experience [8] - Various performances and interactive experiences were organized to engage attendees, creating a vibrant atmosphere that showcased the city's cultural richness [8]
2025服贸观察—— 服贸会创意领航 点亮文旅新图景
Ren Min Wang· 2025-09-12 05:44
Core Insights - The 2025 China International Service Trade Fair showcases the integration of cultural heritage and cutting-edge digital technology, highlighting a transformative era for the cultural tourism industry [1][3] - The event emphasizes the role of AI and immersive technologies in enhancing visitor experiences, with innovations such as AI customer service and MR technology [2][3] Group 1: Technological Innovations - The AI customer service "Xiao Yi" at the Summer Palace exhibition has evolved to version 3.0, accumulating over 100,000 words of content and 2,000 Q&A entries, achieving an annual consultation volume exceeding 340,000 [2] - The use of MR technology allows visitors to experience historical artifacts, such as the Shang Dynasty bronze vessels, creating a unique immersive experience [2][3] Group 2: Cultural and Creative Products - The fair features a variety of cultural and creative products, including unique fridge magnets and collectibles, attracting significant interest from attendees [3] - Collaborations between companies like 52TOYS and cultural institutions have resulted in innovative toys that tell Chinese stories, reflecting the diverse creative demands of global consumers [2][3] Group 3: Visitor Experience - The event provides a platform for immersive experiences, such as the large-scale naked-eye 3D project "Dragon Tide Awakening," which allows audiences to engage without any devices [2] - The fair is designed to create a more interactive and personalized consumer experience, reshaping the cultural tourism industry landscape [3]
以深度融合发展为引擎 驱动体育消费升级和体育产业高质量发展
Sou Hu Cai Jing· 2025-09-12 04:52
Core Viewpoint - The article emphasizes the importance of integrating the sports industry into various sectors of the economy to stimulate consumption and drive high-quality development in China's sports industry [1][3]. Group 1: Industry Integration - The "Sports + X" model aims to ignite new consumption growth points by creating composite consumption scenarios that combine sports with culture, tourism, and commerce [3]. - The integration of sports with various sectors such as technology, media, agriculture, and transportation is encouraged to explore niche market potentials and extend the industry chain [3]. Group 2: Digital and Real Integration - The article highlights the significance of data as a key production factor in the digital economy, advocating for the integration of data into the entire sports industry chain to enhance competitiveness [6]. - It calls for the deep application of technologies like big data and artificial intelligence in the sports sector to accelerate digital transformation and create new business models [6]. Group 3: Urban Integration - The article discusses the role of the sports industry in enhancing urban vitality, attracting population, and stimulating consumption upgrades [9]. - It proposes the establishment of sports industry clusters that serve as spatial carriers for urban integration, promoting a cycle of "production promotes city, city revitalizes production" [9]. - The article also emphasizes the need to revitalize existing urban spaces by transforming idle assets into sports facilities, thereby enriching the supply of sports venues [9].
文旅新业态激发服贸新活力
Shang Hai Zheng Quan Bao· 2025-09-11 19:02
Core Insights - The development of new business models in the cultural tourism industry signifies a shift from "resource-driven" to "innovation-driven" approaches, with technology empowerment and enhanced consumer experiences as the main driving forces [1][2] - The integration of advanced technologies such as AI, blockchain, and VR is fostering a new landscape of cultural production and consumption, leading to an upgrade in cultural tourism experiences and stimulating new consumer demands [1][2] - The 2025 China International Service Trade Fair's cultural tourism exhibition serves as a microcosm of current industry transformations and a barometer for future service trade trends, emphasizing the need for a closer synergy between technology, policy, and consumer demand [3] Industry Developments - The application of digital technologies is significantly improving production efficiency in the cultural tourism sector, with virtual production enhancing film-making processes and AI digital humans accelerating service response times [2] - The emergence of new productive forces driven by technology is permeating consumer endpoints, prompting cross-industry collaborations and comprehensive upgrades in cultural consumption scenarios [2] - The transition from "selling resources" to "selling experiences" is a key focus for companies in the cultural tourism sector, as they seek to enhance the attractiveness and international influence of cultural destinations through enriched experience offerings [1][2] Challenges and Opportunities - Despite rapid growth, the cultural tourism industry faces multiple bottlenecks that could hinder the sustained expansion of service trade, including challenges in technology application, deep integration, talent scarcity, and complexities in data management and copyright protection [2] - The need for interdisciplinary talent is highlighted as a critical factor for overcoming cognitive barriers between different sectors such as culture, commerce, tourism, and sports, which often leads to superficial collaborations rather than synergistic outcomes [3]
玩转服贸会丨用AR眼镜解锁服贸会里的“科技范儿”
Xin Hua Wang· 2025-09-11 14:33
Core Points - The 2025 China International Service Trade Fair opened in Beijing on September 10, with the theme "Digital Intelligence Leading, Service Trade Renewed" [1][3] - The event showcases a variety of technological products, emphasizing the integration of technology in service trade [5] - The fair features nine specialized exhibitions focusing on the application of new technologies such as digital technology and artificial intelligence in the service trade sector [5] Group 1 - The fair highlights the trend of service trade integration and the importance of interactivity and professionalism in the exhibition layout [5] - The cultural and tourism service exhibition presents new changes in tourism experiences driven by "intelligent creation" and "digital-physical integration" [7] - The event serves as a global platform for service trade, reflecting future lifestyles and the tangible impact of service trade on daily life [11]
东莞计划到2027年,集聚数据企业不少于200家
Nan Fang Du Shi Bao· 2025-09-11 12:11
Core Insights - The 2025 "Data Element ×" competition's Guangdong division finals were held in Dongguan, marking the launch of the Dongguan Data Industry Cluster Area [1][5] - Dongguan's government released the "Dongguan Data Element Marketization Reform Action Plan (2025-2027)", aiming to establish a comprehensive reform framework and achieve specific targets by 2027 [4][5] Summary by Categories Event Overview - The finals featured over 100 teams competing across four tracks: industrial manufacturing, commercial circulation, meteorological services, and emergency management [3][8] - The event is part of Guangdong's strategy to promote data empowerment in the economy, with Dongguan hosting the most teams and tracks in the province [8] Government Initiatives - Dongguan's government has issued 77 policies related to data industry development since initiating the first round of data element reforms in 2022 [4] - A new funding policy system was established to reduce data conversion costs for enterprises, focusing on key sectors like industrial manufacturing and financial services [4] Reform Framework - The "1+4+15" reform framework aims to enhance data supply, infrastructure, industry ecology, and application scenarios [4] - By 2027, the plan targets the creation of at least 30 high-quality industry-level data sets, 10 exemplary cases of "data elements ×", and the establishment of at least 200 data enterprises [4][5] Data Industry Cluster Development - The Dongguan Data Industry Cluster Area is designed to attract leading data companies and foster high-level applications of data elements, particularly in AI [7] - The project aims for cumulative data industry revenue exceeding 20 billion yuan and output value over 10 billion yuan by the end of 2027 [7] Competition Structure - Each competition track will have awards including first, second, and third prizes, along with special awards, promoting sustainable development in data innovation [9] - The competition encourages teams to present solutions addressing industry pain points, enhancing the integration of data and intelligence [8][9]
中国联通亮相中国香港第十届“一带一路”高峰论坛
Huan Qiu Wang· 2025-09-11 05:41
来源:环球网 2025年9月10日至11日,由香港特别行政区政府及香港贸易发展局共同主办的第十届"一带一路"高峰论 坛在香港隆重举行。本届峰会以"合作求变 共建未来"为主题,吸引了来自90多个共建国家和地区的政 商界代表、百余个代表团及超6000名嘉宾参会,共探数字经济时代下的全球合作新机遇。 作为论坛白金合作伙伴,中国联通以"一带一路 向实同行"为主题参展,通过沉浸式、场景化展示,全 面呈现其在数实融合、行业数字化解决方案及国际化服务能力的创新成果,彰显以数字技术驱动"一带 一路"高质量发展的坚定决心。中国联通展区聚焦金融、制造、能源、仓储、医疗等重点领域,依托5G 专网、国际云联网、大数据赋能及物联网全球连接等核心技术,构建起支持中国企业出海与国际企业融 入中国市场的"双向赋能"新体系,打造出"数字丝绸之路"的实践标杆。 在开放论坛环节,中国联通国际产品与解决方案负责人林彬彬先生发表题为《香江潮涌 联通四海 共建 数智化发展新丝路》的主题演讲。他指出,中国香港作为"超级联系人"和"超级增值人",在推进"一带 一路"发展方面拥有独特优势。他在演讲中重点分享了中国联通通过"联接、计算、应用、安全"一体化 一站 ...
科技赋能 智创文旅新范式
Bei Jing Ri Bao Ke Hu Duan· 2025-09-10 22:14
Core Insights - The 2025 China International Service Trade Fair's cultural tourism service exhibition has opened, showcasing a convergence of ancient cultural heritage and cutting-edge digital technology [1] - The exhibition covers 11,100 square meters and features 425 well-known enterprises, including 83 Fortune 500 and industry-leading companies [1] Group 1: Industry Performance - In the first half of 2025, Beijing's cultural enterprises achieved revenue of 1.22 trillion yuan, a year-on-year increase of 13.3% [4] - Revenue from new cultural business formats reached 880.88 billion yuan, growing by 15.9% and accounting for 72.1% of the total revenue of cultural enterprises in the city [4] Group 2: Technological Integration - The exhibition emphasizes "smart creation" and "digital-physical integration," showcasing how digital capabilities are deeply embedded in real-world scenarios [4] - The use of AR/MR technology allows visitors to experience immersive tours of historical sites, such as the Yuanmingyuan, with advanced tracking technology [4][5] Group 3: Interactive Experiences - The introduction of AIGC and XR immersive experiences transforms audience roles from observers to participants, enhancing engagement with cultural heritage [6] - Interactive projects, such as AI-generated cultural heritage narratives and immersive games, highlight the application of AIGC and XR technologies in the cultural tourism sector [8] Group 4: Cultural Products and Consumption - The exhibition features a variety of immersive experience projects and cultural derivative products, emphasizing the blend of technology and culture [9] - New cultural products, including unique designs and AI-integrated toys, are showcased, reflecting the growing trend of cultural consumption [9][10]