Core Viewpoint - The article discusses the rise of emotional consumption as a driving force in consumer behavior, highlighting how consumers are increasingly seeking products and services that provide emotional satisfaction and fulfillment rather than just material needs [3][4]. Group 1: Emotional Consumption Trends - Emotional consumption is becoming a significant trend, with consumers willing to pay for products that offer positive emotional experiences such as relaxation and a sense of belonging [3][4]. - The young consumer demographic is particularly engaged in emotional consumption, with significant growth in categories like toys and EDC (Everyday Carry) items, indicating a shift towards products that provide emotional value [1][2]. Group 2: Market Dynamics - The emotional consumption market is diverse, encompassing physical goods and virtual services, with a notable increase in the popularity of collectible toys and emotional wellness services [4][6]. - Companies like Pop Mart are experiencing substantial growth, with projected revenue increases of 165% to 170% year-over-year for Q1 2025, indicating strong market demand for emotional products [4]. Group 3: Consumer Behavior Insights - Data shows that emotional products are being integrated into daily life, with consumers using toys as decorative items and sources of emotional connection [1]. - The EDC market has seen a transaction scale exceeding 150 million on platforms like Taobao, with the fastest growth among consumers aged 18 to 24, reflecting a broader trend of seeking emotional outlets through tangible items [2]. Group 4: Industry Challenges and Recommendations - The rapid growth of the emotional consumption market has led to challenges such as data privacy concerns, inconsistent service quality, and misleading marketing practices [6][7]. - Experts suggest the need for regulatory frameworks to ensure consumer protection and to establish clear standards for emotional products, differentiating between entertainment, therapeutic, and medical claims [7].

Economic Performance - Guangzhou achieved a total retail sales of consumer goods of 561.12 billion yuan in the first half of the year, with a year-on-year growth of 5.9%, leading among first-tier cities [1] - The retail sales growth rate in Guangzhou outperformed Shanghai, Beijing, and Shenzhen, which recorded growth rates of 1.7%, 0.9%, and 3.5% respectively [1] Tourism and Consumption - The total passenger volume in Guangzhou reached 163 million in the first half of the year, with a growth of 0.9%, while Baiyun Airport saw a passenger throughput of 40.04 million, increasing by 9.2% [2] - Guangzhou received a total of 113 million tourists by June, with a significant increase in international visitors, particularly those arriving via international flights [2] - The implementation of optimized departure tax refund policies has facilitated a "consumption-refund-reconsumption" cycle, enhancing the overall consumer experience [2][3] Retail and E-commerce Trends - Online retail sales of physical goods in Guangzhou increased by 16.4% year-on-year, with significant growth in categories such as home appliances and furniture [4] - The demand for high-performance gaming laptops surged, driven by the summer economy and government subsidy policies [5] - Guangzhou has become a hub for major e-commerce platforms, with companies like Douyin establishing a presence in the city, reflecting its status as a leading retail market [6] Consumer Behavior and Trends - The rise of "emotional consumption" among younger consumers is driving a shift towards experiences over mere product ownership, with events and social interactions becoming key motivators for spending [7][9] - The collaboration with over 100 well-known IPs has led to a significant increase in sales for brands like Miniso, highlighting the impact of IP-driven marketing strategies [9] Service Industry Development - Guangzhou's service industry is evolving, with high-end professional services driving supply innovation to keep pace with consumer upgrades [10] - The city has been recognized as a pilot for retail innovation, aiming to integrate traditional commerce with digital and cross-border scenarios over the next two years [10]

Core Insights - Emotional consumption has become a significant factor influencing the decision-making of the younger generation in China, as highlighted in the 2024 report by the China Consumers Association [1] Group 1: Emotional Consumption Trends - The shift from material experiences to emotional maintenance is emerging as a new consumption hotspot, with young consumers seeking joy and social fulfillment through products like blind boxes and trendy toys, leading to a market growth from 6.3 billion yuan in 2015 to approximately 60 billion yuan in 2023 [3] - Young consumers are increasingly prioritizing emotional value and personal expression in their spending, as evidenced by the Shanghai Youth Research Center's report indicating a transition in cultural tourism consumption towards these values [3][4] Group 2: Consumer Behavior Insights - A survey from the 2024 China Consumption Trend Insight Report reveals that 64.6% of respondents aged 18-65 value spiritual consumption more, with 48.9% seeking dedicated time for relaxation each week [4] - Emotional consumption is characterized by deep emotional resonance rather than impulsive buying, reflecting the younger generation's desire for identity expression and social recognition through their purchases [5][6] Group 3: The Impact of Fast-Paced Society - In a fast-paced environment, young consumers create a sense of ritual through "self-pleasing consumption," turning mundane purchases into immediate emotional rewards, which includes tangible goods and virtual companionship [8] - The rise of emotional consumption indicates a pressing need for spiritual fulfillment among the younger generation, although it may lead to a cycle of consumption and emptiness if not approached with moderation [8]

Group 1 - The current consumer industry shows two clear trends: more efficient sales channels and products that better meet diverse consumer needs [1] - Focus areas include emotional consumption sectors such as the millet economy, pet economy, and cosmetics [1] - Traditional consumer blue-chip stocks have potential for valuation recovery due to historical low valuation levels after three years of profit and valuation adjustments [2] Group 2 - The strong manufacturing base in China makes it difficult for monopolies to exist in most consumer goods sectors, with competitive advantages stemming from operational and production efficiency [1] - Consumer demand is complex and varied, leading to investment opportunities in areas like dopamine products, health, gaming, anime, social interaction, pets, and IP premium [1] - Recent domestic demand expansion policies have alleviated market pessimism regarding traditional consumer stocks, with many companies exceeding previous negative expectations in high-frequency data [2]

● 情绪消费与悦己需求 >>年轻穆体 /2023年! 海玩市场则售额流增 >>模发原流 /2024年/ 中国"谷子经济"市场景极达 1 689 亿元 2025年提携预计资破10万亿元 网比增长期40% 心理健康服务需求准增 /2025年/ 加游、演唱会,责容美夜等猜费占比提升 造老化产品与摄务市场扩大 ● 线上消费占比扩大 >>2023-2025年上半年实物稿简历年零售额 13.02万亿元 -- #长8.4% 2023年 13.08万亿元 · 增长6.5% 2024年 2025年上半年 6.127/4元 - ■ 增长6% m ● 直播电商量构商业生态 /2023年/ 渗透率达到37.8%,同比增长24.3% /2024年/ 市场规模约5。8万亿元,占比近重成,年复合增长李真达18%,3880万职业主播放业 /2025年上半年/ 女男頭文破】,27j亿元,占线上零售总额比例組20%;用户观绩文被行化,年复合增长率达18.6%。 (CEO) 4000) 1990-1990 10 北京商报 全国消费亮点变迁 >> 2025年上半年 ● 消费升级类商品 体育娱乐用品、金银珠宝、家电、文化办公用品增速出0% ● 线上消 ...

Core Insights - The article discusses the transition from a traditional finance career to entrepreneurship in the plush toy industry, highlighting the emotional connection to toys and the market potential for growth in this sector [1][2][3]. Group 1: Industry Overview - The plush toy market is experiencing growth, driven by emotional consumer spending, particularly among women aged 15 to 35, who are becoming a significant force in the new consumer goods market [2]. - The market is currently dominated by foreign brands like Jellycat, which command high prices, indicating a willingness among consumers to spend on plush toys despite their cost [2]. - The emotional value of plush toys is emphasized, as they serve as a connection to personal memories and experiences, making them more than just simple objects [4][5]. Group 2: Company Development - The company has launched its first plush toy, named Ricky, which embodies the feelings of sensitivity and loneliness, aiming to resonate with urban consumers [9]. - The initial sales strategy involves using Xiaohongshu as the primary online sales platform, reflecting a strategic choice based on the founder's lack of experience in e-commerce [8]. - The founder's journey includes overcoming challenges such as product registration and marketing, showcasing the practical aspects of starting a business in a new industry [8][9].

Core Insights - The China Consumer Association reported a significant increase in consumer complaints in the first half of 2025, with a total of 995,971 complaints received, marking a year-on-year growth of 27.23% [1] - The association highlighted key complaint areas, including traps targeting elderly consumers, private domain marketing issues, emotional consumption, online agricultural product purchases, jade live-streaming scams, and concert-related complaints [1][4] Group 1: Elderly Consumer Traps - Elderly consumer traps have become a major complaint area, with various deceptive practices identified, such as internet-induced traps, offline sales fraud, and false advertising in live-streaming [2][3] - Specific cases illustrate the issue, such as a consumer's parents being misled into purchasing an overpriced water purifier under false pretenses of health benefits [3] Group 2: Private Domain Marketing Issues - The rise of private domain marketing has led to numerous complaints, characterized by false advertising and inadequate after-sales service [4][5] - Issues include misleading promotions on social media, evasion of platform regulations, and challenges in consumer rights protection due to lack of transaction records [5] Group 3: Emotional Consumption - Emotional consumption is rapidly growing but reveals problems such as poor product quality and inducement to consume [7][8] - The association recommends establishing industry standards for emotional consumption services to ensure consumer protection and service quality [8] Group 4: Other Complaint Areas - Complaints related to high-temperature air conditioning demand, online agricultural product disputes, and increasing issues in jade-related purchases have been noted [4] - The concert industry has also seen a rise in complaints, particularly regarding refund issues [4]

Core Insights - The China Consumer Association reported a significant increase in consumer complaints in the first half of 2025, with a total of 995,971 complaints received, marking a year-on-year growth of 27.23% [1] - The main complaint issues include traps targeting elderly consumers, private domain marketing chaos, emotional consumption, online agricultural product purchases, jade live streaming, and concert-related complaints [1][4] Group 1: Elderly Consumer Traps - Elderly consumer traps have become a major complaint issue, with various deceptive practices identified, including internet-induced traps, offline sales fraud, and false advertising in live streams [2][3] - Specific cases highlight how elderly individuals are misled into purchasing overpriced products under false pretenses, such as health benefits and free gifts [3] Group 2: Private Domain Marketing Issues - The rise of private domain marketing has led to numerous complaints, characterized by false advertising and lack of after-sales service [4][5] - Issues include misleading promotions on social media, evasion of platform regulations, and difficulties in consumer rights protection due to lack of transaction records [5] Group 3: Emotional Consumption Concerns - Emotional consumption is rapidly growing but reveals problems such as poor product quality and inducement to consume [7] - Recommendations include establishing industry standards for emotional consumption services to ensure consumer protection and quality assurance [8] Group 4: Other Notable Complaints - Complaints related to high temperatures driving air conditioning sales, agricultural product online purchase disputes, and increasing issues in jade-related transactions have been noted [4] - Concert-related complaints have also surged, particularly regarding refund issues [4]

Group 1 - In the first half of 2025, the National Consumer Association received 995,971 consumer complaints, a year-on-year increase of 27.23%, resolving 509,655 cases and recovering economic losses of 452 million yuan for consumers [1] - The rise of emotional consumption has led to various issues that require regulatory attention, including substandard products lacking basic information and safety warnings, posing significant consumer safety risks [1] - Induced consumption is prevalent, with some businesses exploiting consumer emotional needs through ambiguous language to encourage high spending [1] Group 2 - The National Consumer Association suggests that multiple departments collaborate to establish guidelines for regulating emotional consumption, clarifying regulatory scopes and enhancing category-specific oversight [2] - Recommendations include setting industry standards for emotional consumption services, covering entry conditions, personnel qualifications, service processes, pricing standards, after-sales responsibilities, contract terms, and personal information protection [2] - Platforms are advised to implement features like "reward limits" and "immersion reminders" to prevent excessive consumer spending in online emotional companionship and interactive services [2]

在青州市一家网红咖啡馆内，充满着美学设计的空间，弥漫着香气的咖啡，吸引着大量年轻人前来休闲打卡，凭借清凉环境 加情绪价值的双重属性，这里成为了年轻人纳凉社交的新据点。 情绪价值是指在社会交往和消费中，情感体验所带来的价值。现在很多时候都讲满足"情绪价值"。如今，青州正以情绪价值 为笔，勾勒出全新文旅消费地图，解锁年轻人社交休闲与文化体验的新密码，为经济发展注入澎湃动能。 青州市民："在这里我们不仅能喝到美味的咖啡，然后环境也很不错，在这里可以和朋友享受一个松弛的周末。" 在青州古城景区内，另一种以情绪价值驱动的消费场景同样火爆。各具特色的汉服妆造店内人头攒动，热闹非凡。游客们兴 致勃勃地挑选心仪的服饰，在专业妆造师的巧手下变身，沉浸式体验着穿越时空的古城印记。 青州市民："主要是给自己一个美好的记忆，体验一下古装的感觉，现在也比较流行，走在青石板路上也比较有古代的感 觉。" 从氛围感十足的特色空间到古香古色的文化体验场景，从"实用"到"治愈"，为"情绪价值"买单正在成为年轻人青睐的新的消费 增长点。这股古装热潮正随着"古装日常化"愈演愈烈。汉服不再仅仅是影楼里拍摄写真的道具，穿古装，逛古城现在逐渐成 为古城景 ...