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暑期演出单月34.23亿票房,年轻人为何偏爱“情绪消费”?
Sou Hu Cai Jing· 2025-08-14 21:12
Core Insights - The performance market is experiencing significant growth, with total ticket sales reaching 34.23 billion yuan in July 2025, a nearly 60% increase from 22.19 billion yuan in July 2024, primarily driven by concerts which contributed over 90% of the revenue [1][3][4] - The gap between the performance market and the film box office is narrowing, with the latter at 40.67 billion yuan during the same period [1] Group 1: Concert Market Dynamics - Major artists like Mayday and Yi Yang Qian Xi are leading the concert scene, with Mayday's 12 shows at the Bird's Nest attracting massive crowds and ticket prices for Yi Yang Qian Xi's concert soaring to over 10,000 yuan in the secondary market [3][4] - The concert market is characterized by a "ticket-snatching economy," where fans actively share tips and strategies for securing tickets, reflecting the high demand and competitive nature of the market [4][5] Group 2: Evolving Audience Engagement - The integration of various entertainment forms, such as comedy and interactive elements, is reshaping the concert experience, making it more than just a passive viewing event [5][7] - Young audiences are increasingly seeking emotional engagement and participation, with concerts serving as platforms for collective experiences and self-identity [8][9] Group 3: Market Trends and Future Outlook - The rise of the "experience economy" indicates a shift in consumer preferences towards immersive and participatory events, positioning concerts as ideal venues for such experiences [9][11] - The evolving landscape of the concert market reflects broader cultural shifts and the need for brands to create diverse and engaging performance experiences to capture different age demographics [11][12]
香港出入境人次再创通关后新高!中小企业营商气氛有改善
Nan Fang Du Shi Bao· 2025-08-14 16:08
Group 1: Tourism and Retail Industry Recovery - The summer season has seen a significant increase in travel to Hong Kong, with over 1.32 million and 1.34 million people entering and exiting on August 9 and 10, respectively, marking a new high since the full reopening [1][12] - Local businesses are actively promoting various marketing initiatives to attract tourists, including recreating traditional herbal tea shops in MTR stations to enhance cultural experiences [4][5] - The introduction of themed attractions, such as the giant panda birthday celebrations, is part of a broader strategy to enhance the tourism experience and connect with local culture [5][12] Group 2: Business Environment for SMEs - The business sentiment among small and medium-sized enterprises (SMEs) in Hong Kong showed slight improvement in July, with the current business performance index rising from 41.6 in June to 42.1 in July [6][8] - The future business outlook index for August stands at 45.5, indicating a positive expectation among SMEs [6] - Various sectors, particularly real estate and commercial services, have seen an increase in their respective indices, suggesting a recovery trend in the local economy [8][12] Group 3: IPO Market Performance - Hong Kong's IPO market has outperformed other major international markets, with 53 new listings in the first seven months of the year, raising approximately HKD 127 billion, a year-on-year increase of over six times [9][11] - The presence of international companies from Southeast Asia and beyond in the IPO market reinforces Hong Kong's position as a key international listing hub [11]
“Z世代”的义工游
2 1 Shi Ji Jing Ji Bao Dao· 2025-08-13 09:17
Core Insights - The rise of volunteer tourism among Generation Z is driven by a desire for meaningful experiences and cost-effective travel options, blending volunteer work with travel [1][2][4] - The Chinese volunteer tourism market has surpassed 12 billion yuan in 2024, showing a nearly 30% year-on-year growth, indicating a strong demand for this travel model [1][4] Group 1: Market Trends - The volunteer tourism market in China is projected to grow significantly, with a market size exceeding 12 billion yuan in 2024 [1][4] - The topic of "volunteer travel" has garnered 210 million views on Xiaohongshu, with 2.3 million discussions, highlighting its popularity among young travelers [1][4] - The domestic volunteer tourism model has evolved to include work-exchange arrangements in hostels and guesthouses, making it more accessible [2][4] Group 2: Participant Experiences - Participants in volunteer tourism report immersive experiences that allow them to engage deeply with local cultures, enhancing their travel narratives [2][3] - Young travelers appreciate the cost-saving aspect of volunteer tourism, with some reporting total expenses under 1,000 yuan for their trips, including transportation [3][4] - The emotional rewards from helping local communities and the sense of belonging experienced by volunteers are significant draws for this demographic [3][4] Group 3: Industry Perspectives - Many hostel owners express a positive outlook on the integration of volunteers, especially during peak tourist seasons, as they help meet labor demands [5][6] - Some hostel owners emphasize the importance of understanding the motivations of young volunteers, viewing them as partners rather than employees [6][5] - However, there are concerns regarding the expectations of volunteers, with some hostel owners reporting challenges in managing their work efficiency and commitment [6][7] Group 4: Challenges and Complaints - The volunteer tourism sector faces challenges, including complaints about unrealistic work expectations and inadequate safety measures [7] - In 2024, over 1,200 complaints related to volunteer tourism were filed, marking a 150% increase, indicating a need for better regulation and oversight [7] - The balance between commercialization and the altruistic nature of volunteer tourism is crucial for its sustainable growth [7]
上半年全国首店下滑19.39%,品牌们怎么了
3 6 Ke· 2025-08-12 11:42
Core Insights - The enthusiasm for opening new flagship stores in China has decreased compared to previous years, with 158 new stores opened in the first half of 2025, a decline of 19.39% year-on-year, indicating a more cautious brand expansion strategy amid slowing economic growth [2] - Despite the overall decline in quantity, the quality of new flagship stores has improved, with international brands accounting for 72 stores, representing 45.6% of the total, an increase of 11.29% compared to 2024 [2][12] - The emergence of local brands is notable, with 86 new stores opened, showcasing innovation in both products and business models [2] Store Opening Trends - The opening of flagship stores shows a clear seasonal pattern, with May being the peak month at 39 stores, benefiting from the May Day holiday and major exhibitions [4] - The distribution of new stores by category indicates that clothing and accessories are the most popular, with 103 stores (65.19% of total), and the combined categories of eating, wearing, and using account for nearly 90% of all new stores [6] City Distribution - Shanghai leads with 67 new flagship stores, while Hangzhou has surpassed Beijing with 20 stores, reflecting strong economic growth in Hangzhou with a GDP increase of 5.5% [9][14] - The top five cities (Shanghai, Hangzhou, Beijing, Chengdu, and Nanjing) dominate the flagship store economy, accounting for nearly 80% of the total [9] International Brand Preferences - Among the 72 international brand flagship stores, 43 are located in Shanghai, highlighting the city's status as an international consumption center [13] - Shanghai's strong consumer market, with a retail sales total of 826.04 billion yuan and the highest per capita disposable income in the country, attracts international brands [14] Emerging Trends in Consumer Preferences - The rise of two emerging categories, "anime" and "trendy toys," reflects the interests of Generation Z, with each category adding five new flagship stores [15][24] - The dual-track development of "international top IPs + local innovative brands" is evident, with a significant portion of new stores focusing on immersive experiences and cultural engagement [17][21] Non-standard Flagship Stores - The proportion of non-standard flagship stores is increasing, with 107 absolute flagship stores (67.7%) and 51 non-standard stores (32.3%) opened in the first half of 2025, indicating a shift towards experiential retail [25][30] - Non-standard stores, including flagship, concept, and experience stores, are becoming more common, reflecting a transformation in consumer expectations towards unique experiences rather than just product purchases [27][30] Conclusion - Overall, while the scale of the flagship store economy has contracted, the structure continues to optimize, with a rise in high-end international brands and vibrant local brands driving innovation [30]
星巴克在中国做错了什么?
Hu Xiu· 2025-08-08 12:09
Group 1 - The core argument is that Starbucks is not merely a coffee brand but a lifestyle brand, which differentiates it from competitors like Luckin Coffee [3][11][20] - Starbucks' founder Howard Schultz emphasizes that the company's competition is more aligned with social spaces like bookstores and tea houses rather than just coffee brands [4][11] - The media narrative of Starbucks being defeated by Luckin Coffee and forced to sell is a misinterpretation; the focus should be on how to adapt and continue operations [5][10] Group 2 - Starbucks has made three strategic errors in the Chinese market, which include mispricing products, failing to adapt to market changes, and losing insight into its target customers [24][39][52] - The first strategic error was not recognizing the importance of pricing in relation to the experience offered, leading to a misalignment with consumer expectations [22][23][24] - The second error involved ignoring the changing market environment and continuing aggressive expansion without adapting to new consumer behaviors [38][40][41] Group 3 - The third strategic error is a lack of understanding of the target customer base, as Starbucks has focused on expansion rather than providing exceptional service tailored to its clientele [52][56][57] - The company has shifted its focus to lower-tier markets without a clear strategy on how to cater to different consumer segments, which may dilute its brand identity [46][50][52] - Starbucks' initial success in China was due to favorable market conditions, but as those conditions have changed, the company faces significant challenges ahead [60]
暑期演出单月34.23亿票房,这届年轻人更爱“情绪产品”了?
3 6 Ke· 2025-08-08 00:10
2025年暑期的演出市场,从内容到市场都称得上热闹。 据灯塔专业版数据,2025年7月,全国上演总票房为34.23亿,其中演唱会占比高于九成,票房为29.41亿。对比2024年7月22.19亿的成绩,几乎 是翻了近六成。若是对标暑期档电影7月总票房40.67亿的成绩,会发现,演出市场与电影票房的差距正在逐步缩小。 除了鸟巢演唱会连开12场的五月天、780元票价在二级市场飙涨至万元的易烊千玺"礐嶨"巡回演唱会,在这些足够让乐迷为情怀和喜好买单的内容之余, 大量新鲜势力的加入,也为演出市场带来润色。 让观众一边高喊"退票"应援词、一边为"前苏联最后的玫瑰"精修现场图的那艺娜,代表着另辟蹊径的垂直圈层;与周杰伦演唱会抢票难度"平起平坐"的刀 郎背后,是"孝子孝女"经济;主打"唱别人的歌,开自己的演唱会的"岳云鹏勇闯演唱会市场,包容度与观演受众的逐渐深化。 相较于观影等保留节目,年轻人在演出这类实体消费上投入的热情不减反增。当小品、相声、脱口秀等业态跨界演唱会市场,2025热闹的暑期档,或许并 非一场单纯的娱乐产品的较量,更像是在比拼"情绪基建哪家强"。 当差异化"入侵"演出市场 相较于前几年,以演唱会为主的演出市场 ...
泸州老窖:谷子经济带领存量市场进入加时赛
Bei Jing Shang Bao· 2025-08-07 13:09
伴随着夜幕降临,麻园诗人站在主舞台中间,躁动的音乐冲击着粉丝的耳膜,一时间这里成为了粉丝 的"乌托邦"。放眼舞台之下,与音乐同频摇动的,不仅仅是感受激情的粉丝,还有被高高举起的以国窖 1573为基酒的特调鸡尾酒。这里便是泸州老窖为粉丝打造的浓烈生活场"泸州老窖窖主节"。 作为"90后"消费者,李荔第一次来到泸州老窖窖主节便被这里的活动所吸引,无论是结合运动元素的酒 量健身区,抑或是融入沉浸式角色扮演的窖主体验场,她在这里看到了白酒的不同。通过窖主节周边产 品脱销不难发现,泸州老窖开启了独属于白酒赛道的"谷子经济"。而白酒"谷子经济"的底层逻辑,则在 于用产品挖掘更多新场景以刺激消费活力持续释放。纵观近年来,包括贵州茅台、五粮液、洋河等头部 企业纷纷通过开售盲盒、生活用品以及文创产品等"谷子经济"产物挖掘更多的消费市场。那么,未来谁 会是下一个"网红"? 文创产品销量增长120% "如果要选择的话,你可以不去春糖会,但你必须来窖主节。这里虽不卖白酒,却将白酒融入到每个环 节之中。"李荔兴奋地说道。 成都桂溪生态公园的春日暖阳下,一场名为"窖主节"的白酒嘉年华正掀起热潮。年轻人排着长队等待体 验"酒神飞篮";一旁 ...
泸州老窖:“谷子经济”带领存量市场进入加时赛
Bei Jing Shang Bao· 2025-08-07 12:51
伴随着夜幕降临,麻园诗人站在主舞台中间,躁动的音乐冲击着粉丝的耳膜,一时间这里成为了粉丝的"乌托邦"。放眼舞台之下,与音乐同频摇动的,不仅 仅是感受激情的粉丝,还有被高高举起的以国窖1573为基酒的特调鸡尾酒。这里便是泸州老窖(000568)为粉丝打造的浓烈生活场"泸州老窖窖主节"。 作为"90后"消费者,李荔(化名)第一次来到泸州老窖窖主节便被这里的活动所吸引,无论是结合运动元素的酒量健身区,抑或是融入沉浸式角色扮演的窖主 体验场,她在这里看到了白酒的不同。不仅如此,窖主节上周边产品频频脱销。借此,泸州老窖开启了独属于白酒赛道的"谷子经济",即通过开发文创、周 边等衍生产品,挖掘消费新场景。而白酒"谷子经济"的底层逻辑,则在于用产品挖掘更多新场景以刺激消费活力持续释放。纵观近年来,包括贵州茅台 (600519)、五粮液(000858)、洋河等头部企业纷纷通过开售盲盒、生活用品以及文创产品等"谷子经济"产物挖掘更多的消费市场。那么,未来谁会是下 一个"网红"? 文创产品销量增长120% "如果要选择的话,你可以不去春糖会,但你必须来窖主节。这里虽不卖白酒,却将白酒融入到每个环节之中。"李荔兴奋地说道。 成都桂 ...
掘金泰国-市场洞察与战略机遇报告2025-海域出海研究
Sou Hu Cai Jing· 2025-08-06 17:02
Group 1: Thailand Overview - Thailand is the second largest economy in ASEAN with a GDP of $545 billion in 2023, and a per capita GDP of $7,830, which is above the ASEAN average of $5,210 [7][9] - The country has a population of 67.9 million, with over 90% practicing Buddhism, and Thai is the official language [9][7] - Thailand's total foreign trade reached $585 billion, accounting for 15.2% of ASEAN's total trade, and it attracted $12 billion in foreign direct investment, ranking third in ASEAN [7][9] Group 2: Policy Incentives and Opportunities - The Thai government supports nine key industries, including automotive and electronics, aiming to enhance GDP by at least 1% [23][19] - The EV3.0 and EV3.5 policies target a 30% production rate for electric vehicles by 2030, with Chinese companies holding a 75% market share in Thailand's electric vehicle sector [24][25] - The report highlights the importance of compliance, including ODI registration, trademark protection, and adherence to import regulations [30][19] Group 3: Consumer Insights - The Thai consumer market is shifting towards convenience and digitalization, with over 80% of online consumption occurring on mobile devices [30] - E-commerce is dominated by Shopee with a 49% market share, followed by Lazada at 30%, and TikTok Shop is rapidly growing with a live shopping penetration rate exceeding 40% [30] - The report identifies five trends in luxury consumption, including high-end dining experiences, cultural entertainment privileges, luxury travel, personalized health services, and collectible investments [28][30] Group 4: Chinese Enterprises in Thailand - Chinese companies are performing well in various sectors, including electric vehicles (BYD, Great Wall), home appliances (Haier, Midea), fast fashion (SHEIN, Pop Mart), and cosmetics (ZEESEA,橘朵) [30][19] - The report emphasizes the need for localization strategies and leveraging policy benefits to tap into consumer and industrial opportunities in Thailand [30][19]
家电门店升级提速 格力电器加速新业态落子
Zheng Quan Ri Bao· 2025-08-06 12:39
本报记者贾丽 珠海格力电器股份有限公司(以下简称"格力电器")的门店转型升级按下加速键。日前,格力"董明珠 健康家"内蒙古首店在包头正式开业。业内人士认为,"董明珠健康家"内蒙古首店开业,是格力电器拓 展西北市场的战略落子。 自格力电器宣布门店升级计划以来,"董明珠健康家"门店发展势头迅猛。数据显示,截至今年5月 份,"董明珠健康家"全国门店数量已经超过600家,其中旗舰店超300家,占比超50%。而格力电器的目 标远不止于此,公司计划2025年完成3000家门店改造。 "格力电器门店改造升级,是中国家电行业渠道变革的一个缩影。在电商冲击、消费升级的双重背景 下,格力电器以新门店品牌通过'场景替代产品、生态替代行业'的转型路径,重构家电零售价值链。这 一大胆尝试不仅关乎格力自身能否突破传统印象,更可能为家电行业在存量竞争环境下转型升级摸索出 新路径。"中国家用电器商业协会秘书长张剑锋对《证券日报》记者表示。 渠道变革加速实质性落地 8月5日,伴随着9款健康家电新品的集中亮相,格力电器宣布全新战略品牌"董明珠健康家"布局再获新 进展,内蒙古首家店落地包头,加速从"空调巨头"向"健康生活服务商"转型。 有消费者表 ...