赛事经济
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城市24小时 | 北方唯一入选,青岛“打样”
Mei Ri Jing Ji Xin Wen· 2025-10-20 15:11
Group 1 - The Ministry of Culture and Tourism has officially approved and provided funding support for the major project "Promoting the Construction of Consumption Facilities and Scene Enhancement of Qingdao International Cruise Home Port" [1] - Qingdao is the only city in northern China selected for this initiative, marking its advancement in the cruise economy and filling a research gap in cruise consumption upgrades, particularly in northern regions [1][3] - The project aims to transform the cruise home port from a "transport hub" to a "cultural tourism consumption landmark," enhancing the consumption chain from onboard to onshore [1][2] Group 2 - The concept of a "cruise home port" refers to a high-level cruise departure port that serves a larger scale of cruise passengers and has a more complete range of functions [2] - There is a shift in tourist demand from a single onboard experience to a composite experience of "itinerary + destination," with onshore activities becoming a key factor in consumer decision-making [2] - The State Council has issued measures to promote the construction of international cruise home port consumption facilities, emphasizing the integration of onshore and onboard consumption scenarios [2] Group 3 - Qingdao International Cruise Port Area is located in a prime area of Qingdao, covering approximately 14 square kilometers and integrating historical and modern urban consumption ecosystems [3] - The area has a high招商率 (investment attraction rate) of nearly 90% and an annual visitor flow of 17.65 million, indicating strong tourism potential [3] - The project aims to create a replicable model for cruise home port consumption upgrades, positioning Qingdao as a benchmark for cultural tourism consumption in Northeast Asia [3]
为一场球赴一座城,国际体育赛事成为文旅经济新引擎
2 1 Shi Ji Jing Ji Bao Dao· 2025-10-20 11:38
Core Viewpoint - The article discusses how international sports events, particularly the tennis season in China, are becoming a new engine for the cultural and tourism economy, driving significant consumer spending and enhancing the overall experience for both local and international visitors [1][2]. Event Impact on Local Economy - The 2023 China tennis season, running from September 14 to November 2, includes nine tournaments and is expected to attract over 1 million spectators, generating more than 2 billion yuan in related consumption [1]. - The Shanghai Masters, as the only ATP Masters event in the Asia-Pacific region, achieved record ticket sales exceeding 100 million yuan and approximately 250,000 attendees [1]. Consumer Engagement and Merchandise Sales - The official merchandise store at the Shanghai Masters saw a 60% increase in sales compared to the previous year, with total sales surpassing 20 million yuan and daily sales reaching up to 2 million yuan [4]. - The collaboration with popular cultural icons, such as the partnership with a well-known celebrity, has attracted a younger audience and enhanced emotional value in merchandise consumption [4]. International Audience and Tourism Growth - The Shanghai Masters attracted over 250,000 attendees, with around 10% being international visitors, marking a 2% increase from the previous year [7]. - The influx of international fans is contributing to the "event economy," with longer stays and increased spending on local experiences [7]. Integration of Sports and Cultural Experiences - The event has successfully integrated sports with local culture, showcasing non-material cultural heritage and local creativity during the tournament [9]. - Various cultural activities, such as music events and community sports festivals, were organized alongside the tournament, enhancing the overall experience for attendees [9]. Evolution of "China Travel" - Recent policy changes have made it easier for international tourists to visit China, with a significant increase in foreign visitors, particularly those taking advantage of visa-free policies [10]. - The average foreign tourist visits 2 to 3 cities in China, with Shanghai and Beijing being the top destinations, while new cities like Qingdao and Suzhou are gaining popularity [10][11]. Future Development Potential - The sports and cultural tourism sectors in China are on an upward trajectory, with room for improvement in quality and scale [12]. - There is potential for further integration of various sectors to enhance the development of sports and cultural tourism, creating a more interactive and extended consumer ecosystem [5][12].
一球踢火一座城
Nan Jing Ri Bao· 2025-10-19 23:24
Core Insights - The "Su Super" event has significantly boosted consumer spending in Nanjing, with a single-day sales peak exceeding 10 billion yuan, showcasing the economic impact of sports events on local economies [1][4][8] Group 1: Economic Impact - The event has created a comprehensive consumption ecosystem, integrating sports, nightlife, tourism, and retail, leading to a vibrant economic environment [1][4] - On the day of the semi-finals, retail, dining, and accommodation sectors in key commercial areas achieved a transaction amount of 7.8 billion yuan, reflecting a 5.4% increase compared to the previous week [2][4] - The average occupancy rate of star-rated hotels increased by 5.7 percentage points during the National Day and Mid-Autumn Festival holiday, indicating a rise in tourism driven by the event [5][6] Group 2: Consumer Behavior - Many fans and tourists have engaged in "event + tourism" combinations, leading to increased foot traffic in commercial areas and a surge in local spending [5][6] - The "second venue" concept, featuring large screens and interactive activities, has attracted crowds, enhancing the overall viewing experience and driving additional sales [2][3] Group 3: Marketing and Promotions - Local businesses have capitalized on the event by offering promotions linked to match tickets, such as discounts and special packages, which have contributed to increased customer engagement [7] - The collaboration between various departments has led to the launch of promotional activities that convert match attendance into broader consumer behavior, enhancing the overall economic impact [6][8] Group 4: International Engagement - The event has served as a platform for attracting foreign investment and enhancing the city's international profile, with foreign executives and diplomats participating in the matches [8] - The integration of sports events with international business opportunities has created a dual benefit of boosting local consumption while improving the city's investment environment [8]
人民至上,民生愿景变成幸福实景——江苏“十四五”经济社会发展综述之六
Xin Hua Ri Bao· 2025-10-19 23:09
Group 1: Employment and Economic Development - Jiangsu province is actively creating job opportunities, targeting the recruitment of over 235 million positions this year, with a focus on digital economy, low-altitude economy, and event economy sectors [2][3] - The province has successfully maintained an average annual urban employment increase of over 1.3 million over the past five years, accounting for more than 10% of the national total [3] - The per capita disposable income of residents in Jiangsu has increased from 47,498 yuan in 2021 to 55,415 yuan in 2024, with a year-on-year growth of 5.2% in the first half of this year [3] Group 2: Social Security and Welfare - Jiangsu has continuously improved the basic pension standard for urban and rural residents, ensuring that 11.97 million elderly insured residents received the new pension benefits by the end of September this year [4][5] - The province allocates over 75% of its public finances to the welfare sector annually, aiming to meet the people's aspirations for a better life [4] Group 3: Healthcare and Community Services - Jiangsu has established 458 standardized regional elderly care service centers with over 97,100 beds, focusing on professional care services for the elderly [5][6] - The province has implemented a "1+9+N" model for healthcare, enhancing the integration of medical resources and improving service accessibility for residents [9][10] - The "15-minute healthcare service circle" has achieved full coverage in towns and streets, ensuring that residents have easy access to healthcare services [10]
赛事经济激活古都文体消费新体验
Xin Hua She· 2025-10-19 08:42
Group 1 - Xi'an is leveraging its cultural and tourism resources to provide a "sports + culture + tourism" one-stop service for athletes, spectators, and tourists during major sports events [1][5] - The Chinese synchronized swimming team performed a routine inspired by the Terracotta Warriors, showcasing traditional Chinese culture and achieving high praise from judges [2][3] - The city has seen a rise in sports consumption, with the number of large-scale sports industry enterprises increasing from 6 to 13 within a year [3][4] Group 2 - The Xi'an Marathon and the World Swimming Federation Diving World Cup generated a total consumption of 320 million yuan, with sports consumption vouchers leading to over 30 million yuan in spending [4] - The 2026 AFC U23 Asian Cup qualifiers attracted over 2.3 million spectators, with 25.7% coming from outside Shaanxi province, contributing significantly to local tourism and economy [6][7] - The "情满长安" tourism brand has successfully driven consumption exceeding 7.93 billion yuan through various events and activities [6][7]
刘小涛主持召开省政府常务会议
Xin Hua Ri Bao· 2025-10-18 23:31
Core Insights - The provincial government is focusing on economic stability and growth, emphasizing the importance of high-quality development to contribute to the national economy [2] - There is a strong push to develop the sports economy and enhance leisure consumption through the promotion of quality sports events [3] Economic Performance - The overall economic performance in the first three quarters is stable with progress, and there is a need to implement major decisions from the central government [2] - Strategies include stabilizing employment, businesses, markets, and expectations while promoting industrial growth and supporting enterprises with high capacity utilization [2] Investment and Consumption - The government aims to expand consumption by increasing the supply of cultural tourism and sports resources, as well as enhancing services in areas like home care and childcare [2] - There is a focus on stabilizing and expanding investments, accelerating the completion of ongoing projects, and planning major projects to meet funding needs [2] Safety and Regulation - Emphasis is placed on enhancing safety management capabilities and ensuring stable safety production across various sectors, particularly in gas, electric bicycles, and crowded venues [3] - The government is committed to improving public trust and addressing grievances through targeted actions and better service delivery [3] Sports Economy Development - The government is implementing decisions to develop the sports economy, aiming to enhance the supply of quality sports events and create well-known event brands [3] - There is a focus on integrating sports events with consumer activities to drive high-quality development in the sports industry [3]
本土足球队跻身顶级联赛,银行也忙起来了
Jin Rong Shi Bao· 2025-10-17 14:21
Group 1 - The year 2025 is marked by a surge in football attendance across various professional leagues, significantly impacting the economic landscape [1] - The local football team in Yuxi, Yunnan, has revitalized the city’s economy, achieving notable success in national leagues and attracting substantial crowds [2] - Yuxi aims to leverage its geographical advantages to become a hub for outdoor sports and events, planning to host over 300 events by the end of the year, which is expected to generate over 1 billion yuan in related consumption [2] Group 2 - Financial institutions are capitalizing on the popularity of local football by integrating financial services into the event experience, including the issuance of co-branded credit cards [3] - Local banks are promoting tourism and consumption through various initiatives, including special consumption vouchers and tailored financial products for the hospitality sector [3] - Yuxi is recognized as a pilot city for promoting sports consumption and event-driven economic growth, with financial support expected to enhance the impact of the "football+" initiative [3]
收钱吧9月实体商业活力指数|一场“苏超”球赛,让夜间消费激增45%?
Sou Hu Cai Jing· 2025-10-17 00:01
Core Insights - The "Su Super" league has transcended the sports arena, evolving into a city-wide consumption phenomenon, with ticket signing rates averaging below 7% and as low as 3.3% for some matches, indicating a significant impact on local consumer behavior [2] City Performance - Wuxi has emerged as a standout performer in the "Su Super" league, achieving an entity commercial vitality index of 87.4, the highest since 2025, and ranking 9th nationally, showcasing its transformation into a commercial powerhouse [3][5] Consumption Growth Drivers - The core driver of consumption growth in cities participating in the "Su Super" league is robust consumer demand, with Wuxi's offline consumer vitality index at 85.1, ranking 3rd among all cities, indicating strong holiday spending and diverse regional appeal [7][9] Economic Activation - The "Su Super" league has significantly activated the night economy, with cities like Yancheng and Nanjing experiencing notable increases in consumption, particularly around event venues, highlighting the economic benefits of sporting events [11][14] Consumption Patterns - The increase in consumption is characterized by a higher average spending per transaction, particularly in food and beverage categories associated with the events, such as beer and barbecue, indicating a shift in consumer behavior towards higher-value purchases [11][12] Tourism and Hospitality Impact - The league has also positively influenced tourism, with hotels and popular attractions in Wuxi seeing a slight uptick in consumption on event days, suggesting that sporting events are becoming key drivers for local tourism and short-term getaways [12][13] Overall Economic Impact - Overall consumption has increased by 40%, with night-time spending rising by over 45%, demonstrating the league's role in enhancing the vibrancy of urban life and commercial activity [14][17] Future Outlook - The "Su Super" league's success lies in its ability to connect with local communities, transforming into a public event that fosters economic growth and cultural engagement, with ongoing monitoring of consumption trends expected to continue [17]
2025冬博会开幕,“乒雪转换”持续引领京西赛事经济热潮
Bei Jing Ri Bao Ke Hu Duan· 2025-10-16 11:04
Core Insights - The 2025 International Winter Sports Expo opened in Shijingshan District, covering nearly 20,000 square meters and attracting over 500 global brands [1][6] - The recent WTT China Grand Slam significantly boosted local economic activity, generating direct revenue of approximately 154 million yuan and selling over 88,000 tickets, marking a 54.3% year-on-year increase in ticket sales [3][6] - Shijingshan has established an ice and snow economic ecosystem characterized by "event-driven, industry aggregation, and shared benefits" [1][6] Event Impact - The WTT China Grand Slam created a substantial economic impact, with total consumption in the district reaching nearly 320 million yuan during the first five days of the National Day and Mid-Autumn Festival holiday [3] - The event showcased the integration of natural landscapes and industrial heritage, enhancing the visitor experience and promoting local tourism [4] Industry Development - Shijingshan District has introduced specialized policies for the ice and snow industry and released measures to promote high-quality development in the event economy, aiming to create a complete industrial chain [6][8] - The district has been promoting public participation in ice and snow sports for 11 consecutive years, establishing various consumption venues to support the initiative of engaging 300 million people in ice and snow activities [6] Future Events - Upcoming events include the International Ski Federation's Snowboard and Freestyle Skiing Big Air World Cup, which will continue to leverage the "Ping-Snow Conversion" model for sustainable use of Olympic legacies [8]
四店联动开业焕新:迪卡侬加码大湾区,激活运动消费新场景
Sou Hu Cai Jing· 2025-10-16 09:56
Core Insights - Decathlon has opened two new stores and upgraded two existing stores in the Greater Bay Area, aiming to leverage the local sports atmosphere and event economy to foster sustainable growth in sports consumption [1][3] - The company expresses strong confidence in the development prospects of the Greater Bay Area market, emphasizing its commitment to injecting vitality into the local sports ecosystem and promoting a healthy lifestyle [1] Industry Overview - The State Council of China has released an opinion aimed at enhancing sports consumption potential, with a target for the sports industry to exceed 7 trillion yuan by 2030 [3] - Guangzhou and Shenzhen have been selected as pilot cities for promoting sports consumption and event economy, with the pilot period spanning from 2025 to 2027 [3] - Guangzhou's sports consumption is projected to exceed 63 billion yuan in 2024, with a per capita consumption of over 3,300 yuan, positioning it among the top cities in the country [3] - Shenzhen is focusing on integrating sports with consumption, creating a "one-hour ice and snow economy circle" to stimulate local consumption, tourism, and community life [3]