Core Viewpoint - The "2025 Intangible Cultural Heritage Video Creation Conference" aims to revitalize and promote China's intangible cultural heritage through video storytelling, leveraging the power of social media platforms to reach a wider audience and engage younger generations [1][3][4]. Group 1: Conference Overview - The conference, held in Wuyuan, Jiangxi, features performances of various intangible cultural heritage forms, including the Anse Waist Drum and Huangmei Opera, showcasing the rich cultural diversity of China [1][10]. - It is the first collaboration event between intangible cultural heritage inheritors and content creators across multiple platforms, focusing on creating a new ecosystem for heritage dissemination [1][3]. Group 2: Video as a Medium - Video is highlighted as a dynamic and effective medium for storytelling, capable of transcending geographical and temporal limitations, thus bringing intangible cultural heritage to life [3][6]. - The rise of short videos and documentaries is reshaping the pathways of heritage transmission, allowing for immersive and engaging narratives [3][4]. Group 3: Youth Engagement - The "Youth Intangible Cultural Heritage Video Creation Nurturing Action" was launched to support young creators and heritage inheritors, providing them with resources and platforms for collaboration [4][7]. - A total of 214 intangible cultural heritage inheritors and 98 young creators have been selected for this initiative, which aims to bridge the gap between traditional heritage and modern video creation [4][7]. Group 4: Cultural Performances - The opening ceremony featured a variety of performances that highlighted the contemporary vitality of traditional arts, including a fusion of traditional martial arts and modern stage techniques [10][12]. - The event also included a "Five Good" intangible cultural heritage market, showcasing traditional food, music, crafts, and performances from across the country [18][19]. Group 5: Future Initiatives - The conference will continue with master classes and forums focusing on the transmission and development of intangible cultural heritage in the digital media age, fostering collaboration between heritage inheritors and video creators [19][21]. - The goal is to gather social forces to promote the innovative dissemination of traditional culture, ensuring its relevance and accessibility to future generations [19].

Core Points - The article highlights the efforts of the Kucha City in Xinjiang to promote and preserve intangible cultural heritage through the establishment of the Kucha Intangible Cultural Heritage Workshop, which offers educational programs for students [1][2] - The workshop has become a cultural landmark in Kucha City, attracting over 8,000 visitors daily since its official operation began in 2025, with an average daily sales revenue of approximately 16,000 yuan [1] - The workshop features various functional areas, including production, experience, physical display, and digital display zones, covering 25 types of intangible cultural heritage [1] Summary by Sections Intangible Cultural Heritage Promotion - The Kucha Intangible Cultural Heritage Workshop is designed to teach students traditional crafts, such as copperware making, to prevent the loss of these skills [1] - The workshop aims to enhance the display system of intangible cultural heritage projects and improve the market competitiveness of related products [2] Visitor Engagement and Experience - The workshop has seen a steady influx of visitors, with popular areas like the pottery experience zone and traditional embroidery attracting long queues [1] - Visitors can engage in hands-on experiences, such as making traditional Uyghur pottery and learning embroidery techniques under the guidance of heritage representatives [1][2] Training and Skill Development - The workshop organizes themed training sessions, such as the "fire needle embroidery" workshop, which allows participants to learn new artistic techniques [2] - The initiative aims to foster a love for traditional culture among the community and enhance the skills of intangible cultural heritage representatives [2]

Core Viewpoint - The "Craftsmanship and Artistry: Rhythm of Beijing - New Craft Art Masters Exhibition" aims to promote traditional Chinese culture and showcase contemporary craftsmanship innovations, featuring works from various young masters and intangible cultural heritage inheritors [1][2]. Group 1: Event Overview - The exhibition was launched on May 17 at the Beijing Yanjing Eight Wonders Museum, organized by multiple cultural associations and supported by various institutions [1]. - The exhibition features 35 works from 23 emerging young craft art masters, showcasing a rich variety of themes and exquisite techniques [3]. Group 2: Cultural Significance - The Yanjing Eight Wonders represent a treasure of traditional Chinese craft art, embodying deep historical and cultural significance, and are seen as a vital carrier of excellent traditional Chinese culture [3]. - The event emphasizes the importance of combining traditional elements with modern aesthetics to promote the unique charm of Yanjing Eight Wonders and enhance the transmission of Chinese traditional culture [2]. Group 3: Contributions and Future Directions - The Beijing Craft Art Industry Association is committed to promoting the inheritance and development of traditional craft arts, facilitating exchanges and cooperation to contribute to the prosperity of cultural undertakings [3]. - Young inheritors, like Liu Xiaoyan, express a strong sense of responsibility and the need for innovation in their craft, aiming to create works that resonate with contemporary audiences while preserving traditional techniques [2].

Core Viewpoint - The "Bai Gong Ling" IP, developed by Hangzhou Kaiying Network Technology Co., integrates over 30 traditional handicraft projects listed in the "Intangible Cultural Heritage" directory, aiming to awaken traditional cultural memories among youth through engaging storytelling and interactive gameplay [1][2]. Group 1: Product Development and Engagement - The "Bai Gong Ling" IP includes games, animations, comics, novels, and cultural derivative products, with over 100 million views for secondary creation content and more than 60 million views for comics [1]. - The H5 mini-game allows players to create over 120 traditional handicrafts, combining cultural transmission with fun gameplay, while simplifying complex processes [1]. Group 2: Cultural Promotion and Community Engagement - In 2023, the company launched the "Kai Xin·Bai Gong Ling" intangible cultural heritage public welfare project, developing over ten sets of non-heritage handicraft courses and conducting public teaching activities in various minority-populated provinces [1]. - The project team has collaborated with institutions like the China Animation Museum and Zhejiang Provincial Intangible Cultural Heritage Foundation, hosting over 30 offline events across eight cities [2]. - The "Bai Gong Ling" IP will participate in the China International Animation Festival alongside another traditional culture IP, "Sui Shi Ling," which focuses on 17 traditional Chinese festivals and 24 solar terms [2].

Core Viewpoint - The 2025 Intangible Cultural Heritage Video Creation Conference will take place from May 24 to 26 in Wuyuan, Jiangxi Province, focusing on the integration of intangible cultural heritage and new media platforms [3][5]. Group 1: Event Overview - The conference is organized by the China Intangible Cultural Heritage Protection Association, the Shangrao Municipal Government, and six major new media platforms including Douyin, Kuaishou, Xiaohongshu, Bilibili, Weibo, and Hongguo [3][5]. - It aims to gather over 200 intangible cultural heritage inheritors and nearly 100 quality young creators to promote the storytelling of intangible cultural heritage through new media [5]. Group 2: Platform Initiatives - Douyin will establish a "Heritage Guardian" special section to support quality content and provide traffic support for 100 leading figures in intangible heritage dissemination [5][6]. - Kuaishou will collaborate with 100 outstanding intangible heritage creators to promote innovation and development in short video platforms [6]. - Xiaohongshu will engage 30 creators to integrate intangible heritage into daily life through impactful IPs [6]. - Bilibili will involve 14 intangible heritage UP owners and launch a "Micro Record of Intangible Heritage" campaign with a prize incentive [6]. - Weibo will recruit quality influencers to participate in the "Five Good" event and support the event's promotion [6]. Group 3: Cultural Experience - The conference will create immersive scenes showcasing intangible cultural heritage, including traditional food, music, drama, crafts, and folk performances [10][11]. - Various performances such as lion dances, traditional songs, and folk skills will provide diverse creative materials for creators and visitors [11].

Core Viewpoint - The article highlights the dedication and innovation of Master Liang Zhongxiu in preserving and revitalizing the ancient craft of Pingyao lacquer art, transforming it into a global treasure over his 50-year career [1][4]. Group 1: Master Liang's Journey - Liang Zhongxiu began his lacquer art journey at the age of 17, training under renowned master Xue Shengjin, where he honed his skills in traditional techniques and studied classical art [2]. - He furthered his education at Sichuan Fine Arts Institute and Guangzhou Academy of Fine Arts, merging academic techniques with traditional Pingyao lacquer craftsmanship, leading to the creation of new processes like "gold, silver, and shell inlay" [2]. - His works have received numerous accolades, including the Craft Award at the first China Lacquer Painting Exhibition and a gold medal at the World Handicraft Conference, establishing him as a leading figure in the field [2]. Group 2: Passing on the Craft - Liang Zhongxiu actively trains young artisans in his studio, emphasizing the importance of skill and dedication in lacquer art, with several of his apprentices achieving recognition as provincial and municipal masters [3]. - He has established multiple platforms for talent development, including guest professorships and workshops, contributing to the growth of Pingyao lacquer art and its economic impact [3]. - The "Pingyao Zhongxiu Lacquer Art Culture Research Base," built by Liang, serves as a vital hub for the living transmission of this intangible cultural heritage [3]. Group 3: Global Recognition of Chinese Lacquer Art - Liang's innovative approach combines traditional craftsmanship with modern design principles, enhancing the cultural depth and regional characteristics of lacquer art [4]. - His works have been commissioned for significant institutions, including the Great Hall of the People and various embassies, showcasing the evolution of Pingyao lacquer from folk art to high-end artistic expression [4]. - Since the 1990s, his innovative products have been exported to Europe, America, and Asia, significantly contributing to national revenue and elevating Pingyao lacquer to an esteemed art form [4].

汨罗的龙舟赛多以村为单位，进行组队。"五月五，龙船下水打烂鼓"这句湖南当地流传多年的俗语，记录着龙舟竞渡自古至今激烈的氛围。龙舟，是龙与舟 的结合，一条传统龙舟要经过选材、伐木、放样、组船、捻缝、上漆、绘鳞等10余道工序才得以诞生， 总台央视记者 黄达：一条龙舟可以有多长？比如我身边的这艘可坐66人的龙舟，如果通过镜头您的感受还不是很直观，那我给您一个数字，如果把它立起 来，它的高度相当于10-11层楼。而这里的工人们介绍，他们做的最长的龙舟可以乘坐126人，长度达到62米。如果同样立起来，相当于20多层楼的高度。 赛龙舟，作为一项传统习俗和体育活动，承载着中华儿女同舟共济、奋勇争先的精神追求，在我国已传承千年。赛龙舟已被列入国家级非物质文化遗产代表 性项目名录。龙舟竞渡也是我国列入人类非遗代表作名录的端午节的习俗之一。今天的《文化中国行》，我们一起追寻赛龙舟的历史文脉，感受龙舟竞渡的 激情与拼搏。 锣鼓声起，水花飞溅，龙舟飞驰，在被誉为中国龙舟名城的湖南省汨罗市，66名龙舟健儿在汨罗江上，形同一人，挥动桨柄，向终点奋力前进，这是大家在 为5月下旬即将在这里举行的国际龙舟赛进行训练准备。 从陕西到云南，再到广 ...

Core Viewpoint - The establishment and growth of the Intangible Cultural Heritage (ICH) Inheritance Association at Hunan Railway Technology Vocational College has successfully combined traditional cultural practices with modern educational initiatives, benefiting both students and the community [1][3][4]. Group 1: Association Formation and Development - The ICH Inheritance Association was founded after a faculty member discovered a student's unique paper-cutting skills, which were influenced by their family's heritage [3]. - Initial challenges included a small membership and limited influence, but the association grew as students engaged in creating and sharing their works [3]. Group 2: Community Engagement and Impact - The association has expanded its activities beyond the campus, participating in public welfare and rural revitalization projects, such as teaching handicrafts to children with autism and contributing to community mental health initiatives [4]. - Over a thousand students have joined the association, which has utilized online platforms to promote and sell their handmade ICH products, thus integrating cultural heritage with economic development [4].

Core Perspective - The "Mom's Needlework" project aims to revitalize traditional intangible cultural heritage (ICH) through modern fashion integration and community support, promoting sustainable development and cultural transmission [1][3][5]. Group 1: Event Overview - The "Millennium Intangible Heritage Fashion Renewal" event took place from May 11 to 13, featuring 18 representatives from 10 ethnic groups discussing the beauty of Chinese ICH and exploring new development paths [1]. - The event included a fashion show where designers showcased clothing that blends traditional ICH elements with modern design concepts [2]. Group 2: Project Goals and Impact - The project focuses on creating a sustainable ecosystem that combines public welfare and commercial interests, aiming to make "Mom's Needlework" a model for rural revitalization and ICH public welfare [1][4]. - The initiative has already established a complete chain from skill training to product design and e-commerce sales, helping low-income women increase their income through their craftsmanship [5]. Group 3: Collaboration and Support - Various organizations, including the China Youth Development Foundation and fashion design institutions, are collaborating to provide professional guidance to ICH inheritors [2][4]. - The project has received support from Ping An Group, which aims to fulfill its corporate social responsibility by empowering rural revitalization and ICH transmission [6].

Core Insights - The article highlights the investment strategies and successes of the company, Bo Yun Tong Zhou, in various sectors, showcasing its market insight and decision-making capabilities over the past decade [1] Group 1: Cultural and Creative Investments - The company has invested in a Hanfu store that emphasizes handmade production and traditional design, successfully combining online and offline sales, leading to a steady increase in market share and annual sales [3] - Investment in traditional hand-cut paper art has transformed it into a cultural commodity, with a professional design team creating diverse products that cater to different consumer needs, resulting in increased market share and international sales [4] Group 2: Consumer Services - The children's photography business focuses on innovative styles and high service quality, utilizing professional photographers and advanced equipment, leading to high local recognition and increasing annual performance [6] - The investment in a chestnut four-fruit soup shop maintains traditional recipes while ensuring high-quality ingredients, with plans for expansion into a chain brand, enhancing market influence [7] Group 3: Human Resources and Technology - The university student labor dispatch project connects high-quality graduates with businesses, providing training and career guidance, resulting in a growing reputation and increasing revenue in the human resources market [9] - The investment in a smart project for a bank incorporates AI and big data to enhance service efficiency and customer experience, leading to reduced operational costs and improved market competitiveness [10] Group 4: Future Outlook - The company plans to continue focusing on customized cultural products and intangible cultural heritage projects, aiming to develop unique products that meet consumer demands and promote cultural transmission [12] - The company emphasizes innovation, collaboration, and mutual benefit in its investment approach, aiming to create value for entrepreneurs and investors while contributing to industry development [12]