文旅融合
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发挥“近”的优势 做足“美”的文章(连线评论员)
Ren Min Ri Bao· 2025-07-09 22:32
Core Insights - The tourism sector in Hebei has seen significant growth, with a 9.3% increase in visitor numbers and a 9.1% rise in tourism spending during the Dragon Boat Festival compared to the previous year [1] - The region is focusing on attracting tourists from Beijing and Tianjin, with a notable 20.2% increase in visitor numbers from these areas [1] - Hebei is implementing various policies to enhance its tourism appeal, including free highway access for tourist vehicles during weekends and holidays, benefiting 1.16 million vehicles in 2024 alone [1] Group 1: Tourism Growth and Strategies - Hebei's tourism resources are rich, and there has been a 96% increase in inbound tourists during the May Day holiday, totaling 24,500 visitors [2] - The province is optimizing the inbound tourism environment by leveraging national policies such as visa exemptions and providing financial incentives to travel agencies that facilitate inbound tourism [2] - Hebei is innovating its tourism products by offering personalized travel experiences that cater to the cultural preferences of international visitors [2] Group 2: Cultural Integration and Development - The integration of culture and tourism is emphasized as a key strategy for Hebei, with a focus on leveraging its diverse cultural resources to enhance the tourism experience [3][4] - Hebei is exploring ways to deeply integrate cultural elements into tourism, transforming traditional resources into unique visitor experiences [4] - The province is also promoting night-time cultural and tourism consumption, creating new opportunities for tourism growth [5] Group 3: Economic Impact and Community Development - The tourism industry is playing an increasingly important role in economic development, contributing to rural revitalization and urban transformation [5][6] - Initiatives in Zhangjiakou and Tangshan are highlighted as examples of how cultural tourism can drive local economies and enhance community engagement [6] - The transformation of industrial tourism in Tangshan showcases a successful model for resource-based cities to pivot towards cultural tourism [6]
一场演出激活一座城,城市文旅消费密码探寻
Sou Hu Cai Jing· 2025-07-09 19:56
Core Insights - The performance economy is rapidly growing, becoming a new travel trend that boosts holiday consumption and tourism [1][2] - The total revenue of the national performance market has exceeded 100 billion yuan over the past three years, indicating a robust development trend [1][2] - Government policies and cultural initiatives are significantly supporting the growth of the performance economy, enhancing consumer demand [1][6] Performance Economy Growth - The revenue of the national performance market is projected to rise from 24.36 billion yuan in 2022 to 79.629 billion yuan in 2024, showcasing a strong growth momentum [2] - Major performances like concerts and music festivals not only generate substantial ticket sales but also activate related sectors such as tourism, transportation, and dining, creating a multiplier effect [2][3] Policy Support and Consumer Activation - Various local governments are implementing policies to support performance projects and venues, which is crucial for stimulating cultural consumption [6][7] - The central government has encouraged the development of artistic events like music festivals and concerts to enhance tourism consumption [6] City-Level Initiatives - Cities like Shanghai and Beijing are leading the performance economy, with Shanghai hosting 57,238 performances in 2024, including 281 large concerts, marking a 44.8% increase from the previous year [8] - Chengdu has introduced travel packages themed around concerts, integrating local attractions to attract tourists and enhance cultural experiences [9] Cultural and Economic Impact - The performance economy is not only a key driver of consumer spending but also plays a vital role in the development of the cultural industry and meeting the growing cultural demands of the public [3][7] - The integration of performances with tourism is helping cities enhance their cultural branding and attract a broader audience [9]
总浏览量破32.5亿!刀郎演唱会临沂站拉动直接消费3.2亿元
Qi Lu Wan Bao Wang· 2025-07-09 10:42
齐鲁晚报.齐鲁壹点姜曼 策划了一套全矩阵的宣传推介。锚定"老区不老.风华正茂"主题,以前瞻性策划借势顶流效应,高效统筹各级媒体资源,精心构筑传播矩 阵,成功在网上掀起传播临沂现象级热潮。目前,刀郎临沂演唱会累计刊发新闻稿件5100多篇,网上相关信息10.8万多条,总浏览量突 破32.5亿,创临沂单次活动浏览总数历史最高记录!"刀郎临沂演唱会"等话题多次登上全国热榜热搜。《刀郎演唱会全国首落地级市, 为何是临沂?》《燃爆临沂!万人合唱 7月9日,记者从刀郎演唱会工作成效发布会上获悉,7月5日至6日,刀郎演唱会在临沂连续举办两场,吸引全国各地歌迷12万人,拉动直 接消费3.2亿元、综合消费4.6亿元;其中,"刀郎临沂演唱会"等话题多次登上全国热榜热搜,带动临沂持续出圈、好评如潮,网友评 论"这是一场文旅盛宴与城市温度的双向奔赴",实现了"一场演唱会引爆一座城"。 为办好演艺盛会,临沂市精心组织,围绕服务歌迷,全民参与共享,齐心协力做好各项保障工作。 实施了一套暖人心的保障举措。把歌迷需求放在第一位,演唱会前市政府专题召开新闻发布会,详细解读交通、服务、消费等全链条保 障措施,创新开发演唱会"一码通",让每一名观众 ...
“京彩夏日”来袭!五大板块万余场文旅活动诚邀游客畅游北京
Bei Jing Ri Bao Ke Hu Duan· 2025-07-09 09:26
Group 1: Core Activities and Offerings - Beijing's cultural and tourism bureau has launched the "Jingcai Summer" series of activities, featuring over 150 summer-themed events, 6,200 premium performances, and 3,800 cultural experience activities [1] - The "Graduation Season in Beijing" initiative includes 10 recommended activities for graduates, with various scenic spots offering free admission and special discounts for high school and college graduates [3] - A total of 10 thematic study tours will be introduced, focusing on red history, traditional arts, and natural exploration, aimed at both domestic and international students [4] Group 2: Performance and Entertainment - The summer performance market will feature 45 youth-oriented shows, 12 art summer camps, and various international performances, including classic plays and children's theater [5] - Notable performances include the comedy "Twelfth Night" and the drama "The Seagull," along with international productions such as Russian plays and Italian musicals [5] Group 3: Tourism and Leisure Activities - The "Summer Rural Tourism Plan" includes seven rural tourism routes, promoting natural exploration and water activities, with free tickets and discounts offered at various scenic spots [6] - Nighttime activities such as night markets, outdoor movies, and music festivals are being organized across different districts to enhance summer leisure experiences [7][8] Group 4: Visitor Experience and Services - The city is focusing on improving visitor experiences by extending opening hours at certain attractions and implementing convenient entry measures for tourists [8] - The "Fly Summer" theme at the Capital Airport includes promotional activities offering discounts on duty-free, dining, and retail [8] Group 5: Safety and Engagement - Tourists are advised to take precautions against heat and ensure safety while traveling, with a call for adherence to public order and tourism etiquette [9] - The tourism bureau encourages visitors to share their experiences on social media platforms, promoting engagement with the "JingcaiSummer" and "BeijingStyle" hashtags [9]
共享无人机项目落户敦化中成村
Ren Min Wang· 2025-07-09 02:51
敦化中成村迎来文旅产业新突破,创新型共享无人机项目正式落地,为当地文旅融合发展注入强劲动 能。此次落地的共享无人机项目配备3个智能机柜、15台高性能无人机设备,以科技赋能旅游,打破传 统游览视角,为游客带来沉浸式高空观景新体验。 共享无人机项目采用全自助智能化运营模式。游客在租赁点仅需通过支付宝完成便捷支付,自主选择租 赁时长,即可快速解锁无人机,拿到无人机便可即刻起飞,开启拍摄创作之旅。设备归还流程同样高效 智能,游客在规定时间内将无人机放回租赁柜,凭借机柜自带的自检系统、语音提示功能及智能识别技 术,无需人工核验,系统即可自动完成设备状态检测。同时,运营商为每台无人机投保大疆随心换保 险,全方位保障设备安全,真正实现"无人值守、智能服务"。 在中成村,游客借助共享无人机,能够以独特的空中视角俯瞰民俗园全景。从高空望去,以朝鲜族长 鼓、圆鼓为造型的主体建筑气势恢宏,搭配歇山顶设计的朝鲜族民居错落有致,热闹非凡的民俗活动场 景尽收眼底。游客不仅可以捕捉到充满浓郁民族风情的画面,还能生成个性化航拍影像作品,为社交分 享提供新颖素材,助力景区实现"流量破圈"。 该项目的落地,为景区发展带来多重核心价值。其科技感与 ...
排名跃升九位! 广汉县域旅游综合实力强劲
Yang Shi Wang· 2025-07-09 01:41
Core Viewpoint - The "National County Tourism Research Report 2025" highlights that Guanghan City, Sichuan Province, has significantly improved its ranking in county tourism, moving up 9 places to 88th, indicating a new leap in the county's tourism sector and contributing to high-quality economic development [1]. Group 1: Tourism Development Strategy - Guanghan's municipal government prioritizes cultural tourism as a key driver for economic transformation, implementing a coordinated approach led by top officials and establishing a cultural tourism industry leadership group [3]. - The city has developed comprehensive tourism planning documents, including the "Guanghan City Overall Tourism Planning" and "Sichuan Province Rural Tourism Development Planning," creating a robust framework for tourism integration [3]. Group 2: Cultural Heritage and Tourism - The city is enhancing the protection and utilization of the Sanxingdui site, aiming to build a world-class museum and improve the quality of cultural tourism [4]. - From January to May, the Sanxingdui Museum received 2.31 million visitors, a 3.5% increase year-on-year, and hosted international exhibitions to promote ancient Shu civilization [4]. Group 3: Tourism Experience and Offerings - Guanghan has developed three major event brands, including the Sanxingdui New Year Ceremony and local cultural festivals, to provide diverse tourism experiences [5]. - The city has launched four premium tourism routes that combine Sanxingdui with local attractions, enhancing the quality and personalization of tourist experiences [6]. Group 4: Achievements and Future Plans - In 2024, Guanghan welcomed 14.2 million visitors, generating a tourism revenue of 13.645 billion yuan, marking five consecutive years of over 10 million visitors and 10 billion yuan in revenue [8]. - Future plans include leveraging the "Sanxingdui+" concept to promote all-around tourism, focusing on local cultural resources and hosting events like the inaugural Sanxingdui Forum [10].
42部中外剧目汇聚中国儿童戏剧节
Ren Min Ri Bao Hai Wai Ban· 2025-07-09 01:22
Core Insights - The China Children's Theatre Festival has commenced, focusing on the theme "Illuminate Children's Hearts, Shape the Future" and featuring performances from 21 children's theatre groups from 4 countries, with a total of 42 productions and 185 performances scheduled from July 4 to August 17 [2][3] - The festival marks the first international performances in Beijing since 2019, showcasing works from Italy, Spain, and Turkey, thereby broadening children's international perspectives and highlighting the diversity of global children's theatre [2][3] - The festival has grown significantly since its inception in 2011, now encompassing 339 art institutions from 35 countries and regions, with a total of 2,553 performances that have reached over 47 million audience members [3] Event Highlights - The opening performance, a children's play titled "Yangtze River Goddess, Would You Be My Dad?" emphasizes the theme of "Yangtze River Protection" [2] - The festival will also feature a series of activities including the "Excellent Productions 2025 Summer Tour 100+" initiative, which will present 16 works in 122 performances across various locations [3] - Additional activities include a cultural journey experience camp, children's art market, musical theatre creative workshops, and various public welfare initiatives aimed at promoting theatre education [3] Future Plans - The China Children's Art Theatre plans to create and perform for hundreds of millions of children and youth nationwide in anticipation of its 70th anniversary next year [4]
4万人演唱会带动4500万消费,“演唱会经济”带火地方文旅?
3 6 Ke· 2025-07-09 00:28
Core Insights - The domestic concert market is experiencing significant growth, with May 2025 seeing a total of 330 performances, a year-on-year increase of 20.9%, and concert attendance reaching 4.484 million, up 23.2% from April 2024 [1] - The ticket revenue for May 2025 reached 3.333 billion yuan, showing slight growth compared to the same period in 2024 [1] - The overall increase in concert events, audience numbers, and ticket sales indicates a robust demand for live performances, with expectations for June data to surpass May [1] Group 1: Concert Demand and Trends - There is a growing willingness among the public to spend on concerts, with high-profile artists like Sun Yanzi and Wang Lihong drawing large crowds [3] - The phenomenon of ticket scarcity has become a common issue, with fans employing various strategies to secure tickets, reflecting the high demand and competitive nature of ticket purchasing [3][4] - The secondary market for tickets remains active, with scalpers charging significant premiums, often 3-5 times the original price for popular concerts [4][9] Group 2: Audience Demographics and Behavior - The audience for concerts is diversifying, with 21.6% of attendees aged 35 and above, indicating a trend where older generations are also engaging in live music experiences [9] - Emotional consumption is driving the popularity of concerts, as younger audiences prioritize immediate emotional satisfaction over traditional long-term investments [9] - Female attendees continue to dominate the concert-going demographic, making up 66.1% of the audience [9] Group 3: Economic Impact of Concerts - Concerts are significantly boosting local economies, with a reported 1:4.8 ratio of ticket spending to surrounding consumption, meaning every 1 yuan spent on tickets generates 4.8 yuan in local economic activity [15] - Major concerts have been shown to increase hotel bookings and local business revenues, with events like Jay Chou's concert in Nanning attracting 170,000 attendees and generating over 1 billion yuan in economic benefits [15] - The integration of concerts with local tourism and hospitality sectors is becoming more pronounced, with cities exploring partnerships to enhance the overall experience for concert-goers [12][15] Group 4: Industry Challenges and Developments - The concert industry is facing challenges related to ticketing transparency and customer experience, with frequent complaints about ticket availability and service issues [8][5] - Recent incidents involving concert cancellations and disputes between promoters and venues highlight the complexities and risks within the industry [7][6] - The overall market for live performances is stabilizing post-pandemic, with global live music industry revenues projected to reach $35.1 billion in 2024, indicating a recovery to pre-pandemic levels [11]
旅游专列、老街夜市、光影惠民……暑期消费“热”力全开 释放夏日活力
Yang Shi Wang· 2025-07-09 00:17
Group 1: Summer Tourism in Inner Mongolia - The first summer tourism special train in Inner Mongolia commenced on July 8, carrying over 800 tourists to Xinjiang for a 17-day journey [1][3] - The train's itinerary includes over 30 premium attractions in Xinjiang, utilizing a "night travel, stop for sightseeing" model to enhance the travel experience [5] Group 2: Cultural and Night Market Revitalization in Xining, Qinghai - Xining is revitalizing its old streets through a deep integration of culture and tourism, enhancing the vibrancy of night markets during the summer [6][10] - The night market features local delicacies, such as crispy lamb chops, which attract visitors and enhance the culinary experience [8] Group 3: Film Consumption Promotion in Gansu - Gansu has launched a "Light and Shadow Benefit Season" to stimulate summer movie attendance, offering significant government subsidies to encourage public engagement [11] - The third season of the film promotion includes various consumer incentives, such as coupons and discounts, to boost market activity [13]
丰富消费场景 提高消费热度丨焦作丰富文旅产品供给 以清凉“宠客” 一票游三日
He Nan Ri Bao· 2025-07-08 23:29
Group 1 - The core viewpoint of the articles highlights the efforts of Jiaozuo City to enhance tourism through innovative initiatives and activities during the summer season, aiming to attract more visitors and improve the overall travel experience [1][2][3] - Jiaozuo City is offering financial incentives to travel agencies that organize tours to the city, with rewards ranging from 20,000 to 30,000 yuan per train, 10,000 yuan per plane, and 5,000 to 10,000 yuan for overseas market promotions [1] - The "One Ticket for Three Days" initiative allows visitors to use a single ticket for multiple attractions, enhancing the value proposition for tourists [1] Group 2 - Various themed activities are planned from July to September, including the 12th China Jiaozuo International Tai Chi Competition and the 2025 Yuntai Mountain Tourism Festival, focusing on cultural integration and diverse experiences [1][2] - The Yuntai Mountain Scenic Area is introducing interactive water-themed activities and projects that combine natural scenery with cultural exploration, aiming to provide a cool retreat for families [2] - Jiaozuo is promoting a "ticket + accommodation + dining" package to encourage visitors to engage with local businesses, fostering a positive cycle of tourism consumption [3]