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苏州工业园区:“邻”聚烟火气 激发消费新活力
Sou Hu Cai Jing· 2025-08-27 08:48
把"夜"做热,让"市"升温 曾经,邻里中心是"家门口"的菜市场、便民服务和公共配套设施的代名词;如今,它正加速向融合消费、社交、公共活动等功能的城市生活单元转型。"我 们希望通过一场场有温度的活动,把邻里中心真正打造成居民的'第二客厅'。"园区邻里中心相关负责人介绍,美食节自1998年起每年举办,从未间断,已 成为园区居民心中的夏季传统节日。 为切实让利市民,邻里中心还推出"10元团20元代金券"惠民活动,总量超万张的纸质券可跨摊位叠加使用。同步上线的小红书"探店打卡"活动,鼓励市民通 过分享笔记获取限定福利;金枪鱼开鱼秀、烤全羊宴等特色项目每日吸引超千人参与,互动体验中尽显烟火气与人情味。 夜色渐浓,灯火初上,苏州工业园区师惠邻里中心广场人头攒动、热闹非凡。美食摊位前香气四溢,街角传来快闪音乐,孩子们围在舞台前驻足嬉笑 ——"2025邻里中心美食节"正在如火如荼地进行中。自8月15日启动以来,活动已率先走进师惠、东沙湖两大邻里中心,并将在8月下旬延伸至方洲和兆佳巷 邻里中心,轮番点亮园区夜经济。 现场不仅有连云港豆丹、泰州蟹黄汤包、无锡三凤桥排骨等江苏十三城的标志美食,更有互动游戏、打卡送礼、音乐快闪等沉浸 ...
活力中国调研行丨当秦简遇见电音:云梦文旅激活消费新引擎
Sou Hu Cai Jing· 2025-08-26 18:53
Core Insights - The article highlights the transformation of Yunmeng County's night economy through innovative cultural and tourism integration, attracting significant visitor engagement and boosting local employment opportunities [1][5][6]. Group 1: Cultural and Economic Development - The Yunmeng Museum has invested nearly 50 million yuan since 2022 to enhance visitor experience with AR technology and immersive exhibits, leading to a cultural consumption shift from mere viewing to purchasing, with creative product sales exceeding 4 million yuan in the first seven months of the year [3][5]. - The Xiangyun Bay area features 257 ancient buildings restored in various architectural styles, attracting over 2.4 million visitors from January to July, with nighttime consumption accounting for 72% of total spending [3][5]. Group 2: Employment and Community Impact - The cultural tourism boom has created over 1,800 jobs in Xiangyun Bay, with 75% of positions filled by local residents, and temporary roles during festivals adding over 500 jobs [5][6]. - Local residents are experiencing a return to their hometowns for employment opportunities, with stories of increased income from new ventures such as traditional clothing shops [5][6]. Group 3: Integration of Tradition and Modernity - The article emphasizes the successful blend of historical elements with modern entertainment, such as AR interactions in museums and night events in Xiangyun Bay, which enhance cultural engagement and economic vitality [6][7]. - The overall narrative illustrates how Yunmeng County is leveraging its historical assets to create sustainable economic growth and community well-being [6][7].
光影为媒 点亮上海繁荣信心 第二届上海国际光影节下月起举办 力争带动消费超42亿元
Jie Fang Ri Bao· 2025-08-26 01:47
Core Insights - The second Shanghai International Light Festival aims to attract 17.5 million participants and generate over 4.2 billion yuan in consumption from September 19 to October 18 [1] - The festival will feature a main venue in the Xuhui Riverside area and 16 sub-venues, with the theme "Light Up Shanghai" to showcase urban vitality and culture [1][2] Event Highlights - The opening ceremony will include a lighting ceremony with international representatives observing the latest achievements in light art and technology [2] - Various sub-venues will feature upgraded light installations and performances, including immersive modern dance shows and enhanced water features [3][4] Community Engagement - The festival will introduce six community-focused activities, including light shows and landmark lighting events, to encourage public participation [4] - A "Panorama Light Map 2.0" will be launched to help visitors explore light installations and night scenery across the city [4] Economic Impact - The first festival attracted over 16.2 million visitors and generated more than 3.8 billion yuan in consumption, becoming the largest public light art event in China [5] - The second festival is expected to stimulate various sectors, including tourism and commerce, through innovative "light + consumption" scenarios [5][6] Collaborative Initiatives - Over 20 major commercial districts will collaborate with the festival to create "light markets" and promotional activities with brands like Lululemon and L'Oréal [6] - Partnerships with travel companies will offer themed tours and experiences, enhancing the festival's appeal to both locals and tourists [6] Global Contributions - The festival will invite global artists and creators to contribute ideas, potentially leading to permanent light art installations in key urban areas [6]
赴场秋日之约 老地方 新玩法
He Nan Ri Bao· 2025-08-25 23:31
Core Insights - The transformation of old factories in Henan into cultural and creative spaces reflects a shift in consumer preferences from mere sightseeing to immersive experiences [1][2][4] - The success of these projects is attributed to innovative operational models that combine day and night economies, enhancing the cultural and social fabric of urban areas [2][6] Group 1: Transformation of Old Factories - A number of old factories in Henan are being repurposed into vibrant cultural spaces, shedding their industrial past to become attractive urban landmarks [2] - The Zhengzhou Mijie Cultural Park, formerly a research institute, now features a blend of art exhibitions and dining options, quickly becoming a popular cultural hub [2][3] - The design philosophy of projects like the Luoyang Weipo New Sequence emphasizes contemporary relevance while respecting historical context, creating multifaceted social and cultural environments [2][4] Group 2: Economic Impact - The Luoyang Weipo street saw a 300% increase in foot traffic during the coffee festival, with nearby accommodations achieving over 90% occupancy [3] - The night economy is thriving, with areas like the Luoyang Sui-Tang Palace District reporting over 90% of nighttime business coming from cultural and tourism activities [6] - Events such as live music and creative markets are drawing significant crowds, contributing to a vibrant nighttime atmosphere across various transformed factory sites [6]
夏日经济新活力系列报道 文旅市场热闹非凡 暑期消费乘“热”而上
Ren Min Wang· 2025-08-25 06:17
Core Insights - The summer of 2023 has seen a significant increase in cultural and tourism consumption across various regions, driven by innovative consumption scenarios and diverse tourism offerings [1][2][3] - The emergence of new tourism formats has led to differentiated and diverse travel experiences, contributing to economic growth and enhancing the overall quality of tourism [2][3] Group 1: Tourism Trends - The demand for cool summer tourism experiences has surged, with many regions introducing new cooling methods in tourism projects, such as water mist escalators and ice-themed attractions [2] - The trend of "traveling with sports events" has gained popularity, with local governments offering incentives to attract tourists during sporting events, leading to increased visitor numbers and spending [3] Group 2: Economic Impact - The tourism sector's expansion has resulted in a significant increase in employment opportunities and infrastructure development in rural areas, thereby broadening income channels for local populations [2] - Specific examples include the Zhengzhou film town, which saw daily visitor numbers exceed 10,000 and a 30% increase in revenue due to themed night activities [1] Group 3: Technological Integration - The integration of technology in the cultural and tourism industry has led to the creation of immersive experiences, such as VR projects that allow visitors to engage with historical scenes [3] - The use of mixed reality and other advanced technologies in attractions has enhanced visitor engagement and satisfaction [3] Group 4: Challenges and Opportunities - The cultural and tourism industry faces challenges such as seasonal imbalances and varying levels of experiential offerings across regions [3] - To achieve sustainable growth, the industry must explore diverse tourism avenues, analyze consumer preferences, and leverage technology for enhanced visitor experiences [3]
一号门前
Ren Min Ri Bao· 2025-08-24 22:40
Core Insights - The article highlights the emergence of a vibrant night market in the Jinxiucheng community, driven by local entrepreneurship and government support for night economy initiatives [2][4]. Group 1: Night Market Development - The night market features a variety of food stalls including hot pot, skewers, and local specialties, indicating a diverse culinary offering that attracts a significant number of visitors [2][3]. - The local government has implemented measures to support the night economy, such as an "exemption list" and ten new initiatives aimed at promoting night markets [2][4]. Group 2: Community Engagement - The night market has become a social hub, with local residents and students from neighboring institutions participating actively, enhancing community interaction [4][5]. - The live streaming initiative "Ba Ye Ao Chuan" showcases local vendors and their stories, fostering a sense of community and increasing engagement with the audience [3][5]. Group 3: Economic Impact - The night market has positively impacted local entrepreneurs, with many vendors being recent graduates or returnees from coastal areas, indicating a trend of local entrepreneurship [2][3]. - The popularity of the night market has led to increased foot traffic and business for local vendors, contributing to the overall economic vitality of the area [4][5].
携起手爱苏州 唱响仲夏夜 金鸡湖景区客流同比增13.09%
Su Zhou Ri Bao· 2025-08-24 00:31
Group 1 - The "Right Bank Midsummer Night" event successfully attracted a large audience, featuring popular music performances that created a vibrant atmosphere and engaged the crowd [1] - The event has contributed to the enhancement of the night economy around Jinji Lake, with innovative models that integrate cultural tourism, space operation, and business synergy [1] - On the event day, sales at various stalls reached 5 to 8 times the usual daily revenue, indicating a significant boost in consumer spending [1] Group 2 - Surrounding areas like Times Square and Moonlight Wharf have launched various events that significantly increased overall foot traffic and boosted sales for local night economy brands by over 20% [2] - Jinji Lake received 2.876 million visitors last month, reflecting a year-on-year increase of 13.09% [2] - Future developments, including the Suzhou Contemporary Art Museum and Central Plaza, are expected to further enhance the Right Bank area as a hub for business, tourism, and entertainment, promoting a comprehensive consumer experience [2]
“桃源不夜坊”夜市开市,平谷夜生活“热”起来
Core Viewpoint - The "Taoyuan Night Market" in Daxingzhuang Town, Pinggu District, has successfully launched, becoming a vibrant hub for food, entertainment, and culture, contributing to the growth of the night economy in the region [1][4][14]. Group 1: Night Market Features - The night market features four main areas: food, cultural creativity, music, and amusement, providing a comprehensive night-time experience for visitors [4][10]. - Over 35 vendors offer more than 60 types of specialty foods, with popular items like a 1-meter-long lamb skewer and various regional delicacies attracting large crowds [6][10]. - The market includes a cultural creativity area and a non-heritage experience zone, which are popular among families and young people, featuring traditional crafts and performances [6][10]. Group 2: Entertainment and Atmosphere - The music area is particularly popular, with four hours of continuous performances each night, featuring various genres that engage the audience [6][10]. - The market creates a balance between lively activities and relaxation spaces, such as extended hours for "Zhouji Coffee," allowing visitors to enjoy a moment of calm amidst the excitement [10][15]. Group 3: Economic Impact and Future Plans - The night market is part of a broader trend of "night economy" development, revitalizing nighttime consumer activity in Daxingzhuang Town [14][15]. - Future plans include enhancing the night market's offerings by optimizing layout, improving service quality, and introducing more local specialties and interactive projects for children [14][15].
【甲秀评】夜经济激发消费新活力
Sou Hu Cai Jing· 2025-08-23 05:46
Core Viewpoint - The news highlights the vibrant night economy in Guiyang, showcasing its potential to stimulate consumer spending and enhance the overall consumption landscape during the summer season [3][4]. Group 1: Night Economy Development - Guiyang's night economy is characterized by bustling night markets and various entertainment options, attracting both local residents and tourists [3]. - The summer season, marked by school holidays and family outings, creates a favorable environment for the night economy, serving as a crucial driver for consumer spending [3]. - The city has successfully tapped into the night economy by catering to diverse consumer needs, transforming potential demand into actual spending [4]. Group 2: Consumer Experience and Offerings - The success of the night economy is attributed to understanding consumer preferences for dining, entertainment, and emotional experiences, rather than merely replicating events or light shows [4]. - Guiyang's strategy includes enhancing the night experience through offerings like specialty coffee, craft beer, fine dining, and cultural heritage activities, collectively referred to as the "Four Exquisites" [4]. - Innovative marketing strategies, such as night-time consumption postcards that offer rewards for visiting various locations, are suggested to enhance consumer engagement and enjoyment [4]. Group 3: Economic Implications - The night economy is seen as a vital component in unlocking new consumption potential, contributing to the overall economic vitality of the region [3][4]. - By effectively capturing consumer needs and providing tailored experiences, the night economy can create a positive feedback loop that encourages further spending and exploration [4].
夜经济释放新活力
Jing Ji Ri Bao· 2025-08-23 00:42
Core Insights - The "Midsummer Cihu Night" theme event in Cicheng has successfully integrated culture, tourism, and consumption, establishing a new benchmark for nighttime economy [1][2] - Since the launch of the event, Cicheng has received over 360,000 visitors, marking a 145% increase compared to the same period last year [1] Group 1: Event Overview - The event runs from July 11 to August 31, every Friday to Sunday evening, targeting the high temperatures of summer days to attract visitors [2] - The event features various nighttime activities designed to provide refreshing experiences for tourists, enhancing the appeal of the ancient city [2][3] Group 2: Economic Impact - The food market has become a major attraction, with nearly 100 stalls drawing large crowds, significantly boosting local businesses [4] - Local eateries reported a substantial increase in customer flow and revenue, with some establishments experiencing up to 90% of their weekly revenue during weekends [4] Group 3: Cultural Engagement - The event emphasizes cultural heritage, with activities designed to engage families and children, fostering a connection to traditional culture [5][6] - Educational experiences are offered, allowing children to learn about traditional crafts and cultural practices, enhancing their understanding of heritage [7] Group 4: Collaborative Initiatives - Cicheng has implemented policies to stimulate tourism, including partnerships with local events such as concerts, which attract additional visitors [8] - The integration of sports events with local tourism initiatives has created a unique atmosphere, enhancing the overall visitor experience [8] Group 5: Accommodation and Services - Local accommodations have tailored their services to align with the "Midsummer Cihu Night" theme, offering unique experiences that have led to increased occupancy rates [9] - The focus on quality service and innovative activities in the hospitality sector has resulted in a notable rise in bookings, with some properties experiencing high demand [9]