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新场景新业态层出不穷 文旅“玩法”不断上新
Group 1: Cultural and Tourism Integration - The Dragon Boat Festival holiday featured diverse cultural performances that enhanced consumer experiences in tourism and dining [1] - Events like the "City Green Heart Forest Music Week" in Beijing and local cultural performances in Jiangsu attracted significant crowds, boosting local economies [1] - In Hunan, the immersive performance "Bamboo Sea Fantasy" led to a daily average of over 1,000 visitors, contributing to a more than 20% increase in local tourism revenue [1] Group 2: Technological Empowerment of Traditional Culture - Technology has revitalized the Dragon Boat Festival, with museums using 3D digital technology to enhance visitor experiences, resulting in a 30% increase in visitor numbers compared to last year [2] - Innovative activities such as drone-assisted dragon boat races in Shenzhen and interactive performances in Sichuan showcased the integration of technology with traditional cultural events [2][3] Group 3: Growth of Travel Photography Market - The overlap of the Dragon Boat Festival and Children's Day spurred a surge in the travel photography market, with various offerings catering to family experiences [4] - Recent data indicated a 230% year-on-year increase in searches for travel photography-related keywords on platforms like Qunar, highlighting growing consumer interest [5] - The number of travel photography-related posts on social media has increased nearly ninefold over the past five years, particularly among young women in cities like Changsha and Chengdu [5]
湖北天门文旅融合活力焕发
Jing Ji Ri Bao· 2025-06-05 22:08
"游"陆羽故里、"赏"湖光胜景、"品"竟陵香茗、"尝"美味九蒸……近日,2025湖北陆羽茶文化旅游节在 天门市茶圣故里园盛大开幕,全国各地的嘉宾尽情感受这座城市的魅力。在天门陆泉生态茶园,两位国 际友人体验陆子煎茶法之后,竖起大拇指夸赞:"中国茶,很好!" "我们精心谋划了'茶圣文化之旅''文博考古探秘之旅'等精品路线,让大家三日阅尽天门千年。"天门市 文化和旅游局局长刘志华介绍,这场以茶为媒的盛会,不仅是对千年茶文化的致敬,更是天门近年来以 文塑旅、以旅彰文,推动文旅融合高质量发展的生动缩影。 过去,受"无山水可依"的思维束缚,天门文旅产业一度停滞不前。旅游市场该如何破题?天门的文旅融 合之路,始于对文化根脉的深刻认知。这里是石家河文化的发源地,陶器上刻画的符号揭示着长江中游 的文明密码;是茶圣陆羽的故乡,一盏竟陵茶汤浸润了千年的文化根脉;是"状元之乡",清代状元蒋立 镛家族先后"五代进士、三世翰林、两登鼎甲";是"内陆侨乡",28万侨胞的足迹将"敢为人先敢闯天 下"的开拓精神播撒全球。 认真剖析后,天门的选择是:以《天门市全域旅游发展规划(2020年—2035年)》《天门市建设全省文 旅融合体验基地三年行 ...
胶州开展提振消费系列活动 开启“工业旅游”新体验
Sou Hu Cai Jing· 2025-06-05 03:25
Group 1 - The core event was the opening of the Qingdao Lighthouse Flavor Industry Co., Ltd.'s immersive industrial tourism experience, attracting over 500 attendees, including representatives from various sectors and tourists [2] - The Qingdao Lighthouse Museum and Seasoning Science Park aims to promote traditional brewing culture while integrating cultural tourism, serving as a platform for showcasing local industry characteristics and intangible cultural heritage [2] - The park is part of the company's 2025 cultural promotion strategy, emphasizing ecological sightseeing, cultural experiences, and leisure vacation opportunities for the community [2] Group 2 - The Jiaoxi Street system is actively planning to boost consumption and expand domestic demand, leveraging the synergy of primary, secondary, and tertiary industries [3] - Various events have been organized this year, including the "May Day" event that attracted over 3,000 visitors, focusing on local food, agricultural experiences, and cultural education [3] - The street aims to enhance consumption upgrades and rural revitalization, positioning industrial tourism as a key driver for economic growth and brand storytelling [3]
让古老文明焕发耀眼光芒 金融赋能陕西文旅产业高质量发展
Jin Rong Shi Bao· 2025-06-05 03:25
Core Insights - The article highlights the significant growth of the cultural tourism industry in Shaanxi Province, particularly in Baoji, driven by a strong recognition of traditional culture and historical knowledge among the public [1][2][10] - The provincial government aims to develop the cultural tourism sector into a trillion-yuan industry cluster, emphasizing the integration of culture and tourism as a key strategy for economic development [4][10] Group 1: Cultural Tourism Growth - Baoji received over 100 million tourists in 2024, generating a total tourism revenue of 71.175 billion yuan, marking year-on-year increases of 33.59% and 48.85% respectively [1] - Shaanxi Province boasts over 49,000 immovable cultural relics and 7.74 million movable cultural relics, providing a rich foundation for tourism product development [3] - The province has established a modern tourism industry system with 598 A-level tourist attractions, including 187 high A-level attractions, representing 31.27% of the total A-level attractions [3] Group 2: Financial Support for Cultural Tourism - Financial institutions in Shaanxi are adapting their lending practices to better support the unique needs of the cultural tourism industry, which typically requires large amounts of funding with long return cycles [6][7] - The establishment of "Cultural Tourism Loans" and risk compensation funds aims to encourage banks to lend to cultural tourism enterprises, with compensation covering 20% to 50% of loan risks for qualifying companies [4][5] - Various banks, including Postal Savings Bank and Industrial and Commercial Bank, are offering tailored financial products to meet the diverse needs of cultural tourism businesses, from large-scale funding to credit loans for smaller enterprises [6][8] Group 3: Market Trends and Consumer Behavior - The demand for cultural experiences is evolving, with tourists seeking deeper cultural engagement rather than mere visits, prompting cultural tourism enterprises to innovate continuously [10][11] - The performance of cultural shows, such as "Chang Hen Ge," has seen significant growth, with a 155.48% increase in performance sessions, indicating a shift in consumer preferences towards cultural entertainment [10] - As of the first quarter of this year, the loan balance for cultural tourism enterprises in Shaanxi reached 321.891 billion yuan, supporting 1,364 companies, reflecting the financial sector's commitment to the industry's growth [11]
坤河旅游描画文旅融合新图景
Xiao Fei Ri Bao Wang· 2025-06-05 02:57
Core Insights - The article highlights the rapid development of Kunhe Tourism Development Co., Ltd. as a cultural tourism landmark in the Yellow River region, showcasing its "Cultural Tourism +" strategy since its establishment in 2009 [1] Investment Upgrade - Kunhe Tourism's first project, the Ocean Polar World, opened in 2011 and set a record of 30,000 visitors in a single day, laying the foundation for future investments [2] - The company has continued to invest in various projects, including the construction of the Europa Park in 2014 and an ecological animal kingdom in 2020, with plans for a hot spring resort complex in 2024, reflecting its understanding of the trend towards upgraded cultural tourism consumption [2] Cluster Effect - Kunhe Tourism has established a year-round cultural tourism ecosystem through a combination of theme parks, cultural exhibitions, and ecological resorts, attracting over 6 million visitors annually [3] - The Huayuan Scenic Area project, initiated in 2020, integrates ancient architectural research from Tsinghua University with 20 themed exhibition halls, creating a significant cultural landmark in the Yellow River basin [3] Government-Enterprise Collaboration - The local government in Qihe County has facilitated rapid project development, exemplified by the Huayuan Scenic Area project, which took only 8 months from approval to construction [4] - The Kunhe Tourism model has stimulated regional economic growth, generating a multiplier effect in investments and creating thousands of jobs in supporting industries such as dining, transportation, and cultural creativity [4] - This approach serves as a replicable model for county-level economic transformation, leveraging cultural tourism to enhance urban capabilities [4]
经济日报金观平:开拓文旅融合广阔前景
Jing Ji Ri Bao· 2025-06-04 22:24
习近平总书记近期在河南考察时指出,文旅融合前景广阔,要推动文旅产业高质量发展,真正打造成为 支柱产业、民生产业、幸福产业。这一重要论述为当前和今后一段时期,各地区各部门持续推动文旅产 业高质量发展、做好文旅工作提供了重要遵循。 当前,我国文旅产业已步入繁荣发展新时期。刚刚过去的端午节假期,各地精心推出丰富多彩的文旅活 动,人们到江边看龙舟竞速、住民宿体验非遗传承、逛博物馆了解民俗传统。不只端午节,拥抱"诗与 远方"已成为我国居民日常生活里的重要选项,文化休闲和旅游度假消费的市场基础日益厚实。 文化和旅游不仅是人们追求美好生活的生动实践,二者的融合发展是文旅产业转型升级的重要方向。文 旅深度融合有利于发挥赋能效应,可以更好拉动内需、繁荣市场、扩大就业、促进增收,展现社会效 益、经济效益和生态效益,是推进经济社会高质量发展的重要支点。 文化是旅游的灵魂,旅游是文化的载体,文化和旅游具有融合的天然优势。近年来,各地区各部门围绕 文旅融合发展路径机制、重点任务、重大项目、保障体系等不断出台政策指引,广泛展开文旅融合的生 动实践,并在产品融合、市场融合、业态融合等方面取得重要突破,展现出广阔前景。 持续增长且品质升级的 ...
端午假期山西太原旅游市场火热
Zhong Guo Xin Wen Wang· 2025-06-04 14:26
Core Insights - The tourism market in Taiyuan has been significantly activated during the Dragon Boat Festival holiday, with a 31% year-on-year increase in tourism orders, making it a popular regional destination [1] - Major attractions in Taiyuan received 3.122 million visitors, a 56.2% increase compared to the previous year, generating ticket revenue of 37.217 million yuan, up 13.3% [1] - The local cultural and tourism bureau organized 83 cultural activities, benefiting over 170,000 people, while two major concerts attracted around 50,000 attendees [2] Group 1 - Taiyuan's tourism market has integrated traditional customs, family experiences, and performance tourism, appealing particularly to the young and middle-aged demographic [1][2] - The city launched six themed tourism routes focusing on Dragon Boat Festival customs, cultural history, night economy, and traditional cuisine, which have garnered significant attention from tourists [2] - The introduction of a smart monitoring system for the national dragon boat race has modernized the viewing experience, allowing spectators to access real-time data [2] Group 2 - The average hotel price in Taiyuan decreased by 25% compared to the May Day holiday, contributing to its rise as the 7th most popular hotel destination [2] - Cultural venues under the Taiyuan Cultural Relics Bureau prepared 37 cultural activities and 162 exhibitions, enhancing the overall cultural experience for visitors [2] - The combination of affordable accommodation and vibrant performance markets has further stimulated the local tourism economy [2]
高质量发展看中国|“煤城”蹚出新“旅”途
Yang Guang Wang· 2025-06-04 07:17
Core Viewpoint - Huainan City is transitioning from a resource-dependent economy based on coal to a diversified, green economy, focusing on cultural tourism and comprehensive energy development [1][10]. Group 1: Green Transformation Initiatives - Huainan aims to become a model for green transformation among resource-based cities during the 14th Five-Year Plan, with plans to develop a national new-type comprehensive energy base and promote green agricultural products [1]. - The Spring Lake Park, once an industrial scar, has been transformed into a recreational area, featuring ecological restoration and various leisure activities, demonstrating the city's commitment to environmental rehabilitation [2][4]. Group 2: Cultural Tourism Development - The Baigong Mountain area is leveraging cultural tourism by integrating innovative business models and enhancing visitor experiences, thus driving economic growth [6][7]. - The Huainanzi Cultural Museum is set to open in May 2024, showcasing the region's rich cultural heritage through modern technology, enhancing cultural engagement [7]. - The focus on cultural tourism has been further amplified by the popularity of the TV series "Six Sisters," which has increased visitor traffic to the region [7]. Group 3: New Tourist Attractions - The Jiaogang Lake area has introduced immersive experiences like the "Ice Curtain Heaven," attracting visitors with its unique geological features and eco-friendly design [8][9]. - The Zhongpei Hot Spring Resort is being developed as a multi-functional wellness destination, expected to accommodate 4,000 visitors daily and generate an annual revenue of approximately 300 million yuan [10]. Group 4: Economic Impact - The Spring Lake Park is projected to receive over one million visitors annually, generating total revenue of about 2.9 million yuan [5]. - The integration of cultural and tourism resources is expected to enhance the economic landscape of Huainan, moving beyond its historical reliance on coal [10].
贵州民族文化焕发新彩
Ren Min Ri Bao· 2025-06-04 00:29
Group 1: Cultural Heritage and Protection - The Dong ethnic group's traditional songs have gained popularity through the animated film "Nezha: Birth of the Demon Child," highlighting the blend of ancient and modern cultural expressions [1] - Guizhou province is home to 17 ethnic minorities, with a focus on protecting and innovating ethnic cultures to enhance cultural confidence and promote high-quality economic development [1] - Guizhou has implemented regulations and guidelines for the protection and development of traditional villages, ensuring the preservation of cultural heritage [2] Group 2: Innovation and Economic Development - The Mawei embroidery from the Shui ethnic group was showcased at Paris Fashion Week, demonstrating the artistic value and adaptability of traditional crafts to modern fashion [3] - Guizhou has established a talent training system for intangible cultural heritage, creating development pilot counties and projects to revitalize traditional crafts [3] - The integration of cultural and tourism activities has led to significant increases in tourist numbers and local income, with Zhaoxing Dong Village receiving 1.027 million visitors in 2024, a 63.4% increase year-on-year [4] Group 3: Tourism and Cultural Promotion - Guizhou has launched ten themed tourism routes centered around intangible cultural heritage, expanding tourism experiences and creating unique cultural brands [5] - The provincial government emphasizes the importance of protecting and utilizing cultural resources to foster the development of cultural industries and promote the creative transformation of traditional cultures [5]
“苏超”爆火踢出一记扩消费“好球”
Jing Ji Ri Bao· 2025-06-03 22:15
一场"苏超",生动展现了中国的超大规模市场优势,踢出了一记搞活内需的"好球"。不过,开局的热络 要化作终场的圆满,仍需时刻绷紧风险防范这根弦。当足球竞技与网络传播深度交织,这场赛事早已突 破体育范畴,成为检验城市治理能力的压力测试。大量游客涌入,既是挣钱的好时候,也是问题的高发 期,而且流量之下,任何价格、供给、服务态度和食品安全方面的小问题都会被无限放大,就算那些免 费赠品也得质量过硬。这是当地监管部门务必重视的一点。 一场"苏超",生动展现了中国的超大规模市场优势。只要精准调度资源、持续创新场景、始终严守底 线,各地都能像足球场上的多线进攻一样,在文旅融合、城乡共兴、银发经济等各个领域开花。 "苏超",全称为"2025年江苏省城市足球联赛"。自足球赛开赛以来,这场原本属于江苏人民的足球赛, 正在成为全国人民的欢乐源泉。 "苏超"为什么这么火?答案藏在江苏的家底里。江苏号称"苏大强":论经济实力,2024年13个设区市全 部进入城市GDP100强,谁也不服谁;论文化底蕴,六朝烟云、楚汉雄风,你有吴承恩,我有范仲淹, 各领风骚;论彼此渊源,那可就更深了,南京和南通掰扯"谁是南哥",扬州和泰州的"早茶江湖"、连 ...