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暑期过半:多地热门景区门票连日售罄,游客“怕晒又爱玩”推动夜经济升温
Yang Shi Wang· 2025-08-06 03:08
Group 1 - Domestic travel demand remains high during the summer, with significant increases in hotel, flight, and tour searches on Meituan Travel, showing 48% growth in hotel searches, 99% in flight searches, and 42% in tour searches since July [1] - Popular attractions like the Shanghai Natural History Museum and Haichang Ocean Park are experiencing record visitor numbers, with the museum reaching 4,800 visitors in a single day despite adverse weather conditions [2][3] - Haichang Ocean Park's hotel bookings are in high demand, particularly for the Ultraman-themed hotel, with a 10% increase in occupancy rates compared to last year [13] Group 2 - The "night economy" is thriving, with night tour-related searches and comments on Meituan Travel doubling since July, indicating a growing trend for nighttime activities [22] - Many attractions are extending their hours to accommodate night visitors, with significant increases in searches for night tours, such as a 200% rise for museum night tours [23] - Government initiatives in cities like Shanghai and Shenzhen are promoting the development of nighttime dining and entertainment, enhancing the overall tourism experience and increasing visitor retention [28]
多彩文化点亮城市夜生活
Core Insights - The article highlights the transformation of urban night life, emphasizing the integration of cultural, entertainment, and recreational activities into the night economy, moving beyond traditional dining and shopping [4][8][9] Group 1: Night Economy Development - The State Council has issued measures to cultivate new growth points and promote cultural and tourism consumption, focusing on developing night-time cultural tourism economies [4] - Urban night life is evolving to include diverse activities such as night schools, 24-hour libraries, and cultural events, enriching citizens' nighttime options and expanding cultural consumption scenarios [4][6] Group 2: 24-Hour Libraries and Learning Spaces - 24-hour libraries are becoming popular in cities like Beijing and Shanghai, providing a comfortable environment for night reading and study, catering to various age groups and professional needs [5][6] - In Shanghai, the Peace Academy serves as the first 24-hour park library, attracting over 100 visitors daily, blending cultural and ecological experiences [6] - The number of 24-hour public reading spaces in Shenzhen has increased to nearly 40, with full coverage in the Futian District [6] Group 3: Night Schools and Educational Opportunities - Night schools are gaining traction, offering over 1,500 courses in Shanghai, with high demand reflected in rapid enrollment [10] - In Jinan, the 'YEAH Returnee' night school offers over 180 courses, catering to young people's learning needs across 38 teaching points [11] - Community centers in Chengdu have transformed into night school classrooms, providing diverse courses at affordable prices, attracting thousands of participants [11] Group 4: Cultural and Sports Events - Events like the Zhejiang Urban Basketball League are driving consumer engagement, linking sports with cultural tourism and enhancing the night economy [7] - Historical and cultural sites are becoming new night-time consumption venues, enriching the night economy while promoting local culture [7][9]
解锁新玩法 激发夏日文旅火热活力
Xin Hua She· 2025-08-05 13:36
Core Insights - The summer season has seen a surge in consumption driven by new models and scenarios, igniting the summer economy [2] - Harbin is transforming its tourism from a winter-centric model to a year-round attraction by enhancing its historical and cultural offerings [4] - Various regions are capitalizing on their ecological resources to develop summer tourism projects, particularly in Inner Mongolia [6] Group 1: Summer Tourism Trends - The demand for summer vacation spots remains high, with many tourists seeking cool retreats [4] - New indoor activities such as indoor skiing and surfing have gained popularity, with booking volumes for these experiences doubling compared to last year [7] - The emergence of diverse nighttime consumption markets is evident, with a 20% increase in nighttime ticket bookings this summer [9] Group 2: Cultural and Health Events - The first Traditional Chinese Medicine Cultural Night Market in Mudanjiang attracted significant public participation, showcasing health services and consultations [11] - The integration of cultural events with tourism is enhancing local economies and drawing crowds [11]
新疆乌鲁木齐:特色街区点亮城市“夜经济”
Xin Hua She· 2025-08-04 13:11
多彩的夏夜,乌鲁木齐充满着浓浓的烟火气。 记者:高晗 在乌鲁木齐市的天山明月城特色街区,这里汇集了餐饮、休闲娱乐、歌舞演艺等业态,每天都有各类演 出活动,在丰富市民游客文化活动的同时,激发消费活力,助力"夜经济"发展。 ...
打造多元消费新场景 广东点亮夏日夜经济
Xin Hua Wang· 2025-08-04 09:12
以海为台、以岛为景,珠海以夏日音乐盛宴串联起滨海风光与岭南文脉;数百架无人机与璀璨烟花组成的多样烟花主题大秀,让长隆化身"世界烟 花艺术舞台";珠江游船化身游戏战舰,琶醍啤酒文化创意艺术区变成游戏互动区,广州推出"电竞+文旅"融合创新尝试……这个夏天,广东多地 通过打造新奇有趣的消费场景,让消费者收获精神愉悦的同时,也形成了一批引领消费新趋势的时尚高地。 篮球热与烟火气齐飞的龙瑞村,是广东夏日夜经济活力的一个生动体现。今年7月至9月,广东开展"2025广东夜经济暨暑期消费促进活动",围绕 暑期、夜间经济两大消费热点,全省联动推出"精彩夜市、风味夜食、品质夜购、活力夜娱、魅力夜游、时尚夜秀"六大夜间主题消费活动,总数 超过200场。 8月1日晚,中山市沙溪镇龙瑞村为迎接十五运会倒计时100天举办的篮球赛事。新华社记者邓瑞璇摄 新华社广州8月4日电(记者邓瑞璇、丁乐)夏日夜晚,暑意稍退,在广东省中山市沙溪镇龙瑞村的文化广场上,一场为迎接十五运会倒计时100天 的篮球赛精彩上演,点燃了外地游客与本地村民的热情。 大牌餐饮、地道小吃与佛山功夫、舞龙舞狮同框,每天举办达人直播、说媒、功夫、舞狮、电音派对、美食等几十场创 ...
淘宝闪购:7月623个县餐饮订单翻倍 “万单店”数量环比增加274%
Zhi Tong Cai Jing· 2025-08-04 07:37
Core Insights - The county-level market is experiencing significant growth in service consumption, with a notable increase in both restaurant and non-restaurant orders in July compared to June [1] Group 1: Restaurant Orders - In July, 623 counties saw restaurant orders double compared to June, indicating a strong recovery and demand in the food service sector [1] - The number of "ten-thousand order stores" in the restaurant category increased by 274% month-over-month, with Yiwu ranking first nationally [1][4] Group 2: Non-Restaurant Orders - Non-restaurant small shops are also thriving, with over 10,000 non-restaurant small shops experiencing a month-over-month revenue growth exceeding 100% [1][4] - More than 12,000 non-restaurant small shops saw their orders double compared to before the launch of Taobao Flash Purchase [1][4] Group 3: Night Economy - The average daily orders for county-level night-time consumption increased by 70% in July compared to June, highlighting the potential of the night economy [1][5] - The top five most active county-level cities for night consumption are Kunshan, Yiwu, Jinjiang, Puning, and Cixi [1][6] Group 4: Popular Product Categories - Popular product categories in the county market include: - Snack foods, with orders increasing by 126% month-over-month - Sports and outdoor products, with a 114% increase - Coffee, with a 104% increase - Fried yogurt, with a 91% increase [1] Group 5: Digital Transformation - The implementation of digital systems has reduced the operational costs of multi-channel operations by approximately 50% [4]
夜校秋季班143门课“售罄” 《壁球基础》等率先秒没 2.7万余人报名成功 首次推出的市民日校今报名
Jie Fang Ri Bao· 2025-08-04 01:40
作为上海首家体育主题书店,杨浦绿瓦体育书店教学点也加入夜校,融合"体育+艺术+阅读"三大 元素,推出《江南人文茶基础课》《敦煌美学基础》课程,拓展夜校的内容边界。杨浦文化艺术中心则 首开留学生定制班,引入国家级非遗项目绵拳和曹素功墨锭制作技艺,以及杨浦区非遗项目扯铃子和敦 煌壁画线描技法,与区内各高校留学生联动,助力中国传统文化的推广。 日校今12时报名 8月4日中午,首次推出的上海市民日校项目将开启报名。日校首批设立78个点位、238门课程,招 收学员近6000人。在课程安排上,市民日校上海市群众艺术馆总校共开设21门课程,内容涵盖国风舞 蹈、书法、乐器等传统课程,还精心准备了植物芳疗、旅游日语、手机摄影、iPad插画、花艺和中式点 心等课程。考虑到银发群体的需求,不少分校专门研发了多元新兴课程,比如徐汇文化馆分校的昂立日 语教学点,为区别于老年大学、社区学校传统课程,专门根据老年人特点开设记忆力训练与脑力活动课 程。教学点还开设银发英语课堂,针对银发群体"开口难、不敢发音"等核心需求。 老课程迭代升级 今年,市民艺术夜校进一步拓展点位,构建起"学习型社会"的毛细血管网络。秋季班拟共开设600 个点位、23 ...
“热”力四射!暑期多元业态激发经济新活力
Xin Hua Wang· 2025-08-03 11:02
Group 1: Summer Consumption Trends - The summer heat has invigorated the diverse consumption market, showcasing various activities from cooling off to health and fitness, and from cultural tourism to local agriculture [1] - The "cooling tourism" trend is rising, with water sports gaining popularity in places like Zhejiang Changxing, where daily visitor numbers have doubled compared to last summer [2] - The "slimming economy" is emerging in Yiwu, driven by a nationwide fitness wave, leading to increased sales of fitness products [3] Group 2: Cultural and Tourism Activities - Guizhou's Weining County is enhancing its summer tourism through events like the torch festival, attracting thousands of visitors and promoting local culture [4] - Shandong's Liaocheng is experiencing a vibrant night economy, with the ancient water town becoming a popular destination for both locals and tourists [5] Group 3: Policy and Economic Impact - The government's "combination policy" is stimulating the summer consumption market, with various businesses offering special discounts alongside national subsidies, leading to significant sales growth in cities like Zibo [6] - In Yunnan's Shuangbai County, the cultivation of marigolds is contributing to the local economy, with an estimated production value of approximately 42.6 million yuan from over 12,000 acres planted [7][8] - The tourism market in Shangri-La, Yunnan, is thriving, with popular attractions like Tiger Leaping Gorge and Pudacuo National Park seeing high visitor numbers during the summer [9]
思明区仲夏消费季启幕 首场啤酒嘉年华点燃“夜厦门”
Sou Hu Cai Jing· 2025-08-03 09:55
Group 1 - The 2025 Xiamen Beer Consumption Season officially launched on August 1, aiming to stimulate summer night consumption in Xiamen [1][3] - The first event of the summer consumption season, the Xiamen Beer Carnival, featured a vibrant atmosphere with beer, food, music, and performances, attracting many citizens and tourists [3][5] - The event focuses on "experiential consumption," linking various sectors such as dining, retail, and cultural tourism, to create a positive cycle of consumption activation and urban development [3][5] Group 2 - During the 2025 Xiamen Beer Consumption Season, the Siming District will leverage the summer consumption peak and the important "9.8" investment promotion conference, implementing a "1(main venue) + 3(sub-venues) + N(food streets)" model to enhance diverse consumption scenarios [5][7] - The Siming District is promoting the "2025 Siming Shopping Festival" in conjunction with the beer consumption season, offering various promotional activities such as discounts and themed markets to create a lively market atmosphere [7] - The district aims to enhance the heat and purchasing power of the beer consumption season by focusing on "night drinking," "night dining," "night tourism," "night shopping," and "night entertainment," thereby establishing Siming as a benchmark area for night economy in the country [7]
夏日花样消暑玩法“暑”实精彩 “避暑+文化+夜游”跨界联动多业态消费热力十足
Yang Shi Wang· 2025-08-03 05:41
Group 1 - Yunnan Weixin has become a representative of local night economy with its food camp featuring unique services like charcoal grilling and tea boiling, attracting numerous tourists who enjoy food, scenery, and music under the night sky [1][4] - The summer night economy is thriving in various regions, with activities designed to enhance the nighttime experience for visitors [4] Group 2 - In Zhejiang Tongxiang, the "Summer Festival" in the water town of Wuzhen has gained popularity, featuring sunset pool parties and cultural markets that immerse tourists in different cultural elements of summer night tourism [5][9] - The introduction of a 240-hour visa-free transit policy is expected to significantly increase the number of foreign tourists visiting Wuzhen by the summer of 2025 [11] Group 3 - Hubei Shennongjia is leveraging its geographical advantages to create a unique "mountain summer night economy," becoming a new choice for tourists seeking cool summer experiences [15][16] - The Shennongjia night market features over 30 barbecue stalls offering a distinctive "mountain delicacy + honey" grilling technique, creating a recognizable local flavor [19] - The summer season in Shennongjia has introduced various new service policies, including concert ticket discounts and special travel packages, effectively attracting more tourists [22] Group 4 - The traditional "Washing Street" activity in Huigang Village, Hangzhou, involves using mountain spring water to cool and clean the stone streets, symbolizing peace and joy, and has attracted many visitors [23][27] - The scale of the "Washing Street" event is set to expand in 2025, creating a complete water street scenic area with diverse cultural and culinary experiences for participants [28] - Local specialties such as rice cakes, sesame cakes, and fermented steamed buns are highly popular among visitors [29]