Core Viewpoint - The Beijing International Intangible Cultural Heritage Week showcased traditional Chinese medicine practices, particularly the handmade production of Tong Ren Tang's An Gong Niu Huang Wan, highlighting the importance of cultural heritage in modern health practices [1][11]. Group 1: Event Highlights - The event featured a live demonstration of the traditional production techniques of An Gong Niu Huang Wan by Kong Lingjun, a master craftsman, allowing attendees to experience the charm of traditional Chinese medicine [1][11]. - The exhibition included a variety of Tong Ren Tang's major traditional Chinese medicine products, such as Liu Wei Di Huang Wan and Qian Bei Pi Pa Tang, providing visitors with comprehensive health information for the autumn season [9]. Group 2: Audience Engagement - Attendees expressed curiosity and eagerness to participate in the hands-on experience of making medicinal pills, with many finding the process more challenging than expected [5][7]. - Children showed particular interest in the pill-making process, with parents supporting their engagement in traditional culture through hands-on learning experiences [7]. Group 3: Craftsmanship and Training - Kong Lingjun emphasized the importance of skill and precision in the pill-making process, noting that mastering the technique requires at least three years of training to meet GMP standards [11]. - The company focuses on the transmission and development of traditional craftsmanship, ensuring that the skills are passed down to future generations through practical training [11].

Core Viewpoint - The 24th Li Liangji Medicinal Paste Festival opened in Suzhou, focusing on the theme of "Inheriting Intangible Cultural Heritage Skills and Serving Public Health" with various activities aimed at promoting traditional Chinese medicine culture [1][2] Group 1: Event Highlights - The festival features free medical consultations by renowned Chinese medicine experts and specialized lectures on medicinal paste [1] - Activities include discounts on health supplements, lucky draws, and free experiences of traditional Chinese medicine services such as massage and CT health checks [2] Group 2: Expert Insights - Professor Huang Yabo emphasized that medicinal paste, known as "gouzi," is one of the eight traditional Chinese medicine forms, focusing on nourishing the body and improving conditions like fatigue and low immunity [1] - The autumn and winter seasons are ideal for consuming medicinal paste due to the body's need to store more nutrients to resist cold [1] Group 3: Quality Standards - Huang Yabo proposed five standards for identifying quality medicinal paste: good doctor, good medicine, good craftsmanship, good taste, and good efficacy [2] - The production of medicinal paste by Li Liangji adheres to traditional methods while integrating modern techniques, ensuring quality through over 90 cooperative planting bases for authentic medicinal materials [2] Group 4: Cultural Significance - Li Liangji's traditional medicinal paste-making technique was recognized as a non-material cultural heritage in Jiangsu Province in 2023, highlighting the brand's commitment to innovation while preserving ancient practices [2] - The festival will run until November 9, 2023, showcasing the unique charm of traditional Chinese medicine culture [2]

Core Points - The event aimed to promote Traditional Chinese Medicine (TCM) and its cultural significance to international journalists from 39 countries and regions [2] - Participants engaged in various TCM practices, including acupuncture, massage, and herbal medicine identification, highlighting the interactive nature of the experience [2] - International journalists expressed a strong interest in TCM, indicating a desire for further understanding and application in their home countries [3] Group 1 - The event was attended by 43 journalists and featured notable guests from the Chinese government and media [2] - The Vice President of Beijing University of Chinese Medicine emphasized the importance of TCM in serving global health needs [2] - The experience included five modules: massage learning, acupuncture, Qigong, herbal identification, and sound therapy, showcasing the diversity of TCM practices [2] Group 2 - Journalists from Lesotho and Ethiopia highlighted the need for a balanced approach to healthcare that includes both Western and Chinese medicine [3] - The event was perceived as an opportunity to explore the benefits of TCM and its potential integration into local healthcare systems [3]

Core Viewpoint - Beijing Tongrentang Technology Development Co., Ltd. showcased traditional Chinese medicine at the 2025 China Open Tennis Tournament, blending ancient practices with modern health concepts to attract a younger audience [1][12]. Group 1: Product Showcase - The exhibition featured a variety of traditional Chinese medicine products, including Shengmai Drink, Liuwei Dihuang Wan, and Jingshi Niuhuang Jiedu Pian, highlighting the company's strong foundation in traditional medicine [3]. - A range of health products was also presented, such as health drinks, skincare masks, and hair care products, aligning with the health-oriented philosophy of the event [5]. Group 2: Engagement with Athletes - Notable tennis player Sorana Cirstea participated in a hands-on experience of making herbal sachets, demonstrating the interactive approach of the exhibition [8][10]. - The company aims to enhance global recognition of traditional Chinese medicine through athlete involvement and innovative presentations [12]. Group 3: Scent Products - The company introduced its "Bencao Zhi Yue" series and other aromatic products at the player’s banquet, which became a popular attraction among attendees [13][16]. - The scent products are developed based on the concept of "medicinal fragrance," with nearly 140 products available, focusing on benefits like sleep aid and relaxation [18]. Group 4: Market Expansion - The products were also made available in 16 authorized cultural and creative stores during the event, expanding the reach of Tongrentang's offerings to a broader audience [21].

Core Points - The event marked the opening of the second "Traditional Chinese Medicine Culture Promotion Month" in Guinea-Bissau, organized by the Chinese medical team [1] - Ambassador Yang Renhuo emphasized the value of traditional Chinese medicine as a treasure of Chinese civilization and a wealth for the world, aiming to enhance health cooperation between China and Guinea-Bissau [1] Group 1 - The event was attended by notable figures including the Minister of Public Health of Guinea-Bissau and representatives from the Chinese medical team and local Chinese community [1] - Activities included exhibitions of traditional Chinese medicine, tasting of health teas, and experiences of acupuncture and massage [1] - The event received coverage from mainstream media in Guinea-Bissau, highlighting the promotion of traditional Chinese medicine [1]

Core Viewpoint - The first "Baita Traditional Chinese Medicine Health Culture Event" was launched on September 19, showcasing various aspects of traditional Chinese medicine and promoting public health awareness through interactive experiences and expert consultations [1][2]. Group 1: Event Overview - The event is co-hosted by the Beijing Xicheng District Health Commission and local authorities, featuring six thematic exhibition areas and 30 unique booths [1]. - Key areas include a renowned physician consultation area with experts from top hospitals, a wellness therapy area demonstrating traditional medical techniques, and a smart TCM experience area showcasing technology-enhanced traditional practices [1]. Group 2: Community Engagement and Initiatives - A series of community health initiatives and benchmark projects were announced, including the "Three Achievements" health community and the establishment of a "Hundred TCM Experts Database" [2]. - The event also launched the "Health into Community" project, aiming to provide more precise and convenient health services directly to residents [2].

Core Insights - The 2025 Traditional Chinese Medicine (TCM) Cultural Event in Xicheng District opened on September 19, featuring a three-day market that attracted a large number of citizens to experience TCM practices [1][3]. Group 1: Event Overview - The market included 30 exhibition booths, featuring areas for expert consultations, wellness therapies, smart medical experiences, traditional Chinese medicine education, food-medicine integration, and interactive activities [3]. - Natural elements such as green bamboo and paper lanterns created an elegant atmosphere, with a large seasonal calendar wall displaying health drink recipes based on the 24 solar terms [1]. Group 2: Activities and Experiences - The TCM education area was popular among visitors, allowing participants to select herbal materials and learn traditional techniques such as making hawthorn pills [3]. - The food-medicine integration area featured well-known companies like Tongrentang and Dong'e Ejiao, offering various herbal products and health drinks, with staff explaining dietary principles and providing free tastings [3]. Group 3: Medical Services - The expert consultation area saw long lines, with TCM specialists from several hospitals providing health advice through traditional diagnostic methods [5]. - The wellness therapy area was crowded, with professionals offering services like bone-setting and guasha, which were well-received by office workers seeking relief from fatigue [5]. Group 4: Recognition and Initiatives - The event was organized by the Xicheng District Health Commission and included a ceremony for issuing plaques and appointment letters, highlighting the innovative development of TCM culture in the district [7]. - Notable recognitions included Tongrentang being designated as a TCM health consumption experience center and the White Pagoda Temple pharmacy receiving accolades for its educational initiatives [7].

Core Viewpoint - The event successfully combined Hanfu culture with traditional Chinese medicine, showcasing a unique cultural experience that emphasizes health and wellness through the lens of historical wisdom [1][10]. Group 1: Event Overview - The event, hosted by Sohu Video, was the Central China finals of the National Style Awards and the Hanfu Model Competition, held at the Longting Scenic Area in Kaifeng [1]. - Beijing Tongrentang's "Additive Xiaoyao Pill" provided significant support for the event, integrating Hanfu culture with traditional Chinese medicine [1][10]. Group 2: Cultural and Health Integration - The "National Style Festival Traditional Chinese Medicine Flash Event" attracted a large audience, highlighting the cultural heritage of Kaifeng, the ancient capital of the Northern Song Dynasty [3]. - The event successfully conveyed dual values of culture and health, with interactive activities encouraging audience participation and engagement with traditional Chinese medicine [3][5]. Group 3: Interactive Activities - The event featured popular interactive games, such as "Xiaoyao Tossing," where participants enjoyed traditional games while learning about medicinal herbs [5]. - A "Traditional Chinese Medicine Pulse Diagnosis" area provided an immersive experience, allowing attendees to receive personalized health advice from professional practitioners [6]. Group 4: Historical Context and Product Innovation - The competition showcased participants in various Hanfu styles, evoking the cultural richness of the Song Dynasty and its understanding of emotional well-being [8]. - The "Additive Xiaoyao Pill" builds on the ancient formula "Xiaoyao San," enhancing its effectiveness for modern health needs by incorporating additional herbs [10]. Group 5: Modern Relevance - The event illustrated how ancient cultural practices and traditional medicine have become integral to contemporary life, promoting a balanced lifestyle [11].

Group 1 - The event "Little Doctor Growth Record" parent-child reading meeting took place at the Shijiazhuang Street Comprehensive Cultural Center, focusing on the interaction with traditional Chinese medicine culture [1] - Families participated in activities such as creating a "Traditional Chinese Medicine Constitution Self-Test Card" and using fun stickers to identify common traits, making the learning process enjoyable [3] - The theme reading session included creative group activities where families role-played to compare symptoms of wind-cold and wind-heat colds, and engaged in a quiz about the health benefits of various medicinal foods [3]

Core Viewpoint - The integration of traditional Chinese medicine (TCM) practices, such as acupuncture and cupping, has gained significant attention and popularity among foreign athletes participating in the Chengdu Universiade, highlighting the global appeal of TCM [1][3][4]. Group 1: TCM Experience and Popularity - Foreign athletes are actively engaging in TCM therapies, with experiences such as acupuncture and massage being particularly well-received, as evidenced by positive feedback from participants [4][7]. - The Chengdu Universiade's TCM center has become a focal point for athletes, offering various services including herbal sachet making, which has become a trendy item among participants [3][5]. - The demand for herbal sachets exceeded initial expectations, leading to multiple restocks, indicating a strong interest in TCM products [3]. Group 2: Athlete Testimonials - Athletes have expressed satisfaction with TCM treatments, noting significant relief from physical discomfort and improved performance, as seen in testimonials from athletes like Argentine player Marina Kuren and Brazilian player Bruno Oliveira [4][7]. - The positive experiences shared by athletes, including the effectiveness of cupping therapy, have contributed to a growing recognition and appreciation of TCM practices [7].