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2025社会治理与协同创新城市高质量发展会议召开 提升治理效能 建设美好城市
Ren Min Ri Bao· 2025-12-11 21:57
Core Viewpoint - The conference emphasized the need for modern urban governance to evolve from a focus on construction to a model that prioritizes continuous operation and management, highlighting the importance of integrating various social entities to enhance urban quality of life [1][2]. Group 1: Urban Development Strategies - Urban high-quality development should transition from "single function" to "human-centered scenarios," indicating a shift towards more integrated and sustainable urban planning [1]. - The path to urban high-quality development is seen as diverse and integrated, requiring operational thinking to merge spatial, ecological, and industrial resources [1][2]. - The concept of "value co-creation" is emerging, moving away from one-way management to a more collaborative approach in urban governance [2][3]. Group 2: Collaborative Models and Initiatives - Poly Property introduced the "All-Domain Scenic City Service" model, which encompasses planning, operation, governance, and ecology, aiming to harmonize urban and scenic functions [2]. - A strategic partnership signing ceremony was held, involving Poly Property and various organizations, to foster an open, collaborative, and win-win industrial ecosystem based on forward-looking layouts in planning, operation, and governance [2]. - The establishment of a smart urban joint laboratory by Poly City Construction Service Co., Ltd. and the Shenzhen Original Metaverse Research Institute aims to support the digital transformation and smart construction of cities [2]. Group 3: Policy and Community Engagement - There is a shift from policy-driven initiatives to active social participation, focusing on enhancing services and creating value in urban development [3]. - The exploration of inclusive development paths and the emphasis on citizen satisfaction are becoming key metrics for modern urban construction [3].
中国汽车技术五年赶超欧美,却越卷越廉价
汽车商业评论· 2025-12-08 23:08
加入轩辕同学 , 成就新汽车人! 设计 | 甄 尤 美 编辑 | 王 菁 "短短五年,我们在技术指标上赶上甚至超越国际巨头,可回头看,技术怎么反而越来越廉价了?" 这句直白的疑问,不仅是澳多电子的思考,更是整个汽车供应链在"内卷"中寻找方向的缩影。 12月6日下午,在苏州举办的新汽车技术合作生态交流会WNAT-CES2025车身系统论坛上,中山澳多电子科技有限公司总经理郭炫谟带来以"智能 电动侧门技术合作与发展新生"为主题的演讲,结合行业现状与企业实践,分享了对汽车行业发展与供应链升级的深度思考,为行业同仁提供了极 具价值的参考。 郭炫谟以自己的领域为例,尾门电动撑杆的噪音控制标准从50分贝降至45分贝,再到如今追求"悦耳",行业标准的快速迭代让企业逐渐陷入迷 茫;叠加市场竞争激烈、车型开发周期大幅压缩,短期生存压力与长期发展规划的平衡,成为企业必须面对的课题。 但他强调,"焦虑中乐观不能丢",这既是破局的心态基础,也是制定战略的前提:"短期1-3年要为生存筑基,更要为3-10年的长期发展铺好路,比 如打造能动态进化的团队、以使命驱动组织,在'卷技术'的浪潮里守住方向。" 在郭炫谟看来,电动侧门的崛起,正是供 ...
发挥金融三重功能 赋能绿电园区发展
Zheng Quan Ri Bao Wang· 2025-12-05 10:45
中德证券执行董事 产业研究部负责人 崔雷 我国作为制造业大国、强国,产业园区在推进新型工业化方面发挥了重要作用:据工信部有关负责人在 国新办发布会上介绍,我国制造业增加值占全球比重已接近30%,总体规模连续15年保持全球第一; 2024年,178家国家高新区占全国GDP的比重达到14.3%,汇聚了全国33%的高新技术企业、46%的专精 特新"小巨人"企业。 推动产业园区向绿电化、零碳化的方向发展,具有重要的社会价值。金融具有募集资金、分散风险、配 置资源等三方面的核心功能,能够成为产业园区建设、发展、持续服务过程中的重要一环。 二、对金融赋能的理解:发挥三重功能,全周期协同发展 (一)金融赋能的必要性:战略共建、风险共担、价值共创 产业园区由空间开发阶段迈向生态运营阶段,构建起涵盖政务服务、专业服务、金融服务、科创服务的 全要素服务体系。全生命周期的金融服务体系,已从产业园区发展的"加分项"转变为"必选项"。就服务 于产业园区而言,金融主要在募集资金、分散风险和配置资源三个维度发挥作用。 一、对绿电园区的理解:重要的产业抓手与比较优势 (一)国际视角:政策与技术重塑产业格局 碳中和议题与"人类命运共同体"休戚 ...
京东健康:启动S100项目,2026年翻倍投入营销资源
Xin Lang Cai Jing· 2025-12-03 14:04
新浪科技讯 12月3日晚间消息,今日,京东健康公布了以省心的用户体验、丰富的优质供给、高效的品 牌增长为三大核心战略,在优化用户体验、助力品牌长效增长等方面的最新成果,并启动"S100项目"。 京东健康正式宣布启动S100项目,旨在汇聚营养保健行业头部优质品牌,聚焦货品、营销、体验、机 制四大维度,倾斜更多平台资源,助力品牌在2026年实现增长新突破。 此外,京东健康也将持续加码全域营销资源。2026年,京东健康将翻倍投入16亿营销资源,持续打造 "翻倍计划""千万上新""超有礼",及明星营销、场景营销五大营销IP。 责任编辑:何俊熹 新浪科技讯 12月3日晚间消息,今日,京东健康公布了以省心的用户体验、丰富的优质供给、高效的品 牌增长为三大核心战略,在优化用户体验、助力品牌长效增长等方面的最新成果,并启动"S100项目"。 京东集团SEC委员、京东健康CEO曹冬表示,营养保健行业的可持续增长,需要与各位品牌方、合作伙 伴们一道,在全产业链上进行深度协同和价值共创。京东健康将携手各方,以专业夯实整个行业的信任 基石,助力国民营养健康水平提升。 京东集团SEC委员、京东健康CEO曹冬表示,营养保健行业的可持续增 ...
卡皮巴拉“代言”阿拉比卡咖啡豆?瑞幸“巴西主题季”推原产地风味
Yang Zi Wan Bao Wang· 2025-12-02 00:56
Core Insights - Luckin Coffee has launched a "Brazil Theme Season" featuring new products like Samba Deep Roasted Americano and Samba Deep Roasted Latte, emphasizing high-quality Arabica coffee beans and unique roasting techniques [1][2] - The initiative aims to strengthen the connection between core coffee-producing regions and Luckin, promoting economic cooperation and value co-creation within the supply chain [1][2] - The event has received support from Brazilian officials, with the introduction of a new IP character, "Arabica Capybara," symbolizing Brazilian culture and coffee [1][2] Economic Cooperation - Luckin Coffee signed a five-year memorandum with Brazil in November 2024 for the procurement of 240,000 tons of coffee beans, valued at 10 billion yuan [2] - The company has also collaborated with Brazilian officials to host a "Brazil Coffee Culture Festival," establishing a Brazilian coffee museum and four themed stores in China [2] Global Sourcing Strategy - Since 2023, Luckin has initiated a "Global Bean Sourcing Program," establishing partnerships in Brazil, Ethiopia, Indonesia, and Yunnan, China, to create a global supply chain network for key raw materials [3] - The "Drink Original Origin Festival," launched in September, aims to enhance consumer awareness of the value of global sourcing through regionally distinctive products [3] Industry Impact - Analysts suggest that Luckin's deep involvement in the global supply chain will drive the Chinese coffee industry towards high-quality and sustainable development [3] - As awareness of origin-based "flavor brands" increases, the integration of the supply chain is expected to foster product innovation and enhance consumer experiences [3]
巴西官方认证“巴西咖啡推荐官”亮相 瑞幸巴西主题季打响原产地风味
Huan Qiu Wang· 2025-12-01 09:21
Core Viewpoint - Luckin Coffee has launched a "Brazil Theme Season" to promote high-quality Brazilian coffee, emphasizing its commitment to original source flavors and strengthening ties with coffee-producing regions [1][4]. Group 1: Product Launch and Innovation - The "Brazil Theme Season" features new products like Samba Deep Roasted Americano and Samba Deep Roasted Latte, made from high-quality Arabica coffee beans using Luckin's proprietary high-temperature slow-roasting technique [1][4]. - The new IP character, "Arabica Capybara," combines elements of Brazilian culture and coffee, aiming to enhance consumer engagement and cultural appreciation [2][4]. Group 2: Strategic Partnerships and Cultural Exchange - The initiative has received support from the Brazilian government, with the Brazilian Export and Investment Promotion Agency (ApexBrasil) officially designating the new IP as "Luckin's Brazilian Coffee Ambassador" [2][4]. - Luckin Coffee has signed a five-year memorandum with Brazil for the procurement of 240,000 tons of coffee beans, valued at 10 billion yuan, highlighting the deepening economic ties between the two countries [4]. Group 3: Sustainable Development and Global Sourcing - Luckin's collaboration with Brazil is part of a broader strategy to engage with global coffee origins, including Ethiopia and Indonesia, through its "Global Bean Sourcing Program" [5][6]. - The company integrates sustainable development practices into its partnerships, supporting small coffee farmers and establishing high-quality planting bases to create a resilient and sustainable industry ecosystem [4][6].
马士群:长三角区域科创合作迈入“价值共创”
Guo Ji Jin Rong Bao· 2025-12-01 05:30
Core Insights - The research indicates that the collaboration in the Yangtze River Delta has progressed from a basic stage of "resource sharing" to an advanced stage of "value co-creation," showcasing new characteristics and trends in technological innovation [1] Group 1: Spatial Restructuring - The technological innovation landscape has shifted from a "single point" approach to a "point-line-surface corridor" system layout, establishing a three-dimensional regional innovation network [3] - Key innovation hubs include Shanghai Zhangjiang Science City, Hangzhou Future Technology City, and Hefei Comprehensive National Science Center, supported by the G60 Innovation Corridor and high-speed rail network [4] Group 2: Power Upgrade - The driving force for innovation has evolved from "administrative push" to a dual mechanism of "market + institutional" support, essential for sustainable development [4] - The G60 Innovation Corridor's technology contract transaction volume accounts for 8.5% of the national total, with the sixth technology achievement auction exceeding 12 billion yuan, indicating a strong market-driven collaborative effect [4] Group 3: Deepening Cooperation - The collaboration has transitioned from "one-way transfer" to "value co-creation," with a new division of labor emerging in industries like quantum technology, involving precise roles across different regions [4] - Policies facilitating talent recognition and shared research facilities have broken down barriers to resource flow, enhancing cooperation [4] Group 4: Challenges and Recommendations - Despite notable achievements, challenges remain, including a lack of disruptive breakthroughs, uneven resource distribution, and low efficiency in converting research outcomes into productive forces [5] - Recommendations include focusing on cultivating landmark achievements, optimizing resource distribution, and streamlining the outcome conversion chain to foster new industrial clusters [5] - The core of collaboration in the Yangtze River Delta lies in market orientation, encouraging cities to leverage their strengths for deep cooperation and value co-creation [5]
这届大运会的品牌创意,个个是爆款
3 6 Ke· 2025-11-25 09:42
Core Insights - The recent National Games held in the Guangdong-Hong Kong-Macao Greater Bay Area was the largest in history, with over 41.1 billion clicks on related reports and nearly 200 million viewers for the opening and closing ceremonies [1] - The event showcased innovative marketing strategies from both official and non-official brands, highlighting the shift from mere exposure to deeper emotional connections with users [17][20] Official Brand Innovations - Major brands are moving beyond traditional rights marketing to create deeper user value [3] - China Mobile's Migu transformed from a content broadcaster to a service partner, enhancing user experience through technology and content, such as immersive viewing scenarios and a commentary matrix featuring Olympic champions [4] - Nike's campaign focused on local culture, using a cooking story to connect sports spirit with Guangdong's culinary traditions, creating a strong local resonance [7][10] - Anta engaged with regional culture by promoting a slogan in Cantonese and incorporating traditional elements in their marketing [10][11] Non-Official Brand Strategies - Non-official brands demonstrated impressive marketing strategies by creatively linking their products to the event [13] - Chow Tai Fook leveraged its identity as a medal designer to merge jewelry craftsmanship with sports glory, achieving effective brand promotion through online discussions [13] - Laoxiangji utilized humor and local language to engage audiences, maximizing impact with limited budgets [14] - Heinz creatively linked its brand with sports by using tomatoes to symbolize athletic movements, effectively aligning its core message with the spirit of the games [14][17] Trends in Sports Marketing - The focus of sports marketing is shifting from mere traffic acquisition to establishing deep emotional connections with users [17] - Technological advancements are enhancing user experiences, as seen with Migu's immersive viewing innovations [18] - Brands must be agile in responding to trends and capturing attention, as demonstrated by Laoxiangji's quick engagement with the "Bay Chicken" phenomenon [19]
双11的下一幕:直播电商进入深水区,贾乃亮用什么解决流量焦虑?
Sou Hu Cai Jing· 2025-11-17 08:36
Core Insights - The "longest" Double 11 shopping festival concluded this week, showcasing a surge in consumer enthusiasm and the evolution of live e-commerce amid efforts to boost domestic demand and investment efficiency [1][3] - Total e-commerce sales during the Double 11 period (October 7 to November 11) reached 1.695 trillion yuan, a year-on-year increase of 14.2%, with Tmall, JD, and Douyin leading in sales [1][4] - The live e-commerce sector is transitioning from a "traffic-driven" model to a "content-driven" and "value-driven" approach, facing challenges such as regulatory tightening and peak user growth [3][4] E-commerce Sales Performance - The total e-commerce sales during this year's Double 11 reached 1.695 trillion yuan, marking a 14.2% increase compared to the previous year [1] - Tmall, JD, and Douyin ranked as the top three platforms in terms of overall sales [1] - The live e-commerce market growth rate is projected to decline from 121.1% in 2020 to 17.7% by 2025, indicating a shift towards efficiency-driven operations [4] Challenges in Live E-commerce - The competition in live e-commerce is increasingly focused on existing market share as user growth stabilizes, leading to a common industry challenge of "where does traffic come from?" [1][3] - Service and product quality have emerged as significant challenges during the Double 11 period, with complaints on e-commerce platforms rising by over 10% compared to the previous month [4] Innovative Strategies in Live E-commerce - Influencer Jia Nailiang's approach during Double 11 included innovative content strategies, such as interactive performances and product testing, to enhance viewer engagement and drive sales [6][9] - Jia's live streams featured a variety of entertainment elements, breaking away from traditional sales formats and creating memorable experiences for consumers [6][9] - The use of a "matrix account" strategy allowed for increased sales, with total sales exceeding 1 billion yuan during the event [7][8] Trust and Consumer Engagement - Jia Nailiang's team emphasizes a "trust-driven" model, focusing on product quality and transparent processes to build consumer confidence [9][11] - The team has implemented a rigorous selection process for products, ensuring traceability and quality assurance, which has become a core competitive advantage [9][10] - Engaging consumers through interactive pricing negotiations and live feedback has further strengthened the relationship between the brand and its audience [11][12] Social Responsibility and Community Engagement - Jia Nailiang's initiatives extend beyond sales, incorporating social responsibility and community engagement into his live e-commerce strategy [13][14] - The integration of charity and support for rural economies has positioned Jia as a leader in blending commerce with social impact, addressing both consumer needs and community welfare [14]
陈春花:成为卓有成效的协同管理者
Jing Ji Guan Cha Bao· 2025-11-16 01:25
Core Insights - The core purpose of management is to enhance efficiency through collaboration rather than division in the digital age [1] Group 1: Characteristics of Effective Collaborative Managers - Action-oriented: Trust is built through actions, and managers must demonstrate cooperation and problem-solving to inspire team members [3] - Results-focused: Managers need to help each member achieve their goals, ensuring that collaboration leads to tangible outcomes [4] - Willingness to listen: Effective managers seek external advice and respect contributions from others, fostering a collaborative environment [5] - Growth-oriented: A growth mindset is crucial for organizations to achieve sustained growth in uncertain business environments [6] - Appreciative: Managers who recognize and appreciate the strengths of their team members can foster collaboration and motivation [8] Group 2: Suggestions for Cultivating Effective Collaborative Management Behaviors - Gray management: This skill involves balancing various conflicts and fostering innovation through inclusivity [10] - Empowerment and trust: Establishing a culture of trust through delegation is essential for collaborative management [11][12] - Incentivization and activation: Organizations should implement systems that encourage creativity and collaboration among employees [14] - Technological platforms: Digital and platform technologies are vital for enabling collaboration and ensuring that team members have access to shared information [15] Group 3: Challenges in Collaborative Management - The primary challenge lies not in skills but in the mindset of managers, who must focus on creating value and enhancing overall efficiency [16]