Core Viewpoint - The article discusses the current state of WeChat Moments, addressing concerns about its declining usage and the perception that fewer people are posting on the platform. The WeChat public relations director emphasizes that the data shows stable user engagement. Group 1: User Engagement - WeChat has reported that 780 million users access Moments daily, with 120 million users posting content, indicating stable engagement over the years [3][4]. - The public relations director refutes claims that fewer people are posting, suggesting that such perceptions may stem from individual experiences rather than actual data [3]. Group 2: Product Features - The WeChat team has conducted research on deceased accounts, stating that as of September this year, inactive accounts will no longer be reclaimed [3]. - The public relations director confirmed that there will be no visitor feature for Moments, as the company aims to reduce social pressure on users [3]. - There are no plans to introduce a secondary editing feature for Moments, as it is intended to serve as a historical record of a person's life [4].

Group 1 - The National Development and Reform Commission and five other departments plan to establish 28 million charging facilities by the end of 2027, providing over 300 million kilowatts of public charging capacity to meet the needs of over 80 million electric vehicles, effectively doubling the charging service capacity [2][5] - In September, the Consumer Price Index (CPI) decreased by 0.3% year-on-year but increased by 0.1% month-on-month, with the core CPI excluding food and energy prices continuing to rise for five consecutive months [2][5] - In the first three quarters, the total increase in RMB loans reached 14.75 trillion yuan, with corporate loans accounting for 13.44 trillion yuan, and the total RMB loan balance at the end of September was 270.39 trillion yuan, reflecting a year-on-year growth of 6.6% [2][5] Group 2 - A new generation of ultra-high-speed oscilloscopes developed in China has been released, featuring a bandwidth exceeding 90 GHz, breaking through previous restrictions on sales of such devices to China [5] - Federal Reserve Chairman Jerome Powell indicated that the Fed may continue to lower interest rates in the coming months, as the labor market outlook continues to deteriorate, which has bolstered investor expectations for a rate cut this month [6] - The U.S. government shutdown has entered its third week, causing significant disruptions in public services across various sectors, including the CDC and Smithsonian Institution, leading to widespread flight delays [7]

Core Viewpoint - The WeChat public relations director addressed concerns about the decline of Moments, stating that the perception of fewer posts is subjective and not reflective of actual user engagement. Daily statistics show that 780 million users access Moments, with 120 million users posting, indicating stable usage over the years [1]. Group 1 - The director emphasized that the data regarding user engagement in Moments has remained consistent, countering claims that fewer people are posting [1]. - It was clarified that the sorting of information in Moments is based on chronological order rather than an algorithmic recommendation system [1]. - The WeChat product team has conducted extensive research on accounts of deceased users, and as of September this year, inactive accounts will no longer be reclaimed [1].

Group 1 - The WeChat product team has conducted extensive research and efforts regarding accounts of deceased users, and starting from September this year, inactive WeChat accounts will no longer be recycled [1] - The WeChat PR director addressed concerns about the decline of the Moments feature, stating that personal feelings may contribute to this perception, and emphasized that 780 million users access Moments daily, with 120 million users posting [2] - The data regarding user engagement in Moments has remained stable over the years, countering claims that fewer people are posting [2] Group 2 - The information flow in Moments is sorted by time, with no algorithmic recommendations influencing the order of posts [2]

Core Insights - The overall performance of the liquor market, particularly for baijiu, is poor this year, with leading companies experiencing slowed growth and mid-tier companies facing significant losses. There is a notable inventory backlog in distribution channels, leading to price inversions for many baijiu products [1][12]. Product Insights - There is a trend of price and quality reduction among many liquor brands, often due to insufficient supply of quality raw materials. Companies may lower prices to balance profits, subsequently introducing higher-end products to fill the price gap left by the lower-quality offerings [3][4]. - New batch purchases should be approached with caution, and it is advisable to rely on reviews before making decisions. Companies often promote new batches as improved, utilizing media and public relations to manage public perception [3][4]. Channel Insights - The importance of purchasing from reputable channels is emphasized, as many consumers still gamble on cheaper, less reliable sources. This behavior reflects a broader human tendency towards risk-taking in consumption [6][9]. - The article warns against the pitfalls of purchasing from small or unfamiliar channels, suggesting that consumers should stick to larger, established distributors [8]. Media Insights - There is a growing concern about misleading information in the media regarding "scooping" deals on baijiu. Many platforms exploit this trend for traffic, often leading new consumers to potentially harmful links or false pricing information [7][9]. - Consumers are advised to be cautious of information bubbles within liquor groups, where hidden agendas may exist, including the presence of undercover sellers posing as regular consumers [9][10]. Market Trends - The current market for branded liquor is underperforming, with significant inventory pressures. Large e-commerce platforms may engage in aggressive marketing strategies towards the end of the year to attract quality traffic, potentially leading to price reductions for certain brands [12]. - Historical patterns suggest that the initial price cuts may occur among third-tier brands facing operational difficulties, as these brands have some market presence but are less protected against aggressive e-commerce strategies [12].

Core Viewpoint - The article discusses the public relations crisis faced by the brand Arc'teryx after a controversial fireworks event in the Himalayas, questioning how such an event passed through approval processes and highlighting the disconnect between corporate decision-making and public perception [1][3][27]. Group 1: Event Overview - Arc'teryx organized a large-scale fireworks event in the Himalayas, which has drawn significant public backlash and raised questions about the environmental impact [1][3]. - The event was executed by renowned artist Cai Guoqiang, indicating a high level of investment and ambition behind the marketing strategy [3][4]. Group 2: Approval Process - The event required multiple layers of approval, suggesting that many individuals within the company were involved in the decision-making process [4][5]. - There are two possibilities regarding the approval: either no one recognized the potential issues, or a key decision-maker overruled any objections [6]. Group 3: Information Echo Chamber - The article highlights the concept of an "information echo chamber," where companies may only engage with a limited audience, leading to a skewed understanding of public sentiment [8][9]. - This phenomenon is exacerbated by social media algorithms that create a more pronounced echo chamber effect, making it difficult for brands to gauge genuine public opinion [9][10]. Group 4: Marketing Strategies - The article categorizes marketing strategies into three types: private domain, semi-public, and fully public, emphasizing the risks of relying solely on closed-loop communication [15][16]. - Arc'teryx, as a high-end outdoor brand, may have mistakenly believed that targeting a specific audience was sufficient, neglecting broader public perception [17][18]. Group 5: Public Response and Brand Image - The backlash against Arc'teryx mirrors previous public relations failures, such as the case of Baiguoyuan, where a disconnect between brand messaging and consumer expectations led to negative reactions [10][12]. - The article suggests that brands must engage with a wider audience to avoid misjudging public sentiment and to improve their marketing strategies [24][25]. Group 6: Recommendations for Improvement - To break free from the information echo chamber, companies should actively seek out diverse feedback from non-fans and critics, which can inform better marketing decisions [24][25]. - Regularly monitoring social media platforms, particularly Weibo, can provide valuable insights into public opinion and help brands adjust their strategies accordingly [25][26].

Core Viewpoint - The controversy surrounding the fireworks show organized by Arc'teryx and Cai Guoqiang in the Himalayas highlights the failure of decision-making processes within organizations, where individuals prioritize personal interests over environmental and social responsibilities [2][10][12]. Group 1: Decision-Making Failures - The ultimate decision-maker for the fireworks show failed to recognize potential issues due to being trapped in an "information cocoon" created by those involved in the project [2][4]. - Each participant in the project had a vested interest that led to selective blindness regarding the risks associated with the event [4][9]. - The local approval agencies, marketing teams, and artists all focused on their own objectives, neglecting the broader implications of the event [7][8][12]. Group 2: Organizational Dynamics - In large organizations, individuals often adopt a mindset of merely executing orders from above, leading to a lack of accountability [5][16]. - The pressure to please superiors and achieve personal career goals results in a collective avoidance of addressing potential risks [12][17]. - The environment fosters a paradox where individuals are reluctant to voice dissenting opinions, fearing repercussions for challenging popular ideas [15][16]. Group 3: Risk Awareness and Prevention - The best opportunity to prevent such incidents is during the initial idea phase, before significant resources are committed [13][14]. - Once a project gains momentum and involves multiple stakeholders, it becomes increasingly difficult to withdraw or address concerns [14]. - The reluctance to oppose a favored idea, especially when it is well-received by leadership, creates a culture where risks are ignored [15][16].

Core Insights - The rise of smart internet is reshaping the public opinion landscape, with AI writing comments offering high efficiency, dynamic expression, and strong data capabilities [1] - Comment writing must balance core ideological values with innovative forms, seeking breakthroughs through a combination of tradition and innovation [1] Group 1: Challenges and Opportunities - The "information cocoon" created by algorithmic push leads audiences into a homogenized viewpoint dilemma, where the value of commentary lies in breaking this closed loop, a capability that AI struggles to achieve [1] - Effective commentary should resonate emotionally, as AI lacks the unique warmth of human expression, which is essential for connecting with audiences [1] Group 2: Future of Commentary - The era of smart internet commentary transcends traditional text formats, moving towards "all-media integration," where the forms and content of commentary will undergo unpredictable transformations [1] - AI can assist in commentary work but cannot replace human insights into the times and nuanced understanding of human nature, emphasizing the need for commentators to master new technologies while maintaining a humanistic approach [1]

Core Insights - The wave of smart internet is reshaping the public opinion landscape, with artificial intelligence (AI) enhancing writing efficiency, expression diversity, and data capabilities [1] - Comment writing must balance core ideological values with innovative forms, seeking breakthroughs through a combination of adherence to principles and creative approaches [1] Group 1: Breaking Information Silos - AI can help break the "information cocoon" created by algorithmic content delivery, which leads to homogeneous viewpoints among audiences [1] - The value of commentary lies in its ability to penetrate this closed-off environment, a capability that AI struggles to achieve due to its reliance on data synthesis [1] Group 2: Emotional Resonance - Effective commentary should not only present logical arguments but also resonate emotionally with the audience, an area where AI lacks the unique warmth of human expression [1] Group 3: Cross-Disciplinary Integration - In the era of smart internet, commentary is evolving beyond traditional text formats into a "full media integration" approach, leading to unpredictable changes in both form and content [1] - The industry must prepare for these transformations as commentary adapts to new technologies and platforms [1] Group 4: The Role of AI - AI can serve as an assistant in commentary work but cannot replace human insights into the times and nuanced understanding of human nature [1] - Commentators who can leverage new technologies while maintaining their humanistic perspective will enable their viewpoints to transcend technological changes and drive social progress [1]

Core Viewpoint - The incident involving Xibei and the criticism from Luo Yonghao regarding the use of pre-prepared dishes has escalated into a significant public relations crisis for the company, highlighting the disconnect between industry standards and consumer perceptions [1][2][4]. Summary by Sections Incident Overview - Luo Yonghao's social media post on September 10, 2025, claiming that Xibei's dishes are mostly pre-prepared and overpriced, sparked a widespread backlash [1]. - Xibei's response, including a lawsuit against Luo and attempts to clarify their use of pre-prepared dishes, failed to mitigate the negative sentiment [1][2]. Consumer Perception and Expectations - There exists a gap between the official definitions of pre-prepared dishes and consumer understanding, leading to confusion and dissatisfaction among customers [2][4]. - The perception of value and pricing is subjective, and Xibei's insistence that their offerings are not expensive does not align with consumer sentiment [2]. Information Echo Chamber - The company's leadership, particularly Jia Guolong, is criticized for being trapped in an "information echo chamber," receiving mostly supportive feedback from close associates rather than genuine market insights [3][4]. - This phenomenon is common in mature private enterprises, where decision-makers may become disconnected from the realities of consumer sentiment [3]. Crisis Management and Recommendations - The crisis illustrates the importance of understanding consumer sentiment and the need for transparency in communication regarding product offerings [4][5]. - Recommendations include establishing a more diverse feedback system, engaging directly with customers, and utilizing data analytics to better understand market trends and consumer preferences [5][6]. Moving Forward - Xibei must learn from this incident to reform its organizational structure, allowing for more inclusive decision-making processes that consider consumer feedback [6]. - The company should focus on building genuine relationships with customers, emphasizing transparency and responsiveness to feedback to regain trust and improve its market position [6].