近日，市场监管总局发布综合整治"内卷式"竞争十大典型案例，涵盖网络货运、移动电源、新能源汽车、光 伏等重点领域。从约谈货拉拉规范网络货运市场，到整治充电宝行业低价乱象；从抽查新能源汽车整车质 量，到预警光伏行业"内卷外化"风险，一系列精准施策的监管行动，以刚柔并济的手段破解行业痛点，推动 市场竞争从"无序内耗"向"提质向优"转型。 遏制"价格战"乱象 "内卷压力下，企业降成本的冲动往往会转化为降质量的风险。"市场监管总局认证监管司副司长杨冬点出了 质量管控的关键。强制性产品认证作为守护质量安全的重要制度，在综合整治"内卷式"竞争中发挥了"防火 墙"作用，而加强产品一致性管理则是其有效落地的基础。 "生产环节必须加严过程管理。"杨冬介绍，监管部门要求型式试验的样品需在生产企业现场随机抽取，并明 确抽样人员、封样程序等具体要求；同时提高不预先通知的飞行检查频率，将关键原材料、零部件、生产工 序等作为检查重点，一旦发现产品与认证标准不一致，立即依法暂停或撤销相应认证证书。 此外，监管部门还对生产企业的关键工序提出明确要求，确保生产设备适配、工艺流程科学、原材料质量可 靠。并将企业的产品质量保证能力、产品一致性管控制 ...

会议强调，公平竞争审查第三方评估工作是落实公平竞争审查制度的一项重要举措，全市各级各部门要 提高思想站位，充分认识开展第三方评估工作的重要意义，将综合评估作为自我体检、自我学习的宝贵 机会，提前做好各项准备；要坚持客观公正，如实提供评估材料，准确反映各县区公平竞争审查工作整 体情况；要加强沟通协调，稳步推进评估工作开展，积极配合第三方机构进行问卷调查、文件抽查和资 料审查，确保评估任务圆满完成。 下一步，兰州市将认真落实省级评估要求，全面梳理回顾各县区公平竞争审查工作成效和薄弱环节，积 极配合评估问题整改，指导各县区进一步完善审查机制，提高审查质量，推动审查工作实现常态化、规 1月20日，省市场监管局对兰州市县区公平竞争审查第三方综合评估启动会在兰州市市场监管局召开， 会议安排部署了年度评估工作，明确了评估方法步骤和具体要求，为顺利推进综合评估工作，有效提升 全市公平竞争审查工作整体质效提供了有力保障。 范化、专业化，为加快构建全国统一大市场，促进全市经济社会高质量发展作出新的更大贡献。（李 慧） 责任编辑：李靓 ...

Group 1: Improving Business Operations - The new policies aim to streamline registration processes, enabling remote identity verification and paperless operations [1] - The "one-stop" system for business migration registration allows for data sharing and simultaneous processing of various service items [1] - The upgraded administrative approval system provides QR code service guides for easier access to information [1] Group 2: Ensuring Fair Market Competition - Implementation of the Fair Competition Review Regulations to enhance the competitive environment [2] - Promotion of anti-monopoly guidelines and a three-part service system for compliance and risk management [2] - Strengthening regulations for live e-commerce platforms and operators to ensure legal accountability [2] Group 3: Enhancing Consumer Confidence - Increased enforcement against infringement and false advertising, focusing on essential goods like food and daily necessities [3] - Strengthening monitoring of enterprise-related fees and promoting consumer protection mechanisms [3] - Establishing efficient complaint channels and enhancing online dispute resolution services [3] Group 4: Improving Product Quality - Expansion of the "Liaoning Quality Products" initiative to include high-standard products [4] - Encouragement for enterprises to participate in the development of international and national standards [4] - Initiatives to support small and micro enterprises in quality management and certification [4] Group 5: Standardizing Regulatory Enforcement - Implementation of service-oriented law enforcement to create a balanced approach to regulation [5] - Optimization of credit repair mechanisms to support high-quality business development [5] - Focus on nurturing individual businesses through targeted support and service stations [5]

此次调研采取听取汇报、现场查阅资料、抽查文件、实地指导等多种方式，严格遵循"应审尽审，凡审必严"要求，重点核查各单位文件审查全覆盖落实情 况，聚焦涉企政策密集、经营主体反映强烈及涉及群众利益的领域，对照《公平竞争审查制度实施细则》逐项把关，同时抽查了县水利局、县住建局相关 招标投标项目的审查流程规范性。 此次调研累计抽查2025年以来出台的政策措施文件46份，发现2份不符合公平竞争政策的文件。针对问题，工作人员现场开展指导，明确整改时限，要求 整改结果公开公示。目前，相关问题已完成整改，有效维护了公平竞争的市场秩序。 下一步，新绛县市场监管局将健全常态化审查机制，加大重点领域督查力度，维护公平竞争市场环境。（供稿：新绛县市场监管局） 运城市场监管关注我们 新绛县市场监管局开展公平竞争审查调研 为深入落实公平竞争审查制度，持续优化县域营商环境，清理妨碍统一和公平竞争的政策措施，近日，新绛县市场监管局联合第三方评估机构，对县发改 局、县财政局等21家成员单位开展调研指导。 ...

1月21日，市场监管总局召开专题新闻发布会，公布2025年综合整治"内卷式"竞争十大典型案例，系统 展现监管部门在打击违法违规行为、维护公平竞争秩序、促进行业高质量发展方面的实践与成效。 2025年，各级市场监管部门审查政策措施5.8万件，修改调整1万余件，从源头防止出台妨碍统一市场和 公平竞争的政策措施。组织开展整治滥用行政权力排除、限制竞争专项行动，立案调查96件、办结75 件，有力制止了不当干预竞争行为。 此外，广告合规助企专项行动引导经营主体增强合规意识，以优质广告打造品牌，推动企业走出"内卷 式"竞争，保持广告监测违法率低位运行。强化产品一致性管理，防范企业通过降低零部件标准、简化 工序等手段规避认证要求，杜绝低价低质产品流入市场。公平竞争审查工作持续发力，2025年全年审查 政策措施5.8万件，抽查1万余件并督促整改，纠治不当市场干预行为，维护统一市场环境。 市场监管总局竞争协调司副司长赵春雷指出，这些案例体现三大特点，"注重事前预防、注重刚柔并 济、注重协同治理"，通过多元手段构建良性竞争生态。 多措并举筑牢公平竞争防线 针对货拉拉约谈整治情况，市场监管总局反垄断一司副司长刘健介绍，经核查，货拉 ...

Core Viewpoint - The article discusses the release of ten typical cases of "involution-style" competition by the State Administration for Market Regulation (SAMR) for the year 2025, highlighting various regulatory actions taken to promote fair competition and protect consumer rights. Group 1: Regulatory Actions - SAMR conducted public interviews with HuoLaLa based on the Anti-Monopoly Law, implementing a tiered regulatory approach to enhance deterrence and social supervision, effectively protecting market competition and stabilizing driver employment [1] - The solar industry faces "involution and external spillover" risks, with preemptive warnings and policy coordination to help companies avoid overseas antitrust risks and economic losses, shifting competition from "price wars" to "innovation-driven" [2] - The market supervision bureau in Kaifeng, Henan, penalized Baikang Health Consulting for false advertising through private live streaming, impacting consumer rights and demonstrating a zero-tolerance stance on fraud against the elderly [3] Group 2: Industry-Specific Measures - SAMR held meetings with food delivery platforms to address the negative effects of low-price competition, urging platforms to operate legally and transparently, ensuring fair competition and preventing food waste [4] - Regulatory bodies in Guangdong, Hunan, and Beijing conducted defect investigations and recalls for mobile power products, with a total of 139.77 million units recalled, promoting healthy industry development [5] - SAMR initiated a national quality supervision special inspection for new energy vehicle products, focusing on models with significant price reductions, conducting safety performance tests and collision trials to enforce quality standards [6] Group 3: Advertising and Compliance - SAMR launched a special action to enhance advertising compliance awareness among businesses, aiming to guide companies away from "involution-style" competition and promote good branding through effective advertising [7] - Efforts to strengthen product consistency management were emphasized to prevent discrepancies between certified products and actual production, reducing the risk of low-quality products entering the market [8] Group 4: International Standards and Fair Competition - SAMR led the development and publication of international standards in governance, promoting over ten international standards in the new energy vehicle sector, encouraging a shift from "involution-style" competition to quality competition [9] - A total of 58,000 important policy measures were reviewed for fair competition, with over 10,000 policies checked nationwide, ensuring compliance and preventing policies that disrupt market unity and fair competition [10]

来源：市说新语 1月21日上午，市场监管总局召开2025年综合整治"内卷式"竞争十大典型案例专题新闻发布会。以下为 发布会文字实录： 市场监管总局新闻宣传司副司长孙延峰： 女士们、先生们，各位媒体朋友们，大家上午好！欢迎参加市场监管总局专题新闻发布会。 过去一年，市场监管总局在综合整治"内卷式"竞争方面，坚持问题导向、打建结合，形成十个具有代表 性的典型案例，彰显了打击违法违规行为、维护公平竞争市场秩序的坚定决心，也体现了提升质量水 平、促进行业健康发展的积极作为。 为了便于大家深入了解十大典型案例的情况，今天，我们邀请到竞争协调司副司长赵春雷女士、反垄断 一司副司长刘健先生、质量发展局副局长史新章先生、认证监管司副司长杨冬先生出席新闻发布会，为 大家介绍十大典型案例并回答大家关心的问题。 首先，请赵春雷女士向大家介绍2025年综合整治"内卷式"竞争十大典型案例的整体情况。 市场监管总局竞争协调司副司长赵春雷： 各位媒体朋友，大家上午好！今天发布的十大典型案例，是市场监管部门2025年在不同领域整治"内卷 式"竞争的监管实践梳理，也是典型经验和创新做法的总结，更体现了机制优化和治理协同。下面，我 简要介绍这些 ...

Core Viewpoint - The National Market Supervision Administration is implementing a comprehensive reform to address "involutionary" competition by establishing a robust regulatory framework aimed at promoting high-quality competition and optimizing industrial structure [1][2]. Group 1: Overview of New Regulations - The ten key regulatory achievements include the new Anti-Unfair Competition Law, implementation measures for mandatory company deregistration, fair competition review regulations, draft guidelines for antitrust compliance in internet platforms, and various standards aimed at enhancing product and service quality in online transactions and specific industries [2][3]. - The regulations are designed to guide platform enterprises in managing antitrust risks and ensuring fair competition, thereby fostering innovation and healthy development within the platform economy [2]. Group 2: Characteristics of the New Regulations - The new regulations exhibit three distinct characteristics: they are problem-oriented, address societal concerns; they emphasize systematic integration to create a closed-loop governance model; and they reflect a tailored approach that balances regulation with development [2]. - The regulations form a comprehensive governance system that includes preventive measures, regulatory actions during operations, and post-event cleanup of dishonest entities, thereby creating a synergistic effect to foster a fair competitive market environment [3].

Group 1 - The core viewpoint of the article emphasizes the need to address "involutionary" competition, which is characterized by low price, low quality, and low-level competition that disrupts market signals and undermines long-term competitiveness of enterprises, ultimately affecting industrial structure upgrades and high-quality development [4] - The State Administration for Market Regulation has established a comprehensive and orderly regulatory framework to guide enterprises from homogeneous low-efficiency competition to high-quality and high-level competition by 2025 [4] Group 2 - The revised Anti-Unfair Competition Law enhances the recognition rules for commercial defamation and includes typical "involutionary" malicious competition behaviors, such as forcing platform operators to sell goods below cost, into the regulatory scope [6] - The implementation measures for the compulsory cancellation of company registration aim to systematically clean up dishonest entities and improve market exit quality and efficiency [7] - The draft guidelines for anti-monopoly compliance for internet platforms support and guide platform enterprises in strengthening compliance management and identifying new monopoly risks [10] Group 3 - The guidelines for improving product and service quality on online trading platforms focus on product innovation and service standardization, enhancing the responsibilities of platforms and operators, and optimizing consumer protection services [12] - The basic requirements for managing delivery platforms include merchant management, pricing behavior, and consumer rights protection, aimed at improving service quality and reducing disorderly competition [13] - The regulations on the quality safety supervision of key industrial products sold online clarify the responsibilities and obligations of e-commerce operators regarding quality safety [15] Group 4 - The action plan for enhancing standards in the new energy vehicle, lithium battery, and photovoltaic industries includes the development of 167 national standards to promote quality safety and energy efficiency, addressing "involutionary" competition in these sectors [16] - Measures to steadily expand the openness of standard systems focus on improving the consistency of standards in key service areas between domestic and international markets [17]

Group 1 - The core viewpoint of the news is the comprehensive rectification of "involution-style" competition in the market regulation sector, with significant achievements expected by 2025 in areas such as anti-unfair competition, platform governance, and standard leadership [1][2] - The State Administration for Market Regulation (SAMR) has introduced a series of targeted and operational institutional standards to delineate the boundaries of corporate behavior and legal red lines in competition, while also allowing ample space for corporate innovation and development [1] - The implementation of the "Fair Competition Review Implementation Measures" encourages local governments and departments to ensure fair competition in policies related to industrial development, investment attraction, and government procurement, preventing the introduction of policies that disrupt market fairness [1][2] Group 2 - To address issues like "subsidy wars" among internet platforms, the SAMR has issued the "Basic Requirements for Delivery Platform Service Management" [2] - The SAMR aims to streamline the market exit mechanism to eliminate "zombie companies" that distort market signals and disrupt competition, with the "Mandatory Company Deregistration Implementation Measures" clearly defining the conditions and procedures for forced deregistration [2] - The SAMR has deployed 167 national standard projects in key industries such as new energy vehicles, lithium batteries, and photovoltaic sectors to promote quality upgrades and ensure safety standards [3]