Core Viewpoint - The Jinan municipal government is actively promoting agricultural and rural consumption through the "Qingcheng Consumption Promotion Action," focusing on enhancing the local fruit industry and supporting rural revitalization [1][2]. Group 1: Brand and Events - The "Qingguo Piaoxiang" regional public brand was launched to unify the branding of Jinan's fruit industry, with the first Jinan Specialty Fruit Picking Carnival initiated on May 16 [1]. - The initiative integrates 130 quality picking parks across 11 districts, featuring ten signature fruit picking seasons, including cherries, sweet apricots, peaches, grapes, and apples, providing a monthly fresh fruit experience for citizens and tourists [1][2]. Group 2: Activities and Participation - Over 80 "picking+" themed activities have been conducted, including fresh fruit tasting, nature education, orchard research, and rapid testing experiences, attracting a total of 500,000 visitors [2]. - The activities aim to enhance the convenience of fruit picking for citizens by integrating a smart fruit service system into the "Love Shandong·Qingcheng Office," allowing real-time queries for picking park information [1][2]. Group 3: Future Plans - Future efforts will focus on providing technical guidance for picking parks, including planting techniques, pest control, and brand promotion to improve management and fruit quality [2]. - Upcoming activities will include grape, apple, and kiwi picking seasons, along with promotional events to connect farmers directly with consumers, thereby expanding sales channels [2]. - The initiative aims to deepen brand development and promote the synergy between brand advantages, fruit industry strengths, ecological resources, and cultural tourism, achieving ecological, economic, and social benefits [2].

Core Insights - Dandong strawberries are embracing new opportunities despite challenges, highlighting the importance of brand development in agriculture [1] - The global agricultural competition is shifting towards high-quality and differentiated branding rather than just scale [1][2] - The development of brand agriculture in China is at a critical juncture, with increasing brand awareness among producers but still limited regional influence for many brands [2] Group 1: Brand Development - Brand is a reflection of agricultural competitiveness, with strong agricultural nations being those with strong agricultural brands [1][2] - The number of brands in China is increasing, but many still lack influence beyond local markets due to product homogeneity and insufficient brand loyalty [2] - Trust is essential for brand success, as consumers are increasingly selective and demand stable quality [2] Group 2: Government and Industry Support - The Ministry of Agriculture has implemented a brand cultivation plan, resulting in 226 brands across various agricultural categories [3] - The focus should be on developing regional public brands, which can protect and enhance individual enterprise brands [3] - Successful regional brands can create a positive effect for associated products, but issues like brand misuse can undermine this [3] Group 3: Strategic Recommendations - Key strategies for brand development include scientific planning, strengthening certification and quality management, and enhancing innovation and protection [4] - Utilizing digital technology to build emotional connections between brands and consumers is essential for modern brand strategies [4] - Improving supply chain efficiency and expanding into processing, tourism, and cultural creative sectors are recommended for deeper industry integration [4]

Core Viewpoint - The article discusses the establishment of the "Xinfeng Flavor" expert think tank to enhance the quality development of the regional public brand of agricultural products in Xinfeng County, aiming to inject wisdom and energy into modern agricultural development [2][3][36]. Group 1: Expert Think Tank Formation - The Xinfeng County Agricultural and Rural Bureau, in collaboration with Southern Rural News, is publicly recruiting the first batch of expert think tank members [2][3]. - Experts from fields such as brand marketing, food processing, catering culture, standardization, and e-commerce logistics are invited to apply until May 22 [4][5]. - Selection criteria include professionalism (40%), industry influence (30%), and practical experience (30%), with the final list to be announced after public review [5][6][7]. Group 2: Agricultural Development in Xinfeng - Xinfeng County is strategically located as the only county adjacent to the Greater Bay Area in Shaoguan City, with a forest coverage rate of 81.16% and high water and air quality [11][12]. - The county focuses on a modern agricultural system featuring nine major categories, including vegetables, grains, tea, and poultry, with a projected planting area of over 400,000 acres and a vegetable output of 192,200 tons in 2024 [13][14]. - Xinfeng's unique agricultural products, such as tea and mini winter melons, are gaining popularity in the Pearl River Delta and have received numerous national honors [15][16]. Group 3: "Xinfeng Flavor" Brand Development - The "Xinfeng Flavor" brand was established to integrate high-quality agricultural resources in the county, utilizing a "government guidance + market operation" model [24][25]. - The brand aims to enhance its presence through a strategy of brand leadership, technological empowerment, and digital marketing, with plans to participate in the first national county brand competition [29][30]. - Currently, the brand has authorized ten enterprises to use its name for core products, including Xinfeng red tea and Xinfeng Buddha's hand melon [30][31].

Core Insights - Hubei province has seen the emergence of several regional public brands such as Qianjiang crayfish, Suizhou mushrooms, Honghu lotus root, and Wudang Mountain tea, aiming to expand these high-quality agricultural products to national and global markets [1][2] Group 1: Agricultural Product Development - The "Taste of China Good Raw Materials and CMG Rural Revitalization Launch Series Event" was initiated in Qichang County, Hubei, which is known for its high-quality navel oranges [1] - Qichang County has a history of 2300 years in orange cultivation, with over 130 varieties, a planting area exceeding 400,000 acres, and an annual production of over 1 million tons, generating a comprehensive output value of 20.3 billion yuan [1][2] Group 2: Technological and Market Innovations - The introduction of a million-yuan optical sorting line allows for rapid assessment of fruit quality, enabling the sale of navel oranges by individual pieces rather than by weight, resulting in sales of 3.2 million pounds and revenue exceeding 24 million yuan in just five days [2] - The brand value of "Qichang Navel Orange" has reached 16.678 billion yuan, establishing it as a nationally recognized agricultural product brand [2] Group 3: Lotus Root Industry Growth - Honghu City, a major lotus root cultivation area, has a planting area of 220,000 acres and an annual production of nearly 300,000 tons, with a comprehensive output value surpassing 6.5 billion yuan [4] - The provincial government has implemented the "Lotus Seven Measures" to support the development of the "Honghu Lotus Root" brand, allocating 10 million yuan annually [4][5] Group 4: E-commerce and Tourism Integration - Honghu's lotus root industry has embraced e-commerce, with nearly 8 billion yuan in annual online sales, supported by 682 registered e-commerce entities related to the lotus root industry [5] - The integration of tourism with the lotus root industry has attracted 287,000 visitors, generating a comprehensive income of 900 million yuan from tourism [5] Group 5: Strategic Collaborations - Hubei's cities have formed strategic partnerships with Liangpinpuzi to promote regional public brands through direct sourcing, standardization, and brand promotion [5] - The emphasis on merging local agricultural products with regional public brands is seen as crucial for expanding market reach, with consumer trust being the ultimate goal [5]

Core Viewpoint - The article discusses the integration of high-quality agricultural products with differentiated snack food companies, highlighting the efforts of Liangpinpuzi to explore a new development model that combines leisure snacks with specialty agricultural products [1][5]. Group 1: Company Developments - Liangpinpuzi's new chairman, Cheng Hong, aims to lead the company in exploring the integration of leisure snacks and specialty agricultural products, leveraging her background in agricultural public brand research [1][5]. - On April 28, Liangpinpuzi announced a partnership with seven counties in Hubei, including Zhiqu and Honghu, during the "Taste of China Good Ingredients" event [1][5]. - The company reported a revenue of 7.159 billion yuan for 2024, a year-on-year decrease of 11.02%, and a net profit of -46 million yuan, indicating a shift to losses compared to the previous year [5]. Group 2: Agricultural Development - The "Accelerating the Construction of an Agricultural Power Plan (2024-2035)" document emphasizes the importance of high-quality agricultural development and the need to tap into rural specialty resources [4]. - The event highlighted the significance of quality control in agricultural products, with Honghu's government emphasizing a comprehensive quality supervision system from farm to table [7]. - The brand value of Honghu lotus root has shown significant market premiums, with an average premium of about 17% in the general market and up to 30% in high-end channels like JD and Hema [7]. Group 3: Market Strategy - Cheng Hong stated that the key to breaking the market barriers for specialty agricultural products lies in the deep integration of regional public brands and the inherent advantages of the origin [8]. - The company aims to enhance consumer trust through standardized quality control, allowing high-quality products to showcase the value of good raw materials in the market [8].